Campaign optimization webinar, August 29, 2015

Webinar: The Definitive Guide to CPI

Campaign Set-up and Optimization

•2,5 Words about the Appnext platform•Milestones of the Campaign Set up•Appnext Optimization Pillars•Tips and Recommendations•Q&A

Agenda

About Us

Appnext is a leading monetization and distribution platform exclusively dedicated to growing mobile businesses by promoting apps.

100% Self-Serve Platform Programmatic CPI Bidding

25,000 380 Million 12 Billion 180 Developers Unique Users App Requests Countries Monthly

Appnext GEO Distribution 2015 Installs

Where your apps will be promoted

Go Launcher

Optimal Campaign

Set-Up

Optimal Campaign Set-up

• Choosing an app• RON vs. Direct-Buy Campaigns• GEO targeting• Creative & Messages• Tracking

• Appnext Tracking• 3rd party

• Testing and activation

Campaign

Optimization Pillars

Optimizing by:

Geo Creative Publishers Post install events Video Creative

Optimizing by GEO

Optimization

! Run different campaigns for different GEOs

Benefits:

Optimal CPI Set-Up Bigger picture with no noise Localization Leverage

! Run different campaigns for different GEOs

Benefits:

Optimal CPI Set-Up Bigger picture with no noise Localization Leverage

Global vs. Local Campaign performance and KPIs

Optimizing by GEO

Optimization

Creative & Messages

! Run up to 3 creatives per campaign

! Strive to localize for the campaign GEO

Image creative evolution

Optimization

Video Ad unit

! The highest quality of users

! The highest user experience

Optimization | In the near future

Publisher Management

! Publisher Relevance: App category targeting

Optimization

! Publisher Relevance: App category targeting

! Optimal CPI bids – your current position per publisher

Optimization Publisher Management

! Publisher Relevance: App category targeting

! Manage by individual performance

! Optimal CPI bids – your current position per publisher

Optimization Publisher Management

Optimization

! Publisher Relevance: App category targeting

! Manage by individual performance

! Optimal CPI bids – your current position per publisher

! Scale and Reach more publishers: Direct-Buy Campaigns The Appnext Market Community outreach

Publisher Management

Network campaign

with all publishersand the competitive rate

Stage ITIP: remember

to add publishers along

the time

Stage II

Direct-Buy campaignwith white list publishers

And the highest rate

Network campaignWith all publishers - in order

to get the new ones

TIP: remember to exclude publishers

along the time

! Scale and Reach more publishers: Direct-Buy Campaigns The Appnext Market Community outreach

Optimization Publisher Management

! Publisher Relevance: App category targeting

! Manage by individual performance

! Optimal CPI bids – your current position per publisher

! Scale and Reach more publishers: Direct-Buy Campaigns The Appnext Market Community outreach

Optimization Publisher Management

! Keep track of your best users – quality assessment per publisher

! Easy integration - http://wiki.appnext.com/hc/en-us/articles/203768901-Reporting-Post-Install-Events-to-Appnext

! Add a few post install events in order to get a full picture of your users

Optimization Post Install events

Publisher Management: Direct-Buys and Exclusion

Case Study | Action items Optimization

Case Study | Results

Creative 1 Creative 2 Creative 3 Creative 4 Creative 5-40

10

60

110

160

Creative

9/5/15 10/5/15 11/5/15 12/5/15 13/5/15 14/5/15 15/5/15 16/5/15 17/5/15 18/5/15 19/5/15 20/5/15 21/5/15 22/5/15 23/5/15 24/5/150

100

200

300

400

500

600

700

800

Installs

Optimization

By Date

Reports

By Country

By App

By Creative

What we believe in