1 © 2002, Cisco Systems, Inc. All rights reserved. Session Number Presentation_ID Video Services Paris- La Defense April 2002 Jean-Christophe Dessange [email protected]
1© 2002, Cisco Systems, Inc. All rights reserved.
Session NumberPresentation_ID
Video ServicesParis- La Defense
April 2002Jean-Christophe Dessange
222© 2002, Cisco Systems, Inc. All rights [email protected]
Video ServiceEnd to End Video Delivery Solution
PCPC
VoD Server STB ManagementServer
Video Headend
DSL Modem Set Top BoxBilling Server
Content distribution, processing and
adaptation
Middleware andCustomer database Delivery infrastructure Customer Premise
Set Top Box
Accessnetwork
Corenetwork
CentralRepository
MDUAccessnetwork
LAN
ITV ApplicationManagement
Server
True VIDEO = INCREMENTAL BUSINESS
True VIDEO Requires End to End approach
333© 2002, Cisco Systems, Inc. All rights [email protected]
IP Based Video ApplicationsBandwidth & Network Requirements
Bandwidth
100 Kbps
700 Kbps
Very High Bandwidth Video Solutions
1.0 Mbps
10 Mbps
12 Mbps
26+ Mbps
High Bandwidth Video Solutions
Low Bandwidth Video Solutions
StreamingWeb CCTVDistance
Learning
VideoStream
True VideoOn Demand interactive TV
TVHD MultiTV Set
Video Contribution
Video Transport
Video Surveillance
Remote Video
-N
etw
ork
req
uir
emen
ts
+
Digital TV
OutdoorBroadcast
EnterpriseResidential
CorporateTV
444© 2002, Cisco Systems, Inc. All rights [email protected]
Video Services Value Proposition
• To enhance service portfolio, with the triple play (voice, data and video), in order to develop compelling business cases for residential customers and insure higher ARPU
50% Total Household spending per month ($100-$200) are video services related [Yankee Group, 2001]
• To offer new added value Video services for enterprise, such as Web Surveillance, Corporate TV, …
• To complement Satellite offer for Cable, Broadband Access Providers including local communities and Hospitalities
• To Adapt to new TV broadcasters’ business model looking at new source of revenues and willing to reduce OPEX/Capex
555© 2002, Cisco Systems, Inc. All rights [email protected]
Video over IPThe Challenges
• Bandwidth requirements / Guarantees
• PCR Jitter for MPEG2 Frames
• Packet Losses
• Effective Multicast
• Security
• Fast Fail Over
666© 2002, Cisco Systems, Inc. All rights [email protected]
DPT/RPR
12000
3550/29503550/2950
GbE RingGbE Ring
ApartmentBldgsApartmentBldgs
40004000
Main Studio
Regional StudioContentMarket Place
DVB-T
HFC
Local Producer
Metro Video Transport & Distribution Cisco Value Proposition
Local Community
IRTMPEG
Encoder
SAN
VoD
Access
Access
ASI to IPConverter
Access
777© 2002, Cisco Systems, Inc. All rights [email protected]
Cisco Video SolutionThird Party Building Blocks
AggregationDevice
AccessNetworkCore Network
IP STB
VoD server
Video Encoder
Video IntegratorsSystem Integrators
Converter
Middle WareCCTV
Encoder
888© 2002, Cisco Systems, Inc. All rights [email protected]
Video Delivery Over ETTxKey Enabling Factors
• End to End Availability of big pipes
• End to End Network Latency for delivery < 0.5 – 1.0 s.
• IP QoS enabled Network
BER < 10-7
Very Low jitter < 50 ms
• Effective MulticastChannel surfing < 1 sec.
