Pg. 12 Pg. 18 Pg. 28Dwyer's Magazine...Some telltale signs to watch for when being victimized in a bear raid. SOCIAL MEDIA REQUIRES ‘TALK,’ ‘LISTEN’ BALANCE PR firms will …

J a n u a r y 2 0 1 0 | w w w . o d w y e r p r . c o m

Communications & new media Jan. 2010 I Vol. 24 No. 1

SSppeecciiaall iissssuuee::CCrriissiiss CCoommmmuunniiccaattiioonnss

Top PR blunders of 2009

PROFILES OFC R I S I S P R F I R M S

2010 Buyer’s Guide1,000 Services & Products

59 categories

LITIGATIONCOMMUNICATIONSIN A POST-MADOFF

ERA

WHEN LEGAL PROTOCOL SILENCES PR

TIGER WOODS:ANATOMY OF

A PR MELTDOWN

WHY 2010 WILL BETHE YEAR FORCRISIS

Pg. 12Nuclear Tech: The new conversation

Pg. 18

PG. 22

Setting the trapon a bear raid

Pg. 28PG. 42

The Dilenschneider Group, Inc.Helping Corporations Plan Ahead and Communicate Globally

MetLife Building • 200 Park Avenue • New York, NY 10166 • Phone: 212/922 0900 • Fax: 212/922 0971Three First National Plaza • 70 West Madison Street, • Chicago, IL 60602 • Phone: 312/553 0700 • Fax: 312/553 0695

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Counseling a sel ect group of corporate and instit utional cli ents here and abroad, w e take special pri de in our abil ity to reach

and serve the needs of the media. But, beyond that, our team of seasoned professionals f rom many discipl ines,

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premier boutique fi rms si nce we opened our doors in 1 9 9 1 . O ur cli ents, f or whom w e make a signi fi cant difference,

repeatedly con fi rm t hat sentiment. W e look f orward to many more years of the same.

The Dilenschneider Group, Inc.Helping Corporations Plan Ahead and Communicate Globally

MetLife Building • 200 Park Avenue • New York, NY 10166 • Phone: 212/922 0900 • Fax: 212/922 0971Three First National Plaza • 70 West Madison Street, • Chicago, IL 60602 • Phone: 312/553 0700 • Fax: 312/553 0695

A DIFFERENCE THAT MATTERS

Counseling a sel ect group of corporate and insti tutional cl ients here and abroad, w e take special pri de in our abil ity to reach

and serve the needs of the media. But, beyond that, our team of seasoned professionals f rom many discipl ines,

including prize-w inning journalists and editors, provide a level of i nf ormed, insi ghtful, strategic counsel and a global perspective that have made The Dil enschneider Group one of the profession�s

premier boutique fi rms si nce we opened our doors in 1991. Our cli ents, f or whom w e make a si gni fi cant difference,

repeatedly con fi rm t hat sentiment. We look forw ard to many more years of the same.

CONTENTS

O’Dwyer’s is published monthly for $60.00 a year ($7.00 for a single issue) by the J.R. O’Dwyer Co., Inc., 271 Madison Ave., New York, NY 10016. (212) 679-2471; fax: (212) 683-2750. Periodical postage paid at NewYork, N.Y., and additional mailing offices. Postmaster: Send address changes to O’Dwyer’s, 271 Madison Ave., New York, NY 10016. O’Dwyer’s PR Report ISSN: 1931-8316. Published monthly.

www.odwyerpr.comDaily, up-to-the minute PR news

EEDDIITTOORRIIAALL CCAALLEENNDDAARR

January: Crisis Comms/Buyer’s Guide

February: Environmental & P.A.

March: Food & Beverage

April: Broadcast Media Services

May: PR Firm Rankings

June: Global & Multicultural

July: Travel & Tourism

August: Financial/I.R.

September: Beauty & Fashion

October: Healthcare & Medical

November: High-Tech

December: Entertainment & Sports

Vol. 24, No. 1January 2010

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18

OFTEN IMITATED OFTEN

NEVER EQUALED NEVER

Electronic Publicity Solutions

WWW.KEFMEDIA.COM

AP Images........................................9ARA Content..................................17Auritt Communications Group.......45Booz Allen Hamilton......................25Cantor............................................60 Caplan........................INSIDE COVERDavies Public Affairs.....................19Dilenschneider.................................3DS Simon.......................................23Edelman.........................................41

EurekAlert!....................................33Filtrbox...........................................11Fineman PR....................................34Fleishman-Hillard..........................55Gorvitz............................................35Joele Frank, Wlksn Brim. Katcher..13Kaplow...........................................15KEF...................................................5Kundell Communications...............38Lippincott.........................................7

Log-ON...........................................61Matchpoint....................................27Media Communications & Strat....28 Medialink.......................................49Modern Health..............................14Montieth & Company.....................20M S & L..........................................39Nicolazzo & Associates.................36Omega World Travel......................59PIMS.............................BACK COVER

Ruder Finn......................................57Sard Verbinnen & Co......................51Send2Press....................................16Stanton Communications..............37Strauss Radio.................................31Tierney Communications...............21 TV Access......................................58Visible Technologies......................29

PPRROOFFEESSSSIIOONNAALL DDEEVVEELLOOPPMMEENNTTFraser Seitel

FFIINNAANNCCIIAALL MMAANNAAGGEEMMEENNTTRichard Goldstein

GGUUEESSTT CCOOLLUUMMNNKevin Foley

OOPPIINNIIOONNJack O’Dwyer

MMEEDDIIAA WWOORRKKSSHHOOPPGeorge S. McQuade III

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22001100 PPRR BBUUYYEERR’’SS GGUUIIDDEE

EEDDIITTOORRIIAALLLegal protocols trump PR in Tiger Woods fiasco 6PPEENNTTAAGGOONN PPAA NNOOMMIINNEEEEFFAACCEESS SSEENNAATTEEDouglas Wilson tells the Senate hewill review policies to make sure reportersaren’t profiled.

8WWOOOODDSS SSCCAANNDDAALL SSHHOOWWSSHHOOWW NNOOTT TTOO DDOO CCRRIISSIISSPR pros weigh in on this historic exam-ple of crisis made worse by bad communications.

10TTOOPP 1100 PPRR BBLLUUNNDDEERRSS OOFF ’’0099Michael Fineman analyses some of2009’s most widely reported PR‘mishaps.’

12‘‘CCAACCOOPPHHOONNYY OOFF VVOOIICCEESS’’BBOOOOSSTTSS JJOOUURRNNAALLIISSMMU.S. Public Diplomacy Chief JudithMcHale speaks on citizen journalism.

14CCHHAADDLLIINNGGTTOONN PPRREEPPAARREESS‘‘SSEECCOONNDD AACCTT’’The former Shandwick exec. is map-ping an aggressive strategy to expand.

16NNUUCCLLEEAARR 22..00:: AA NNEEWW CCOONNVVEERRSSAATTIIOONNAmericans have slowly begun to devel-op a wary tolerance for nuclear sites.

18FFOOCCUUSS OONN LLAAWW HHUURRTTTTIIGGEERR’’SS DDEEFFEENNSSEETiger Woods is relying too much onlawyers and not enough on PR.

20CCRRIISSIISS TTOO AABBOOUUNNDD FFOORR PPAAPPRROOSS IINN 22001100A new series of challenges await thepros working in public affairs.

22HHIIEERRAARRCCHHIIEESS SSEETT TTOO FFAALLLL IINN 22001100Communicators must learn to adapt,as the worlds of PR and marketing blur.

24

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COLUMNS

LLIITTIIGGAATTIIOONN CCOOMMMMSS.. IINN AAPPOOSSTT--MMAADDOOFFFF EERRAAWhy a resurgence in regulatoryactivism can be expected for the future.

26

SSTTOOPPPPIINNGG AA BBEEAARR RRAAIIDD Some telltale signs to watch for whenbeing victimized in a bear raid.

SSOOCCIIAALL MMEEDDIIAA RREEQQUUIIRREESS ‘‘TTAALLKK,,’’ ‘‘LLIISSTTEENN’’ BBAALLAANNCCEE

PR firms will have to abandon tradi-tional media tactics to incorporate their mes-sages into social media.

EENNGGAAGGIINNGG WWIITTHH ‘‘WWOOUUNNDDEEDD’’ EEMMPPLLOOYYEEEESS

What leaders can do to engage aworkforce crippled by recession.

SSOOCCIIAALL MMEEDDIIAA DDEEPPEENNDDSS OONN EEXXPPEERRTTSS

Journalists are prized for their investiga-tive skills and ability to synthesize the news.

MMAARRKKEETTIINNGG IINNTTEEGGRRAATTIIOONNIISS AANN OORRGGAANNIICC PPRROOCCEESSSS

It’s time for the PR pros to realize thatgood strategies aren’t born in silos.

RREECCEESSSSIIOONN IINNCCOORRPPOORRAATTEEDDThe ‘Great Recession’ became theideal time to start a new PR firm.

38RREECCOONNCCIILLIINNGG ‘‘TTHHEE TTUURRNNSS’’

A solution to offer an official desig-nation for our nameless decade.

40

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IMITATED OFTEN IMITATED OFTEN

EQUALED NEVER EQUALED NEVER

Electronic Publicity Solutions

WWW.KEFMEDIA.COM

JAN. 2010 � WWW.ODWYERPR.COM6

EDITORIAL

Legal trumps PR in Tiger fiascoEEDDIITTOORR--IINN--CCHHIIEEFFJack O’[email protected]

AASSSSOOCCIIAATTEE PPUUBBLLIISSHHEERRKevin [email protected]

EEDDIITTOORRJon [email protected]

SSEENNIIOORR EEDDIITTOORRGreg [email protected]

CCOONNTTRRIIBBUUTTIINNGG EEDDIITTOORRSSFraser SeitelRichard GoldsteinChristine O’Dwyer

AADDVVEERRTTIISSIINNGG SSAALLEESS

John O’DwyerAdvertising Sales [email protected]

Joshua FiermanNational Advertising [email protected]

Jack FogartyNational Advertising [email protected]

O’Dwyer’s is published monthly for $60.00 a year ($7.00 for a single issue) by the J.R. O’Dwyer Co., Inc., 271 Madison Ave., New York, NY 10016.(212) 679-2471Fax (212) 683-2750.

© Copyright 2010J.R. O’Dwyer Co., Inc.

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A lthough Tiger Woods is being tried in the Court of Public Opinion, he is mostlylistening to the advice of those who practice in the Court of Law.

The PR advice, as usual, is to come clean quickly with all the facts no matter howbad they may be. The Court of Public Opinion renders swift justice and does not waitaround for briefs to be filed (our story on this issue, including expert attorney opinion,is on page 20).In this case, the truth is so awful — multiple sexcapades over many years with many

partners — that heavy penalties must be paid. To make amends for all the hundreds ofmillions that he took under false pretenses, Tiger should return whatever is left to hissponsors or to charities. He has not only cheated his wife and sponsors who paid him$900 million of the $1 billion he has taken in.

Ideal PR: confess and pay upTiger could have described his complete lack of

discipline in sexual matters, admitted the manyliaisons over the years, apologized for cheatinghis wife, fans and sponsors, and offered todonate what’s left of his sponsorship incometo charities, including one that helps thosewho have lost control of their sex drives.He should also submit to sexual behaviorcounseling.None of the sponsors such as Nike and

AT&T would have let their names withinten miles of Tiger had there been any evi-dence of sexual misbehavior.All the money in the world is not going to

help Tiger now. We’re sure he would rather be apenniless bum than carry the burden of the publicknowing he defrauded so many millions of people forso long.Us magazine, which has been on top of this story, now saying that nine alleged para-

mours of Tiger have come forward, is calling this “the biggest sports scandal of all time.”Slate columnist Jack Shafer said Tiger’s puff merchants had raised him to the status of

“divinity” and no one should feel guilty for finding the Tiger saga “irresistible.”This story has “good legs” and will be fodder for many a late night talk show.The legal approach that is being used by the Tiger team is having disastrous results.

Tiger owes the public and sponsors big time and he must pay up. “What shall it profit aman to gain the whole world but lose his soul” (Mark 8:36) is a Biblical saying that isapropos.The Tiger incident shows the weakness of PR pros who advise Tiger. They have not

been able to make their case for PR forcefully enough. This is true almost throughout thebusiness and organizational world. Lawyers are out-arguing PR pros. Lawyers are trained to argue before a jury of 12, or a single judge or a small panel of

judges. They think in terms of plaintiffs and defendants, our side vs. their side. Critics orthose seeking some kind of relief are seen as enemies out to destroy the client. They areseen as enemies who must be obliterated if possible. There is no limit to the nastiness ofstrategies or tricks.Lawyers are used to having plenty of time to craft their arguments. Their stock in trade

is to delay things as much as possible. Legal cases are dragged on for years with the hopethat participants will lose interest, forget things, or even die.Legal logic does not work with the public, i.e., the Tiger team saying that, under law,

Tiger was not obliged to talk to local police or even allow them in his house. PR’s prom-ise was that it would listen to the other side, make compromises, and be a peacemaker. �

— Jack O’Dwyer


MEDIA NOTES

More than 150 more magazines wereshuttered than launched in 2009, accordingto a tally by Oxbridge Communications.

In total, 428 magazines were shutdown in 2009 while 275 were launched.

Regional titles were the majority cate-gory of both launches and closing thisyear accounting for 21 new titles (B-metro Birmingham) and 34 (Atlanta Life,Denver Living) which pulled the plug.

Trish Hagood, President of Oxbridge,said there is still some strength in theregional, health and food categories ofmagazines.

Representative of the mixed results forthe year was food category. Hearst’s FoodNetwork Magazine was consideredamong the top launches in 2009 as itcounts more than one million readers. Butin the same sector, Gourmet Magazinewas shut down after 68 years with a cir-culation topping 900K.

Business magazines took a solid hitthis year with 16 closings, includingBusinessWeek Small Biz, Conde NastPortfolio and Fortune Small Business.Lifestyle and real estate were also bat-tered with 14 closing in each, according toOxbridge’s MediaFinder.com database.Other major casualties in 2009 includedNational Geographic Adventure,Metropolitan Home, Domino and Teen.

Several titles ceased print editionswhile continuing on the web in 2009,including Blender, Vibe, Purpose DrivenConnection and Giant.

Perhaps most shocking of ‘09 magazinelosses was that of Editor & Publisher,which is closing after a 125-year run asparent company Nielsen Co. unloads eightmedia and entertainment properties toPluribus Capital and Guggenheim Partners.E&P was not part of the transaction.

The Nielsen deal inlcudes TheHollywood Reporter, Billboard, Adweek,Brandweek, Mediaweek, Backstage, TheClio Awards and Film JournalInternational.

E&P said in December that it will pub-lish one more issue – January 2010 – dueto “overwhelming reader and advertiserdemand.” Representatives also said “anumber” of companies and individualshave expressed interest in possibly keep-ing the publication going.

The magazine was founded in 1901,but dates its origin to 1884, the launchdate of The Journalist, which it acquired.

Media Briefs

115500++ MMAAGGAAZZIINNEESS CCLLOOSSEEDD IINN ’’0099

P resident Barack Obama’s nomineefor Assistant Secretary of Defensefor Public Affairs said in a Senate

hearing last month that he would reviewdirectives and issue any necessary guide-lines to ensure reporters seeking to embedwith the military are not profiled.“I don’t believe in any system that

rates reporters based on a perceptionthat their reporting is positive or nega-tive,” said the nominee, DouglasWilson, in response to the committee’sadvanced policy questions. “In my view,we should never be a party to efforts toplace so-called friendly reporters intoembeds, while blocking so-calledunfriendly reporters.”Wilson has been tapped by Obama to

be the Defense Department’s point-manfor public affairs, a post he served underas a deputy during the Clinton adminis-tration. He faced a relatively shortround of questions from the SenateArmed Services Committee Dec. 17, butwas confronted with two key militaryPR blunders during the Bush adminis-tration.The committee’s chairman, Sen. Carl

Levin (D-Mich.), raised the issue of thePentagon’s controversial PR effortestablished by the predecessor in theposition Wilson seeks, which had retiredmilitary officials appear on TV newsprograms as well-informed surrogateswithout disclosing their briefings by thegovernment.Levin noted the issue is still under inves-

tigation but asked Wilson to comment.

“Access should be provided on anequal and balanced basis and if con-firmed I do plan to review those poli-cies,” said Wilson, who has chairedHarvard University’s Public DiplomacyCollaborative and is an ex-foreign serv-ice officer.

Sen. Roland Burris (D-Ill.) askedWilson what his role would be in decid-ing whether to release detainee abusephotos, to which Wilson acknowledgedthat he would be involved in the deci-sion.Wilson also said the Armed Forces

radio and TV networks have a responsi-bility to report fair and accurate pro-grams and information.Sen. Jeanne Shaheen (D-N.H.), who

worked with Wilson on the staff of for-mer Sen. Gary Hart in the early 1980sand on his 1984 presidential bid, intro-duced Wilson and spoke on his behalf.She noted he handled strategic com-

munications and PR for the DefenseDept. during the Clinton administrationon issues like defense reform, base clo-sures and NATO expansion. “He’s served throughout the U.S. gov-

ernment as a diplomat, legislative advi-sor, foreign policy expert and communi-cations strategist,” she said. “He willbring invaluable skills, deep knowledge,extraordinary poise and a strong characterto a very important and challenging posi-tion at the Defense Department.” �

Pentagon PA nominee faces Senateregarding charges of press ‘profiling’

By Greg HazleyA nominee for the Pentagon’stop public affairs post said hewould review policies to makesure reporters aren’t profiled.

Wilson sits before the committee on Dec. 17.

Shaheen speaks in support of Wilson.

For more news media new updates, log on to: www.odwyerpr.com�

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FEATURE

The Davie Brown Index, whichadvertisers use to gauge the influ-ence of celebrities, reported

December 15 that Tiger Woods’ scoreplunged in the aftermath of his post-Thanksgiving car crash and the ensuingparade of women alleging to have had sexwith him. Once ranked No. 9 in the Index’s “aspi-

ration” category, Woods plummeted tothe 2,325th spot of the 2,400 ranked,according to a report by Bloomberg. The embattled golfer lost millions in

sponsorship dollars and suffered a mightyblow to his once-sterling reputation.Accenture, managing consultant, pulledout of a multimillion-dollar deal, whileGillette decided to limit its exposure toWoods.

Self-inflicted PR woesWoods’ PR woes are largely self-inflict-

ed, PR people say. Larry Smith, who runsthe Institute for Crisis Management,believes Woods missed the first opportuni-ty to take control of the issue and story. “If he had quickly taken responsibility

for whatever had set-off the events of theday and evening that led to the ‘crash’ andhospital treatment, he might have bluntedthe impact of the ensuing revelations,” hesaid.Smith notes that unlike other recent ath-

letes, coaches, governors and celebrities,Woods apparently does not have “one”transgression to deal with, which puts himin a league of his own. He says there are few if any prior cases

like Woods’ on which to base a PR strategy.“At some point he needs to take respon-

sibility for his actions and apologize to hisfamily, friends and fans for disappointingthem, and if he means it, make a commit-ment to work as hard as he can to repair hisrelationship with his wife and children.“I don’t think he has to confess to every

detail of every relationship, but hav-ing taken responsibility, apologizing andbegun to rebuild his family’s trust, heshould respond to further public andreporter questions saying, “I’ve said all thatI’m going to say, now it is up to me to dowhat is right,” said Smith.Gene Grabowski, a Crisis Counselor at

Levick Communications, also faults Woodsfor failing to seize the moment followingthe car crash. A person of Woods’ stature can’t remain

in hiding or rely on handlers to deal with thepress, according to Grabowski. He believes the “public wants to forgive

and love Tiger” but needs to hear directlyfrom the golfer. Woods earned his popular-ity by his very public appearances on golfcourses, said Grabowski, and he needs to

return to the public eye to confronthis shortcomings.

Grabowski is astounded byWoods’ inability to craft a suitablePR response to the crisis. Hisreliance of financial advisors andhis agent is like “using peacetimeadvisors during a time of war.”Dilenschneider Group CEO

Robert Dilenschneider believesWoods has “one last chance torecover his standing,” but if hedoesn’t do it quickly, the opportu-nity will be lost forever.“Whoever has been advising

Tiger Woods has done a simplymiserable job. Either the advice isbad or Woods simply isn’t listen-ing,” Dilenschneider said. Woods has to “go public in an

aggressive way and apologize to

the American people, to his fans, to thepress, and, most importantly, to his wife.Moreover, Woods should say he is goingfor medical treatment to see if he has a seri-ous problem. And, indeed, if he has thatproblem, he should then engage in therapyaimed at addressing that issue,” said the PRveteran. Following all of that, Woods should get

back to playing golf and “winning thegame,” said Dilenschneider.

