Conten t Strategy Landing Pag 55% increase in inbound leads when adding 5 landing pages to existing 10 More landing pages + more calls to action = MORE CONVERSION Your Weite STEP One STEP Two Pick ‘n’ mix for a sweet Check your bag is fit for purpose! A website health check will show what needs to be fixed to get the most from your content. Scoop traffic and direct visitors on your site! Variety is the spice of every content strategy. Get the mix just right to hit the sweet spot with your audience! Super sticky content to chew over! 82% of consumers like reading relevant branded content 48% of consumers feel more positive about brands that publish relevant content Exciting minty fresh bursts! 3 in 5 consumers read branded content while looking at products to buy Hundreds of flavour combinations to suit all tastes! Refreshing the minds of your customers each time! Irrelevant and repetitive content are top reasons for unsubscribing 1 in 5 recipients spend at least 1h/week engaging with marketing emails 57% of companies have acquired a customer via their blog Pretty enjoyable! 90% of info transmitted to the brain is visual High-quality infographics are 30x more likely to be read than text Publishing infographics leads to an average 12% traffic growth Enjoy the flavour for longer! Posts with videos attract 3 times more inbound links than plain text posts Press Releases How-to Guides Can’t find what you are looking for? Just ask me! Animation And more! Companies that blog 15 times or more a month get 5 times more traffic than non-blogging companies 90% of UK marketers publish news articles on their sites, making it the most-used content marketing tactic STEP ree *TIP: Best in class content marketers use 14 tactics on average News Articl Featur Newsletter s Blogs Infographics Video Thought leadership to stand out from the crowd! The proof that you're top banana! White Pap ers Ce Studi UK internet users spend 45% longer watching online videos now than in 2012 70% increase in visits to video sites since 2011 http://offers.hubspot.com/marketing-benchmarks-from-7000-businesses http://contentmarketinginstitute.com/wp-content/uploads/2013/03/UK_Research_CMI_2013_Final-3.pdf http://www.the-cma.com/uploads/documents/cma-01.jpg http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_2012_state_of_inbound_marketing.pdf http://www.exacttarget.com/resources/SFF8.pdf http://emailstatcenter.com/Usage.html http://www.customermagnetism.com/infographics/what-is-an-infographic/ http://www.experian.com/blogs/hitwise-uk/2013/03/26/online-video-exceeds-1-billion-visits-a-month/ http://www.mediabistro.com/alltwitter/digital-marketing-2011_b15395 http://www.eccolomedia.com/IMAGES/PUBLICATIONS/2012_B2B_Technology_Collateral_Survey_Report.pdf http://www.thinkstockphotos.co.uk/ # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # Engage with a wide variety of people! 185% traffic increase when companies have 1,000+ Likes 4 in 5 social media users want to connect with brands on Facebook Facebook Pts A great way to spread your message! 1 in 3 marketers have generated leads through Twitter Companies with 51-100 followers generate 106% more traffic than those with 25 or fewer Tweets 58% of B2B marketers rank white papers the most effective content marketing tactic 3 in 4 enterprise tech purchasers find white papers very influential in decision making 4th most-used content marketing tactic among UK businesses B2B marketers rank case studies the most effective method of marketing with content www.contentplus.co.uk [email protected] 0207 517 2260