HiveMind Marketing Capabilities

IMPACTYou need it. We deliver it.

We are more than:a “make-it-pretty” web design firm

Many web design firms can develop a new website for you that looks attractive and professional.But it’s an illusion:

Without an audience strategy, the website doesn’t engage your multiple audiences effectively. Without a content strategy, it doesn’t support the most effective search optimization strategies.Without a lead generation strategy, it doesn’t convert traffic to leads to clients.Without a strategic plan, it’s not set up to take advantage of social media and other inbound marketing strategies.

We are more than: a “first-page at any cost” SEO company

SEO agencies start at the wrong end of the process. They claim they can put you on page 1 of search results. But this is an illusion too:

Without a strategic plan, they are putting lipstick on a pig. You might get more traffic, but you’ll never reduce your bounce rate.Without an effective content strategy, you’ll never convert traffic to leads.Without identifying the most effective messages, online tactics, and analytical tools, you are working in the dark.

We are more than: a “blast-the-message” email marketing firm

Many design firms can develop attractive templates for emails.But it’s an illusion that this will produce results:

If your audience hasn’t opted in, they will treat all your messages as spam. If your messaging isn’t relevant to the audience, they will lose interest and opt-out.If you haven’t mapped your lead flows and developed a nurturing strategy, you’re losing at least 20% of your sales right off the bat.If you can’t segment lists based on ongoing audience behavior, you are missing a key opportunity.

Many agencies can offer beautiful imagery, design and typography.But beautiful creative doesn’t generate results.

If the strategy, positioning, and audiences haven’t been identified, the wildly colorful, funny, or bold creative will miss the mark. That’s why:

Instead of taking orders, we take direction.Instead of replicating your sketch, we suggest alternative approaches and show multiple concepts.Instead of charging you for your own ideas, we create marketing that pays for itself.

We are more than: an “order-taking”creative services vendor

Many social media agencies can put up pages and profiles and start discussions on your behalf.But again, that’s an illusion. Without an objective and a plan, you won’t get the results you want.

Social media works best when it is part of a bigger, broader marketing strategy, based on clear and measurable objectives.Without social media monitoring, you won’t know what conversations are important, or which trends to follow.If they haven’t checked for compliance issues, they could put your company, its reputation and brands, and even its leadership at risk.

We are more than: a “ready-fire-aim” social media lip-service

We are more than: a “metrics as an afterthought” marketing firm

Many agencies add Google Analytics code to your web pages, give you a login, and show you your traffic.But that doesn’t get you what you need either:

Without a Digital Analytics Framework, you can’t capture important ROI metrics that are meaningful to management.Without assigning metrics to identified goals, you can’t track the success of individual marketing activities.Without a landing page strategy, you can’t link priority marketing efforts to specific call-to-action landing pages on your website.

HiveMind Markeing:We Get Businesses Noticed!

We build an interconnected strategic marketing plan that helps you:

Define online behaviors & preferences of your audiences.Deliver unique, highly-effective digital marketing programs that establish a clear differentiation for your company, product, or service.Drive quality traffic to your website.Nurture leads to increase conversion rates for subscribers, users, customers, revenue, etc.Engage your prospects & customers to build reputation, community, and loyalty.

We give you a strong foundation

Differentiation is the key.At HiveMind Marketing, we:

Define online behaviors and preferences of your audiences. Review your company, product, or service positioning and key messages.Build profiles for target audiences and prioritize their importance.Refine or develop a global positioning document and audience-specific messaging.Assemble an interconnected strategic marketing plan that outlines broad marketing strategies.

We build you an audience-centric, conversion-focused website

Driving traffic to one central location gives you the metrics you need.Your conversion center will:

Confirm and reinforce messages from your marketing.Provide information your target audiences want or need in line with their preferences.Collect leads (e.g., subscribers, registrants, users, customers, etc.) for your marketing & sales funnel.Build communities and establish authoritative, thought-leader positions within them.Generate metrics about visitor demographics, online behaviors, content preferences, and more.

We construct an inbound traffic and lead generation plan that fits your business

Driving quality traffic to your website generates pre-qualified leads and increases conversion rates.Our tactical plans include:

Search optimization and marketing (SEO, PPC).Social distribution of news (i.e., digital PR, PR 2.0).Audience-targeted digital advertising (banner ads, e-newsletter sponsorships, etc.).Community-building email marketing.Thought-leadership (email, social media, blogs, forums, webinars, etc.).

Results

Before & After: TradeBeam Home Page Redesign

An overnight 25% increase in leads

Before & After: Molecular Devices WebsiteNew logo and positioning + new audience-focused architecture + new

lead generation capabilities = increased traffic(still counting)

Before & After: Amulet TechnologiesNew visual brand identity, new website design,

and new logical navigation = stay tuned (launching 9/1/11)

Before & After: Bauer’s TransportationNew positioning highlighting corporate, event, and public transportation solutions

landed Bauer’s major local and national events, including:- Nike Women’s Marathon

- San Francisco Giants Parade

Before & After: Pediatric DentistryNew Practice name and positioning, new content, new website design

and new architecture = stay tuned(launched 9/1/11)

Cleaned list of 100,000 names to derive 60,000 good email addressesTested email campaign for a free clock widget

Generated 900% increase in conversions (widget downloads)

Before & After: Symmetricom Email

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Web SitesDesign and Development

HiveMind Marketing designs and develops websites for companies across a broad range of industries, including technology, non-pro!t, and even professional services.

Our !rst goal in designing your website is to help you de!ne a business strategy. What are your goals for this website? What kind of content does your audience want or need? What kind of visual style will appeal to them? What will attract more visitors? What will transform visitors into customers?

HiveMind Marketing develops custom designs for every site we produce that re"ect the market-ing strategy, user experience, and visual identity that we’ve identi!ed as crucial to success. To help you incorporate strategic and branding values, HiveMind Marketing will map out site planning, architecture, and navigation in advance, so that you can see how information will be organized. And we’ll develop up to three or more custom layouts for your review.

@Additional Websites

Websites for Pattern Insight, MCE, and an ecommerce store for LN Curtis & Sons

We have a strong technology track recordHi-tech Biotech

AptifyAmulet TechnologiesCDC Software Hewlett-PackardIntelMotorolaTradeBeamQuickturnSeagateSymantecTrend Micro

AB SciexMolecular DevicesGuava TechnologiesADAC LaboratoriesChembridgePark Systems

We have a 25-year history of successAgency established in 1986 in San Jose, CATom Lauck: CEO & Chief Creative OfficerExperience with a broad range of clients, including Cisco, HP, Motorola, TradeBeam, Symantec, LN Curtis, AB Sciex, and Bauer’s Transportation.

Additional members of the senior team:Gail Pomerantz: Senior StrategistEllen Strzalkowski: Account anagementBrenda Collins: V.P. Business DevelopmentArthur Breur: Senior Web DeveloperJohn Aschoff: SEO SpecialistJames Lee: PPC SpecialistGil Ramirez: Branding and DesignMack Mackenroth: Copywriting

Is your business ready to leap forward?