Reject privacy pleaKen Makovsky, Chairman of Makovsky

+ Co., says any figure as public as Woods“doesn’t really have a private life, unfortu-nately.” He feels Woods was wrong toreject questioning by police three timesafter making an appointment to speak withthe police.Avoidance of the press early on did not

help Woods’ case, said Makovsky. Failureto put all the cards on the table immediate-ly has only increased the public’s skepti-cism, ceding control of the story, he added.While Woods has apologized for his

transgressions, the apology was late incoming, thereby making the public evenmore curious, while compromising his rela-tionship with corporate sponsors, saidMakovsky.Richard Nicolazzo, Managing Partner,

Nicolazzo & Associates, Boston, said: “It’sabout time Eldrick has begun to take the‘Tiger’ by the tail and deal with the realityof the situation.”Nicollazzo said that while Woods’ driv-

ing and legal issues may be behind him, hehas a long road ahead to regain public trust,confidence and respect from the public.“Stay tuned because unfortunately there ismore to come,” he said.Scott Sobel, President of Media &

Communications Strategies in Washington,D.C., counsels celebrities, politicians andlawyers during crises or for testimonybefore Congress. He believes the PR callfor Woods to be “totally transparent early inthe crisis” and to “make blanket apologies”is the “kind of knee-jerk reaction to a com-plex crisis that would have set him up forlegal disaster.”Sobel says there is “no doubt he should

have been more forthcoming and gotten outsome kind of statements immediately butyou also have to protect legal standing.”Woods’ reaction to his crisis applies to

other celebrities and CEOs, continuedSobel.“Woods has been a celebrity since he wasa child. He has never really had bad PR andthe media have always treated him with kidgloves because they wanted more access in

Tiger Woods’ scandal shows how not to manage a PR crisisThe Tiger Woods sex scandal will go down in PR history as aclassic example of a crisis made worse by poor communications.

By Kevin McCauley

�Continued on next pageAccenture has dropped its ‘high performance’campaign that featured Woods.

the future.”Sponsors reactAccenture became

the first high-profilesponsor of TigerWoods to drop its mar-keting agreement withthe embattled golfer.In a statement issued

Sunday, Dec. 13,Accenture said it had a“very successful” dealwith Woods for thepast six years andpraised his golf coursesuccess as a powerfulmetaphor for businesssuccess in Accentureads. Reports peggedthe sponsorship from$10M-$15M. “However, given the

circumstances of thelast two weeks, aftercareful consideration

and analysis, the company has determinedthat he is no longer the right representativefor its advertising,” the company said in astatement by Senior Director of CorporateCommunications Alex Pachetti, and SeniorMedia Relations Executive JamesMcAvoy.A new ad push is slated for 2010. Young

& Rubicam, part of WPP, handles itsaccount.Woods’ agent at IMG said he was disap-

pointed but respects Accenture’s decision.Gillette and its PR firm, Porter Novelli,

said Dec. 15 that Gillette will “limit”Woods’ role in its marketing campaigns,which have prominently featured the golferalongside other top athletes like tennis aceRoger Federer, baseball’s Derek Jeter andsoccer’s Thierry Henry.“As Tiger takes a break from the public

eye, we will support his desire for privacyby limiting his role inour marketing pro-grams,” said a state-ment from MikeNorton, Director ofExternal Relations forthe brand, and PorterNovelli VP JimmySzczepanek.

Szczepanek toldO’Dwyer’s the deci-sion was made inter-nally at Gillette adding“we are not at liberty tofurther discuss clientmatters.”Gillette expressed

“respect” for “theaction Tiger is taking

to restore the trust of his family, friends andfans,” continuing that “we fully supporthim stepping back from his professionalcareer and taking the time he needs to dowhat matters most.”Other backers of the golfer include Nike,

AT&T and Tag Heuer. An ad for Tag Heuerwatches in the January 2010 Vanity Fairpositions Tiger Woods as a model foryouth, saying that “Since 1996, myFoundation has inspired more than 10 mil-lion youth.” Copy adds: “Together with Tag Heuer,

I’m helping young people to believe inthemselves.”The Tag Heuer website has a video of

Tiger and copy that focuses on his manychampionships.It says: “Tiger is one of the greatest

sports champions in history ... His person-al obsession with results and perfection, hisability to withstand pressure, to meetexpectations and exceed them, but also hislove of discipline — all this makes him anatural partner for the brand.”A survey of marketers conducted by

Argyle Executive Forum last month foundthat 76 percent would cancel, reduce orsuspend their business relationship withTiger Woods if they had a deal with him.More than 600 senior marketing execsresponded to the two-day survey. Twenty-two percent said they’d stick with Woods.Phil Knight, Chairman and Co-Founder

of Nike, is stickingwith Woods. He toldStreet & Smith’sSportsBusiness Journalthat when Woods’career is over peoplewill “look back onthese indiscretions as aminor blip, but themedia are making a bigdeal out of it now.”

Tiger’s Tale has legsDow Jones, on Dec.

19, measured mediacoverage of Woods’scandal with four otherrecent indiscretions “tosee how long the golfermight expect to stay inthe news for somethingother than golf,” according to its “TheConversational Corporation” blog. Theresult is not good news for Woods.Dow Jones’ media measurement tools

looked at mentions of Woods, DavidLetterman, Mark Sanford, Eliot Spitzerand Bill Clinton. The research found thatWoods matches up with Clinton, whereextensive coverage of his MonicaLewinsky scandal remained pretty consis-tent for six months.The conclusion: coverage of the Woods

scandal isn’t likely to go away anytimesoon. �

“Tiger Woods didnot understand thathis media ‘friends’would becomesharks because ofhis sex scandal.”

— Scott Sobel,Pres., Media &

Comms. Strategies

JAN. 2010 � WWW.ODWYERPR.COM 11

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A big problem forTiger Woods is hisuse of ‘peacetimeadvisors during atime of war.’

— GeneGrabowski,

Levick StrategicCommunications.

“Woods shouldspeak out to themen of the countryand say that as webegin to shape aculture for the nextgeneration, this kindof behavior isn’tsomething he con-dones or wants todo and he deeplyregrets it.”

— Robert Dilenschneider


Military’s flop of a photo-op: A “furious” President Obamawas forced to order an internal review to determine why onApril 27 a near-empty Air Force One VC-25 was allowed to flyat low altitude through Manhattan, seemingly pursued by an F-16 jet. The photo-op flyover to allow for iconic photography ofAir Force One over the Statue of Liberty was arranged by theDefense Department and authorized by White House MilitaryOffice Director Louis Caldera. For people on the ground,though, it vividly recalled fears related to the 9/11 terror attacksand sent workers streaming out of office buildings and running

through the streets inpanic. ABC News report-ed that N.Y. MayorMichael Bloomberg, whowas also not informed,said that “poor judgment”would have been a niceway to describe the fly-over. Caldera resigned

and was replaced by deputy director George Mulligan“It’s a fork, It’s a spoon, It’s a … weapon?” (The New York

Times): An enthusiastic six-year-old Zachary Christie, excitedabout having just joined the Cub Scouts, brought his Scout-styleeating utensil, a combination fork-knife-spoon-can opener, toschool specifically so he could eat lunch with it on September29. Not only did officials at Delaware’s Christina SchoolDistrict confiscate the utensil, they suspended Zachary and sen-tenced the A-student to 45 days in reform school in compliancewith the District’s “zero-tolerance” policy on “weapons” despiteample character evidence that the child acted naively and wasnot a danger. Mother Deborah Christie organized activist web-site helpzachary.com, sparking national media attention andsympathy for the innocent casualties of “zero-tolerance” poli-cies, with The New York Times and other prominent publicationsreporting on numerous such cases. “Goldman sucks,” blogs Financial Post editor: After taking a

severe media drubbing, it makes sense for the big banks to con-duct public outreach demonstrating some level of humility. Butmany have criticized Goldman Sachs CEO and spokespersonLloyd Blankfein for statements published in the November 8edition of the UK’s Sunday Times in which Blankfein claimedthe company was “doing God’s work.” Diane Francis, Editor-at-Large for Canada’s Financial Post,

blogged that “Goldman Sucks” and derided itsnew small business support plan, noting that ifthe promised U.S. $500 million was a tip itwould be an insult, particularly in New York.Goldman subsequentially announced topexecs. will receive bonuses in stock rather thancash.Kanye West — chief reality check officer:Storming the stage in protest at a nationally tel-evised awards show is practically an annualevent for Kanye West, but his ‘performance’ atthis year’s MTV Video Music Awards was par-ticularly ill-advised. When an allegedly inebri-ated West took the microphone from teenagecountry artistand BestFemale Videowinner TaylorSwift, claimingthat Beyoncédeserved theaward, he

crossed a critical line. Later inan interview with Jay Leno,Kanye apologized and ashamedly acknowledged that his moth-er would have been disappointed.“My God, they’re throwing guitars out there.” Musician DaveCarroll was frustrated by United Airlines’ nine-month refusal tocompensate him for $1,200 in repairs after he witnessed Unitedbaggage handlers literally tossing guitars, including his own$3,500 Taylor, during a transfer at O’Hare International Airport.In what Nielsen Online’s Joshua Hammond termed “a true‘David vs. Goliath’ moment,” Carroll vowed that he wouldwrite and record songs about the experience — complete withmusic videos — and publish them online. The first YouTubevideo amassed over three million views in a single week. Withintwo days, United was in touch with Carroll, offering the long-awaited compensation, which he asked to be contributed to acharity of the airline’s choice. United let Carroll down again inlate October, losing his bags while he was “en route to deliver aspeech about customer service,” according to CBC News.Domino’s recipe for disaster: When footage of Domino’s

Pizza employees fouling food was posted to YouTube in April,the company did not move quickly enough to counter the dam-age in today’s online world. Videos showing two employeesperforming unsanitary actsquickly amassed over one mil-lion views within 48 hours.After two painful days,Domino’s finally reacted,launching its first corporateTwitter account and posting apublic apology on YouTube.According to BusinessWeek,Domino’s had become “the latest company to learn how quick-ly a brand can be tainted in a Web 2.0 world.”“Kentucky fried fiasco,” reports Advertising Age: Fast food bas-

tion KFC launched its new Kentucky “Grilled” Chicken offeringon May 4 by working with the “Oprah Winfrey Show” to

Top 10 PR blunders of 2009FEATURE

B ankers gone wild. Social media fiascos. Airline baggage night-mares and a photo-op flop near Ground Zero. It’s not about“spin”: good public relations is about making the decisions

that are both right for business and for the communities and audienceswith which they interact. We all make honest mistakes, and we all learnlessons from our ill-conceived decisions, but the bottom line is that anhonest effort to communicate and an ability to take responsibility forour mistakes results in a public that is much more willing to forgive.This year, there were a number of “Blunder” candidates from which tochoose; almost all have already been widely reported. Here are a fewavoidable acts or omissions that caused adverse publicity; image dam-age was done to self, company, society or others; and acts that werewidely reported throughout the year.

By MichaelFineman

�Continued on next page

announce a two-day Internet coupon for afree meal. It seems like a marketer’s dream,but Advertising Age reported it as an“unmitigated disaster” when millionsdownloaded the coupon, and the compa-ny could not fulfill consumer demand and“actually had to rescind the offer.” WhileKFC did indeed accumulate a “sea ofbuzz” for its efforts, it failed to fulfill itspromise, leaving many consumers empty-handed … and angry. We “expect more” from Target: Human

rights and immigration activists took aimat national chain Target for its pre-Halloween online promotion of an“Illegal Alien” costume that came com-plete with orange jumpsuit, extraterrestri-al mask and, most con-troversially, a “greencard” accessory.Angelica Salas,Executive Director ofthe Coalition forHumane ImmigrantRights of Los Angeles,called the costume“distasteful, mean-spirited, and ignorantof social stigmas andcurrent debate onimmigration reform.”Target spokespeoplesaid the costumes wereincluded in Halloweenofferings “by mistake,” and pulled themfrom its website.

Housing crisis solved … the Malibuway: Retreats for bailed out execs maybe last year’s AIG Blunder, but themajor banks still party on at home … orat someone else’s foreclosed home. AWells Fargo executive liked a fore-closed $12-milion Malibu property somuch that she allegedly took up semi-permanent residence, using it to stage“eye-catching parties,” according to theL.A. Times. What’s more, real estateagent Irene Dazzan-Palmer told theAssociated Press that Wells Fargorepeatedly refused to show the beach-front Malibu Colony home to potentialbuyers.Squawking over tweets: Watch what

you tweet or you may be the next personsued for online defamation via socialmedia. Chicago renter Amanda Bonnenwas sued by her landlord, HorizonGroup Management, when she posted,“Who said sleeping in a moldy apart-ment was bad for you? Horizon Realtythinks it’s okay,” on May 12 after dis-putes with the company. The companyinsisted that Bonnen’s tweet somehowdamaged Horizon because it was pub-lished “throughout the world.” Bonnen

had a meager 22 followers on Twitter bythe time she terminated her account. ButHorizon’s suit was covered by majortraditional and online media, includingThe New York Times, Associated Press,Chicago Tribune, TechDirt and theInquisitor.

About the Top 10 PR Blunders ListI started the PR Blunders initiative 15

years ago as a reminder that good publicrelations is critical to businesses andorganizations. The Blunders List helpsbring a perspective to daily businesscomportment and organizational behav-ior: we want the “Blunders” to reflectthat obstinacy, arrogance, deceit, defi-ance, anger, self righteousness and

defensiveness are not helpful public pos-tures. Selections are limited to theAmericans, American companies oroffenses that occurred in America. Thelist is to entertain and educate, not todefame or degrade.An obvious question could be “why

not Tiger?” In our view, the most com-pelling reason not to include Tiger is thathis was a personal moral failure. Whilethe saga certainly has its share of public-ity mistakes to learn from, for our pur-poses, the family situation is too person-al and did not lend itself to a lighter toneof treatment. Michael Fineman is President of

Fineman PR in San Francisco. �



The global rise of citizen journalists,user-generated content and active,rather than passive consumers of

information do not threaten the integrityof journalism, said U.S. PublicDiplomacy Chief Judith McHale in aDec. 11 speech at Vilnius University inLithuania.“There are those who fear that this

cacophony of voices will threaten theintegrity of journalism and that traditionalnews gathering organizations will be pushedto the margins,” said McHale, the formerchief of Discovery appointed last year byPresident Barack Obama as the U.S.’s PRchief. “I am more optimistic about thefuture, because I believe that like people,businesses adapt. The best among them —the most innovative — are already doingthat.”McHale, according to a text provided by

the State Dept., said she visited one of SouthKorea’s top newspapers on a recent visit,noting the paper now considers itself a plat-form-neutral “content provider,” not anewspaper, providing information on paper,online, on mobile devices, through e-booksor interactive TV screens, to name a few.“Media companies which are either

adapting or are innovating in this new envi-

ronment are thriving,” she said.McHale said platforms like Facebook and

YouTube operate on content shared betweenpeople who trust one another — friends andassociates. She said blogs that are found tobe inaccurate lose relevance, adding thatmedia organizations which embrace highstandards will preserve the trust of con-sumers and thrive.“To those who argue that the integrity of

journalism in this environment is in peril,my response is that trust is as fundamentalto the news business as it is for all humaninteraction,” she said.

New media could hasten independenceMcHale, who holds the title Under

Secretary of State for Public Diplomacy,told the audience that the country’s revoltfrom Soviet rule may have been hastenedhad today’s technology been available.“The brave Lithuanians who joined hands

in 1989 didn’t need YouTube and Twitter tocome together — but imagine what theycould have done with these tools,” she said.McHale said new technology is also

reshaping international relations and diplo-macy, shifting it away from “the domain ofprivileged men working behind closeddoors.”She is cheered by the technology-fueled

uprising in Iran and said such tools meanthat “old hierarchies” and barriers to com-munication are dissipating.

“We have moved from a paradigm ofdiplomacy as government-to-governmentinteractions, to one of government-to-peo-ple and people-to-people,” McHale said.She said Obama and Secretary of State

Hillary Clinton recognize public diplomacyas a key cog in restoring U.S. leadership inthe world.“They recognize public diplomacy as an

essential ingredient of 21st century stage-craft,” she said. �

FEATURE

‘Cacophony of voices’ boosts journalismBy Greg Hazley

Rebecca Blumenstein is the new inter-national editor at the Wall Street Journal’swebsite, replacing Nik Deogun, who ispursuing opportunities in television. Shewas managing editor.

Blumenstein had been internationalnews editor and China editor and is“acutely conscious of our digital potential,which she will continue to realize with hercustomary vigor and creativity,” saidEditor-in-Chief Robert Thomson in a memo

He believes the Journal “now has by farthe most comprehensive international cov-erage.”

Kevin Delaney replaces Blumenstein asmanaging editor. He was deputy manag-ing editor since July 2008 in charge ofcommissioning content and forging out-side partnerships.

Earlier, he covered the technology beatfor the WSJ in San Francisco and Paris.

Media Briefs

WWSSJJ EEDDIITTOORR RREEPPLLAACCEEDD

Huntsworth CEO Peter Chadlington,who built Shandwick into a globalbrand before selling it to

Interpublic, is mapping an aggressivestrategy to expand his U.K.-based firm inthe U.S. This month’s $33.6M acquisition of

Washington-based Dutko Worldwide is justthe first step, Chadlington told O’Dwyer’s. The U.S. accounts for 34 percent of

Huntsworth’s $320M revenues.Chadlington wants U.S. revenues toaccount for half of the overall total. He pre-dicts Huntsworth’s overall revenues willtop the $500M mark within 18 months totwo years. Chadlington says

everything is on thetable. He’s consideringbig and small acquisi-tions in key U.S. mar-kets. Those firms willgo under the umbrellaof Huntsworth’srecently reinforcedGrayling brand, whichcurrently has revenuesof $145M. Graylingand Dutko are alreadyworking on a half dozen shared clients.Chadlington says the current expansion

spree will differ from the buildup ofShandwick. He vows to be more conserva-tive on the fiscal front, especially when itcomes to earn-outs, and concentrate onsome of the “soft issues,” like culture andtraining, that make mergers work. Chadlington shares WPP Group chief

Martin Sorrell’s assessment of the marketthat things are “less worse than they were.”He expects “discretionary spending” (cor-porate image, corporate social responsibili-

ty programs) to remain in the doldrums in2010.On the growth front, Chadlington is

bullish on public affairs, healthcare, digi-tal and investor relations. �


FEATURE

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By Kevin McCauley

Chadlington prepares ‘second act’

Peter Chadlington

Heartland Publications, which owns 50community newspapers in nine states,has filed Chapter 11 in a bid to "delever-age" the company, according to MichaelBush, CEO.

He says Heartland is "one of the bestperforming newspaper companies in thecountry," but one saddled with a balancesheet that is out of tune with the reces-sion, according to his statement.

The company reports assets of $134Mand debt of $166M. GE Capital isHeartland’s biggest lender.

Abernathy MacGregor Group is han-dling the "pre-negotiated plan of reorgan-ization" for the company that employs800 people at newspapers in Georgia,North and South Carolina, Virginia, WestVirginia, Kentucky, Ohio, Tennessee andOklahoma. Its papers include LaGrangeDaily News (Ga.), Gallipolis Daily Tribune(Ohio), Macon County Times (Tenn.) andJefferson Pilot (N.C.).

Heartland expects to emerge fromChapter 11 in the spring.

Media Briefs

HHEEAARRTTLLAANNDD FFIILLEESS CCHHAAPP.. 1111

Advertising Age is losing two top edi-torial staffers to B2B blog networkBreaking Media.

Jonah Bloom, Executive Editor, andMatthew Creamer, Senior Editor, haveresigned from Ad Age to serve as Editor-in-Chief and Executive Editor, respective-ly, at Breaking Media.

BM is a Gawker Media-style companyencompassing four blogs covering thelegal community, Wall Street, fashion,and finance/accounting – Above the Law,Dealbreaker, Fashionista and GoingConcern.

