Pita Pit Rebranding Presentation

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design

A NEW LOOK AT PITA PIT

Contemporary

Modern

Clean

Classy

Friendly

Inviting

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design

THE PROCESS

Adding Balance

Creating a Desirable Image

Relating to the TM

Building a Respected Identity

Standing Out

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design

Logo Breakdown

The Logo:

Bold, clean, straight forward. No flashy colors or over the top imagery. Implies the quality is in the food. Says you will get an eating experience of high fashion, without the high prices.

The Mark:

Clear image of a pita wrapped in the signature Pita Pit way.Elegant and simple.

Typeface:

Duke - customized

Colors:

C:0 M:0 Y:0 K:100R:0 G:0 B:0

C:0 M:35 Y:85 K:0R:251 G:176 B:64

Logo Alternates

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design

Outdoor SignageThe initial impression

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design

Indoor SignageWhat’s on the menu?

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design

The StaffMay I take your order?

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design

The FoodOrder up

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design

The BusinessBeyond the customer

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design

Thank You.