SUBSAHARAN AFRICA TV MARKET 9th May 2019 Follow us
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Market-leading data and executive events
to understand the future of TV, Entertainment and Telecom
About us
Our analytics and online
database services provide in
depth indicators on:
We believe in the power of
face-to-face interactions to
drive quality business.
Push your new TV, OTT &
broadband business across
Europe, Latin America and
Africa 10,000+ Monthly Visitors
8,000+ Daily Subscribers
• Sponsored webinar
• Ad banners
• White paper
• TV
• OTT / Video
• Content distribution
• Telecom
• Technologies
Our market research in Africa
100+ Market KPIs
50+ countries
5 years forecast
Market Research on TV, OTT, Broadband & Mobile
Key indicators & analysis by operator & country
Quarterly statistics (subscribers, revenues, technologies)
Annual forecasts by country
TV channels tracker by country (+300 channels)
Enquiry support from our analysts
At the heart of TV, Telecom
& Media convergence Powerful BIplatform
DashboardsVisualize &
export data
Online InquiryTo answer
Your requests
46 COUNTRIES
1 BILLION INHABITANTS
215 MILLION HOUSEHOLDS
SUBSAHARAN COUNTRIES SPECIFICITIES
Nigeria
Ethiopia
DRC
South Africa
TanzaniaKenya
Other
countries
6 countries40 countries
POPULATION IN SSA2018 – %Total population
Source: Dataxis
200
0
Source: World Bank
43% ELECTRIFICATION RATE
40% URBAN POPULATION
COUNTRIES BY POPULATION2018 – Million inhabitants
ECONOMIC DISPARITIES IN THE REGION
Nigeria
South
Africa
Angola
Other
countries
GDP IN SSA2017 current US Dollars
3 countries43 countries
POPULATION GDP
14% 2%
SSA IN THE WORLD%World penetration - 2018
Source: World Bank
Source: World Bank
Source: Dataxis
>10 000
0
COUNTRIES BY GDP PER CAPITA2017 – current US Dollars
0
50
100
150
200
250
HOUSEHOLDS TV HOUSEHOLDS PAY TV HOUSEHOLDS
Mil
lio
ns
TV HOUSEHOLDS STRUCTURE
HOUSEHOLDS2018
TV PENETRATION%Total households - 2018
0
10
20
30
40
50
60
Mil
lio
ns
Households TOTAL TV HH
Among the 215 million households of the region, around 102 million have access to television in 2018. Even though the penetration is
progressing, reaching 42% in 2018 compared to 40% in 2017, television has not yet fully penetrated into subsaharan African homes.
215
102
30
Source: Dataxis Source: Dataxis
FTA TV MARKET ON ITS EARLY STAGES
FTA HOUSEHOLDSNumber of households
0
5
10
15
20
2012 2013 2014 2015 2016 2017 2018
Mil
lio
ns
FTA Terrestrial packages Terrestrial FTA Digital
0
5
10
15
20
25
30
2012 2013 2014 2015 2016 2017 2018
Mil
lio
ns
FTA DTH packages DTH FTA Digital
FTA PACKAGESNumber of households
0
10
20
30
40
50
60
70
80
2013 2014 2015 2016 2017 2018
Mil
lio
ns
Terrestrial FTA Analogue Terrestrial FTA Digital DTH FTA Digital
Source: Dataxis Source: Dataxis
Households receiving exclusively free-to-air channels have been making up most of television households for many years, despite the FTA offers’
limitations in terms of number of channels and quality of content. This model could be revised with the adoption of DTH FTA platforms and the
DTT migration.
DELAYED TRANSITION TO DIGITAL TELEVISION
DIGITAL SWITCHOVERNumber of households
0
5
10
15
20
25
30
35
40
45
2018 2019 2020 2021 2022 2023
Mil
lio
ns
Terrestrial FTA Analogue Terrestrial FTA Digital Terrestrial PTV Digital
13 mn
11 mn
39 mn
completed
ongoing
not started
Source: Dataxis Source: Dataxis
DSO STATUS BY COUNTRYDigital migration stage - 2018
UNDER DEVELOPED FTA MARKET
0
0,2
0,4
0,6
0,8
1
1,2
2014 2015 2016 2017 2018
Bil
lio
ns
Total net TV advertising revenues TV Public funding
FTA BROADCASTERS REVENUESUS Dollars
Source: Dataxis
0,7% CAGR 2014-2018
44% GENERATED IN SOUTH AFRICA
19% PUBLIC FUNDING
FTA REVENUES KEY FIGURES2018
30 MILLION PAY TV SUBSCRIBERS
PAY TV MARKET BY TECHNOLOGYNumber of subscribers
PAY TV MARKET BY COUNTRY2018 – number of subscribers – revenues in US Dollars
Pay TV penetration, although continuously increasing, only represents 30% of TV homes at the end of 2018. The growth could be driven by the
emergence of a young, digital oriented middle class.