Media Briefs

EEDDIITTOORRSS EEXXIITT AADD AAGGEE

America has learned to say “no” tonuclear power. Over the last 30 years wehave developed a wary local tolerance fornuclear sites. Even when design short-comings and failure to establish thenational waste site forced nuclear plantsto place radioactive fuel rods in above-ground cement containers, area commu-nities went along. The industry has com-pleted the second round of relicensing

America’s 100 plusnuclear plants. Eachyear we lose one ortwo because thetechnology is out ofdate and the plantshave become unfix-able or unsafe. Eachshutdown creates alocal nuclear wastesite, and whetheroperational or not,each is a defacto

waste dump. Now the industry is antici-pating building many new nuclear facili-ties because the time seems ripe, evenformer activist opponents now seem sup-portive of nuclear expansion.On the surface, it appears that the oppo-

site of what happened 30 years ago seemsto be happening today. The industry hasbeen collecting advocates and supporters.They have launched The Clean and SafeEnergy initiatives. There is a Websitedevoted to answering questions about radi-ation. And there is the Nuclear EnergyInstitute, with lots of bright, airy commen-tary and pictures of clouds, children, andanimals.Yet, none of these industry sites directly

address the public’s cultural concerns andfears about radiation and nuclear energy.The question is when will this industryawaken and provide answers to the ques-tions communities are going to ask whensiting proposals are made and the publicapproval processes begin?

Trust is the issue, the absence of fear.While the industry seems to be floating arather dreamy strategy revolving aroundthe concept of a “nuclear renaissance,”communities all across America may findthemselves surprised by their selection asa potential new nuclear site. Are thesecommunities ready for a nuclear renais-sance? Are the companies and industryready for a far more likely scenario —refusal and rejection, community by com-munity?To be successful short of flat mandates

and government-imposed sitings, whichwould really cause a revolution, the indus-try has to build trust and confidence inlocal communities because that is wherepermission to succeed resides. Here is apreview of the crucial philosophic andoperational changes the industry needs tomake to begin achieving its objectives. • Optimism management. Passion about

the industry and technology, yes. Lookingat this entire issue, completely from thevantage point of the communities and citi-zens to be affected, is essential. Honest,empathetic, open acknowledgement ofcommunity’s fears, uncertainties, anddoubts tend to occur before trust can beginto be built, or rebuilt.• Reduce the production of critics.

Everyone who cares will be looking atexisting facilities for validation of newideas and proposals. Important explana-tions need to be made about the steps takento ensure that appropriate controls, restric-tions, and oversight are in place to preventwhat happened before from happeningagain. Be humble; be polite and solicitous.Critics and enemies live forever. • Have the answers ready. After 60

years, is it possible that there is a new ques-tion out there, yet to be answered? If thereis, answer it now. Then make sure thateveryone who cares has access to the ques-tion and the answer. Produce information,data, and science that answers all the ques-

tions people have, at the beginning. Yougain credibility by being early. You risklosing everything if you are late. • Remain calm. Prepare to overcome the

forces of yesterday. Every mistake, fine,embarrassment, negative behavior, cornercut, and bit of foolishness, arrogance, neg-ligence, and smugness from the past isgoing to be tossed at the nuclear industry atthe local level. Anti-nuclear activists knowthat the place to defeat these initiatives iswell beyond the D.C. Beltway. Revolutionor renaissance is possible in every ZIP codein America.• Engage. Success will require unprece-

dented openness, truthfulness, and respon-siveness. Those who are running thisindustry today may have to transformthemselves and their style dramatically orget out of the way. • Make the CEO of each company per-

sonally responsible and visible for suc-cess. The CEOs of the proposing compa-nies must be highly visible leadersthroughout this American drama. Thosewho can’t stand this level of openness, dis-closure, and exposure will be replaced bythose who can. Making friends and win-ning community neutrality is the hardestand most difficult challenge of all. If youchose the alternative, to create more ene-mies and fear, the adversaries, critics, vic-tims and opposition will defeat you. • Control your own destiny. Be pre-

pared to positively and helpfully correctand clarify everyone’s mistakes, includingthose in the new media and the newsmedia — and your own. A lot of negative,erroneous, fabricated, stupid, and mali-cious information will explode on thescene everywhere these power plants areproposed. Count on it. Failure to manageyour own destiny means someone else willstep in and do it for you.James E. Lukaszewski, ABC, APR,

Fellow PRSA, is a crisis counselor basedin New York. �


REPORT

Nuclear 2.0: engaging the new conversation

James E. Lukaszewski

E ver since the bungled mess at Three Mile Island in 1979, when pub-lic officials were deceived, the public was falsely placated, and rep-resentatives of the utility lied to the media and everyone else —

America has had a culturally imbedded fear of most things nuclear.Anyone, until recently, would become radioactive politically, emotionally,and socially if they made any serious noises about building new nuclearpower plants. In many respects there has been enormous and positivechange for the industry since that time, primarily driven by concerns aboutglobal warming. There is talk in the industry of an American “nuclear ren-aissance.” The real test, of course, comes in the towns and communitiesacross America who will be asked to host this renaissance.

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FEATURE

TT iger Woods is relying too much onlawyers who have a narrow focusand not enough on PR people who

have a much broader view of matters, saysNew York lawyer Harold Suckenik.Suckenik, who wrote a legal column for

O’Dwyer’s from 1987-93, said cautiouslawyers are making things worse forWoods.Lawyers are used to operating under

strict rules that govern what is admissiblein a court of law, he said. But PR pros,Suckenik noted, take into account anythingthat may impact on a client since almostanything is admissible in the court of pub-lic opinion.“Tiger has not broken any law except for

a minor infraction involved in knockingover a hydrant,” said Suckenik.He admits there are huge legal implica-

tions in this situation but he said the PRimplications are larger. Lawyers are used tolining up what supports their case that theymay not see the other side with any clarity,or may not look for areas of compromise,he added.With law, “it’s one side vs. the other.”

There is virtually no contact with the otherside which is positioned as “the enemy.”

Lawyers “uniquely unsuited” for PRSuckenik wrote a column for the

February 1988 O’Dwyer’s magazine thatanswered a PR pro’s lament that “there hasbeen a lot of talk about attorneys takingover or moving into the practice of PR.”The PR pro said he was seeing “a wider

and deeper penetration by lawyers into PR”and asked for Suckenik’s advice.The columnist took a dim view of this

trend which has become more pronouncedin recent years.Lawyers can replace PR pros in a “few

highly selective areas such as lobbying,legal issues, and litigation,” wroteSuckenik.But he added that “In many ways the

training and experience of practicing lawmakes a lawyer uniquely unsuited to be aPR counsel.”Law students, he wrote, “first learn a

long-standing body of intellectual doctrine,i.e., the common law; the intellectual back-ground and the procedures by whichstatutes are enacted and rules governingtheir interpretation, i.e., statutory law, and

the procedures by which these issues areraised in specific factual settings includingthe appellate process.“What lawyers learn is a very finite,

definitive existing body of knowledge,deeply rooted in fully documented pastexperiences that have been preserved andgovern current and future conduct.”“Also,” he continued, “the study of com-

mon law case is, in reality, a study of trans-actions that went wrong.”

Lack training in communicationsOn law’s frequent clashes with PR,

Suckenik wrote:“Lawyers have little familiarity with the

concept of mass communications or massmarketing. An attorney’s entire experiencehas been with the things that went wrongand presenting them in the most favorablelight for his or her client before a very smallnumber of specific people.“The education and experience of PR

pros is the opposite. They are experiencedin mass communications, mass marketing,and in ignoring or certainly not dwelling onthose aspects of a campaign or representa-tion that engender problems or difficulties.“PR pros down-play aspects that may go

wrong. Lawyers are obsessed with them.PR pros are trained to assert those thingsthat are positive.“No client would readily accept a PR pro

who at the first meeting notes all the defectsin the client’s products, what is wrong withthe advertising, and explains why the com-munications are misdirected, ineffectual,and possibly in violation of state and feder-al law.“This is exactly what a practicing attor-

ney would do if he or she were engaged asPR counsel.”

Lawyers “enslaved by past”Suckenik continues: “PR pros are creative and not bound by

what has gone before. They are unfetteredby the past. Attorneys are enslaved by it.The only way attorneys can be creative isby applying existing law in a novel way orurging reversal of the law or some variationof the themes.“Most of the techniques that are used in

PR such as market research, identifying andsurveying attitudes, creating a campaignand message, identifying target audiences,and implementing a campaign and mes-sage, are directed towards an unknownmass audience.“This is contrary to everything that attor-

neys have learned and practiced.” �

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Experts: focus on law, not PR, hurt Tiger’s defenseBy Jack O’Dwyer

Crisis situations often result in lawyers making communications decisions for their clients, rolesbetter suited for PR professionals.

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or small (molehills), clients can turn to us for any of their communications

needs. No other agency in the region can match our depth and our range.

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information, visit us at tierneyagency.com or call Steve Albertini at 215.790.4339.

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FEATURE

Political change – again.As 2009opened, Barack Obama lookedlike what the doctor had ordered to

guide the country out of its depressionand his party out of its lethargy. Now helooks like the man who could help theRepublicans regain a large share of powerin the 2010 midterm elections. Mistakesin picking priorities for the nation –healthcare instead of jobs creation, as oneexample – are on track to cost him andmany Democrats dearly.Oddsmakers see an anti-Obama trend

resulting in the loss of the House andseats in the Senate, plus assorted statehouses. A threat to both parties that is growing

fast is the “tea party” movement. It’s chan-neling money and supporters to conserva-tive candidates aiming to challenge candi-dates from both parties. Think of a viablethird party in the making.

The deficit. We’re broke and goingbroker. The countries holding ourchits are not amused. Still, we keep

printing dollar bills so we can send them tohelp countries abroad as we bemoan theplight of our nation’s poor and as home-owners panic under the threat of foreclo-sures. We’ve become addicted to debt as anation and there’s not a fix in sight.

Job creation. It’s taken the betterpart of the year for the administrationto get truly serious about jobs cre-

ation. Small businesses, also neglected untilnow, are getting attention because they arewhere so many of the jobs need to be filled.Education, also shunted aside, will beboosted, not just in school “shops,” but incollege-level training for business and theprofessions.

Climate change. It’s real and it’sbad. Eleven of the past 14 years havebeen the warmest on record, the

Arctic’s ice cap is melting, and last year’sinflamed oil and food prices provide a tasteof the future. Those words aren’t mine,they’re from an editorial on a “profoundemergency” published simultaneously in 56newspapers in 45 countries this month. The U.S. has dragged its feet unmerciful-

ly on this in the past. With promises ofcooperation in combating climate changecoming at last from the presidents of theU.S., China and India, something positiveseems certain to come out of Copenhagen.Action at home won’t be easy; business is

preparing for combat. China.When I underwrote the book“The Chinese Model” by Dr. Wernervon Klatt, China was in the midst of

a massive famine. Today, its economy isbooming. It is now a bigger market than theU.S. from cars to refrigerators to comput-ers. Its government boasts proudly that its“transformation” is the “No. 1 story aroundthe world.”

Afghanistan. We’re going afterOsama bin Laden for real. We havethat promise from General Stanley

McChrystal, our commander inAfghanistan, and National Security ChiefJim Jones. Meanwhile, Secretary of StateHillary Clinton and Defense SecretaryRobert Gates have made it clear there is noreal timetable for pulling our troops out.

Cyber terrorism.We know that ter-rorism can take many forms, butwe’ve got to become widely aware of

what cyber terrorism could do – and we’vegot to understand that it’s the kind of war-fare that can be launched from anywhere onearth and for much, much less than it takesto create and launch an atomic bomb.The Center for Strategic and

International Studies, in a recent report,says that cyber security “is a battle we arelosing,” and in 2007, General Wesley Clarkand Peter Levin told us there were 44,000reported incidents of malicious cyberactivi-ty – more than 10 times as many as in2001.

Ethics. With excess stimulus fundsbeing fanned out in belated rushes tosupport the recovery, lobbyists and

public relations professionals ought to haveanother good year in Washington.

Education. Overlap TARP fundswill be tapped to support educationalprograms that will contribute to the

creation of jobs. Teachers are among thecountry’s most downhearted, given thenumber of jobs cut in the field over the pastyear and the rising cost of college that iskeeping many young men and women ofpromise out of the future.

Regulation. It’s going to comeback strong next year, thanks tothe glaring lack of government

watchdogs in almost every phase of busi-ness over the past several years.

The weakened states. Moststates want more federal bailoutsand that means more control by

Washington. States’ rights will take a hit forsure.

Diversity. Championed so clearlyby Obama via his appointments tohis cabinet and other administra-

tion posts, diversity is now a fact in govern-ment offices. Corporate and other officeswill be doing more this coming year.

Crisis communications. Thedestruction of the economicfortress that was Wall Street, and

the fact that a U.S. resident scouted theattacks in Mumbai, are among the manysignals that your crisis communicationsplan needs quick updating as you step upthe monitoring of the political, economicand other trends that stand out so clearly inthe more trusted media.

The tarnished corporateimage. For a while, it seemedthat the arrogant men and women

of business and banking had been takendown a huge peg. Now we know that isn’treally the case. Corporate PR and PA prac-titioners must try again to make their organ-izations look like decent, caring institutions.Jeffrey Immelt, GE’s CEO, has emerged asa role model for corporate chiefs willing toadmit that business leaders were guilty inpre-crash days of greed, and that businessshould have realized the wreckage thatwould result.

Pakistan. It’s endangered fromwithin and without. And its atom-ic arsenal needs protection. It’s a

tougher than ever job for the U.S. Excessive executive pay. Onthis list of major public affairsissues for years, it’s a problem

CEOs can no longer ignore. KennethFeinberg, the Treasury Department’s payczar, is getting tougher than anyone expect-ed. He’s made some top-level caps at com-panies that received big slices of govern-ment aid, but he’s going to impose$500,000 ceilings on hundreds of otheremployees.

The rogue states. Iran,Myanmar, North Korea, etc., arestill out there, waiting to surprise

us with some act of incredible cruelty and/orstupidity. Each qualifies for a spot on thislist, although their potential for evil is wellknown to all. Wes Pedersen is a retired Foreign Service

Officer and Principal at Wes PedersenComms. and PR in Washington, D.C. �

Crisis to abound for public affairs pros in 2010There are (at least) 17 reasons why the public affairs industry won’t be light for work this year, andprofessionals in the field can expect to see their plates crammed with a new series of challenges.

By Wes Pedersen

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REPORT

We are left to navigate the erosion oftraditional media; the death and rebirth ofthe dotcom era into social media; com-plete information overload; the reality ofeconomic instability; and a greateremphasis on authenticity and trust. Asthe lines between PR, marketing andadvertising blur, we dive into 2010 withthe understanding that we have to bemulti-talented and essentially, every-where.Along the lines of telling stories and cre-

ating content, the central practices of PRmake our industry more relevant now thanever before. Publicists are connectors, writ-ers, advocates, strategists, problem solvers,translators, and advisors. While we havealways worn many hats, the rapidlyexpanding number and variety of mediachannels have increased demand for medianavigation and the need for us to expandour reach. PR arsenals have expanded to include

tactics traditionally used by marketing andadvertising executives. Publicists are rec-ommending pay-per-click campaigns,search engine optimization (SEO), e-mailmarketing programs, Website analytics, andonline reputation management with sophis-ticated reporting tools. Highly customizedmedia lists are evolving into targeted influ-encer lists composed of journalists, blog-gers, social media influencers, communityleaders and brand advocates. As a result of all of this change, there’s a

daunting amount of information to absorband process. It’s for this reason that con-cise, substantive writing has become essen-tial. While press releases are rumored to bedead, the truth is the format is changing totell a more three-dimensional story with

sensory-rich content and viral capabilities. Consumers drive conversationWe can all point to a campaign that has

changed the way we think about PR. Theinitiative that inspired me was one that Iimplemented for howispentmystimu-lus.com, a blog where people could postphotos, videos and stories about spendingtheir 2008 stimulus checks. The goal of thecampaign was to collect as many stories aspossible on the blog to serve as a time cap-sule. As consumer-generated stories piledin, the campaign resulted infeature coverage in TheEconomist, New YorkMagazine, Fast Company,Thrillist, and hundreds ofblogs. Market data revealedthat many Americans wereputting their stimulus checksin savings accounts, but thestories on the site painted apicture of the power anddiversity of the U.S. econo-my.The most compelling find-

ing of the campaign was thatblogs and consumer-generat-ed media posts commentingon the site proved to be moreeffective than traditionalmedia outlets in achievingthe client goal. It was an eye-opening expe-rience that forced me to realize that tradi-tional media only tells half of the story intoday’s multilayered media landscape.Paid search is one of the deadliest

weapons that can be activated to protect abrand and ensure that the correct informa-tion is at the top of search results. A greatexample of the power of search engine mar-keting in crisis communications is the sal-monella tomato scare in the summer of2008. While ketchup brands scrambled topull tomatoes, Hunt’s Ketchup put up a paidsearch ad assuring consumers that theirproduct was 100 percent safe. This is anexample of a direct-to-consumer initiativethat can be used in conjunction with prepar-ing a media statement or press conference.

Future agencies become ‘streamlined’As our industry becomes a hybrid of PR,

marketing and advertising, fundamentalchanges are occurring in the agency struc-ture. With younger staffers more attuned tosocial media and online tools, two-waycross training and mentoring is happeningbetween junior and senior staff. For exam-ple, while attending the first PR CampNYC this year, several agencies reported abreakdown of hierarchies and silos between

different departments resulting in a morecollaborative, streamlined effort for theclients. It makes sense that social media isnot just affecting the way that we conductbusiness, but also the way that we commu-nicate internally.The PR agency of the future will feature

seamless integration of digital and socialmedia into the daily work of each publicist.While the current trend is to have an inter-nal or external digital SWAT team responsi-ble for getting staff up to speed, at a certain

point, social media will be as second natureas the Sunday New York Times (if it isn’talready). As an industry, we’ve had to look in the

mirror and ask where we fit in with brandsspeaking directly to consumers and con-sumers talking to each other. Our relevan-cy lies in our core competencies of facilitat-ing communication, building relationships,telling a good story and driving business.We will continue to help clients determineoutstanding brand features, newsworthyactivities and improve the perception oftheir products and services. We will con-ceptualize campaigns to create buzz andresonate with people because we have iden-tified a truly interesting and unique trend.Authenticity, ethics and transparency arevalues that we will employ every day andtransfer to our clients because the alterna-tive is simply damaging. We have andalways will tailor information to reach theright audience and accommodate mediapreferences because it is effective. Strategyand research are important to us becauseadvancing business goals requires morethan luck.Danielle Culmone is Digital Media Team

Member of Quinn & Co. Public Relations. �

The blog www.howispentmystimulus.com collected storiescomplete with photos and videos from users discussinghow they would spend their 2008 stimulus checks.

User, agency hierarchies set to crumble in 2010

Communications proswill remember thispast decade as one of

immense change. While inrecent years the defini-tion of public relationswas synonymous with mediarelations as it pertainedto top-tier and syndicatedoutlets, media todayincludes blogs, communi-ties and social networkingsites, video and photosharing, and mobile plat-forms. Consumers can cus-tomize the information theywant, when they want it andin the format they prefer.

By Danielle Culmone


REPORT

A Game ChangerAttention PR pros! You now have access to a powerful new search application that will change the way you

No more PR spamA unique and effective approach to targeting

Litigation is an exercise in communi-cation. Opposing sides seek to per-suade each other, a judge, and some-

times a jury, through written pleadingsand oral debate that their facts and argu-ments represent the “truth” and that thedesired remedies will achieve a just andequitable outcome. Those communications, however, need

improvement. Just ask the news mediaand the lawyers, which is what our firmdid recently in two separate opinion sur-veys. The findings reveal a wide gap

between the newsmedia and lawyerson several coreissues. For instance, whenwe asked reporterswhich side in acase, lawyers forthe plaintiff or thedefense, was morehelpful to them nota single respondentsaid the defense.

Combine that with the preliminary find-ing that 64% of lawyers respondingbelieved that the media provided “objec-tive” coverage only “sometimes”.Another 18% said “rarely”. All of which means there’s opportunity

for communications consultancies advis-ing clients involved in litigation to deliv-er value and benefit. And it’s an opportu-nity that will grow. In the post-BernieMadoff era, one can expect resurging reg-ulatory activism and not just from theSEC. After nearly a decade of Washington

almost asleep at the regulatory wheel, thepublic sees more antitrust actions fromthe FTC (e.g., Intel) and more challengesput to the pharmaceutical and medicaldevice industries by the FDA. There isalso a growing avalanche of private suits,individual and class action, by investorsagainst their investment managers.

