Pick Szeged Arculat

Pick Szeged Privately Owned Share Company

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Szeged

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1. History of the enterprise

• The company was founded in 1869 by Márk Pick • 1883 - specialized to salami manufacturing• 1906 - Jenő Pick came to be a co-proprietor• During the first world war manufacturing was stopped• Restarted the activities only in 1920• 1927- got a trademark• 1931- cartel-pact with Herz Budapest and Vidoni

Debrecen

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• 1939 –started to produce salami in summer

• 1939-1946 average annual 3,000-4,000 tons

• 1948 - the government took the ownership

• 1960 - started new building operations

• 1992 - came to be a shareholder group• 1997 the Ringa Company was purchased

• 2006 Délhús merged into Pick• 2007 Szeged Salami became protected product• 2008 A new representative office opened in Japan• 2010 Herz brand has been acquired by Pick

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Bonafarm Group• Was established to clamp the true stories of the best

Hungarian food production from the growth to the fabrication

• The objective of the Bonafarm Group is to build on the cooperation and development of the various member companies

• Two main activities:• our agricultural companies produce the crop

needed to feed our livestock and the industrial crop for sale, as well as tending to our farm animals

• our own raw materials are added to high-quality market ingredients to produce tasty meat and dairy products as well as wines

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2. Targets• Preserve the identity of traditional Hungarian brands • Improve their reputation abroad

• Logo:

• Color: red, white and green

• BrandingHungaricum

• Weell-known products in Hungary and in Europe• Fulfil the consumer claims

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3. Scope of activity• Cuts off and processes 350.000 pigs

and nearly 15.000 cattles• 45.000 tons of finished produce

• Reveneu: 60 billion HUF• Revenue of export: 55

million Euro

• Many various premium products:

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Pick Coldcuts Pick Grillproducts

Pick Ham Tinned Food

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• 3 million sticks of winter-salami

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4. Marketing activity

Nursery school: was opened in

1970 for the employee’s children

Nursery: was founded in 2011.01.01.

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Pick Szeged Handball Team

– Pick Szeged Zrt. cares about the city:– Supports the famous handball team, which is the

second best team in Hungary at the moment

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- Organizes charitable foot-race:

„Pick street foot-race for children”

In the name of charity and

health!

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5. Construction, hierarchy

• Four plants: Szeged, Pécs, Baja and

Alsómocsolád

• Subsidiaries: German, Russian, Slovakian,

Romanian

• Representative office in Japan

• Five premises, chain of shops

• An emporium in Budapest

• 2800 employees

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6. Contact• Central address:

Address: 6725 Szeged, Szabadkai str. 18.Postal address: 6701 Szeged, Pf.: 15.Telephone: 06-62/ 567-000Telefax: 06-62/ 567-313

• Customer service:E-mail: [email protected]: 06-62/ 567-298, 374, 161, 162Telefax: 06-62/ 567-362, 356

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„Eat good to feel good”

• https://www.youtube.com/watch?v=P7r3uvF50Zs

Thank you for listening!