DESIGN + MARKETING FOR THE REAL WORLD
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Design + Marketing for the real worlD
2Case Study
3
Repositioning polymeRs
MD Mike Boswell approached Voice for a rebrand to
better communicate how Plastribution collaborates
with manufacturing clients on their injection moulding,
extrusion and blow moulding challenges.
“With the input of Voice our business marketing
activity has moved from being project-based to being
an integral part of our daily business lives.” For us
there has been a very clear return on investment,
enhancing our business performance despite
challenging economic conditions.”
Mike Boswell – Managing Director
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project services
» Brand strategy & creation » Creative & art direction » Graphic design & artwork production » Website design & development » Project management
Brand strategy & execution
We took the time to understand Plastribution, its customers and the polymers market, to identify the core pillars of expertise, innovation and process which differentiate the business.As well as designing a visual brand identity and creating a tone of voice to re-position Plastribution as a credible partner for manufacturers across sectors including automotive, construction
and healthcare, we developed a sub-brand, Know-How for a range of publications and resources to firmly establish Plastribution as a thought-leader in the plastics industry.With sales up 59%, Voice has delivered a very clear return on investment, and Plastribution is now positioned as the UK’s leading distributor of plastics raw materials.
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project services
» Art direction » Animation & film » Illustration » Photography » Project management
Brand assets
We create and maintain all the brand assets for Plastribution. This includes all business personnel photography, direction, illustrative graphics and info graphics that support all marketing communications and channels.
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project services
» Brand creation » Concept design » Print & digital design » Artwork production » HTML code & build » Project management
reputation Building
We continue to collaborate on marketing communications and, as brand guardian, oversees the correct implementation of the brand across print, digital, advertising and editorial.We manage the design, production and distribution of quarterly Know-How the magazine. This essential read for Plastribution’s suppliers, customers and anyone with an interest in the UK
plastics industry features market intelligence, product innovation and industry terminology, practices and opinion. Each month we also produce companion publication Price Know-How which looks at key factors affecting UK polymer markets.
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project services
» UX design & development » Concept design » HTML code & build » Project management
industry first app
Plastribution’s customer-facing application condenses their existing website product search into a feature rich application for iPhone, iPad and Android devices.Not only does it link to the industry’s ‘ides’ database, it also includes advanced forms and integration with advanced technology for responsive communications.
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project services
» UX design & development » Concept design » HTML code & build » Project management
weBsite
At the heart of the site is Know-How, a resource centre housing back copies of both industry publication Know-How the magazine and Price Know How, a monthly report on movements and trends in the industry. An intelligent search function not only links to Plastribution content but to industry data sheets from the Prospector Materials
Database, the industry-standard for material selection.This free resource is available to all UK plastics processors and reinforces Plastribution’s position as an industry partner and thought-leader, as well as a supplier.
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project services
» Copy writing » Concept creation » Project management » CGI , Image creation & retouching » Animation
animation and digital adverts
To communicate the benefits of Plastribution to an online audience, we created a compelling digital advert which runs across industry websites and exhibitions. The 15 second promo highlights key statements within a fast paced illustrative back drop.
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project services
» Brand creation » Creative & art direction » Graphic design & artwork production » Website design & development » Project management
plasfilms suB Brand
Plasfilms brings an expert films distribution model to the UK packaging and labelling market. Part of the Plastribution Group, Plasfilms have devised a business model in the form of Plasfilms that ensures we offer a unique stock/distribution model to the films sector.
Utilising the same Swiss inspired branding system Plastribution employs, we have developed a distinctive brand that is intelligent and sustainable.The playful circle marque incorporates the 3 corporate colours of the Plastribution brand – these being Cyan, Magenta and Yellow.
Final image
We contRibute to youR bottom line
Of course we’re a creative agency, so we
develop distinctive brands and create
compelling marketing communications.
But we think what you really want to
know is that everything we do is designed
to convince prospects to buy, customers
to buy more and internal teams to buy-in.
Isn’t that the bottom line?
thank you foR youR time
To find out more
call us on +44 (0) 116 239 6661email [email protected]
or visit realworldthinking.co
leicesteRshiRe
Winding House, 24 Narborough Wood Park, Desford Road,
Enderby, Leicestershire LE19 4XT United Kingdom
london
One Alfred Place, 1 Alfred Place, London,
WC1E 7EB United Kingdom
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