Stakes are raisedMost communications firms offer liti-

gation support services from withintheir crisis communications and issuesmanagement practices. The assumption— and it’s a reasonable one — is thatlitigation is essentially a crisis and like

any crisis the primary goal is to helpmanage stakeholder (employee,investor, customer, community, govern-ment and regulator) perception andunderstanding. But that approach is quickly becom-

ing obsolete. The 24-hour cable newscycle, rapidly viral spread of informa-tion via the web, and the unruly influ-ence of the blogosphere in shapingopinion into (largely ill-informed)extremes, radicalizes the current cli-mate of regulatory activism and liti-gious zeal. That has dramatically raised the

stakes of litigation. It also has createdan opportunity for communicationsconsultants to expand their value-add tothe client. Managing stakeholder per-ceptions is important. But we see thecore strategic role of the litigation com-munications specialist as more aboutrisk management. The opportunity, then, is in combin-

ing communications expertise with aform of management consulting. Thisinvolves collaborating closely with topmanagement and legal counsel to helpthe client identify and assess the risksand rewards of litigation in three relat-ed areas: relative to the business andthe organization as a whole, in terms ofindividual and corporate reputation,and in the courts. The result is an over-arching litigation strategy that empow-ers the client to make more strategicdecisions about a wide variety ofissues. In that context, managing stake-holder perceptions is driven by theoverarching strategy, and is not thestrategy itself.In other words, it’s all well and fine

to sue someone, but if the legal battlecauses a company’s customers to defector results in irreparable reputationaldamage, even a victory in court wouldseem pyrrhic and any classical PR cri-sis management effort probably fruit-less. Case in point: one of our cases

involved an investment manager whowas sued by an employee allegingwrongful termination. In the course ofpreparing his defense, the client discov-ered that that employee had stolenimportant trade secrets, including a

proprietary equity trading system andthe client list. The client had bothcriminal and civil causes of actionagainst the employee, and plenty of evi-dence obtained through a computerforensics investigation. But if he had countersued there was a

high risk that his clients would havefled. Besides the embarrassment of the“theft” there was the practical issue ofthe manager’s ability to protect confi-dential information. So, besides thethreat to the business’ viability therewas also the potential reputational dam-age. The manager declined to sue andquickly settled with the former employ-ee. Communications meant limitingdisclosure and keeping the story out ofthe press. Of course, many matters that hit the

courts end up getting media coverage.Legacy communications skills willalways be valuable, especially in work-ing with the news media. This was alsoborne out by our opinion research. Ofthe reporters we surveyed, only 2.4%think that court pleadings — the docu-ments largely driving understanding ofa case — “clearly communicate” thefacts and legal arguments. There’s animportant role here for the communica-tions consultant to help make thesedocuments more effective delivery sys-tems for the “message” of the case. Preliminary findings from our

research among lawyers also revealedthat almost half of respondents believedthat news media coverage has animpact on a client’s overall satisfactionwith the outcome of a legal matter. Butat the same time more than 70% oflawyers responding said they recom-mended their clients retain a PR firmonly “rarely” or “sometimes”. That’snot because the lawyers would prefer tohandle the press. Most don’t. They justneed to understand better the role ofcommunications in helping get to thedesired result in, and outside, of thecourtroom. As that role evolves, whichit must, lawyers and clients alike willsee the benefits.Montieth Illingworth is President of

Montieth & Company, a special situa-tions and management advisory consul-tancy based in New York. �

Litigation communications in the post-Madoff eraYou don’t need to read Kafka’s “The Trial” to know that litigation is complicated. It’s also timeconsuming and expensive. Outcomes are uncertain. Stakes are high. As a lawyer once quipped tome, just about the only good thing you can say about litigation is that it’s better than dueling.

Montieth Illingworth

A Game ChangerAttention PR pros! You now have access to a powerful new search application that will change the way you

No more PR spamA unique and effective approach to targeting

In times of market volatility, companies— particularly small cap ones — canbe victimized by a “bear raid,” a con-

certed effort by traders to drive down theprice of a stock by selling shares shortand buying them back later, hopefully fora handsome profit. Bear raids arebelieved to have originated during the1920s when the rules and regulationswere not as stringent as they are today.Known “players” such as JesseLivermore and Joseph Kennedy wouldcollude and spread rumors to drive downstock prices. How do you know when your company

is under attack? Some telltale signs towatch for are: a proliferation of unsubstan-tiated negative rumors flooding messageboards, blogs, and the news media; anincrease in the short position; and valua-tions that may not be in line with peercompanies.It’s been argued that the demise of

Lehman Bros. and Bear Stearns was exac-erbated by bear raids. While those firmsmay have deserved to fail, there are a num-ber of companies that for one reason oranother find themselves being confrontedby a bear raid and the needless loss of mar-ket value. What to do?Monitor everything. It sounds difficult

and time consuming, but if you think your

company is vulnerable, you need to stayabreast of what is being said and who issaying it. Popular message boards remainhotbeds for rumors and misinformation.Of course, the power of the blogospherecan’t be denied: a company’s reputationcan come under attack in a matter of min-utes. There are tools around to monitorwhat is being said. Unchecked rumor andspeculation can become “institutional-ized” and promulgated by the mainstreammedia. Keep your enemies closer.While many

bears operate in the shadows, sooner orlater, you will become aware of the nega-tive interests. They’ll manifest themselvesin public forums (investor meetings, con-ference calls) by making negative com-ments or posing questions skeptical in toneabout the company’s products, technologyor financial condition. Learn as much asyou can about these people as they do tendto run in packs (your company’s outsidelegal counsel should be brought in to mon-itor the situation as well as uncover detailsabout such investors). Fight fiction with facts. Rumors can-

not be allowed to stand. As noted earlier,rumors have a way of becoming acceptedas fact if left unchecked. You need to bevigilant and have the facts at the readyshould you be confronted by rumors andbe prepared to respond in the appropriateforums. In addition to regular updates viapress releases and media interviews, host

an analyst day and have all relevant per-sonnel on hand to discuss various aspectsof the company. This is particularly impor-tant for technology and biotechnologycompanies and those companies still in theresearch stage. The event should be web-cast and the media invited to attend. Enlist allies. Be in a position to point

the media to authorities and experts favor-able to your cause. The obvious choicesare the company’s covering sell-side ana-lysts. However, there may be others suchas academics who have published aboutyour company’s science or technologywho might be useful. Be advised that themedia will seek commentary from thenaysayers as well. Bolster credibility. Often you will see

companies add industry heavyweightsor prominent executives to their boards ofdirectors. While some will view this as asound practice, others may take the viewthat such moves are window-dressing in avain attempt to mask a failing story. Call the regulators. If you suspect a

bear raid, by all means contact the appro-priate exchange. Have all the facts and evi-dence available. They will investigate thematter. Be advised that once those orchestrating

a raid sink their claws into a company, theytend to hang on. The key to successfullycombating a bear raid is to be vigilant andhave a plan in place. Management needs tobe ready to defend the company’s positionquickly and in a forthright manner. Gene Marbach is Group Vice President

of Makovsky + Company. �


FEATURE

By Gene Marbach

Setting the trap on a bear raid


REPORT

The social media surge does not appearto be merely a popularity fad. Social mediais taking off because of its functionalityand business benefits. According toNielsen’s Global Faces & NetworkedPlaces 2009 report, two-thirds of the glob-al internet population visit social networksand visiting social sites is now the fourthmost popular online activity, even ahead ofpersonal email. What does this mean forPR agencies? Many will have to abandon,or at least modify, their traditional mediatactics to incorporate this lasting trend.Traditional media channels like TV,

radio, newspapers, direct mail, and coldcalling are like a sledge hammer. Theykeep banging people over the head withtheir messaging, which is often moreexpensive and less effective. Companiesthat are prime examples of this tacticinclude McDonalds with their “I’m lovin’it” campaign and Allstate’s “You’re ingood hands” promotion.Traditional marketing, however, is

falling by the wayside as companies arefinding ways to leverage social mediatools instead. Tools such as Twitter,Facebook, LinkedIn, and YouTube, areless like a sledge hammer, but more like amagnet, drawing people, and potentialcustomers, in. This technique is calledinbound marketing and examples of com-panies that have used this tactic to theiradvantage are Google and Amazon … nosurprises there.Inbound marketing is like a funnel. At

the top there are all the people coming into your website through successful “mag-net” approaches like press, promotions,and optimization — made all the moresuccessful through tools like content man-agement, blogging, social media, SEO,and analytics.To achieve the magnet effect through

the funnel with social media tools, youmust work to build relationships and trustwith clients. It’s not only important to join

and listen on social media sites,but to participate as well.Participation is easy throughthings like Facebook discus-sions, Yahoo! Answers, andLinkedIn Q&A’s. By answer-ing questions and making con-tributions, you build a reputa-tion and, eventually, relation-ships with influential communi-ty members and potentialclients.Participation is something new

for media. In the days when traditionalmedia like TV, radio, and newspapersdominated the media scene, all peoplecould do was listen and observe. But nowwith social media taking hold, people can-not merely stand back and listen if theywant to make the most of these tools —they now have to participate as well.Cone’s Business in Social Media Study

(September 2008), revealed that anastounding 93 percent of social mediausers believe a company should have apresence in social media. However, theyalso found that 85 percent believe that acompany should go further than just hav-ing a presence and should also interactwith its customers proving that participa-tion is a fundamental aspect of socialmedia success.The combination of talking and listen-

ing is difficult when one strategy has beenso ingrained for so many years.Advertising, PR, and promotions are typi-cally the “talking” channels whereas “lis-tening” channels have traditionally beenthings like customer service, researchstudies, and focus groups.The strength of social media, however,

is in the combination of the two.Companies can use what they glean fromlistening to these channels in their ownpromotions and campaigns while also con-tributing back to the media community —and their contributions are that much bet-ter from their listening experience. But assoon as you start listening, you’ll want toparticipate, and as soon as you start partic-ipating, people will expect you to listen.The key is to strike a balance betweenobserving and participating. You have totake into account what everyone else issaying in order to make the most of yourcontributions and get others to observeyou and take account of what you’re say-ing. After all, social media is supposed tobe a dialogue, not a monologue.Good content spreads fast, so you’re not

only reaching a select group like with atraditional ad. Worthy contributions notonly reach the people associated with yoursocial media accounts, but also everyoneassociated with their accounts … that is, ifthey deem your content good enough to beshared.Content that gets shared is interesting,

fresh, useful, and relevant to target audi-ences. New data, top blog posts, and funnyvideos are among the top things to getredistributed. Product info, free trials, orsoftware documentation is typically notredistributed, though it can still be usefuland interesting — so this is where strikinga good balance comes into play.Blogs, podcasts, videos, and photos in

combination with presentations, eBooks,and press releases will generally achieve agood mix of information that people willwant to share. Above all, you need to giveyour (or your clients’) followers a reasonto stay engaged.Many PR agencies are touting their

social media experience and expertise, butwith the onslaught of social media toolsand the relatively new acceptance of socialmedia, how can agencies differentiatethemselves?It’s often difficult to separate social

media from traditional media, but a goodcampaign isn’t about separating the two,it’s about integrating them. Agencies needto evolve their practice to incorporatesocial media on the client side and themedia side. Media often use social mediaas a way to find sources and expert opin-ions for their articles, so staying on top ofthe social media press is key for clientcampaigns. A good way to incorporatesocial media is to think of it as HD foryour television — it makes the channelsbetter, but isn’t the real substance.No company in the technology sector

should entertain a PR proposal that lacksthorough consideration of how socialmedia fits into the program – including anexplanation of how social media participa-tion will be integrated with the rest of themedia relations, marketing, and lead gen-eration strategy.Social media is here to stay — its ease

and accessibility make it virtually unlimit-ed for PR and marketing opportunities – soPR agencies need to jump on the band-wagon and bring their firm into the mod-ern era of PR strategy, using every outletto effectively distribute new campaigns.Cheryl Gale is Managing Partner and

Co-Founder of March Communications. �

Social media requires a balance of ‘talk’ and ‘listen’

The growing popularity of socialmedia is changing public rela-tions’ role in media participation.

Newspaper article placements couldtake a backseat to the number of re-tweets; circulation and readershipmay be surpassed in importance toTwitter followers.

By Cheryl Gale


2 009 was a year of unprecedentedchallenges and change. Economiccrisis. Cutbacks, layoffs, reduced

budgets. Increased globalization.Changing workforce demographics.Virtual employees. Pressures on thework/family balance. The list couldeasily go on.Whether you’re working at a PR firm

or inside a company handling communi-cations, there’s a “new normal” that

exists among an even more skepticaland — in many cases — “wounded”workforce. According to Watson Wyatt,engagement scores for all employees inthe U.S. have declined by nine percentsince last year. Worse, engagementscores for top-performing companiesdropped by 23 percent at companiesundergoing significant cost-cutting. As 2010 begins, leaders need to

examine what they must do to engagetheir workforce. Here are five resolu-tions that can help you take your com-pany, agency or team into the next

decade. With empathy, courage and dis-cipline:• Get a mirror (for yourself and for

your leadership). Great leaders knowthemselves. Every leader should have amirror on his or her desk as a constantreminder of the influence they can have.They need to understand their leader-ship style, knowing that communicationand leadership begins and ends withthem. • Plan your communication. As

with every other strategic disciplineinside organizations today, communica-tion is planned beginning with the busi-ness outcome. Think outcome, audi-ence, message, method, and evaluation.And don’t wait until you have all theinformation. That’s a sure-fire way tofeed the grapevine. Chances are youhave enough information that would bevaluable to employees. Tell them whatyou know, what you don’t know, whenyou’re going to find out additionalinformation, and bust myths or misper-ceptions.• Listen first — listen second — and

then communicate. There’s a reasonwe have two ears and one mouth. Askquestions first and then actively listen toresponses. Then listen some more.Check your understanding by para-phrasing what you hear. Allow employ-ees to vent. Empathize and re-frameissues where needed. Your goal shouldbe to help them understand what’s hap-pening, why, and how it impacts them. Ensure all communications are consis-tent, constant and honest.People will read into a leader’s

behavior when he or she withholdsinformation or avoids communicating.Leaders communicate whether theyintend to or not. Effective communica-tion provides the right information, pre-vents misinformation and drama, andcan engender a sense of pride, commit-ment, and trust that keeps employeescoming back and giving their besteffort.• Think about who else needs to

know information. At the end of everymeeting, or when you make key deci-sions, ask yourself: who else needs toknow this information, how will theyget it, and who will get it to them. Thisensures you’re keeping others with aneed-to-know informed and everyonealigned.David Grossman is Founder and CEO

of The Grossman Group. �

FEATURE

Brand PR

Crisis Communications

Multicultural Outreach

Community Relations

Social Media

www.finemanpr.com

330 Townsend Street, Suite 119

San Francisco, CA 94107

phone: 415.392.1000

fax: 415.392.1099

email: [email protected]

Good leadership: engaging with ‘wounded’ employeesBy David Grossman


There’s no question that socialmedia has caused a dramatic shiftin the relationship between those

who produce news and those who con-sume it. News subscribers are no longerrestricted by institutional gatekeepers ordefined as simple recipients of informa-tion via traditional media outlets. Today,consumers of news are also gatherers:they participate in creating, capturing anddisseminating the news.In our fall survey of 50 radio newsrooms

in the top 50-markets, News Generationfound that 45% use Twitter and Facebookto offer their digitally and socially savvyaudiences an extension of conventionalradio and provide another broadcast plat-form. The majority of radio newsrooms(56%) rely on social media for story leadsfrom “citizen journalists,” and 34% of radionewsrooms say social media not only pro-vides leads but can also supply possiblesources of information for news stories.Social media is an effective and especial-

ly engaging medium because it allows forthe simultaneous push and pull of informa-

tion. Its transparent nature creates a uniquemarketplace for communications profes-sionals. Much like the Internet as a whole,social media is, in a way, limited by its vast-ness. We consider journalists and broad-cast professionals invaluable to society fortheir investigative skills and ability to sepa-rate, synthesize and present the most perti-nent information of the day. However,while most do not expect social forums toreplace mainstream media, social media isbecoming more structured. A fairly new feature to Twitter is the

“List” capability, an organizational tool thatallows tweeters to group the accounts theyfollow and allow others to follow theseclusters. With the addition of “Lists,”there’s an opportunity to take the next stepin incorporating social media.Communications professionals can encour-age newsrooms to compile their own Listsof trusted content providers, and these com-munications professionals can in turn, cre-ate their own tiered lists of media outlets,clients and colleagues to tailor their tweets. It may seem counterintuitive, asking to

be embedded with fellow content providersthat may be competitors, but their establish-ment, both in the field and on Twitter is nota cause of participating. Social networks

move with or without our individual partic-ipation, and ignoring trends and opportuni-ties is a sure way to be left behind. In fact,making pitches public could be moreempowering by reaching an even broaderaudience.“Lists” have the potential to make it

easier for reporters to gather stories,because it is a custom selected, collectiveview of reliable sources pushing succinct(140 characters of) information. Theoverall chance of story placement mayincrease due to the ease of access and afirm or professional’s industry relation-ships, cultivated over time by providingtrustworthy information. Moreover, anend consumer can follow just as easily asa reporter. Direct listener contact is a positive out-

come, increasing exposure and giving sto-ries the potential to go viral on their own,while contributing to the formation of tra-ditional news. But most importantly inthis new distribution model, content ulti-mately becomes king. While handingover a certain amount of control to thepublic realm, communicators shouldremember that they retain control over,even have amplified, the quality of theirwork.Most communications specialists

already have an online branch of theirbusiness. At News Generation, for exam-ple, we host our client’s stories on theopen site www.radionewssource.com andannounce our content additions on ourTwitter account, @newsgeneration.Within the first month of establishing aTwitter presence, we saw the trafficincrease by more than 60%.In this competitive information environ-

ment, it is essential for communicationsprofessionals not only to participate in theonline social universe, but innovate at ahigh level. This means both leading andfollowing. Streamlining distribution andconnection with newsrooms throughorganized social methods like TwitterLists is another method for increasingcommunication and connections withmedia that can pay off dividends in cover-age for your client’s stories. It’s also goodto see that traditional media like radio isembracing new technologies for incorpo-rating new sources and stories and extend-ing their brand further by having listenersas followers.Lynn Harris Medcalf is Executive Vice

President and Co-Founder of NewsGeneration. Brendan Smith is a NewsGeneration Marketing Intern. �

Sorting noise: why social media depends on expertsBy Lynn Harris Medcalf and Brendan Smith

FEATURE

Sorting noise: why social media depends on experts


before the water starts to rise

When a crisis occurs, communicators must make complex decisions quickly and under pressure. Their corporate reputations depend on it. Establishing a process for decision making—before trouble strikes—can make the difference between sinking or swimming in difficult times.

Want to prepare for a rising tide? Contact Peter V. Stanton: [email protected] or call 800-426-1887

Prepare for the storm

Stanton Communications creates crisis management processes that help clients effectively navigate service disruptions, facility events, product failures, advocacy accusations, unforeseen changes in senior management and other situations that every organization inevitably faces. We provide anticipatory planning that puts a structure in place for prudent decisions and constructive action.

Iran a big ad agency with a big brandname attached to it, Saatchi & SaatchiWellness. Before I got there it was a

traditional advertising agency. By thetime I was done, we had transformed theold school ad shop into a marketing pow-erhouse capable of planning and execut-ing all facets of the marketing mix. Westill made television commercials, but itwas no longer in a vacuum. Rather, it waspart of a cohesive marketing plan.I don’t know any other way. I grew up

in brand management at Johnson &Johnson, so I’ve never understood mar-keting as anything but integrated. Back inthe day, us client types would neverdream of thinking in silos, and I wastrained to think about the brand as onebrand run by one team. With just onebudget. I learned that marketing is aboutcreating a cohesive brand message thatresonates with consumers, specificallyyour consumers.It’s time for the public relations profes-

sion to recognize this too. Just like anypart of the marketing mix, a public rela-tions strategy should not be created in asilo. How could it be? At its core, public relations is about

developing strategic and breakthrough

brand communications, reaching andengaging key customers, influencingKOLs, creating special moments, gener-ating buzz and being right where peoplelive. How could that possibly be donewithout leveraging the power of theentire marketing plan? Public relationsalone cannot accomplish all that a brandneeds to be successful. No part of themarketing plan can. It needs to be holisti-cally planned out with the advertising,promotion, and digital components.Who better to spearhead the entire

brand communications platform than theteam responsible for crafting the messag-ing and monitoring the conversation? It’sthe team responsible for truly connectingwith consumers and their own personalnetworks.Public relations is no longer just about

press and product placements. The pressno longer has the monopoly on influence.Television isn’t dead — nor is print —but they are changing and evolving.Consumers are forcing this change bygetting their information across all chan-nels, particularly online. Change is happening at a faster pace

now more than ever. The digital revolu-tion has changed the dynamic as con-sumers now have the power to find theinformation they need and the social net-work to spread it around. In many ways,

consumers now control brand communi-cations more than the brand itself. Weneed to recognize it and embrace it.Consumers are now just as influential

as the press, perhaps even more so.Communications has become more of atwo-way (or better said, multiple-way)dialogue as bloggers, user-generated con-tent, and “post a comment” now domi-nate the conversation.As a result, PR has become less about

the press and more about connecting withconsumers through their influencers andthrough their friends, both online and off.It’s become more about, dare I say it,relationship marketing.The key is to build an experience for

consumers that adds value to their livesand motivates them to action. Motivatesthem to ask more questions, to tell theirfriends, and to ultimately purchase aproduct or service. Good marketing getsconsumers talking about a brand and theninvites the brand in to join the discussion,inviting the brand to join in with theirfriends. This pursuit of integrated marketing, if

that is what you want to call it, has beenmy career-long passion, in every form ofmarketing from brand management toconsumer promotion to digital market-ing, and yes, now public relations.I’ve been writing a book about it, due

out in the spring. It’s called “TheExperience Effect,” and it’s all aboutbuilding a consistent brand experienceacross multiple touchpoints. Without aconsistent brand experience, there is nobrand. At least not in consumers’ minds.I wrote the book to be a practical guide tomanaging a brand in these days of mediaproliferation and confusion. With somany media choices, particularly in thedigital space, it’s so easy for a brand tolose its way, to lose its voice. It’s vitallyimportant to maintain the integrity of thebrand as it interacts with consumersacross the entire media landscape. At Lippe Taylor, we have been

expanding our offering beyond tradition-al public relations. We have to if we wantto help our clients succeed in this verychallenging environment. We are also aferociously independent agency, which isquite a change from the big networkswhere I have spent the bulk of my agencycareer. We can hyper focus all of ourtime and attention on our clients, as itshould be.Jim Joseph is President of Lippe Taylor

Brand Communications. �

PR’s marketing integration an organic processFEATURE

For more than three decades, providing strategiccommunications, crisis management & public relationscounsel to a diverse group of internationally-knownfirms representing the professional services industry.

