Pocky Gram Project VP

Page 1 <img data-url='document/pocky-gram-project-vp.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Pocky Gram Project VP' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062521/56816722550346895ddba8cf/html5/thumbnails/1.jpg' width='140' height='200' /> POCKY

GRAM PROJECT V

P

J I Y OO

N P A R K

J A N E Y OO

N

Page 2 <img data-url='document/pocky-gram-project-vp.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Pocky Gram Project VP' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062521/56816722550346895ddba8cf/html5/thumbnails/2.jpg' width='140' height='200' /> SURVEY

Page 3 <img data-url='document/pocky-gram-project-vp.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Pocky Gram Project VP' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062521/56816722550346895ddba8cf/html5/thumbnails/3.jpg' width='140' height='200' /> Page 4 <img data-url='document/pocky-gram-project-vp.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Pocky Gram Project VP' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062521/56816722550346895ddba8cf/html5/thumbnails/4.jpg' width='140' height='200' /> Page 5 <img data-url='document/pocky-gram-project-vp.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Pocky Gram Project VP' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062521/56816722550346895ddba8cf/html5/thumbnails/5.jpg' width='140' height='200' /> TASTE VS. AMOUNT SOLD

2012 20130

20406080

100120140

ChocolateMilkStrawberry

Page 6 <img data-url='document/pocky-gram-project-vp.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Pocky Gram Project VP' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062521/56816722550346895ddba8cf/html5/thumbnails/6.jpg' width='140' height='200' /> MARKETING STRATEGY

Poster – Most Effective advertisement

Survey monkeyClub identity – increase amount

sold

Page 7 <img data-url='document/pocky-gram-project-vp.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Pocky Gram Project VP' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062521/56816722550346895ddba8cf/html5/thumbnails/7.jpg' width='140' height='200' /> ECONOMICS

Supply fixed Limited potential buyers Flavors were limitedNo lossBut demand increased Couldn’t sell more

Page 8 <img data-url='document/pocky-gram-project-vp.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Pocky Gram Project VP' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062521/56816722550346895ddba8cf/html5/thumbnails/8.jpg' width='140' height='200' /> TREND

No 1st and 2nd roundBut same trend as last year4 Days of Sale First: Friends bought the most Last: Everyone else

Pocky Gram Project VP

Documents

sold5marketing strategyposter

year4 days of salefirst