Source: DataxisSource: Dataxis
0
5
10
15
20
25
2017 2018
Basic Cable DTT MMDS DTH IPTV OTT PTV
0
1
2
3
4
5
6
0
5
10
15
20
25
30
35
Bil
lio
ns
Mil
lio
ns
Subscribers Revenues
0
1
2
3
4
5
6
2017 2018
Bil
lio
ns
DTH DTT IPTV Cable TV OTT PTV
A $4,8 BILLION MARKET
PAY TV REVENUES BY TECHNOLOGYUS Dollars
0
20
DTH ARPU IPTV ARPU MMDS ARPU OTT TV ARPU DTT ARPU Cable TV ARPU
2017 2018
PAY TV ARPU BY TECHNOLOGYUS Dollars
4,84,4
Although pay television operators’ ARPUs are globally decreasing, the revenues generated by television subscriptions are progressing and the
pay TV market recorded a 9% growth in 2018. Average amounts payed to receive premium content remain high for the region.
Source: Dataxis Source: Dataxis
Multichoice Startimes Canal+ Zap Others
Canal+Multichoice Zap Startimes Others
HIGHLY CONCENTRATED MARKET
PAY TV SUBSCRIBERSMarket share by operator - 2018
PAY TV REVENUESMarket share by operator - 2018
Source: Dataxis
Source: Dataxis
FIXED AND MOBILE CONNECTIVITY BOOM
FIXED BROADBAND EVOLUTIONNumber of subscribers
0
2
4
6
8
10
12
14
16
Q42014 Q42015 Q42016 Q42017 Q42018
Mil
lio
ns
Fttx internet subscribers xDSL subscribers
Fixed wireless broadband subscribers Cable internet subscribers
MOBILE BROADBAND EVOLUTIONNumber of subscribers
131
177
218
255
304
0
50
100
150
200
250
300
350
2014 2015 2016 2017 2018
Mil
lio
ns
3G subscribers 4G subscribers Mobile broadband
Broadband is forecasted to gain in availability and affordability in the coming years and this deployement would create the necessary conditions
for the spread of OTT content consumption.
Source: Dataxis Source: Dataxis
SOUTH AFRICA BROADBAND MARKET SPECIFICITIES
11
2
4
9
0
1
2
3
4
5
6
7
8
9
10
Q42014 Q42015 Q42016 Q42017 Q42018
Mil
lio
ns
xDSL subscribers Fttx internet subscribers Total wired broadband
FIXED BROADBAND EVOLUTIONNumber of subscribers
OPEN ACCESS NETWORK MODELImplications for FTTx players
A serious boom in fixed connectivity has been observed in South Africa in the recent years: xDSL and fiber connections are increasing at a fast
pace. This surge benefits from South Africa’s specific model, encouraging open access networks.
Source: Dataxis
▪ PRIVATE LOCAL INITIATIVES
▪ REDUCE BARRIERS TO ENTRY FOR NEW ENTRANTS
▪ ENABLES TECHNOLOGY SHIFT FOR EXISTING PLAYERS
▪ ENCOURAGES LAUNCH OF ADVANCED SERVICES
▪ ENCOURAGES LAUNCH OF MULTIPLAY OFFERS
BEGINNING OF PAY OTT CONTENT DISTRIBUTION
Showmax
Netflix
Iroko
Others
SVOD AND PAY STREAMING SERVICES%Market share by operator
A full develoment of the OTT market would imply in priority an improved connectivity both in terms of coverage and prices, increased payments
possibilities, and strong quality content.
▪ DATA AFFORDABILITY AND AVAILABILITY
▪ PAYMENT METHODS
▪ QUALITY CONTENT
▪ LONG TERM FUNDING
OTT EXPANSION KEY ISSUES
▪ DISTRIBUTION
▪ PIRACY
Source: Dataxis
CONCLUSION - FORECASTS
0
50
100
150
200
250
300
350
2018 2019 2020 2021 2022 2023
Mil
lio
ns
FTA HOUSEHOLDS PAY TV HOUSEHOLDS HOUSEHOLDS STREAMING SERVICES
DTH
Terrestrial TV
TV FORECASTSNumber of households
TECHNOLOGY SPLIT FORECASTFTA AND PAY TV - 2023
Source: Dataxis Source: Dataxis
DO NOT MISS NEXTV CEO AFRICA 2019!
14-15-16 May
+150 ATTENDEES
LAST TICKETS + ACCOMMODATION AVAILABLE
Contact directly [email protected]
+ 230 5 908 0142
Cape Town
+35 TELCOS, PAY TV OPERATORS
& BROADCASTERS
+75% C-LEVEL ATTENDEES
+80 LEADING INDUSTRY SPEAKERS
+22 ONE-TO-ONE SESSIONS
& DISCUSSIONS PANELS
www.nextvceoafrica.com
THANK YOU FOR YOUR PARTICIPATION!
To access webinar’s recordings & presentation go to www.dataxis.com/webinars/
For any question about the webinar, do not hesitate to contact me :
Sa Eva Nébié
www.dataxis.com Follow us
Related Documents
