P&G: Marketing Capabilities (Case Study)

PowerPoint Presentation

CaseStudy

Marketing CapabilitiesHarvard Business School Case

20172017

Today188719301950s1960s1980s200020052010First R&D Lab

Intnl Expansion

Whisper, Pantene,Noxel

Crest Toothpaste,Charmin Paper Mill

Time line of P&GFirst TV Advt for Ivory

Pampers, Folgers CoffeeAG Lafley CEO, Jim Stengel CMOGillete

McDonald as CEO,Sponsorships to Olympics

Background

CEO : Alan G. Lafley

Headquarters : Cincinnati, Ohio

Founder : James Gamble, William Procter

What is to be focussed?

OUR FOCUS :Evaluate the marketing strategy taken by P&G during its early expansion in 1980s

Evaluate the current strategy of global expansion mainly after 2010 when McDonald took over as CEO of the company

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MissionTo provide brandedConsumer goods and services to people all around the word making an impact on their lives

VisionTo become the best consumer service provider in world

Diversified Brand PortfolioResearch and DevelopmentStrong Distribution Network

WeaknessesOnline Leadership Digital Marketing

OpportunitiesCapitalization of Online Media

Growth in India FMCG market

ThreatsCompetitionGovt. Regulation

PortersForces Model

Buyers :Low Bargaining Power

SuppliersLOW

Potential EntrantsLess as P&G itself is the market leader

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SUBSTITUTESModerate threat because of a large number of brands

Product based websites

Facebook Pages for Every Product

Huge amount of Mobile Marketing

SPONSORSHIPS

Celebrity Endorsements

CREATIVE ADVERTISEMENTS

How is P&G different from others?

BRAND LOYALTY

Distribution Channels

The strategy is competitive and successful and should be continued while looking at the competitorsConclusion

DISCLAIMERThis Power point presentation was created as a part of Internship project under Prof. Sameer Mathur by Hrituraj Singh, IIT RoorkeeProf. Sameer MathurIIM Lucknow

Hrituraj SinghIIT Roorkee