THE MOJO OF E-COMMERCE Amalla VESTA Senior Manager e-Commerce plasa.com OO O
Oct 19, 2014
THE MOJO OF E-COMMERCE
Amalla VESTASenior Manager e-Commerce plasa.com
O O O
Indonesia, Online, Soocial, ... very active !
Facebook 20 Million +
Twitter 5 Million +
Friendster 8.5 Million +
Yahoo! 15 Million +
Kaskus 1 Million +
Plasa.com 8 Million +
data from various sources
Only 3% out of Internet Usage in Indonesia is for e-Commerce
source: ADMA
3%Internet Users = 50 Million
Mobile Users = 130 Million
INDONESIAN CONSUMER INSIGHT: BARRIERS ON ONLINE SHOPPING
The main reason for not shopping online is the lack of trust towards the portal and/or the seller. This barrier is mentioned across genders and age groups. Their lack of trust is related to the below issues:
Misuse of credit card number. Delivery Concerns, especially for portals outside Indonesia. Consumers worry that it might get
lost on the way, or the item will be damaged during shipping.The item and the quality is not as expected and different from the picture. The specification/details about the item is not complete.
Another main reason for not shopping online is the lack of excitement in experience when compared to shopping conventionally.
“I cannot touch it, I don’t know how it feels…” (female, 18 – 23 yo)“I wouldn’t be able to try it and see whether it suits me” (female, 24-30 yo)“I like to browse and compare before making the final purchase” (male, 18-23 yo)
source: synnovate
Type of itemsThe males are attracted to collectible items
related to their hobbies (soccer or comic t-shirts, helmets, action figures, etc)
The females are attracted fashion items, anything they feel is cute and suits their taste. Females are impulse buyers.“I got attracted to shop online, because the
accessories are very nice.” (Female, 25 – 30 yo)
“I bought a sneaker online, because it was a very rare shoe, I’m so lucky to have found them.” (Male, 18 – 23 yo)
AvailabilityAvailability of the item is another main
trigger. Some items cannot be found in local stores, or not yet sold in Indonesia. “You can not find a couples t-shirt in the
shop, you must shop for it online.” (Male, 18 – 23 yo)
“With AirAsia, you must shop online.” (Female, 30 – 40 yo)
“That canvas page-top for my car is only sold in America.” (Male, 30 – 40yo)
INDONESIAN CONSUMER INSIGHT:TRIGGERS ON ONLINE SHOPPING
source: synnovate
multiply
optimize
options
join forces
MOJO of E-CommerceM
O
J
O
M Multiply
Marketing Multiply Massive
Gain Trust Involve the People Get Big Fast !
social hype reputation
startup
O Optimize !
THEORYTHEORYLessons learnt from leading e-
commerce players
ANALYSYS
The study of Indonesian people and
their behavior
Case studies /research
SynthesisProduct Development
APPLIED ININDONESIAN E-COMMERCE
Demonstration of knowledge
Continuous Learning
Strategy
J Join Forces
Payment
Courier
Supplier
Security
...
Technology
Trader
O Options
Payment Methods ? Credit CardDelay Payment
Delivery ?LandSeaAir
Gives the flexibilities to serve your costumers
“All human actions have one or more of these seven causes: chance, nature, compulsions, habit, reason, passion and desire.”
-Aristotle-
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we have launched the website to public on March
27th, live at global TV
the new face ofour main homepage
Payment System✓Transfer✓Credit Card✓T-Cash*✓Flexi Cash*✓E-Debit*
Shipping✓NCS✓Others*
*coming soon
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450+merchants and still growing
Thank You
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