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Please pull out your mobile device… Open your browser Go to
www.aowmobile.com Find the Icon Estates
mobile profiles link Find Simi Then find 2005 Landslide
Cabernet Sauvignon link Where is the Landslide
Vineyard located? What happened in 1904?
Software used: BBScreenStream www.blackberryfreaks.com/blackberryscreenstream.html
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Digital Wine: Delivering a Multi-sensory
Experience Online
ASTD 2009May 31, 2009
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Who We Are Cheryl Hall – Instructional Developer Rob Hennigar – Director of Education
Presentation Discuss Wine and Web-based training Challenge – How to do this about something you taste and
smell Our quest – developing multi-sensory learning that is effective
and low cost Show examples of how you can create synchronous and
asynchronous content that teaches different levels of learners
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The Academy of WineSocial- Knowledge Sharing- Blogging- Chatting- Rich media: videos/photosacademyofwine.ning.com
Online- General courses- Web conferencing- Rich media: videos/audio- Assessment/trackingwww.academyofwine.com
Online
Social
Instructor Led- Event based- General wine courses- Wine service- Business skills- Rich media: videos/audiowww.academyofwine.com
ILT
Mobile- Job aids- Audio guides- Twitter feedswww.aowmobile.com
Mobile
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Our Audiences
Internal
-Sales-Marketing-Production
External
-Distributors-Retail-Restaurant Wait Staff
Wine Consumer
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Rapid Development
Design Development
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Aroma Wheel - Wine
Courtesy of Ann C Noble: www.winearomawheel.com
©1990, 2002 A.C. Noble
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And that’s only one aspect… Varieties Geographic regions Winemaking Viticulture Sales Wine service Current issues Wine culture Food and wine …
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Synchronous/asynchronous wine education
Authoritative information and evaluation to internal and external sales
Virtual Tastings
Software used: Adobe Connect www.adobe.com/products/acrobatconnectpro/
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Mobile Profiles Context
Mobile Purpose
Story Software used:
HTML editor: Adobe Dreamweaver
Photo editor: Adobe Photoshop
Webpage host: MediaTemple www.mediatemple.net
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Wine Pronunciations Customer asked for
something to help teach his servers how to correctly pronounce wines
Audio files are an effective alternative to the phonetic spellings usually found on websites
Software used: .wav files stored on HTML
pages
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Videos: Easy and Cheap Powerful way to
communicate story Fast/easy production fit
time sensitive and short shelf-life content
The Flip from Pure Digital Technologies www.theflip.com $99-230
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SME Content Development Community/ Social
Learning Reach/ Scale – global
audience Accessibility – little to no
cost Flexible – easily altered,
added to
Wiki’s Collaborative knowledge
building Easy creation and editing Visuals, video, audio,
hypertext links
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SME Content DevelopmentSoftware used: Ning www.ning.comAcademy of Wine Ning site:
http://academyofwine.ning.com
Software used: Google Docshttp://docs.google.com/
Software used:Other free resources: PBWiki http://pbwiki.comBuzzword http://www.buzzword.com
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Measuring our progress…
Software used: http://www.squarespace.com/
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…Watching Traffic Patterns…
Software used: www.google.com/analytics
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…And Geographic Reach
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The Future….. Pull-oriented content
available at POS Performance
improvement and education intertwined using social media
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Product Tagging Pull Strategy – Customer
focus Knowledge and
communication at the point of purchase
Static imagery and text, auditory, motion (video)
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Product Tagging – Text Information
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Product Tagging – Text Information
Software used:http://www.textmarks.com/
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QR Codes POS education for
consumers QR stands for “quick
response” Used in commercial
tracking and convenience-oriented applications
QR Code Wikipedia entry: http://en.wikipedia.org/wiki/QR_Code
QR Code for 2005 Simi Landslide Cabernet Sauvignon
Software used:QR Code generator BeeTagg http://generator.beetagg.com/QR reader BeeTagg http://www.beetagg.com/
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Product Tagging – QR Code “BeeTagg”
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Product Tagging – QR Code “BeeTagg”
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Blogging/Tweeting Knowledge sharing,
communication, performance improvement
Share information real time about initiatives, sales efforts, strategies, success stories
Software used:Twitter http://www.twitter.com/Blogger http://www.blogger.com/
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Summary… A variety of different
approaches and tools we employ to deliver learning
Helps us connect to the learner in many different ways
Broad application to many different industries or learning challenges
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Contact Rob Hennigar
Email: [email protected] Twitter: robhennigar
Cheryl Hall Email: [email protected] Twitter: chnapa
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Other Resources – Please Visit Academy of Wine: www.academyofwine.com Academy of Wine Social Network:
http://academyofwine.ning.com Academy of Wine mobile content: www.aowmobile.com TuCows – website with freeware/shareware
www.tucows.com 1000files – freeware/shareware site www.1000files.com Hoover Web Design – free html editors, templates
http://www.hooverwebdesign.com Jelly Bean Wine Bar – http://www.jellybeanwinebar.com/
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©1990, 2002 A.C. Noble