Pizza Friday 102

Advertising<a href=“http://www.numantra.com”>advertising</a>Advertising agencies<a href=“http://www.numanta.com/ad_agencies.php”>advertising agencies</a>Internet marketing<a href=“http://www.numantra.com/internet_marketing.php”>internet marketing</a>Web design <a href=“http://www.numantra.com/web_design.html”>web design</a>

numantra.com214.635.2300Link:



IN THE NEWS

http://newsmap.jp/

IN THE NEWS



Remember that crazy little thing called 8-track? We didn't know you could still order albums in the format, but apparently you still can--at least when it comes to Cheap Trick's latest, which also happens to be called The Latest.

Going retro will cost you, however. The 8-track tape version costs $30 (it's available for pre-order) while the CD is going for $12.99 on Amazon. The record is $20 and the digital download is $8.99.

According to the site 8-Track Heaven, the 8-track tape is mostly dead--but not totally. The site says major labels quit producing 8-track tapes in about 1988, but "a number of entrepreneurial souls have kept the 8-track tradition alive in the form of small production runs of independently released carts."

http://news.cnet.com/8301-17938_105-10287864-1.html



Google Releases News-Reading Service

Google, long seen as an enemy by many in the news industry, is making a bold attempt to be seen as a friend with a new service it hopes will make it easier for readers to read newspaper and magazine articles.

On Monday, the company introduced an experimental news hub called Fast Flip that allows users to view news articles from dozens of major publishers and flip through them as quickly as they would the pages of a magazine. Google will place ads around the news articles and share resulting revenue with publishers.

http://fastflip.googlelabs.com/



Pabst Sales Zoom Despite No Measured Media Spending Ad AgeJeremy Mullman reports that Pabst Blue Ribbon's sales have grown at the phenomenal rate of 25% this year, according to Information Resources Inc., even though it didn't spend a nickel on measured media in the first six months of the year, according to TNS Media Intelligence. So what's behind the boost?

Mullman asked around, and it seems that PBR is benefiting from the after-taste of a highly effective word-of-mouth campaign from five years ago that made the brand an "'ironic downscale chic' choice for bike messengers and other younger drinkers." Sales surged by nearly 17% in 2004 and have climbed at single-digit rates since, even though prices were hiked this year and it's now one of the higher priced brews in the sub-premium category.

"There's still a bit of hipness to it," said Benj Steinman, editor of Beer Marketer's Insights. "It's an anti-establishment badge," adds a wholesaler. "It seems to play to the retro, nonconformist crowd pretty well."

http://adage.com/article?article_id=139040



AdWeek: Timberland Answers Call of the Wild

Multifaceted campaign includes TV, social media, mobile apps and more Outdoor footwear and apparel company Timberland has launched a multifaceted campaign that includes a TV ad by London shop Leagas Delaney that casts a trail runner as "bait" for wolves, a wild boar and a hungry bear.

Along with the pulse-pounding, cinematic spot, the effort from the client also features iPhone and Blackberry applications and games; interactive billboards; Hulu videos; sidewalk graffiti; customizable Pandora radio stations; and a Harvard Square subway station takeover in Cambridge, Mass., not far from the client's Stratham, N.H., headquarters.

http://www.adweek.com/aw/content_display/news/agency/e3ia88ac756513e0fd9f5a646c8dd93f978



The State Of Neuromarketing Research Fast CompanyKevin Randall, who is director of brand strategy and research at Movéo Integrated Branding, does a tidy job of summing up the state of neuromarketing research -- "the practice of using technology to measure brain activity in consumer subjects in order to inform the development of products and communications" -- in his blog. In other words, neuromarketing research presumably removes the subjectivity and ambiguity of other forms of market research such as focus groups.

While acknowledging that there's a bit of a "wild west" aura around the young field, he suggests that Nielsen's investment in NeuroFocus brings additional credibility to the discipline. He lists the major techniques being used -- fMRI (Functional Magnetic Resonance Imaging); SST (Steady State Topography); EEG (Electroencephalography); Eye Tracking and Galvanic Skin Response -- and gives summaries of ongoing projects at Microsoft, Frito-Lay, Google, Daimler and the Weather Channel.