1 0 1 Fe de r al S tr e e t • B o S ton, M a 0 2 1 1 0

6 1 7 - 9 5 1 - 0 0 0 0 • w w w . n i c o l a z z o . c o M

By Jim Joseph

before the water starts to rise

When a crisis occurs, communicators must make complex decisions quickly and under pressure. Their corporate reputations depend on it. Establishing a process for decision making—before trouble strikes—can make the difference between sinking or swimming in difficult times.

Want to prepare for a rising tide? Contact Peter V. Stanton: [email protected] or call 800-426-1887

Prepare for the storm

Stanton Communications creates crisis management processes that help clients effectively navigate service disruptions, facility events, product failures, advocacy accusations, unforeseen changes in senior management and other situations that every organization inevitably faces. We provide anticipatory planning that puts a structure in place for prudent decisions and constructive action.


FEATURE

My career path has spanned awide range of journalism andcommunications endeavors

over nearly three decades — on-air news-casting for several New Jersey radio sta-tions; the assignment desk at WCBS-TVin New York; account executive and man-agement posts at several PR firms; andeven a stint as head of corporate commu-nications for a Norwegian telecommuni-cations manufacturer.I’ve been privileged to launch and build

several hundred com-panies, take many ofthem public and sup-port several multi-national organiza-tions. My body ofwork has spannednumerous industriesfrom trucking to tech;for-profit to not-for-profit; and domesticto international. Despite havingworked for many

entrepreneurs, intrapreneurs and corporateladder climbers, this body of experiencedidn’t quite prepare me for the rollercoasterI encountered in late 2008 culminating inthe launch of my own firm. I was a lifer at my prior firm — 22 years— and had outlasted the founding partnersand numerous others who came and wentduring my tenure. I spent little time social-izing or resting on accomplishments —there were campaigns to run; creative to bedeveloped; new clients to be found andpitched; young staffers to be mentored;overseas networks to be nurtured; industrygroups to be supported; and on and on. Thedecades fly by when you’re having fun.And then, as the recession bore down,

and business succession changed roles inthe company, it was clear a new breeze wasblowing at hurricane strength.I didn’t set out to start a new firm — let

alone start it during the economic tsunamiof the last year. The Huffington Post callsthe phenomenon “accidental entrepreneur-ship.” As November and December 2008filled with lawyers and accountants, I spentincreasing amounts of time out of my officeand in my own transition office (GrandCentral Station). It was clear that changewas in the cards not only for the nation,awaiting the installation of a new president,but for me and my family.

Friends, colleagues, recruiters, clientsand other insiders lined-up with often con-flicting advice. The three camps were: startyour own firm, join a larger agency or sue.Joining a larger firm had some appeal but

the notion of having to fit again into a pre-existing corporate culture gave me signifi-cant pause.The later alternative fell away when a fair

settlement was reached. I was unencum-bered by restrictive covenants. Severalclients waited to join me on the journey andwith staff and my international partnershipnetwork in hand, it was clear that I had theopportunity to start over — albeit withexperience, reputation and a few grey hairs.In December, I Iearned about the office

real estate market in New York (pretty closeto free-falling) and then about shared exec-utive office centers. Ready to take theplunge, I signed a lease with publicly trad-ed Regus during the last week of the month.Happy holidays; game on.Recruiting my team, and negotiating

packages (while many were being laid offin the industry) was a sobering experience.I looked up former employees and assem-bled a team of fellow accidental entrepre-neurs. The order was in — wear jeans formove-in, bring your home PC and get readyfor a wild and wooly ride as we fashionedto build our own ethical PR firm.On Jan. 2, 2009, our fearless team

launched our firm. The first week was eye-opening — we had no name or corporateidentity (call us “newco”). There was nocompany e-mail; banking account; corpo-rate credit card; health care coverage; or401K. Old PCs filled our offices and weshopped at Staples to bring in the basics.The priority was serving our clients while

we all pitched in to help think through andbuild out our business and IT infrastructure.We wrestled over names and domains. Wemoved from Strategist Partners andNextGen Communications to Unicom(Universal Communications) and BizCom(Business Communications) quicker than adisinterested editor can hang up on a badpitch. Name after name fell due to domain or

legal availability. Finally, out of fear that wewould never have a banking relationship,payroll, website, corporate ID or businesslegitimacy, we pulled out our nuclearweapon — Feintuch Communications. Wewere shocked to learn that both the domainand legal name were available! Three days later, we incorporated. The

first months were filled with creating sys-tems, fine-tuning our service set and devel-oping our corporate culture and brand. Allthis while trying to figure out the straightestline to black ink — a formidable task in theheart of the greatest recession in decades.My wife, Alice, a geriatric social worker

for a non-profit organization, went fromsecond income status to primary breadwin-ner. We all tightened our belts to settle in forthe long haul to give the new business asmuch runway as possible.In April we launched our website and

added new services. We disseminated ourown launch press release and announce-ment cards. And slowly, things began toclick. Referrals started coming our wayfrom our ECP Global international networkand our LinkedIn-Facebook-Outlook data-base of friends and colleagues from aroundthe world. While we sadly observed many of our

friends’ firms contract and downsize, weslowly added accounts. Then in our sixthmonth and nearly $200,000 invested, thelatest chapter started unfolding. We werehired by an advertising and marketingprospect. More good news flowed from alife sciences company. And the red inkdried up and turned black.Yet many challenges lay ahead. One

month, making payroll was extremelydicey as receivables slowed. We movedfunds from a personal account to the busi-ness to protect our staff. In the late summer,one client turned insolvent and we had towrite-off several months of fees.But in September, as the recession began

to recede, we signed our first Fortune 500client. The good news continued in Octoberas we partnered with another firm andmoved into the investor relations businesswhile signing on our first IR client. Morenew clients have come on board andJanuary 2010 is even stronger.Celebrating our first year at Felidia in

December, we’re preparing to launch a sec-ond enterprise — a joint venture targetinginternational businesses seeking to establishoperations in North America. This experience in entrepreneurship has

given me a vantage point that my decadesin counseling new business owners hadfailed to do. And, despite the challengesposed by a contracting industry, it turnedout to be the perfect time to start a new pub-lic relations firm.Henry Feintuch is President of Feintuch

Communications. �

Recession incorporated: upsizing on the downsideFor one industry pro, the ‘Great Recession’ proved to be the perfect time to launch a PR firm.

Henry Feintuch


FEATURE

It was the 90s, preceded by the 80s,70s, and so on. Usually by the third orfourth year of a decade, people achieveself-awareness, they observe and reflect.The roaring 20s became self-perpetuat-ing, the cars of the 50s got cooler, clothesof the 70s more ostentatious.

What do we call thisdecade that justclosed? We tried ideaslike “The Oh’s,” “TheAughts” and “TheNaughties,” yet nonestuck. Maybe thisdecade had no namebecause nothing hap-pened that we want toremember. 9-11 andan economic melt-down were the emo-

tional bookends for an otherwise anony-mous decade. While this topic hardly is as critical as

reducing debt, nation building, eradicatingfamine and cancer — it remains sociolog-ically significant that, so far, it remains theHeadless Horseman of decades. So, withabsolutely no fanfare whatsoever, I offi-cially proclaim the name of the pastdecade to be “The Turns.” As in, the turnof the past century and a turning point forthe next one.In an era dominated by brands, advertis-

ing, product packaging and public rela-tions, how did we miss the biggest label ofall? Looking back, our previous decadesseem so obvious. In the mid-70s, Atari’s black and white

video game Pong lit up bars and restau-rants everywhere, and Sony’s Walkmantook the world by storm. Little did weknow these were the seeds that wouldorphan our decade 30 years later.The 80s were a pendulum swing back.

We became increasingly self absorbed,technology reinforcing the behavior. TheVCR made going to the movies optional.No surprise, the porn industry also flour-ished, even though Americans won’t admitto being connoisseurs. Founded byPuritans, forever we will be.The 80s were a time of acquisitions and

conspicuous consumption. Gordon Gekkotold us, “Greed … is good.” Addicts snif-fled incessantly. Olivia Newton John sin-gle-handedly launched the physical fitnesscraze. Guys were wearing white parachute

pants, for women: red legwarmers. Purpleand black pan-Asian Nagle prints hungeverywhere, masquerading as art. It wasugly but at least it had a name.The zeitgeist of the 90s collectively rec-

ognized what a ridiculous over-correctionhad occurred. America’s enemies changedand we felt safer than we had since the50s. We were simultaneously less self-aware while becoming more individualis-tic — an interesting paradox in retrospect.Twenty-somethings cared for the environ-ment, snowboarded and made tattoos andpiercings positively suburban. Little didwe know, by the time Dick Clark’s balldropped on 12.31.99 in Times Square, wehad already begun to construct a siliconwall around our psyches and souls. Make no mistake, signs of the coming

shift were everywhere. SUVs became anAmerican icon overnight. Seinfeld, a showfamously about nothing, swept the nation.Cell phones went from being a toy of therich to a “necessity” carried by 8-year-olds. Then there was Y2K. All the world’s

computers were going to erupt because of amistake made decades ago by computergeeks. In hindsight, maybe the real “bug”was that we were entering a decade sococooned in personal digital bubbles —iPods, Bluetooth headsets, Blackberrys —we no longer felt the need to share in thesimplest and most common of identitieswith those around us. “The Turns” signifies turning points. The

2008 election is irrefutable proof that amajority of Americans feel the time hascome to turn things in a new direction.Today, we spend virtually all our time com-municating, working and playing with tech-nology. Can someone explain why grapeharvesters in the vineyards of Tuscanydon’t suffer from repetitive motion injuryyet carpel tunnel plagues computer users?The more connected we get, the more dis-connected we become.I’m not a technophobe. I’m as guilty as

anyone in this nameless, isolationistdecade, forced to pack a second suitcase ona recent vacation so I could make room forall of my power adaptors. I am currently inplatform-exclusive, long term monoga-mous relationships with my 60GB videoiPod, 2.1 lb Sony Vaio TZ series notebook ,Sony Cyber-Shot Point & Shoot digitalcamera, Bose Quiet Comfort 3 Noise

Canceling headphones and BlackberryBold Smartphone. I’ll always look backfondly on The Turns, reminiscing about allthose people I didn’t meet and things I did-n’t learn because I was plugged in and wire-less around the clock.US News and World Report identified

the 21st century’s “isolating, sedentary,indoor, computer culture lifestyle” as a pri-mary explanation for the surge in depres-sion in young adults. Today’s twenty-some-things have a one-in-four lifetime risk ofexperiencing depression, compared withone-in-10 risk of their grandparents — themuch fabled Baby Boomers. Americansare 10 times as likely to have depressiontoday as 60 years ago. Consider volumes of research by fly-by-

night institutions like Harvard and theNational Safety Council, which show thatdriving while texting or talking on a cellphone is anywhere from 4 to 27 times moredangerous than driving without. One-thirdof Americans polled still stand behind their“right” to drive and text/talk. Sounds likean addiction, doesn’t it? Now before you point out the hypocrisy

permeating throughout, let me stipulate thatthe very same technology discussed hereinalso makes our lives better. It’s nice know-ing I can get an MRI or CT scan if I everneed one. The thought of not being able towatch “Lost” on my TIVO at any time Iwant, or not having a detachable face plate,iPod compatible, Sirius-ready car stereomakes me want to beg my shrink to up myLithium dosage. All of this technology isundeniably here to stay but its dominance inour lives doesn’t excuse our not having aname for our decade. So what if you don’t like “The Turns?”

What if you disagree and think the “zipps”or the “zilches” or the “Oh, Oh’s” is theanswer? Well, isn’t that kind of the point?Thanks to blogs and social media, every-one’s voice gets to be heard these days,even if the cacophony is deafening. Manyof us have stopped listening completely,unless of course it’s downloadable as aPodcast on iTunes. Wouldn’t you rather be an early adopter?

A trendsetter? A thought leader? Jump onThe Turns bandwagon while there are stillsome ergonomic seats left. You can tellyour grandchildren that you were a pioneerjust like the dust bowl settlers in the 1900s. They probably won’t listen anyway. �

What’s in a name? Reconciling our decade of ‘The Turns’

Ten years ago there was no Facebook. There were only a hundred cable channels andradio was terrestrial. Yahoo, Hotmail and AOL were how people used the World WideWeb. Tweeting was for birds. What we did have back in 1999 was a name.

David Eichler


Profiles

Crisis Communications1.10

O’Dwyer’sGuide to:

AGNES HUFF COMMUNICATIONS

GROUP

6601 Center Dr. West, Suite 100Los Angeles, CA 90045310/641-2525www.ahuffgroup.com

Agnes Huff, PhD, President/CEOAnna Jerden, Vice President

Located in Los Angeles, ÁgnesHuff Communications Group(AHCG) is an award-winning,full-service public relations, crisismanagement and marketing firm.Since 1995, the firm’s vastlyaccomplished communication andcrisis program strategists havebeen delivering best-in-class serv-ice for clients in most majorindustries. Combining reputationmanagement and brand equitybuilding with crisis response pro-tocols, the firm’s executiveexperts are widely regarded asfirst-rate communication coun-selors. The AHCG specialty crisis

management practice is well-established and credited as a pio-neer among aviation communica-tors, with the firm’s principalresponsible for innovating avia-tion disaster response protocoland management systems thathave been widely adopted by theairline community. AHCG’sdefensive management andmedia-based programs enableclients to withstand adversitywhile facing public scrutiny andemerge intact from challenges,risks and threats. Convertingcrises into opportunities, AHCGimproves clients’ long term repu-tations both professionally andonline. Several of the firm’s pro-grams have been highlighted inprofessional reference materialsincluding the Thomson Reuters“Inside the Minds” businessbooks as well as the ReedLogicleadership CD-ROM seminars,which are sold widely in the U.S. AHCG brand protection and

reputation enhancement serviceshave benefited EVA Airways,Singapore Airlines, USAir,Federal Reserve Bank, Princess

Cruises, Xerox Corporation,Philips Semiconductors andWorld Airways among others. AHCG is a founding member

of the PR Agency Network, withaffiliate offices in Boston,Chicago, Dallas, Los Angeles,Miami, New York, andWashington, D.C. and provides oncall crisis response and manage-ment services.

APCO WORLDWIDE

Worldwide Headquarters700 12th Street, N.W., Suite 800Washington, D.C. 20005www.apcoworldwide.com

APCO Worldwide’s team of cri-sis and issues management profes-sionals provides clients with thehighest level of strategy and sup-port when they need it most. Madeup of professionals from diversebackgrounds including industry,journalism, the law and media, ourcrisis team includes individualswho have themselves experiencedand effectively handled criticalcrises before joining APCO. Bybringing together best-in-classstrategists and forming a global,around-the-clock team committedto client service at the local,regional, national and internation-al level, APCO helps clients suc-cessfully navigate crises and pre-serve their reputations. In additionto our crisis communicationexpertise, APCO offers clients afull range of strategic communica-tion and public affairs services.

BOARDROOMCOMMUNICATIONS

INC.

1776 N. Pine Island Rd., Ste. 320Plantation, FL 33322954/[email protected]

Orlando-Tampa-South Florida

Don Silver, Chief Operating Officer

Boardroom Communications isone of Florida’s top PR agenciesoffering statewide coverage. Thefirm’s experienced staff of public

relations professionals and formerjournalists routinely handle sever-al high-profile crisis projects andpublic affairs campaigns eachyear. Examples include: investi-gations; hostile takeovers; litiga-tion; product recalls; criminalcharges; safety compliance; acci-dental deaths; project approvals;legislative campaigns.Whether you’re developing a

crisis communications plan orresponding to an urgent threat,Boardroom’s trusted and respectedteam will help you evaluate the sit-uation, mitigate the risks and dealwith your most important audi-ences, i.e., media, employees,stakeholders, customers, govern-ment and others. We immediatelyconsult with your executives toassess the situation and develop anappropriate strategy. Our teammonitors traditional media, blogsand social networking sites andhandles all inquiries. Call or emailus if you are faced with a “Bet-the-Ranch” situation where a capable,seasoned team can help guide youto a satisfactory resolution.

BRUNSWICKGROUP LLC

140 East 45th Street, 30th Flr.New York, NY 10017212/333-3810www.brunswickgroup.com

Brunswick is a critical com-munications firm. With special-ists in key financial and regula-tory centers in the U.S., Europeand Asia, we are the only firmthat offers a seamless, interna-tional team to deal with the glob-al news cycle, investor universeand regulatory authorities. Ourbusiness meets the evolvingdemands of the global market-place, where effective, timelycommunication is integral tosuccess and often survival.Brunswick helps clients protecttheir valuations and reputationswhile achieving business objec-tives. Critical communications isa proactive exercise betweenclients and the firm. We partnerwith clients to make a valuableand visible difference in achiev-ing results.

COMMUNICATIONS STRATEGIES, INC.

135-137 Main Street Madison, NJ 07940973/635-6669Fax: 973/635-9419www.cstratinc.com

Donna T. Pepe, President & CEO

Communications Strategies,Inc., (CSI) a leading independentPR agency specializing in strate-gic communications, has a corecompetency in corporate and cri-sis communications. Havingspent more than a decade on thecorporate side as a senior-levelPR executive for a major pharma-ceutical company, our founderhas a clear understanding of theunique challenges corporationsface in today’s environment,whether it is handling productrecalls, manufacturing and FDAissues, negative clinical data andpublications, boycotts, backlashfrom press, advocates, investorsor competitors, CSI is ready tohelp neutralize the impact andturn around the situation whenev-er possible. We are clear-thinking and

show grace under pressure, cut-ting through the myriad of con-cerns and working with the inter-nal teams to quell the crisis.CSI…because experience mat-ters, especially when you have acrisis.

COYNE PUBLICRELATIONS

14 Walsh DriveParsippany, NJ 07054973/316-1665www.coynepr.com

1065 Avenue of the Americas28th FloorNew York, NY 10018212/938-0166

Thomas F. Coyne, CEORich Lukis, PresidentJohn Gogarty, Senior VP

Coyne Public Relations hasestablished itself as one of the

JanMagazine:Layout 1 12/23/09 5:52 PM Page 42


leading independent full-servicepublic relations firms in thecountry representing an impres-sive collection of internationalcorporations, top nationalbrands, high-profile events andfirst-class organizations. Noagency possesses a better combi-nation of unbridled creativity,limitless enthusiasm, strategicapproach, impeccable integrityand client service than ournationally-recognized firm. Coyne PR’s teams of PR pro-

fessionals have extensive experi-ence developing, executing andsupporting crisis communicationplans for clients in the followingcategories: Electronics, Energy,Entertainment, Executive leader-ship, Health care, Restaurant,and Travel.

