Phase 1 Phase 2 Phase 3 Consumers are fixing up their current home to prepare it for sale, and researching opons for their next home. Perfect for: 1-6 Weeks Before move in 0-6 Months After move in Listing- Pending Sale When marketing to movers there are 3 windows of opportunity: the period after a home is listed, the 1-6 week period leading up to moving day, and the period from move-in to about 6 months after. Studies show that during Pre-Move Stages, consumers will make 70-90% of their purchasing decisions. This means big opportunity for marketers who send the right offers through the right channels, at the right time - before the competition does. The 3 Mover Phases Property is Listed Preparing to Move Welcome Home Cleaning Services Home Improvement Retailers Home Improvement Services Mortgage & Financial Companies Moving Companies (become front of mind early) Painters Make your message more relevant by using data append services to see what life changes preempted the move. Common events include marriage, divorce, new child, children reaching college age, rerement, new job, and change in wealth. Consumers are deciding which services to carry over or switch. It’s crical that providers both looking to retain and to conquest hone in with relevant and mely offers. Perfect for: Private Ulies Providers Packers/Movers/Storage Furniture & Appliance Retailers Insurance Providers Satellite & Cable Services Telecommunicaons Services Most mover ps suggest selling larger pieces during this me to ease the hassle of moving. Retailers can encourage pre-movers by offering discounted deliveries and other special offers. 85% of pre-movers use the first vendor that contacts them for home communicaons services, regardless of their sasfacon with their current provider. Consumers are choosing new providers for common daily services, and providers for less me sensive new home purchases. Perfect for: Healthcare Providers Childcare Providers Local Banking Fitness Clubs Hair Stylists Local Grocery/Retail Home Improvement Landscaping Auto Repair Shops Veterinarians Movers will spend more in the first 6 months than the average consumer will spend in 3 years. To learn more about best practices for marketing to movers visit www.datamentors.com