Optimization of bandwidth
• Distribution of Content at the Edge
• Scalability
• Ease of Customer Provisioning
• Low cost per End user Port
Access layer3500-XL with LX/LH, ZX GBICs
GSR
Catalyst 3500 XL in the basement
GSRGSR
Central OfficeCentral Office
Local ContentProviders
Local ContentProviders
Gigabit Ethernet Links, SX, LX/LH, ZX on Metro Fiber Rings SOHO & SME
CPE 10/100 Mbps
Distribution layer Catalyst 6500Distribution layer Catalyst 6500
Walk Away
STB
999© 2002, Cisco Systems, Inc. All rights [email protected]
Video over IP Distribution on MetroExample
DPT/SRPSTM-16
DPT/SRPSTM-16
SiSi
Gig
FE
GE
10720-2
GSR-2
GSR-1
Cat6500
VLAN-a VLAN-b
2924M-XL
Agilent
3x Gig
1x Gig
Agilent
3
1 2
5
6
4
Cisco GSR12400
Cisco 10720
Catalyst 2924M-XL
SiSi Cisco Catalyst6500
Traffic Generator (4 classes):* Video (multicast)* VoIP* BU (Business Traffic)* BE (Best Effort)
Traffic Flow
Unicast Traffic flow with two priorities :* blue - Precedence 4 (VoIP traffic)* - Precedence 3 (Business traffic)* yellow - preceence 0 (best effort)
Multicast Traffic flow with high priority(Video - Precedence 5)
6020TT5710
TT6020TT1250
TT6020
TekTronics
DVD 2
DVD 1 6020TT5710
TT1250
101010© 2002, Cisco Systems, Inc. All rights [email protected]
Video Transport and DistributionSolution Example
GSR
DPT/SRP
OAM&P
uBR
Internet
IRT
IRT
MPEG Encoder
Ad Server
UC
HFC TV
STB
PC
CM
Phone
VoD Server
VoIP
PC
Regional Network
Pre-groomedFeed
DVB-ASIIP/POSIF/RF
National Headend
Hub
GSR
QAM
ASI
IPASI to IP
Converter
SAN
DPT
Metro
Hospitalities
111111© 2002, Cisco Systems, Inc. All rights [email protected]
Contribution Opportunity for TV BroadcasterContent Market Place
IP/ MPLS CORE
Material from content provider:
- Free lancer
- Advertising agencies
- Video- & film companies
"Avid"
1.
2.
3.
Service provider, Post production:- Editing- Sounds- Image processing
4.5.
Buyer:- YLE- MTV3- Nelonen- Wellnet- Sports-TV- ...
Media Storage
121212© 2002, Cisco Systems, Inc. All rights [email protected]
Conclusion
• There are many non-video components that are mandatory to make an IP based Video architecture work and scale :
DSP’s, IP QoS Systems (Admission Control, Traffic Classification, Queuing, QoS Policy Control (LDAP..),Traffic Engineering), Fast Routing/Convergence of underlying networks….etc……).
• Cisco Defines, Tests and Supports IP based Video architectures that rely on Open Interfaces and Protocols (IP, RTP, RTSP, MPEG2/4, DPT, IGMPV2/3, PIM, IP QoS, …etc…)
• Metro Solutions Video Ready already successfully deployed
131313© 2002, Cisco Systems, Inc. All rights [email protected]
Visit our Reference CustomersCisco EMEA Proof of Concept Lab
Cisco Metro Solutions are Video Ready Now!
14© 2002, Cisco Systems, Inc. All rights reserved.
Session NumberPresentation_ID
Thank You
151515© 2002, Cisco Systems, Inc. All rights [email protected]
ETTx End to End Architecture for video delivery - Example
Access layer3500-XL
Catalyst in the basement
Gigabit Ethernet Links, 35xx SX, LX/LH, ZX on Metro Fiber Rings
Distribution layer Catalyst 6500Distribution layer Catalyst 6500
Storage
CDM
VoDServer
PoS AAA
GSR
CDM
STBSTB
MW
161616© 2002, Cisco Systems, Inc. All rights [email protected]
Case Study 1 - Regional Studio
DNG
Non Real Time
Regional Studio
Main StudioContent
server
Contentserver
Local produced content
ISP
•Own high-capacity IP network in place for non-real time clips transfer
•Studio wants to gain full access to regionally produced material for taping, up-linking and further processing
•Studio can make use of spare networkcapacity for real-time transfers
171717© 2002, Cisco Systems, Inc. All rights [email protected]
Relative Quality Requirements
Satellite uplink with multiple terrestrial backups across different carriers
Fraction of a second
NIL>ExcellentExcellentCritical sports or entertainment event
Satellite uplink with terrestrial backup
SecondsVery LowExcellentHighContribution feed to network for rebroadcast
Fixed microwave with fiber optic backup
SecondsLowExcellentHighStudio-to-Transmitter link
Best-effort mobile microwave
MinutesMediumModerateLow/moderateLive telecoptertraffic feed
Best-effort mobile microwave
Several Minutes
MediumLowLowLocal school football game
Not controlled by local engineer
A few hoursHighLowVery lowVideophone connection
Type of link specified
Tolerable outage duration
Tolerance to outages
Desired quality level
Tolerated quality level
Type of event
181818© 2002, Cisco Systems, Inc. All rights [email protected]
Video Market Segments
SDI 270MBps
Studio’s
3 to 50Mbps
Studio’s
RegionalRegionalNodesNodes
NationalNationalHeadHead--endend
ETTXxDSL Cable Satellite
TerrestrialDigital Broadcast
RegionalRegionalNodesNodes
VideoVideoTransportTransport
MobileMobileVideoVideo
15-50 Mbps
Video DistributionVideo DistributionBusinessBusiness
Critical VideoCritical Video
Pre-productionIndexing
Uncompressed VideoVideo ContributionVideo Contribution
CompressedMPEG-2
Local Video contributionLocal Video contribution