DAVIES

808 State StreetSanta Barbara, CA [email protected]

Los Angeles: 310/395-9510Chicago: 312/239-6444Washington, D.C.: 202/580-8930Santa Barbara: 805/963-5929

John Davies, CEORobb Rice, EVPLisa Palmer, SVPTaylor Canfield and MichaelWong, Practice LeadersJoshua Boisvert, DirectorMark Saunders, Senior StrategistJolene Griffith, ControllerPia Dorer, Marketing ManagerCaitlin Steele, Office Manager

Davies redefines crisis. To mini-mize damage, we quickly resetstrategy, redefine your message,and manage your messengers. Weprotect your brand integrity by get-ting your story out quickly andconcisely. Winning today is tieddirectly to your ability to rapidlyreach out, engage others, and do sowhile everyone watches. We’veturned more than 450 crises intonon-events — often transformingthem into opportunities. There's notime for a learning curve when cri-sis threatens. To prevent a crisis ormake it a win, we’re standing by atDaviesPublicAffairs.com.Since 1983, Davies has consis-

tently ranked among the fastestgrowing strategic communicationsfirms and places in the top 25nationally.Davies offers public affairs

expertise across multiple indus-tries, with five specialized practice

areas — Pharma/Biotech, Energy,Mining, Real Estate & CrisisManagement. Clients include topnames in 44 states, includingFortune 100 clients.

THE DILENSCHNEIDER

GROUP

MetLife Building200 Park Avenue, 26th FloorNew York, NY 10166212/922-0900Fax: 212/[email protected] www.thedilenschneidergroup.com

Robert L. Dilenschneider,President and CEO

The Dilenschneider Group,headquartered in New York andChicago, provides personal serv-ice to a limited and select numberof clients. The Group has provenlinks in all major world capitalsand in all major U.S. cities.The firm brings to clients a

level of communications counseland creativity and an exposure tocontacts, networks and relation-ships that are not available else-where.The Dilenschneider Group pro-

vides access for clients to thefinest communications profes-sionals in the world, with experi-ence in fields ranging from crisiscommunications to mergers andacquisitions and marketing, gov-ernment affairs and internationalmedia. Since its founding, the firm has

provided timely and thoughtfulresearch on the important issuesof the day. Send for a copy of ourbiannual Trend Report.

EDELMAN

U.S. Crisis & Issues Mgmt. Practice200 East Randolph DriveChicago, IL 60601312/[email protected]

Harlan Loeb, Executive VicePresident & Director

As the world’s largest inde-pendent public relations firm,Edelman maintains 51 officesworldwide and employs 3200professionals engaged in all keypractice areas. Since 1952, ourmission has been to provide pub-lic relations counsel and strategiccommunications services thatenable our clients to build strong,

lasting relationships with theirstakeholders, influence attitudesand behaviors, and effectivelyengage in an increasingly com-plex, yet connected, world.In the face of game changing

reputational risk, clients turn toEdelman’s Crisis & IssuesManagement Practice for ourexperiential intelligence, subjectmatter expertise, and provenapproach to protecting their mostvaluable asset. Our team is com-prised of a network of seniorcounselors and staff from eachoffice that are completelyfocused on preparing for andsolving critical business chal-lenges that impact our clients’brands, reputations and businessoperations. With backgrounds injournalism, law, public affairs,labor relations and a range ofindustry-specific disciplines,Edelman’s crisis and issues coun-selors can immediately mobilizerapid response teams anywhereto help clients manage both inter-nal and external efforts.Whether it’s a natural disaster,

product recall, high-profile liti-gation, financial distress, laborissue, environmental issue orNGO attack, Edelman has builtan award-winning capabilitygrounded in strategic insights,sound counsel and exceptionalexecution. For more informa-tion, visit www.edelman.com.

FILTRBOX, INC.

1936 14th Street, Suite 210Boulder, CO 80305303/875-0983 [email protected] www.filtrbox.com

Filtrbox helps brands usesocial media to communicatewith customers, partners andprospects. The Filtrbox socialmedia monitoring and engage-ment platform monitors the webfor relevant conversations andhelps brands gain a relevantvoice. Understand the impactsocial media conversations arehaving on your brand, measurethe effectiveness of your cam-paigns and engage in the conver-sation in real time all from aneasy to use web interface. Ourunlimited use model empowersmultiple departments across yourorganization. Marketing, cus-tomer service, product develop-ment and sales can all reap thebenefits of having better cus-tomer relationships at an afford-able price point.

FINEMAN PR

330 Townsend St., Ste. 119San Francisco, CA 94107415/392-1000 Ext. 12www.finemanpr.com

Founded in 1988, SanFrancisco-based Fineman PRunites large-agency talent, smallagency responsiveness and strate-gic planning. Practice areasinclude brand PR, crisis communi-cations, issues management, com-munity relations and multiculturaloutreach.Fineman PR is nationally

renowned for its expertise andhigh profile work in crisis commu-nications, offering battle-testedexperience and strategic skills toguide companies through con-tentious times. Agency PresidentMichael Fineman is ranked amongthe nation’s top crisis counselors.Given the urgent nature of crisiswork, agency representatives areavailable 24 hours a day, sevendays a week to act on any situa-tion.High profile crisis work has

included: the Avian Influenzathreat for a large poultry producer,attacks against clients by animalactivists, a college falsely accusedin the Santa Barbara fires, commu-nity relations defense against thedissolution of a healthcare district,mitigating a book smear campaignagainst a spiritual organization, the1990s Odwalla food safety inci-dent, re-opening a Berkeley radiostation closed by staff insurrection,redemption of packaged saladsaccused by media of high bacteri-al counts, and, most recently,refuting allegations against aTruckee, Calif. rental housingdeveloper after a tragic explosion.

FLEISHMAN-HILLARD

200 North BroadwaySt. Louis, MO 63102314/982-1700www.fleishman.com

John Graham, ChairmanDave Senay, President & CEOBen Kincannon, Co-chair,Litigation CommunicationsCounsel

Fleishman-Hillard provides afull range of crisis communica-tions services to clients, and itsworldwide team of experiencedcrisis counselors is available

PROFILES OF CRISIS COMMUNICATIONS FIRMS

�Continued on page 44

around the clock to assist compa-nies in dealing quickly and effec-tively with problems and to preventdifficult situations from escalating.The team has handled a broad spec-trum of crisis matters for compa-nies in all industries and in loca-tions throughout the world.Government investigations, whitecollar crime, high-profile litigation,financial improprieties, productrecalls, product contamination, cus-tomer injury, employee injury, lay-offs and redundancies, discrimina-tion, union activity, and campaignsby activist groups are a few exam-ples of the types of matters wherewe have provided assistance.Our crisis management team

works closely with the client’s sen-ior management and legal team tomanage an issue in a way that pro-tects the company’s reputation andits brand. We work to contain theissue, minimize its impact on theoperations of the company, limitcoverage by both traditional anddigital media and maximize under-standing of the company’s positionand actions by its target audiences.Critical first steps include:

Identification of a close knit onsiteteam and establishment of effectivecompany reporting channels tocontrol the gathering and dissemi-nation of information in the compa-ny; Confidential and privileged dis-cussion and review of the facts;Calculation of worst and best casescenarios; Preparation of mediaholding statements for differentscenarios; Development of detailedQ&A documents for client’sspokespeople; Implementation ofongoing monitoring of traditionaland digital media and regular situa-tional assessments; Outreach asneeded to key stakeholders; Settingup customer crisis hotlines to han-dle complaints effectively; Briefingof all customer facing staff on howto handle queries; Developmentand execution of a comprehensiveonline communication plan; Othersteps as required.

GOURVITZ COMMUNICATIONS

875 Sixth Avenue, Suite 1708New York, NY 10001212/730-4807 (New York)310/569-5602 (Los Angeles)www.gourvitzcommunications.com

Gourvitz has extended its out-standing broadcast PR expertise

into cyberspace, and now offersplacement, production, post-pro-duction and distribution forInternet Media Tours. B-rollpackages and satellite mediatours remain core services atGourvitz, along with standardand high-definition productionand post-production services.

HENNES PAYNTERCOMMUNICATIONS

2841 Berkshire RoadCleveland, OH 44118216/321-7774www.crisiscommunications.com

Bruce Hennes, Managing PartnerBarbara Paynter, APR, Partner

Hennes Paynter Comms. is theonly agency in Ohio focusedexclusively on crisis communica-tions. Since 1989, the firm hasserved corporations, governmententities, nonprofits and smallbusinesses that are “on trial” inthe court of public opinion. Thefirm also offers media training,crisis drills and litigation commu-nication support services.Managing Partner Bruce

Hennes is one of Ohio’s best-known crisis specialists andmedia trainers. He is an in-demand speaker at law firms, uni-versities, bar and trade associa-tions on the subject of crisis com-munications. He also trains gov-ernment, safety, education offi-cials to communicate effectivelyduring extreme crisis situationsthat threaten public safety. Barbara Paynter has 20+ years

experience helping big-nameclients resolve crisis and reputa-tional issues. She heads up thefirm’s SWAT team of battle-testedseasoned professionals. In 2009, Hennes Paynter won

the coveted “Best in Show”award from PRSA Cleveland forits work with another agency onthe national peanut butter recall.

JOELE FRANK,WILKINSON

BRIMMER KATCHER

140 East 45th StreetNew York, NY 10017212/355-4449www.joelefrank.com

Joele Frank, Managing Partner

No two crises are the same;each requires its own communi-cations strategy. Our generalapproach to crisis communica-

tions and issues managementinvolves determining the mostdesirable, or acceptable, busi-ness or institutional outcome;identifying the needs and vul-nerabilities of key constituen-cies — especially customers,employees, regulators, share-holders (if appropriate) andcommunities; developing con-tingency plans for possibleevent scenarios; reinforcingclient procedures and trainingclient personnel; and managingor supporting implementationand feedback thereafter. Wework closely with a client’smanagement team and its otheradvisors. Quick response, 24/7professional support, and expe-rience in delivering on both thebig and small details distin-guish us as a valued counselorand collaborator when a compa-ny needs help the most.

L.C. WILLIAMS &ASSOCIATES

150 N. Michigan Ave., Ste. 3800Chicago, IL 60601312/565-3900Fax: 312/[email protected]

Kim Blazek Dahlborn, Presidentand CEOMary Moster, Senior VicePresident

L.C. Williams & Associates(LCWA) has successfully guidedclients large and small throughsome of their worst-case scenarios,including product recalls, lawsuits,industrial accidents, labor relationschallenges, natural disasters, healthcrises and more.If a crisis occurs, we are immedi-

ately accessible to provide onsitecounsel from experienced seniorpractitioners on response strategies,message development and commu-nications tactics. We provide “armsand legs” implementation to con-duct the necessary outreach toexternal and internal audiences. Advanced planning is an essen-

tial part of any crisis managementinitiative. LCWA’s experiencedprofessionals help identify mem-bers of the crisis management taskforce, establish a control and mon-itoring system, and identify impor-tant impacted audiences. Using themost probable scenarios, we thentrain appropriate spokespeople —including preparation for mediainterviews — to handle a variety ofcrisis situations.

LINDENALSCHULER &

KAPLAN

1251 Avenue of the AmericasNew York, NY 10020212/575-4545Fax: 212/[email protected]@[email protected]

Lisa Linden, CEOSteven Alschuler, PresidentLloyd Kaplan, Chairman

When a high profile crisis hits,the future operations of a business,the survival of venerable institu-tions, and the careers and reputa-tions of leading individuals can allbe on the line. Whether sparked bylitigation, government investiga-tions, financial issues, scandalsinvolving senior executives, envi-ronmental hazards, regulatory orpolitical scrutiny, bankruptcy or arange of other issues, an organiza-tion’s communications strategycan play an important role in theoutcome of the breaking crisis —enabling it to disseminate key mes-sages and support its operationsduring the crisis and beyond.LAK’s approach to each situa-

tion melds our experience in legaland business issues, media rela-tions, targeted and internal com-munications, politics and commu-nity relations, and our extensivetrack record as strategists for com-panies and organizations in myriadindustries. Our clients includepublic and private companies,national associations, prominentnot-for-profit organizations, high-profile individuals, healthcareinstitutions, law firms and propertyowners, among many others.

LIPPINCOTT

499 Park AvenueNew York, NY 10022212/[email protected]

Rick Wise, CEORichard Wilke, Senior Partner,Business DevelopmentKathleen Hatfield, Partner,Corporate Communications

Lippincott is a leading brandstrategy and design consultancy.Founded in 1943 as Lippincott &Margulies, we operate globallyfrom our offices in the United




FLEISHMAN-HILLARD�Continued from page 43

States, Europe, Asia and theMiddle East. At Lippincott, we use the

power of brand to address a fullspectrum of business situationsincluding repositioning forgrowth, driving successful merg-ers, expanding business defini-tions and creating spin-offs.We work across all aspects of

brand building from brand assess-ment and positioning develop-ment to logo and identity design,environmental branding andbrand activation. Lippincott drives brand and

business success by helpingclients to craft and deliverauthentic stories and inspiringexperiences. Our recent clientsinclude American Express, DeltaAir Lines, IBM, Infiniti, JohnsonControls, Mashreq, McDonald’s,Meredith, Samsung, Sprint, Valeand Walmart.

LUCKIE STRATEGIC PUBLIC RELATIONS

600 Luckie Drive, Suite 150Birmingham, AL 35223205/[email protected]

Brian Pia, SVP & Director

Luckie PR is the 9th–ranked adagency–owned PR operation inthe United States, according toodwyerpr.com. The firm createsbrand marketing, brand allianceand brand protection PR 2.0 pro-grams for national consumerbrands with exceptional results inthe fast-paced digital age. LuckiePR team members have helpednational companies through sev-eral major crises by minimizingdamage or turning bad situationsinto positive ones:Spearheaded crisis communi-

cations for a popular consumerproduct during its settlement of aclass action lawsuit and FTC rul-ing over older advertising andlabeling.Helped a fire hydrant manufac-

turer through a national recall.Strategist for a major health

insurer’s response after they weresingled out by President Obamain a speech to Congress.Helped a national manufactur-

er through an employee andretiree protest that resulted fromchanges in health care benefits.Helped a national restaurant

chain through a health scare.Managed the PR crisis involv-

ing a Division I-A college foot-ball coach’s decision to discusscoaching opportunities at othermajor universities.

MAKOVSKY +COMPANY

IPREX Member16 East 34th StreetNew York, NY 10016212/508-9662Mobile: 718/[email protected]

Steve Seeman, Vice President

What typically goes wrong intoday’s crisis communications? Social media, the great newaccelerants of crisis, commandeerpublic opinion. Organizations are outflanked

during the crucial first 24 hoursof crisis, where reputation is wonor lost.Technical authorities, key

spokespersons in many moderncrises, fail in their crucial role aspublic spokespersons.These “risks within the crisis,”

which determine outcomes, arewhere Makovsky + Companyespecially trains its energies andexpertise. Stevie Award winning2009 “PR Agency of the Year,”Makovsky brings 30-years ofexperience to crisis communica-tion. We’ve addressed high-levelissues like ozone depletion, foodtampering, product recalls andfinancial misfeasance, all with acommitment to integrity. TheHolmes Report lauds our abilityto “translate technical issues to abroad audience.” Makovsky hasa dedicated division in newmedia. Our senior crisis execu-tives, with 20+ year tenures withthe agency, are noted authors onthe subject.

MS&L GROUP

1675 BroadwayNew York, NY 10019212/468-3893Fax: 212/468-3007www.mslgroup.com

Olivier Fleurot, CEOPascal Beucler, SVP, Chief Strat.OfficerIsabelle Chouvet, CEO, EmotionFabrice Fries, Pres., FranceTrudi Harris, Comms. DirectorAnders Kempe, Pres., EuropeSophie Martin-Chantepie, HR Dir.Peter Miller, CFOGlenn Osaki, Pres., Asia

John Rossant, ExecutiveChairman, PublicisLiveJim Tsokanos, Pres., Americas

MS&L Group is the PublicisGroupe’s flagship public rela-tions, public affairs, financialcommunications, social media,branding and events network. In today’s world, clients need

more holistic and more effectivecommunication with global reachand access to digital and socialmedia capabilities. Clients valuea greater consistency and integra-tion of all forms of communica-tions to enhance their brands’awareness and attractiveness.MS&L Group is designed to meetthese expectationsMS&L Group combines the

collective scale and expertise ofMS&L Worldwide, PublicisConsultants Worldwide, JKL,Winner & Associates, TMGStrategies, PBJS, Relay, CapitalMS&L, Hanmer MS&L, CarréNoir, SAS, Masius, and PublicisEvents. Clients benefit from a full and

enhanced suite of PR capabilitiesand events experience able toresolve any communication issuein any part of the world. Otherkey assets of Publicis Groupe canbe leveraged as needed and par-ticularly PublicisLive, PublicisMeetings, Emotion, Freud, aswell as Kekst and Company.MS&L Group employs more

than 2,500 people operating in 50countries and offers best-in-classpublic relations, corporate andfinancial communications, repu-tation management, publicaffairs, social media, digital andlive events management.

MARX LAYNE &COMPANY

31420 Northwestern Hwy., #100Farmington Hills, MI 48334248/855-6777 Ext. [email protected]

Michael Layne, ManagingPartner

Marx Layne professionalshave years of experience han-dling crisis communicationsissues. We are frequentlyretained by leading law firms tohelp them guide their clientsthrough the media frenzy thatoften erupts during a company’smost trying times.Critical issues from industrial

accidents, death on the premis-es, food-borne illnesses andenvironmental pollution, to

boycotts, strikes and corporatefraud have all been expertlyhandled by our senior execu-tives.During crisis events, Marx

Layne crisis counselors are on-call 24/7/365. Our team mem-bers are experienced in workingwith legal advisors, policedepartments and municipalitieswhile keeping company execu-tives apprised at all times of thecrisis situation as it unfolds.We also train company

spokespersons in the develop-ment of key speaking points anddelivery of messaging. Usingthe latest media technology, werespond rapidly, whether thecrisis occurs in Detroit or in anyother region of the nation.From privately held entities

to Fortune 500 Companies,Marx Layne has a twenty-yearhistory of successfully develop-ing proactive, comprehensivecrisis communications plansthat are in place before, duringand after a crisis.

MCS

1420 State Hwy. 206, #100Bedminster, NJ 07921908/234-9900www.mcspr.com

MCS Healthcare PublicRelations, celebrating its 25thanniversary this year, has aquarter-century of experience inpreparing our healthcare indus-try clients to effectively com-municate during a crisis. Thetimely dissemination of criticalinformation is integral to main-taining the trust and confidenceof regulatory authorities andstakeholders who can influencethe future of your company. The crisis planning team at

MCS is led by Todd Forte, exec-utive vice president, who in his25-year career has developedcorporate and product crisiscommunication plans for thecommercial nuclear powerindustry, Ciba-Geigy andNovartis Pharmaceuticals, andvarious MCS pharma companyclients. Learn more atwww.mcspr.com



LIPPINCOTT�Continued from page 44

The February issue of O’Dwyer’s willprofile PR firms that specialize inEnvironmental PR & Public Affairs. Ifyou would like your firm listed contactEditor Jon Gingerich at 646/843-2080or [email protected]


MEDIA & COMMUNICATIONS

STRATEGIES1020 19th Street, NW, Suite 200Washington, DC 20036202/449-9801www.macstrategies.com

Scott Sobel, President

A business or reputation cri-sis can be a company-ending orcareer-ending event. This tip-ping-point moment can also be atime for redefinition and a ful-crum for rejuvenation. Youcan’t learn how to handle crisisfrom reading concepts from atextbook. You can’t handle cri-sis by being complacent oroverly cautious. You have to beprudent but sometimes aggres-sive. Decisive actions need tobe taken with a cool, profes-sional attitude by experiencedcounselors who are not afraid totell the boss, “Houston, we havea problem.” MAC Strategiescounselors are on a mission forour clients and support theirlegal, personal and businessesgoals. When the “crisis man-agers” are worried, they call us.Award-winning crisis counsel-ing, public and media relations,voted the best in D.C. and inter-nationally.

MODERN HEALTHCOMMUNICATIONS

INC.

714/924-5179310/913-5155kristen@modernhealthcomm.comwww.modernhealthcomm.comtwitter.com/ModernHealthCom

Kristen Pulsifer, Vice President

Modern Health Comms. helpshealthcare and wellness compa-nies achieve business resultsthrough targeted, strategic com-munications. Blending compre-hensive experience across thehealthcare industry with a pas-sion for prevention and well-ness, our expertise spans a widerange of medical technologies,disease states and complemen-tary approaches to improvinghealth and well-being.Services include: Social

media and public relations,Crisis communications/issuesmanagement, Marketing com-munications counsel, Corporate

positioning, Special events,trade show and conferences,Collateral materials, Web sitedevelopment, Branding, mes-saging and positioning, andStrategic communications plandevelopment.Modern Health Comms.

offers the same experience,thinking and creativity of bigagencies, yet without the bigagency price tag. As a virtualagency, we bring together theright mix of talent to best serveeach client’s needs and goals.Expensive overhead is eliminat-ed and the savings are passed onto our clients.

