Presented By:
Rabia Qayyum 3037
Alveena Qayyum 3003
Product Life Cycle Stages
Product life cycle of
Presented By:
Rabia Qayyum
Introduction to LUX
1916 LUX launched in USA as Laundry soap
1925 LUX launched in USA
as Toilet soap
1929 LUX launched in
India
1960 LUX went colored
Product Life Cycle of
Introduction Stage(1929- 1950s)
Company Objectives Actions
Sales LowCost of manufacturing High
Profits NegativeMarketing Objective Create product awareness in
major cities
Product strategy Offer a basic productPrice strategy Higher than Lifebuoy
Distribution Created network in major cities
Advertising strategy Awareness among early adopters.
Growth Stage (1950s- 1990s)
Company Objectives
Actions
Sales Rising SalesCost of manufacturing Average cost reduction
Profits Positively increasingMarketing Objective Maximise market share
Product strategy Offer variants Price strategy To penetrate the
marketDistribution Intensive network in
the entire countryAdvertising strategy Awareness an interest
in mass market
Maturity Stage (1990s to till date )
Company Objectives Actions
Sales Peak sales
Cost of manufacturing Low
Profits HighMarketing Objective Maximize profit while defending
market share
Product strategy Diversify brand Price strategy To match the nearest
competitor
Distribution More intensive focusing on rural area
Advertising strategy Multiple brand ambassadors for different variants.
Product Life Cycle of Maggi
Product Life Cycle of Mobilink
Presented BY:
Noureen Nasir
MOBILINK VISION
“ To be the leading telecommunication service provided in Pakistan by offering innovative communication solutions for our customers while exceeding shareholder value and employee expectations"
Mobilink Product Life Cycle
INTRODUCTION STAGE: INTRODUCED IN MAJOR CITIES OF
PAKISTAN NO WIRELESS COMPETITOR CREATE PRODUCT AND WIRELESS
TECHNOLOGY AWARENESS
Mobilink Product Life Cycle
GROWTH STAGE:
SALES AND PROFITS STARTED GROWING
MOBILINK WAS MARKET LEADER IN THE FIELD
EXPANDED THEIR MARKET IN OTHER CITIES BECAUSE OF THE INTRODUCTION OF UFONE
Mobilink Product Life Cycle
MATURITY STAGE:
CURRENT STAGE
GOT THE LARGEST MARKET SHARE
INCREASE IN COMPETITION
MODIFIED THEIR PRODUCTS
Mobilink Product Life Cycle (cont..)
EXPANDED THEIR MARKET
MADE CHANGES IN THE MARKETING MIX
PRODUCT LIFE
CYCLE Of
Presented By: Ayesha Munir
COMPANY PROFILETYPE : PUBLIC COMPANY
FOUNDED : 1982
HEADQUARTERS : NEW DELHI, INDIA
KEY PEOPLE :RC BHARGAVA ( CHAIRMAN ), Kenichi Ayukawa ( CEO )
REVENUE : $369.34 BILLION
Mr. R. C. Bhargava
Chairman
Mr. Kenichi Ayukawa
Managing Director and
CEO
Core Customer Value
Actual ProductFeatures Packaging
DesignQuality Level
Augmented ProductAfter Sale Service Installation
INTRODUCTION TO
INTRODUCTION STAGE (1983-1986)
First car imported, assembled and sold in 1983.
Cheapest car in the market.
Huge gap between demand and supply.
Waiting list often took upto 3 years to clear.
Targeted urban areas, “Consumers who desire for a car”.
Based on SS80, Suzuki fronte.
GROWTH STAGE (1987-1996)
Expectations from people matched product promise.
Increase in production and sale.
Increase in profits.
Objective to gain market shares.
No threat of competitors.
Sale:
1983
1987
1989
1996
25000 75000 125000 175000
1983 1987 1989 1996
Unit sold
852 20269 63736 189061
Unit sold
MATURITY STAGE (1997-2002)
Sales touched 200,000 mark in 1999.
Entry of competitors like General motors, Ford, Tata.
40 million two wheeler owners targeted.
Repositioning of Maruti Products.
New soft edged jelly bean shape introduced in 1997.
Maruti 800′s carburetor with fuel injection.
Heavy competition from i10,
Spark etc.
Drastic decrease in sales.
Just 33028 units sold in 2009-2010.
Withdrawn from 13 cities including metros.
Repositioned to Alto 800.
DECLINE STAGE (2003 UPTO NOW)
YEAR 2000 YEAR 2001 YEAR 2002 YEAR 20040
50000
100000
150000
200000
250000SALES
SALES
Presented by: Alveena Qayyum
Type -Soft drink
Country of origin -United States
Introduced -1886
Flavour- Cola, Cola Cherry, Cola Vanilla, Cola Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola Orange and Cola Raspberry.
Related products - RC Cola , Cola Turka , Zam Zam Cola , Mecca-Cola , Parsi Cola , Qibla Cola, Evoca Cola , Corsica Cola
Breizh ColaAfri Cola
About Coca-Cola
Product life cycle of coca-cola
•INTRODUCTION •GROWTH
•MATURITY
•DECLINE
Introduction Stage:
costs are very high. slow sales volumes to start. little or no competition. demand has to be created. customers have to be prompted to try the
product. makes no money at this stage.
Growth Stage:
costs reduced due to economies of scale sales volume increases significantly profitability begins to rise public awareness increases competition begins to increase with a few
new players in establishing market increased competition leads to price
decreases
Maturity Stage:
costs are lowered sales volume peaks and market saturation is reached increase in competitors entering the market prices tend to drop due to the proliferation of competing
products Industrial profits go down
Decline Stage:
costs become counter-optimal sales volume decline prices, profitability diminish profit becomes more a challenge of production/distribution
efficiency than increased sales
Thank You