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THE NEWSPART ONE



Interpublic: Online Poised To Supplant Newspapers As World's No. 2 Ad Mediumby Joe Mandese

Online advertising is now on pace to become the world's second largest advertising medium - just behind TV - by the 2013, according to a revised global advertising report released this morning by Interpublic's Magna Global unit.



What Dads Can Expect

According to the NRF 2010 Father's Day Consumer Intentions and Actions Survey, the average person will spend $94.32 on dear ol' dad this year, up from $90.89 last year. Total Father's Day spending is expected to reach $9.8 billion.

Shiny new toys for dad will be one of the biggest hits this year, along with special outings, gift certificates and clothing.

The survey found that 39.9% of those celebrating dad this year will treat him to a special outing such as dinner or brunch, spending $1.9 billion. 31.2% will give dad a gift card, spending an estimated $1.2 billion. 36.7% are planning on spending a total of:

$1.3 billion on clothes$1.2 billion on electronics, $749 million on greeting cards, $578 million on tools or appliances, $550 million on home improvement or gardening tools and $400 million on automotive accessories



Adage

What Generation Gap? How Marketers Can Connect With an Increasingly Converging Target Demographic

Rebellion is as American as baseball and apple pie. Rebelling against your parents, even more so. But, standing in the middle of my local Best Buy recently, I saw something I hardly would have considered possible just 20 years ago: parents and children buying video games together. Discussing strategy, cheat codes and in one particular case, which games would be the most fun for their entire family.

Video games? Family video-game night? Video games used to be the exclusive dominion of teenagers. They ruled that world with an iron (yet wildly oversensitive) fist. Rated E for Everyone? Everyone?

So, is this entente, this seemingly cordial intersection of parent/child in the gaming world, a natural "technological convergence" phenomenon, a Trojan horse strategy? Or have brands looked the future right in the eyes and decided it will be run by Generation E, Generation Everyone? Will the idea of a "generation gap" eventually atrophy into obsolescence?




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InteractivePrint



Visitors who tour the Fort Collins, Colo.-based brewery are being invited to pose within a life-size, 3-D recreation of the ale's print ad. They can then upload the shot to New Belgium's Facebook page (under the "Bike Yourself" tab) to enter to win one of 10 custom-designed Felt single-speed cruisers that are being given away between Memorial and Labor days. (The bikes are the same model featured in New Belgium's bottle cap and logo.)


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THE NEWSPART TWO


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New York Times

At World Cup, Publicity Money Can't Buy

Going to the World Cup in South Africa? Bring your camera and your Visa card. But don't wear a little orange dress, or you may get hauled into court.

That is what happened to two Dutch women who attended the Netherlands-Denmark soccer match Monday in the company of about three dozen others, all sporting the distinctive Dutch orange. The two are believed to have led an "ambush marketing" stunt on behalf of a Dutch beer brand, Bavaria.

"These women, who have been part of a larger group, are suspected to be involved in organized acts to conduct unlawful commercial activities during the Denmark-Netherlands match on Monday," the South African police said in a statement Wednesday, after arresting the two women, confiscating their passports and releasing them on bail.

The arrests demonstrate the considerable lengths to which executives of FIFA, the soccer governing body, will go to protect sponsors of the World Cup, which include the official beer, Anheuser-Busch's Budweiser



Adage

Smirnoff Says It Took 'Measures' to Stop Icing SiteClosure of BrosIcingBros.com Seems to Confirm Viral Phenomenon Wasn't Engineered by Diageo

A drinking game and website that aggregated consumer-generated photos of "bros" getting "iced" has garnered media attention and, likely, has also moved cases for Smirnoff Ice, a sugary malt beverage. But the site, BrosIcingBros.com, is down, and it looks like Smirnoff had a hand in its demise.

"Icing" is a viral drinking game that has had college students and the occasional New Yorker chugging bottles of Smirnoff Ice on one knee. Since the phenomenon started weeks ago, players have been buying up bottles to punk -- or "ice" -- their friends or protect themselves from getting iced by carrying a bottle with them at all times. But the potential poster child for viral marketing appears to have nothing to do with the marketer at all. And since late yesterday, the game's hub is now only a blank page with the message "We had a good run Bros."

Smirnoff's response to Ad Age about the site's closure suggests that this is indeed not another viral, though ethically blurry, stunt.

"[Smirnoff Ice parent] Diageo has taken measures to stop this misuse of its Smirnoff Ice brand and marks, and to make it clear that 'icing' does not comply with our marketing code, and was not created or promoted by Diageo, Smirnoff Ice, or anyone associated with Diageo," the company said in a statement.



USA Today

Why didn't Apple anticipate the iPhone 4 frenzy? When Apple and AT&T began accepting early orders for the new iPhone on Tuesday, Jon Rifenburg was on his computer at 6 a.m. to be among the first to reserve a phone.

He was one of the lucky ones. So many folks jammed Apple and AT&T websites and customer service phone lines that by Wednesday, AT&T said it was suspending early ordering for now. So did Best Buy, the nation's largest electronics retailer.

"I stood on line for the first and second iPhones," says Rifenburg, 25, of New Jersey, "so I knew it was going to be bad."

It was actually worse. AT&T said demand was "10 times" higher than early orders for last year's iPhone 3GS. Apple said it received 600,000 orders overall on Tuesday, its biggest for any product.

Those were from the people who were able to connect. The onslaught resulted in "many order and approval system malfunctions," Apple conceded


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Novel Toys 'R' Us' Program Allows Shoppers To Save, Then Spend New York Times

In a throwback to programs offered by banks and credit unions in the 1950s and 1960s before credit cards allowed people to spend money they did not have, Stephanie Clifford reports, Toys "R" Us is setting up a "Christmas Savers Club" in which customers set aside money to spend on holiday gifts. Participants get a card to which they add funds through cash or credit card payments. Toys "R" Us pays 3% interest on the balance.

"They're trying to bring back the tried-and-true, pay for things before you buy them concept," says Ed Mierzwinski, consumer program director for the United States Public Interest Research Group. But Mierzwinski points out that consumers who put their money in a regular savings account could spend it anywhere once the gift-buying season rolls around. That, from a marketer's POV, is the point.

"Basically, what Toys "R" Us is trying to do is lock some of that spending up from their loyal shopper," says Sherif Mityas, a partner in the retail practice at A.T. Kearney.



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