MONTIETH & COMPANY

711 Third Avenue, 17th FloorNew York, NY 10017212/[email protected]

Montieth Illingworth, PresidentArthur P. Garner III, ManagingPartner

Montieth & Company is aspecial situations communica-tions and management advisoryconsultancy. Based in NewYork, NY, the firm providescounsel on corporate and finan-cial communications, investorrelations, issues and crisis man-agement, litigation and regulato-ry actions. The firm’s clientsrepresent an array of industrysectors across multiple globalmarkets and jurisdictions.Montieth & Company hasadvised on a wide variety ofmatters including securitiesfraud, minority shareholderactivism, CEO transitions,restructurings, regulatory andlaw enforcement issues andactions, investigations andM&A.In 2009, Montieth & Company

launched Litigation Outcomes(litigationoutcomes.com), a prac-tice group dedicated to providinglitigation communications andadvisory services and solutions. Litigation Outcomes supports

clients through the entire lifecycle of litigation from strategyformulation through to appeal.It focuses on minimizing therisks posed by litigation to anorganization and its reputationand helps clients achieve strate-gic outcomes both in, and out-side, of the courtroom.

NICOLAZZO &ASSOCIATES

101 Federal Street, Suite 710Boston, MA 02110617/951-0000Fax: 617/[email protected]

Richard E. Nicolazzo, ManagingPartnerJoe M. Grillo, PartnerLinda Harvey, Client Services Dir.Maria Basescu, Robert Hughes,Maxene Lieberman, J. PeterRizzo, Deborah West, Sr.Consultants

Nicolazzo & Associates is anationally-known, award-win-ning strategic communicationsmanagement firm that provideshigh-level professional counseland services to a diverse, nationalclient base. The Company, a bou-tique organization founded morethan three decades ago byRichard E. Nicolazzo, practices aproprietary counseling modeldesigned to leverage an organiza-tion’s core strengths and buildbrand and enterprise value.The Company, which special-

izes in strategic communications,crisis management and publicrelations, has decades of experi-ence providing counsel to lawfirms, CPA firms, managementconsulting firms, and other organ-izations that encompass the pro-fessional services marketplace.Representative major clientsserved include Ropes & Gray,Foley Hoag, Williams &Connolly, Palmer & Dodge,

Edwards & Angell, Weil Gotshal& Manges, Bain Capital, ArthurYoung & Company, Coopers &Lybrand, Deloitte, Ernst &Young, Peat Marwick Mitchell &Co., Caturano and Company,Nortek, Children’s Hospital-Boston, Tufts Medical Center,and MetLife Healthcare.Current Clients: Caturano and

Company, Donoghue Barrett &Singal, Nortek, Inc., LibbyHoopes,Old Mutual Asset Management,Premier Technology, SaintsMedical Center, VRF Holdings,Weil, Gotshal & Manges.

PADILLA SPEERBEARDSLEY

1101 West River Pkwy., #400Minneapolis, MN 55415612/455-1700www.psbpr.com

Paul Omodt, VP

As a multi-specialty communi-cations firm with offices inMinneapolis and New York City,Padilla Speer Beardsley offers ateam of seasoned crisis and criti-cal issues counselors who provideour clients with the best strategiesto effectively mitigate, manage,and navigate a crisis. Our servic-es include executive media-coaching, spokesperson training,consumer/opinion research,employee communications,social media strategies and com-munity relations. Our 49 years of experience

help you tell your story clearly,coherently, and credibly. We are



Modern Health Communications Co-Founders, Kristen Pulsifer andBarbara Kowalski.

available to help any time of theday or night. Call 1-877-PR-ER-911 for immediate assistance.

PUBLIC COMMUNICATIONS

INC.

One East Wacker Drive, Ste. 2450Chicago, IL 60601312/558-1770Fax: 312/558-5425www.pcipr.com

Dorothy Oliver Pirovano,President and CEO

Protesters are attracting mediacrews outside your gates, yourboard chair has been accused ofsexual harassment, a new studytrashes your miracle drug. Eachsituation could be your organiza-tion’s undoing.For all of our 47 years, PCI has

been helping clients managecrises. The core principlesremain the same. Assess the situ-ation. Communicate clearly andhonestly. And do it quickly.Those first few hours can makethe difference between a crisisthat is contained and soon forgot-ten, and one that becomes part ofyour media boilerplate. We con-tinuously adapt these tried andtrue principles to a world inwhich good news and bad, factand rumor, travel at lightningspeed, disseminated by anyonewith a laptop, cell phone, blog orTwitter account.

We are always on call to coun-sel clients in crisis. And, whenit’s calm, we help our clientsavoid, anticipate and prepare, sothat if a crisis does strike, itbecomes the type that is soon for-gotten.

PEPPERCOM

470 Park Ave. SouthNew York, NY 10016212/931-6100www.peppercom.com

Steven Cody, Managing PartnerEdward Moed, Managing Partner

Peppercom is a mid-sizedstrategic communicationsagency that provides clientswith crisis communications andcounseling during a crisis aswell as in-depth workshops thathelp companies understand howto effectively handle a crisis ifone should occur in the future.Peppercom’s proven propri-

etary CrisisRx programinvolves a diagnostic tool thatsimulates, tests and preparesclients in all aspects of crisistraining and measures specificbehavior characteristics.Peppercom’s program goesbeyond communications andinvolves the client’s entire man-agement team, ensuring thateach person understands whathe/she is responsible for duringa crisis.Peppercom is ranked among

the top 20 largest independentPR firms in the U.S. byO’Dwyer’s. In addition to coun-seling numerous clients througha crisis, Peppercom has con-ducted crisis workshops formany companies — fromFortune 100 corporations tosmall businesses — as well asconferences.

PIERPONT COMMUNICATIONS

1800 West Loop South, Suite 800Houston, TX 77027713/627-2223www.piercom.com

Phil Morabito, CEO andPresidentSusan Gramatges, COO

Pierpont Communications isa nationally-recognized fullservice communications firm,providing expertise in publicrelations, investor relations,public affairs and marketing toits diverse client base.

Pierpont’s impressive history ofsuccess in crisis managementspans more than two decades,assisting clients of all sizes inthe prevention and managementof brand-threatening situations.Successful crisis manage-

ment begins with preventionand preparation, not reaction.One way Pierpont ensures itsclients are prepared for difficultsituations is through proactiveplanning and expert execution.When a crisis breaks, our teamof professionals works quicklyto minimize reputation damageand maximize control over thesituation. However, our workdoesn’t stop when the crisis isresolved; one of the most criti-cal elements of crisis responseis working to leave behind astrong, positive brand reputa-tion.With experience managing

crises involving the President,Fortune 500 companies andbudding entrepreneurs, Pierponthas the unique skills to navigateany communications need.

PORTER NOVELLI

Owned by Omnicom75 Varick StreetNew York, NY 10013212/601-8000Fax: 212/601-8101www.porternovelli.com

Gary Stockman, CEOJulie Winskie, President,Americas, Chief Client Officer

The world is an unpredictableplace, but hard-won reputationneed not be the first casualty offortune. With proper prepara-tion and expert guidance, yourgood name can be protected andeven enhanced in times of cri-sis. At Porter Novelli, we think

the best way to manage a crisisis to prevent it from ever hap-pening in the first place. Ourcrisis planning and responseteams bring deep knowledgeand best-practices insight acrossevery sector. We develop com-prehensive, custom-tailoredissues and crisis managementprograms that use IntelligentInfluence to find the optimalmix of communications toolsand techniques to get people tochange their attitudes andbeliefs about your brand in acrisis. We: uncover and priori-tize your organization’s fullinventory of risks and vulnera-bilities; introduce clear process-

es for intercepting and neutral-izing emerging issues beforethey become bigger problems;train spokespeople and put sys-tems in place so you canrespond quickly and effectivelyto any situation; and, use realis-tic, live simulations to test theplan and expose personnel toconditions of escalating crisisstress. Our experience includes

global product recalls and safe-ty issues, environmental disas-ters, data security breaches,workplace accidents, govern-ment investigations, litigationand unanticipated executivetransitions. Whatever the situa-tion, our response teams arewith you 24/7, every step of theway.

R&J PUBLIC RELATIONS

1140 Route 22E, Suite 200Bridgewater, NJ 08807908/722-5757www.randjpr.com

John Lonsdorf, PresidentScott Marioni, Vice President

Managing your reputation isJob One. R&J Public Relationsrecognizes that a balance sheetof tangible assets is only onemeasurement of a company’ssustainable value. The intangi-ble assets — including the cor-poration’s values and principles— can help to shape a positiveemotional response that stake-holders feel each time the com-pany’s name, people or prod-ucts touch their lives. R&J Public Relations has a

highly successful, award-win-ning track record in the devel-opment and implementation ofeffective crisis communicationplans that minimize damageand safeguard clients’ reputa-tions among key constituents.R&J’s approach to crisis com-munications is based on thebelief that preparedness, trans-parency and rapid response arethe keys to successfully navi-gating unavoidable crises, andweathering their potentiallydevastating effects. R&J has managed crises for

clients ranging from divisionsof multi-national conglomer-ates to regional market leaders.A particular area of specializa-tion is in representing hospitalsand healthcare institutions inlabor disputes.



PADILLA SPEER �Continued from page 47

Terry Hemeyer, Executive Counsel,Pierpont Communications.

RUDER FINN

Worldwide Headquarters 301 East 57th StreetNew York, NY 10022212/593-6400www.ruderfinn.com

Ed Harnaga, Corporate AdvisoryGroup, Issues/Crisis Team Lead

Ruder Finn is a privatelyowned, full-service, globalagency that specializes in build-ing, shaping and improving repu-tations through strategic commu-nications. Our CorporateAdvisory Group specializes inmanaging issues and crisis com-munications for corporate, finan-cial, non-profit, trade associationand other clients. Our servicesspan a full range of issues supportfrom proactive to reactive and weexcel in conducting full spectrumrisk assessments which help ourclients identify and prepare forissues before they arise. Weknow how key stakeholders’ per-ceptions influence our clients’reputations and our provenapproach — focused on commu-nicating transparently, consistent-ly, credibly and rapidly — helpsmaintain the confidence of stake-holder and ultimately safeguardsreputations. Our experience

includes regulatory/legal, finan-cial, corporate, and activistactions — most recently involv-ing consumer product regulatoryscrutiny, shareholders activistactions, and high-profile civil andclass action litigation. Our clientsinclude leading Pharmaceutical,Consumer Products, Technologyand Financial companies.

SARD VERBINNEN& CO.

630 3rd Avenue, 9th FloorNew York, NY 10017212/687-8080www.sardverb.com

Sard Verbinnen & Co. pro-vides strategic crisis, corporateand financial communicationscounsel and services to clientsspanning the globe, includingFortune 500 corporations, small-er public companies, financialand professional service firms,privately held entities and high-profile individuals. With officesin New York, Chicago and SanFrancisco, our firm has signifi-cant experience advising clientson a broad range of high- andlow-profile crises and special sit-uations, including civil andcriminal litigation, regulatoryinvestigations, product recalls,

data breaches, earnings warningsand restatements, executivedepartures, bankruptcies andother sensitive matters. We recognize that all crises

are inherently unique, and ourexperienced senior professionalsare prepared to quickly assess,plan for and address each dis-tinct situation. Our team worksdirectly with clients and theirother advisors to build a strategiccommunications protocol forboth internal and external audi-ences and ensure that crisisresponses are consistent, accu-rate and timely. We also havelongstanding, close relationshipswith journalists, financial ana-lysts and the investing communi-ty, which is integral to effective-ly helping clients managethrough a crisis.

SINGER ASSOCIATES

INC.

140 Second St., 6th FloorSan Francisco, CA 94105415/[email protected]

Sam Singer, President

One of the nation’s leadingcorporate reputation and crisiscommunications strategists,Singer Associates handles region-al, national and internationalcrises and reputation manage-ment issues.Singer was voted to the 50

Most Powerful People in SanFrancisco List by San Francisco’s7X7 magazine, which wrote:“Singer’s nickname — “TheFixer” — says it all. If your repu-tation, fortune or political futureis at stake, he’s the man you callto convince the public, the politi-cians or the judge that you’re inthe right.”The agency handles bankrupt-

cies, litigation, indictments, legalmatters, food safety, environmen-tal, healthcare, construction, landdevelopment, union, corporatecampaigns, and as providingservices to high-profile corporate,entertainment personalities andathletes.The San Francisco Chronicle

wrote: “For Singer, kicking upsome dust and taking some flakare just part of what goes with theterritory as one of the — if not the— premier mouthpieces and spindoctors for companies doingbusiness.”

SOLOMONMCCOWN & COMPANY

177 Milk Street, Suite 610Boston, MA 02109617/695-9555Direct: 617/933-5012Fax: 617/[email protected] www.solomonmccown.com missionrecognition.blogspot.comTwitter: @CrisisBostonPR

Helene Solomon, CEOE. Ashley McCown, President

Based in Boston, SolomonMcCown & Company providesstrategic communications and crisismanagement services to mission-focused businesses and organiza-tions. We leverage all of our assets— our strategic thinking, consider-able experience, successful alliancebuilding and commitment to results— to help clients achieve the recog-nition, definition and protectionthey need to meet their goals. Webelieve that at the core of advancingan organization’s mission is protect-ing it. Crisis management is a defin-ing strength of our organization.Our nationally-recognized seniorteam of crisis managers comes fromjournalism and politics. We havedeveloped crisis plans for corpora-tions, institutions, and mission-focused organizations, and haveplayed a key role in many sensitiveand complex issues including thoseinvolving public agencies and non-profits, public health issues, labornegotiations and strikes, bankrupt-cies and business failures, accusa-tions of sexual harassment andabuse, state and federal investiga-tions, and workplace violence. Weexcel at working with in-house andoutside legal counsel and corporatecommunications teams to devisecommunications strategies to dove-tail with the legal strategy.

STANTON COMMUNICATIONS

INC.

400 Madison Ave., 14th Fl., Ste. DNew York, NY 10017212/616-3601Fax: 212/616-3612www.stantoncomm.com

Peter V. Stanton, PresidentAmy E. Calhoun, Man. Dir.

How companies react in the



Stanton Communications, Inc.’s Peter Stanton, President; and AmyCalhoun Managing Director .


STRATEGIC COMMUNICATIONS

Mergers & Acquisitions

Crisis Management

Investor Relations

Corporate Positioning

Proxy Contests

Restructurings

Litigation Support

Management Successions

first minutes of a crisis can makeor break hard-earned reputations. Stanton Communications, Inc.,understands and helps clients nav-igate myriad contingencies. Weprovide anticipatory planning thatestablishes a strong course ofaction for prudent decisions andconstructive action.As a national public relations

firm, we provide crisis manage-ment, corporate counseling, andsophisticated public affairs andmarketing programs among otherservices. With offices in Washington,

D.C., New York and Baltimore,Stanton Communications is com-prised of leading professionalswith experience across a variety ofindustries. They ensure round-the-clock support and effective man-agement of delicate and difficultsituations.

TIERNEYCOMMUNICATIONS

200 S. Broad St., 9th Flr.Philadelphia, PA 19102215/790-4100215/790-4339Fax: 215/790-4410www.tierneyagency.com

Steve Albertini, Executive VicePresident

For more than two decades,Tierney Communications hasprovided strategic counsel on themost sensitive reputation and eth-ical issues — the kind that canredefine the image and position-ing of an organization, company

brand or executive. Clientsengage us to work across thespectrum of management com-munications and operationalissues. Tierney has worked with lead-

ers of Fortune 500 companies,start-ups, major universities/ edu-cational institutions, culturalorganizations, labor unions, nichebusinesses, and governmentalagencies. Everything from envi-ronmental disasters to laborunrest to securities fraud to thetakeover of one of the nation’slargest public school districts —Tierney has been there.Our goal is to help client

organizations be prepared tosolve problems, manage the spot-light, learn from missteps, andavoid future crises. We can func-tion as spokesperson, or asbehind the scenes and transparentas you like during a crisis situa-tion.

THE VANDIVERGROUP, INC.

510 Maryville Centre Dr., Ste. 320St. Louis, MO 63141314/991-4641www.vandivergroup.comvandivergroup.com/threat_assessment

At one point or another everyorganization faces a crisis. A cri-sis can happen at any time. Fires,recalls or accidents can put yourbusiness squarely in the mediaand public spotlight. The Vandiver Group’s (TVG)

Threat Assessment is a quick andeasy tool to assess your organiza-tion’s threat level. Developed byour crisis communications team,this free assessment asks a fewshort questions to help determine

your risk level. The assessmentcovers everything from your cri-sis communications plan to ifyour leaders and spokespeoplehave been media trained and havetheir messages ready to deliver inthe most appropriate way.The assessment calculates your

threat level and suggests ways tolower your future threat level. Itcan save you time, money andfrustration. During a crisis, TVGworks quickly to get accurateinformation to the media, paysattention to details, and uncoverspotential hazards before they cancreate problems.

VIRILION

1025 Vermont Ave., NW, 12th Fl.Washington, DC 20005202/654-0800www.virilion.com

Dan Solomon, Chief ExecutiveOfficer

Virilion is a full service interac-tive agency that for more than 12years has helped major organiza-tions and institutions transformtheir ideas and issues into resultsthrough digital media. With a solid foundation in

online and new media, Virilionunderstands better than most howquickly a small issue on a blog orsocial media site can blow up intoa full-scale communications crisis.What sets Virilion apart from

other firms is its ability to helpclients anticipate and mitigatethreats to their organizations andbusiness models. Identifyingissues while they are still over thehorizon helps clients managetheir business risks, capitalize onopportunities and favorablyimpact their bottom lines.Marshaling digital media

across the spectrum, Virilion’sconfidential efforts have helpedset the record straight for clientsin finance, food & agriculture,health care, government, andsports & entertainment.

VISIBLE TECHNOLOGIES

Washington3535 Factoria Blvd. SE, Suite 400Bellevue, WA 98006425/957-6100 Fax: 425/957-7717

New York1185 Avenue of the AmericasSuite 1750New York, NY 10036212/371-5295 Fax: 212/371-5202

www.visibletechnologies.com

Blake Cahill, SVP of Marketing

Visible Technologies helpscompanies like Autodesk,Boost Mobile, Microsoft, andXerox listen and learn whatconsumers are saying aboutthem online and enables indi-viduals to manage and protecttheir online reputations byhelping brands to engage in theright conversations with theright influencers at the righttime. With real-time businessinsight and response poweredby the industry-leadingtruCAST technology platform,companies build relationshipswith customers, bolster theirbrands and grow revenue. Tolearn more, go online towww.visibletechnologies.com.

WEBER SHANDWICK

919 Third Avenue New York, NY 10022212/[email protected]@[email protected] www.webershandwick.com

Micho Spring, Chairperson, U.S.Corporate Practice and WeberShandwick – New EnglandPeter Duda, Executive VPLance Morgan, ChiefCommunications Strategist

Weber Shandwick helpsclients promote, preserve andprotect reputation and brand.Working closely with our

clients, we anticipate and pre-pare for shifts in public andstakeholder opinion that couldaffect a company’s ability toachieve its business objectives,and proactively help them man-age change and crisis situations.We have a proven track

record working with a widerange of clients in complex andsensitive areas of crisis and rep-utation management such ascorporate positioning; productand drug recalls; labor negotia-tions and campaigns; litigationsupport; legislative and publicaffairs; mergers and acquisi-tions; bankruptcies and restruc-turings; employee communica-tions and management transi-tions.From comprehensive issues

audits to real-time integratedcrisis support, we work to estab-lish the right context forstrengthening corporate reputa-



The Vandiver Group: Donna Vandiver, President & CEO; Kelly Ferrara,Executive Vice President; and Amy Crump, Chief Financial Officer.

STANTON COMMS.�Continued from page 50


tion through a dynamic, ongo-ing dialogue with key internaland external constituencies. In anew communications landscapewith a vast array of channelswhere crises can take hold, ourexperts access an unparalleledrange of resources across prac-tices and geographies. We coun-sel clients in all aspects of cor-porate branding, positioningand communications. Industryexpertise includes advertis-ing/marketing/media, airlines,automotive, biotechnology,financial services, food & bev-erage, pharmaceuticals,telecommunications, education,health care and technology.

XENOPHONSTRATEGIES INC.