Randall concludes by recounting three of the faults that critics often find with neuromarketing research, not the least of which being that it "still suffers from the issue it is trying to overcome: the artificiality of market research."

http://www.fastcompany.com/blog/kevin-randall/integrated-branding/neuromarketing-hope-and-hype-5-brands-conducting-brain-resear



Retailers Get Ready For The Aging Of America Wall Street JournalThe number of adults older than 65 will double between 2000 and 2030, when they will represent nearly 20% of the U.S. population. And as baby boomers turn 65 years old beginning in 2011, they are expected to spend an additional $50 billion over the next decade on consumer products in the U.S., according to Sean Seitzinger, svp of consulting and innovation for Information Resources Inc.

All of this represents an opportunity for marketers and retailers, of course, as Ellen Byron reports, but there is also a challenge. Experts say that current store layouts present difficulties for elderly shoppers to navigate. Among the problems: Worsening eyesight that makes finding items difficult, arthritis that complicates browsing and reduced balance that intensifies the strain of reaching for products, Byron writes.

To respond, Kimberly-Clark is running programs that allow retail executives to experience how difficult shopping can be for older adults. Rite Aid is increasing the size of the typeface on its private-label packaging. And Family Dollar is installing new lighting and shelf labels.

http://online.wsj.com/article_email/SB125288402995807243-lMyQjAxMDI5NTEyNDgxODQ0Wj.html


numantra.com214.635.2300Link: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113361


numantra.com214.635.2300Link: http://online.wsj.com/article/SB125287903995306939.html



Don't Look Now, but the Crowd Might Just Steal Your Ad Account Unilever Takes Practice Further Than Most, Sacks Lowe on Peperami Biz

For some time, marketers have been using ad contests as one-off PR ploys for their brands. Now, Unilever is testing whether crowdsourcing can be a long-term strategy for one of its British brands -- and the result could have far-reaching consequences for any number of agencies on the consumer-goods giant's roster.

Just ask Lowe, London, which was recently sacked by Unilever on its Peperami snack brand so that the marketer can run a contest to find ad ideas. Unilever is offering a $10,000 bounty to the winner of a competition to find TV and print ideas for the meat snack popular with schoolchildren.

http://adage.com/globalnews/article?article_id=138978


numantra.com214.635.2300Link: http://creativity-online.com/?action=creativeculture:section&sectId=586



Relationships




numantra.com214.635.2300Link: http://anymobile.sprint.com/



Online Video


numantra.com214.635.2300Link: http://www.teva.com/naturist/

A How Not To guide to nature.

Vice co-founder Gavin McInnes and Teva team up for a new web series called The Naturist.



Consumer Generated Media



Per BMW, the site allows content to be uploaded to a video library from any country. It will also have high-definition videos with embedded hotspots that can launch superimposed information or video windows. That feature will be on things like a "car configurator" program, where one can research and personalize a vehicle.

http://www.bmw.tv/com/



Social Networking


numantra.com214.635.2300Link: http://twitter.com/Twelpforce



Conversation



The website for a traveling art show debuting tonight in Amsterdam and founded by W+K's Jamie Kim, to help raise money for the children of Mozambique.

Imagining Mozambique brings together artists like Parra, Marcos Chin, Florence Manlik and Superdeux, in an effort to raise money for ASEM, a non-profit organization that helps the children and orphans of Mozambique, who continue to experience strife after their country's 25 years of war, natural disaster, colonization and economic instability.

http://www.imaginingmozambique.com/



Motion Graphics


numantra.com214.635.2300Link: http://www.corganmedialab.com/



Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Numantra is a very unique and results-driven advertising & marketing agency that was started on the crest of a tidal wave of change that ushered in the 21st Century.

Our founding partners recognized the coming of this change and purposefully created a company shaped in the image of the unstoppable future. Find out what Numantra

can do for you.

Visit hire.numantra.com for more information.

http://hire.numantra.com

Pizza Friday 102

Business

news http

news articles

news industry

track heaven

track tapes

experimental news hub

forms of market research

track tradition alive