Sources: TechCrunch – December 2014 Cision – January 2015 ExpandedRamblings – April 2015 Age Median user age is 40. Most daily active pinners are under 40. Ad Products • Image/text • Youtube/text • Soundcloud files/text • Buy Now buttons • Cost per click • No minimum budget Pricing Model • Increase in earned media (repins) • Engagement • Clicks to website Measurement Options Ad Options Related Terms Device Location Interest Gender Language 31% high school education or less 29% some college 40% Bachelor’s + Targeting Capabilities half of users Income level for 50k+ 70 Million Active Users 28 Percent of online adults have used Pinterest Channel Demographics 81 Percent Female 19 Percent Male 83 Percent prefer to follow a brand over a celebrity Percent of Pinterest Universe Pinterest Platform at a Glance
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Sources: TechCrunch – December 2014 Cision – January 2015 ExpandedRamblings – April 2015
AgeMedian user age is 40. Most daily active pinners are under 40.
Ad Products
• Image/text• Youtube/text• Soundcloud files/text• Buy Now buttons
• Cost per click• No minimum budget
PricingModel
• Increase in earned media (repins)• Engagement• Clicks to website
MeasurementOptions
AdOptions
Related Terms
Device
Location
InterestGender
Language
31% high school education or less
29% some college
40% Bachelor’s +
Targeting Capabilities
half of usersIncome level for
50k+
70 MillionActive Users
28 Percentof online adultshave used Pinterest
Channel Demographics
81 PercentFemale
19 PercentMale
83 Percentprefer to follow a brand over a celebrity
Percent of Pinterest Universe
Platform at a Glance
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