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Baxter Street, Fortitude Valley, Brisbane, QLD, AUS
PROGRAM – SESSION 6
1 Urban Design + Placemaking 101
2 Civic Principles
3 Place Qualities
8 Outcomes
4 Place Typology
5 Place process
6 Place roles
7 Toolkit - placemaking ideas 9/10 Links+ conclusions
What + W
hy
How + W
ho
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1.6 URBAN DESIGN AND FORM
▸ Built form influences our use and appreciation of place
▸ buildings (location, shape and size)
▸ structures and;
▸ quality of spaces.
Wellard – Perth, WAhttp://www.thevillageatwellard.com.au/Wellard.aspx
The hierarchy of form
Urban Initiatives 2003
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PLACE MAKING POPUP
Popup Park, High Street, Penrith, NSW, AUS (Source: Place Partners & Penrith City Council)
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BREAKING THE RULES
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5. PLACE MAKING MINDSET
▸ The Community Is The Expert
▸ Look for Partners
▸ You Can See a Lot Just By Observing
▸ Have a Vision
▸ Start with the Petunias: Lighter, Quicker, Cheaper
▸ Triangulate (relationship of the parts)
▸ They Always Say “It Can’t Be Done”
▸ Form Supports Function
▸ Money Is Not the Issue
▸ You Are Never Finished http://www.pps.org/reference/11steps/ Macgregor Tce, Bardon, QLD, AUS
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5. MORE INFORMATION?
▸ Urban Design tools (manual or internet)
▸ Pop-up Placemaking – examples Pinterest
▸ Pop-up “doing it” - Lean in, back away
▸ Embedding Placemaking - Place Story
▸ Walkability - 10 steps
▸ Indicators - You can't manage what you don't measure
▸ The Art of Placemaking - it's an attitude
▸ Creative Placemaking - 6 qualities and 7 pitfalls to avoid
▸ Organisational authenticity - Being yourself
▸ Your Placemaking MBA - the business of place South Terrace, Fremantle, WA, AUS
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CH2 Building - Swanston St, Melbourne, VIC, AUS,
2015 TRENDS
▸ Placemaking - "you're soaking in it“
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Arena di Verona, Verona, Italy
2015 TRENDS
▸ It's not Rocket Science
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Wilson Ave, Brunswick, VIC, AUS
2015 TRENDS
▸ Some places can't be left to chance
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Nambour Place Creation - preparing action map.
2015 TRENDS
▸ Enabling your team
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Pompidou, Paris, France
2015 TRENDS
▸ A global trend - so act!
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Queen St, Nambour, QLD, AUS
2015 TRENDS
▸ Empowering the locals
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Nocturnal - City of Greater Dandenong, VIC, AUS (Jason Edwards Photography)
2015 TRENDS
▸ Problem before the solution (the other way around never works)
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Church St, Dubbo, NSW, AUS
2015 TRENDS
▸ You can't manage what you don't measure
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Red Hill Markets, Fulcher Rd, Red Hill, QLD, AUS
2015 TRENDS
▸ Popup - lighter, quicker cheaper
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http://www.adelaidecitycouncil.com/assets/STRATEGY-placemaking-2013-15.pdf
2015 TRENDS
▸ Moving from Popup to legacy
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Adelaide City, SA, AUS
2015 TRENDS
▸ Show me the money
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Church St, Dubbo, NSW, AUS
2015 TRENDS
▸ Places as brand
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Queensberry Street,-Carlton, VIC, AUS
2015 TRENDS
▸ Is there an app for that
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South Bank, QLD, AUS
2015 TRENDS
▸ Be prepared to make small mistakes
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PLACEMAKING: BE THE OPPOSITE
Interesting places come from Rather than: Breaking rules Applying them
Creation Regulation
Empowering locals Council decisions
Cooperation Working in silos
Enabling the locals Buying expertise
Creating places Building projects
Supporting street art and graffiti Fighting vandalism
Fast tracking entrepreneurs Red tape
Being remarkable Not just very good
Grunge Not just clean
Supporting social fabric Building hard Infrastructure
Lighter, quicker, cheaper Heavy, slow, expensive
Doing the story Telling the story
Taking action Writing policy
Seeking contradictions Striving for consistency
Cave painting by Banksy - Leake Street in London, May 2008 - painted over by August.
“In a world of constant change, being safe is
risky. Being risky is safe” Seth Godin
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▸ Place Process
▸ A bias towards action (day to day)
▸ User focus
▸ New Roles
▸ New Skills – enable
▸ Different mind set
▸ Regulate ‘urban manners’ but break the rules
▸ Place leadership
▸ Prototype
HOW - SUMMARY
Cowper Wharf Road – Woolloomooloo, Sydney, NSW, AUS
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St Georges Terrace Slidestreet Perth, WA, AUS (https://twitter.com/eaglesandroyals)
PLACEMARK
Prosperity
Excite
Our legacy
People
Livability
Exercise
Public realm
Legibility
WAlkable
Context
Environment
Safety
Management
Art of Placemaking
Kindle
Innovation
N desig(n)
G enablin(g)
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South Bank, Brisbane, QLD, AUS
PLACEMARK
Management: a leading edge commitment to place management
A rt of Placemaking: enable a mind-set of placemaking
K indle: leading edge governance.
I nnovation: a commitment to place innovation and excellence
N desig(n): design and urban design
Genablin(g): allow people to contribute to the place