PMBBC Webinar August 2016

AUGUST WEBINAR With Bree James and Andrew Griffiths

WELCOME

DON’T FORGET WHAT’S INCLUDED AS PART OF THE CLUB

1. THE NEWSLETTER Filled with great videos and articles all designed

to help your business do what you do better.

NEWSLETTER CONTENT

1. VIDEO - Life Lessons from an Ad man. 2. VIDEO - Five Ways to Listen Better 3. VIDEO - The Surprising Habits of Original Thinkers 4. ARTICLE - What does your perfect customer look like? 5. ARTICLE - Are you guilty of making this common mistake? 6. ARTICLE - How well do you know your customers right now? 7. ARTICLE - Are you keeping up with your customers and their needs? 8. ARTICLE - If you are like most businesses you simply don’t charge enough for what

you do.

2. THE WEBINARS You can send in your questions.

Or ask on the webinar. We will talk about the month theme.

And see where the conversation takes us.

3. THE DEEP DIVE VLOG You can send in your questions.

Or ask on the webinar. We will talk about the month theme.

And see where the conversation takes us.

5. THE PRIVATE FB PAGE Just a good place for discussion, to give some

feedback to ask some questions, to interact however you would like.

ALL OF THE INFORMATION CAN BE FOUND:

SO, CLEARLY THIS MONTH WE ARE TALKING ABOUT:

The times are changing, are you selling the right things to the right people for the right amounts?

BREAK IT DOWN -

1. Are you selling to the right people? 2. Are you selling the right things? 3. Are you selling for the right amounts?

1. ARE YOU SELLING TO THE RIGHT PEOPLE?

• Do you really know who your market is? • Most businesses are too vague. • You have to know your market really well. • Do you want the market you have? • If you don’t market consciously, you get what

you deserve. • We often make the wrong assumptions about

markets. • Remember, they will change over time as well.

2. ARE YOU SELLING THE RIGHT THINGS?

• This is a big problem, the market outgrows the business (VIDEO stores).

• The world is changing quickly. • We have to consider NEWISM. • We need to be really close to our customers and

communicate well to know what they want and where they are heading.

• The key is staying abreast of the trends not just keep doing the same thing over and over.

• We need to be brave enough to try new things.

3. ARE YOU SELLING FOR THE RIGHT AMOUNTS? • A common problem - not charging enough. • Small Business Poverty. • Why don’t we charge enough? • If your entire business strategy is to be the

cheapest? • Perception versus reality. • To change your pricing requires being brave. • You can’t just charge double tomorrow. • It’s a process with a wonderful payoff.

THE BOTTOM LINE FOR YOU AND

YOUR BUSINESS IS….

A FEW INTERESTING QUOTES ABOUT ENSURING WE ARE GIVING OUR CUSTOMERS WHAT THEY WANT…

“Strive not to be a success, but rather to be of value” Albert Einstein

“Customers may forget what you said, but they will will never forget how you made them feel”. UNKNOWN

“To keep a customer demands as much skill as to win one” American Proverb.

“Ask your customers to be part of the solution and don’t view them as being part of the problem” Alan Weiss

"Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, ‘What's in it for me?’ “ Brian Tracy

“Always keep in mind the old retail adage: Customers remember the service a lot longer than they remember the price” Lauren Freedman

THANK YOU FOR TUNING IN

NEXT MONTH….WE ARE DIVING DEEP ON “THE CUSTOMER EXPERIENCE”

SOME COOL BUSINESS IDEAS

www.chickencaravan.comwww.wonderboo.comwww.getshortcut.co

SEE YOU NEXT MONTH.