Why rebranding? By Charlie Pongsangangan Google Analytics Individual Certified
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Why rebranding?By Charlie Pongsangangan
Google Analytics Individual Certified
What is
BRAND?name
term
symbol
design
…or any other feature that identifies one seller's goodor service as distinct from those of other sellers…
trademark
story
experience
If we say
BRANDis a person
BRANDis …
The way he/she talksThe way he/she dress
Life StyleLooks
Color he/she wearsEtc.
BRANDelements
Logo
Color
Slogan
Tag Line
Character
Language
ActSymbol
BRANDLogo type
Typography Symbolic
typography
BRAND
symbolic
BRAND
Typography & symbolic
BRAND
BRAND = PERCEPTION
Because we say
BRANDis a person
so
BRANDcan gets old
that’s why we have to
reBRANDing
What is
reBRANDing?new namenew termnew symbol
new design
…or any new other feature that identifies one seller's goodor service as distinct from those of other sellers…
new trademarknew story
new experience
reBRANDing = NEW PERCEPTION
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