1625 Eye Street NW, 6th FloorWashington DC, 20006202/289-4001www.XenophonStrategies.com

Xenophon Strategies hasmanaged communications forclients during hurricanes, majortransportation accidents, regula-tory and congressional hearings,

product recalls, and widely pub-licized legal proceedings. As afull-service strategic communi-cations firm specializing in pub-lic relations, public affairs andcrisis communications,Xenophon represents Fortune500 companies, the federal gov-ernment, trade associations andnot-for-profit organizations. Xenophon’s crisis profession-

als manage communicationsbefore, during and after crisisevents. The firm’s servicesinclude building crisis commu-nications plans, trainingemployees, drilling responseprotocols, managing mediainteractions during crisis situa-tions and monitoring broadcast,print and online news through-out the crisis. Following crisisevents, Xenophon guides execu-tives and spokespersons throughinterviews, congressional hear-ings and regulatory testimony. The firm maintains a 24/7

Crisis Communications hotline,which allows current andprospective clients to reach sen-ior managers within minutes,and welcomes the opportunityto respond to inquiries:708/237-6422.

ZENO GROUP

200 Park Avenue SouthNew York, NY 10016212/[email protected]

Barby K. Siegel, Chief ExecutiveOfficer

Zeno Group follows a disci-plined approach in times of cri-sis: act immediately, maintaintransparency, promote yourcounter message aggressively,and make certain that every pos-sible communications channel iscovered. We have handled highstakes crises for a wide range ofcompanies in categories underfederal and state regulatorymicroscopes helping to protectbrands and reputations.We recognize that as new safe-

ty standards are placed on firms— and as more is expected (evendemanded) by consumers — theneed for thoughtful, real-timestrategy during times of crisis ismore paramount thanever. Recently, we worked withtoy manufacturer Zhu Zhu Petsto defend their flagship productduring the midst of the holidayshopping rush after an erroneoussafety claim was levied.Working with radio, TV, printand online channels, Zenomoved swiftly to defend thecompany, by leveraging positiveindependent safety test results toput consumers’ minds at ease. Zeno Group understands that

while a crisis can never be pre-dicted, the key to success is care-ful and thorough preparedness. Through our stakeholder-driv-

en planning process, we identifyand prioritize the critical stake-holders and communicationschannels that need to be engagedor leveraged, providing CEOsand management teams with themost effective tools to engagetheir customers, partners andemployees to resolve a crisis.

ZEPPOS & ASSOCIATES

400 East Mason Street, Suite 200Milwaukee, WI 53202414/276-6237Fax: 414/[email protected]

Evan N. Zeppos, President

Zeppos & Associates, peer-ranked as Wisconsin’s top crisiscommunications firm, hashelped clients across theMidwest and U.S. effectivelycommunicate about foodrecalls, construction and indus-trial accidents, legal threats,protests, environmental inci-dents and more. The firm’saward-winning team — sea-soned experts who have workedboth as reporters and communi-cations counselors — collabo-rates with C-level executives,attorneys and operations staff todevelop and implement theright crisis communicationsstrategies. Zeppos &Associates also helps clientsbefore a crisis to design com-munications plans and trainstaff to work with mainstreammedia, social media and otherkey audiences should the unex-pected occur. �


Zeppos & Associates' senior account team includes Evan N. Zeppos,president; Kris Naidl, executive vice president; and Brian Knox, vicepresident.

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Sorry, but there’s nothing left to sayabout Tiger Woods so ... it’s time totalk about another topic on the minds

of people these days, “finding a job in pub-lic relations.”

With the officialunemployment rateexceeding 10% andthe “real” unemploy-ment rate much high-er, one would imag-ine that public rela-tions people are suf-fering inordinately. Well, one would be

wrong, Traditionally,of course, public rela-tions jobs wereamong the first to fallwhen economic timesgot rough. Not somuch anymore.One study of nearly200 organizations by

the University of Southern California indi-cated that public relations and communica-tions functions of U.S. companies sufferedonly moderate decreases as the recessionwore on. Instead of cutting staffs, as hadbeen done in previous downturns, mostcompanies opted to freeze or reduce staffcompensation, rather than cutting head-count.As the calendar turns into a more hopeful

2010, public relations job seekers — bothyounger and older, aka “independent prconsultants” — need to relaunch theirsearch to find gainful employment.Here’s the winning approach you might

adopt in attempting to reach the promisedland. First, consider what interests you.Determine where, if you had your

druthers, you would like to work. In sports?Fashion? Government? Big Business? Witha grassroots non-profit? Where?The fact is that today, everybody from

mammoth corporations to do-good associa-tions to the Pope have public relations peo-ple. So job seekers should investigate possi-bilities in their keenest areas of interest,determining key organizations — and theagencies that serve them. Second, get a name.Avoid writing blind to potential employ-

ers. Emails and letters that carry noaddressee beyond the organization itself are

destined never to be answered. To avoid the “dead letter response,” net-

work with colleagues to see if an associatemight suggest a name at a target organiza-tion. Failing that, consult directories to dis-cover the names of public relations profes-sionals on staff. Failing that, call the organ-ization directly and secure the name of thepublic relations director. Once you’ve got a real live (let’s hope!),

individual, you are ready to … Third, dispatch a personal letter.Write directly to the contact, requesting

an interview. Explain in the note who youare, your rationale for choosing this organi-zation as a target, and why you’re interestedin speaking with the addressee. Make clearin the note that while “it would be great ifyour company had availabilities, securing ajob at OshKosh B’Gosh is less important tome than getting a chance to pick yourbrain.” In other words, don’t make the interview

contingent on job openings at the companyin question. Even if no job is currently avail-able – and most of the time that’s the case –you still want to get through the door. Tellthe addressee you plan to call him/her in aweek or so. Fourth, call. The sad truth is that few job applicants

ever do.They say in their letters they “plan to

call,” but rarely raise the gumption to followthrough. Perhaps they fear rejection. Pity. While it’s true that some potential

employers — the nasty ones — refuse to be“bothered” by job seekers, most potentialpublic relations employers are nicer thanthat. Some, in fact — the enlightened ones— will even allow you 30 minutes to comein and discuss opportunities. And once you get in the door, here’s what

you do ... Fifth, take charge. To take your best shot, you’ve got to — in

a nice and subtle way — take charge of theinterview. So lead. Don’t wait to be asked. Raise questions about the organization

and the interviewer. How long have youbeen here? What’s been the reaction to theacquisition? How has the change affectedyour job?Demonstrate your interest in the organiza-

tion and a job by taking charge of the inter-view. Sixth, lead with your knowledge and

strength.

Suggest through your questions andanswers that you’ve done your homeworkon the organization. Show the interviewerthat you’ve gone the extra mile by research-ing the firm and becoming knowledgeableabout it. Work into the conversation the fact that

you’ve had experience in a variety of publicrelations capacities, that you enjoy writingand consider yourself a proficient scribe,and that you enjoy your work. If you fail toleave these points with the interviewer —just because he never asks — you’ll haveleft little impression that you deserve furtherconsideration.Seventh, indicate what you’ll add to the

mix.Take the opportunity to allude to what that

college training has afforded you, particular-ly in enhancing the expertise and scope ofthe department you’d love to join.For example if you’re a recent grad, all

those social media tools that you took forgranted in school – Facebook, MySpace,Twitter, Flickr, blogs, and all the rest – mayreveal potential new avenues for an inter-viewer. Your facility with such social mediamay, therefore, suggest attractive possibili-ties to the interviewer. Eighth, get more names.This is your most important task at the

interview.Use the interviewer to provide more

names — advice, leads, contacts, colleaguesat competitors with whom you might speak,etc. Don’t walk out the door unless youhave been given two or three other peopleyou can call to continue the job search. Eventually, one of them will hit. Ninth, follow up.Don’t walk out the door with a “say-

onara” but rather with a “see ya’ later.” Inother words, ensure that the interviewerwon’t mind if you “keep in touch,” as situa-tions with you and at the organizationchange. Once you’ve made the contact, youdon’t want to lose it. So check back periodically — not to the

point of becoming a nuisance, but rather asan occasional check on availabilities. Wheremost applicants lose hope and give up is thevery area that can prove most fruitful — fol-lowing up.No question that looking for a job can, at

times, be frustrating. Many letters go unan-swered. Some interviewers don’t respond asquickly as you’d hope. And some execu-tives, let’s face it, can be real jerks. (Even inpubic relations!)But a job seeker can’t take any of it per-

sonally. Just keep moving. Remember, things could always be

worse: You could be Tiger Woods! �


Fraser P. Seitel hasbeen a communicationsconsultant, author andteacher for 30 years. Heis the author of thePrentice-Hall text, ThePractice of PublicRelations.

Finding a job in public relationsBy Fraser Seitel

Professional DevelopmentOPINION

When it comes to which brands to buy,her family follows her lead. So do the 10,000 moms who follow her blog.

We can get you there.

www.fleishman.com

be there.

When it comes to which brands to buy,her family follows her lead. So do the 10,000 moms who follow her blog.

We can get you there.

www.fleishman.com

be there.

On Nov. 6, President Obama signedthe Worker, Homeownership andBusiness Assistance Act of 2009

into law. The main reason for the legislationwas to extend federal unemployment bene-fits. However, the WHBAA also includesimportant tax changes that affect individu-als and businesses. This column summa-

rizes what we thinkare the key taxchanges.

Credit extendedThe familiar first-

time homebuyercredit was previouslyscheduled to expireon November 30. TheWHBAA extends thedeadline for anotherfive months, to coverqualified purchases ofU.S. principal resi-dences that close byApril 30. However, if

your new home is under contract on April30, the deadline to close the deal is extend-ed to June 30.The extended credit is still available to

so-called first-time homebuyers, whichmeans someone who has not owned a U.S.principal residence during the three-yearperiod ending on the purchase date for thehome that will serve as your new principalresidence. If you’re married, both you andyour spouse must pass the three-year test.Also, the extended credit for a first-timehomebuyer still equals the lesser of: (1)$8,000 ($4,000 if you use married filingseparate status), or (2) 10% of the new prin-cipal residence purchase price.

“Long-time” homeowners can nowqualify for smaller credits. The WHBAA effectively creates a new

but less-lucrative credit for so-called long-time residents who bought replacementU.S. principal residences after November 6.The new long-time homeowner creditequals the lesser of: (1) 10% of thereplacement principal residence purchaseprice, or (2) $6,500 ($3,250 if you use mar-ried filing separate status). To qualify, youmust have owned and used the same homeas your principal residence for at least fiveconsecutive years during the eight-yearperiod ending on the purchase date for thereplacement principal residence. If you’remarried, both you and your spouse must

pass this test.The new long-time homeowner credit is

only available for a purchase that closesafter November 6 and by no later than April30. Both the familiar first-time homebuyercredit and the new long-time homeownercredit are phased out as your incomeincreases. However, the WHBAA signifi-cantly raises the phase-out ranges for pur-chases after November 6.The new phase-out range for unmarried

individuals and married persons who fileseparately is between modified adjustedgross income (MAGI) of $125,000 and$145,000 (versus $75,000–$95,000 beforethe new law). The new phase-out range formarried joint filers is between MAGI of$225,000 and $245,000 (versus$150,000–$170,000 before the new law).

Credits claimed on prior returnsAs under prior law, you can claim the

credit (either the familiar first-time home-buyer credit or the new long-time home-owner credit) for a 2009 purchase on your2008 Form 1040 (although that would usu-ally require filing an amended return at thispoint). You can also claim the credit for a2010 purchase on your 2009 Form 1040.Homes costing over $800,000 are now

ineligible. For purchases after November 6,no credit is allowed for a home that costsover $800,000.

No more credits for youngsters ordependentsFor purchases after November 6, the

homebuyer must be at least 18 years old onthe purchase date to qualify for a credit.Also, a buyer who can be claimed as adependent on someone else’s Form 1040 forthe year of purchase cannot claim the credit.

New anti-fraud protections Under the new law, homebuyers must

support credits claimed on 2009 and 2010returns by attaching properly executed realestate settlement sheets to their returns.Also, the IRS can now automatically denycredits that appear to be claimed in error.Carryback privilege extendedThe American Recovery and

Reinvestment Act of 2009 that passed ear-lier this year allowed an eligible small busi-ness taxpayer to carry back a net operatingtax loss (NOL) for either three, four, or fiveyears. This is a beneficial exception to thetwo-year carryback rule that usuallyapplies. However, the expanded NOL car-ryback privilege was only allowed to aneligible small business (ESB) for a calen-dar year 2008 NOL or for an NOL generat-ed in a fiscal tax year that began or endedin 2008. To be an ESB, the business must

have had average annual gross receipts ofno more than $15 million for the three-yearperiod that ended with the loss year.The new WHBAA now gives a similar

expanded NOL carryback privilege to vir-tually all businesses, large and small.Specifically, the new expanded carrybackdeal is allowed for an NOL that is generat-ed in a tax year that ends after 2007 andbegins before 2010. An NOL generated inone of these years can be carried back forthree, four, or five years.

Small businesses can use the expandedNOL carryback privilege for two years. Say an eligible small business taxpayer

took advantage of the prior-law expandedNOL carryback privilege (allowed by theARRA) for its calendar-year 2008 NOL. Ifthe business also has an NOL for calendar-year 2009, it can take advantage of the newexpanded carryback privilege allowed bythe new law for its 2009 NOL. In otherwords, the taxpayer can benefit twice fromthe expanded NOL carryback privilege:once with the prior-law deal for its 2008NOL and again with the new deal for its2009 NOL.

Limitation on NOL carried back to fifthpreceding yearIf your business makes a new election

under the WHBAA to carry back an NOLto the fifth preceding tax year, the amountcarried back to that year is limited to 50%of the taxable income for that year.

FUTA tax surcharge extendedThrough the end of 2009, the Federal

Unemployment Tax Act imposes a maxi-mum FUTA tax rate of 6.2% on the first$7,000 of an employee’s annual wages.The 6.2% rate actually has two parts: a per-manent 6% rate plus a temporary surtax of.2%. The WHBAA extends the .2% surtaxfor another 18 months, through 6/30/11.

Higher failure-to-file penalties for part-nerships and S corpsThe WHBAA hikes the penalty for fail-

ing to file a partnership return on Form1065, or failing to provide required infor-mation on Form 1065, from the current $89per partner per month to $195 per partnerper month. The penalty can be assessed forup to 12 months. The higher penaltyapplies to Forms 1065 required for taxyears beginning after 12/31/2009.The WHBAA also hikes the penalty for

failing to file an S corporation return onForm 1120S, or failing to provide requiredinformation on Form 1120S, from the cur-rent $89 per shareholder per month to $195per shareholder per month. The penalty canbe assessed for up to 12 months. The high-er penalty applies to Forms 1120S requiredfor tax years beginning after 12/31/2009. �

OPINIONFinancial Management

Richard Goldsteinis a partner atBuchbinder Tunick &Company LLP, NewYork, Certified PublicAccountants.

Gauging Obama’s new tax lawBy Richard Goldstein


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Gloria BohanPresident & Founder

Guest ColumnOPINION

Global warming deniers were hand-ed a plum when hackers recentlypurloined hundreds of e-mails

suggesting that researchers at theUniversity of East Anglia ClimaticResearch Unit in England may havemanipulated their data.

Climate “expert”Sarah Palin alongwith the other mem-bers of the far-rightnoise machineseized on this revela-tion as proof positivethat global warmingis a hoax, conceivedand perpetuated by avast internationalconspiracy of leftleaning scientistsand academicswhose goal is to hitcapitalism where it

hurts. Even as the glaciers in her home state

disappear and the polar bears drown, in a

new opinion piece she’s circulating, Palinbaselessly declares, “…the radical envi-ronmental movement appears to be at atipping point.”

It doesn’t seem to matter to Palin or therest of this bunch that CRU is but one ofthousands of institutions around theworld engaged in climate research, virtu-ally all of which have arrived at the sameunassailable conclusion: Global warmingis real.

Palin and the other pundits’ intellectualdishonesty aside, those who actuallystudy the climate for a living are notswayed by what might have happened ornot happened at CRU, nor are theymoved by the hot gases coming from far-right bloviators.

There is no doubt among these folksthat the earth is warming and that man-made greenhouse gases are contributingto the problem. There is plenty of un-manipulated data collected over the last25 years to support their view. Ask scien-tists (or former governors) not employedby coal or oil companies about the“debate” over global warming and theywill ask, “What debate?”

No less than the National Academy ofSciences, in a joint statement with 10

other National Academies of Science,said in 2005, “The scientific understand-ing of climate change is now sufficientlyclear to justify nations taking promptaction.”

Scientific certitude doesn’t matter toPalin or the other global warming denierswho are, in reality, foot soldiers in a muchbigger public relations campaign beingwaged by the worst greenhouse gas pro-ducers — utilities, coal, petroleum and soon. Worried about the price they will haveto pay to remediate the problem theyhelped create, greenhouse gas producershave formed groups like the InformationCouncil on the Environment.

Borrowing PR tactics once used by cig-arette makers, ICE’s communications aimto sow seeds of doubt about global warm-ing just as the cigarette makers once chal-lenged the medical science supporting thehealth risks of smoking.

Undeterred, 192 nations gathered at theCopenhagen climate conference thisweek to develop a plan to reduce green-house gases that will hopefully culminatein 2012 with a legally binding treaty thatwill take effect at the end of that year.

It’s an audacious first step that willrequire international cooperation and,more important, leadership from theUnited States. It won’t be easy and itwon’t be cheap.

It is this last point that has Palin’sknickers in a twist. It means America’sfossil fuel industries will have to changetheir bad habits.

“The agenda-driven policies beingpushed in Copenhagen won’t change theweather,” Palin intones, “but they wouldchange our economy for the worst.”

Palin’s concern over costs could wellexplain the timely and criminal hackingof the CRU e-mails by persons unknown. The chairman of the IntergovernmentalPanel on Climate Change, RajendraPachauri, suggested last week, “Therecent incident of stealing the emails ofscientists (at CRU) shows that somewould go to the extent of carrying outillegal acts, perhaps in an attempt to dis-credit the IPCC.”

You think?Even if researchers are only half right

about global warming, out of an abun-dance of caution, do we not owe ourdescendents good environmental stew-ardship? Will ours be the generationremembered for putting short term profitsahead of the long term well being of theplanet? �

Kevin Foley ownsKEF Media Assocs.,Inc., an Atlanta-based producer anddistributor of elec-tronic publicity.

'Climategate' provides smokescreen for far-right By Kevin Foley

Omega World Travel is a service-oriented company. Our goal is to be your #1 resource for every aspect of travel, including online services. Our professional team is dedicated to making every travel experience an easy, secure and successful one. Let us guide you on your way, all the way!

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Celebrating37 Years

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Gloria BohanPresident & Founder


OPINION

The New York Financial Writers’Association’s “Financial Follies,”a night of fun for financial

reporters, the biggies they cover, and PRpros, is an annual tradition stretching backto 1938 and has always seemed harmlessenough.

However, inthe light of the cur-rent financial messof the U.S. and thedegree of responsi-bility that the finan-cial press bears for it,a second look isneeded at this activi-ty.It’s mainly a night

for networking sincethe show has lost some of its edge over theyears. The status of the “writers” on thestage (and PR pros) is not what it wassome years ago when leading writers andeditors from the New York Times and othermedia were active in the Association.While 15 NYT reporters were members

in 1979, only three NYT reporters are cur-rently members. Forbes had 10 membersin 1979 and five currently. Ninety of thecurrent members are “freelancers” whenthere was no such category in 1979.At least a couple of hundred writers

were guests of financial firms, blue chipcompanies and PR firms Nov. 20. Ticketswere $300 each if purchased 10 at a timeor $350 for individual tickets.The financial PR firm of Rooney &

Assocs. hosted 38 journalists at its fivetables. Morgen-Walke held the record formost number of tables at a “Follies,” pur-chasing 13 in 1999.If the economy were booming and crit-

icism of Wall Street was small or non-existent, we would not be writing this edi-torial.But the U.S. is in what may be its sec-

ond worst economic funk ever.Unemployment is 10%, the recoveringhousing market looks like it hit a snag, thenational debt is at least $11 trillion and thevalue of the dollar is sinking. The finan-cial press should not be in any sort ofactivity that looks like its objectivity iscompromised.What is the relationship between the

financial press and the financial institu-tions that have misbehaved and broughtthe U.S. to its financial knees? That needsto be examined.The economy and Wall Street, which

sometimes seem to go in different direc-tions, are the big story these days andprobably for years to come.

“PR” directors handle advertisingThe heads of corporate communica-

tions depts. (PR was mostly droppeddecades ago) take pride in handling allforms of communications includingcorporate advertising. At big and smallinstitutions and companies, the PRdept. is often the “Dept. of No.” It’salmost as if you’re trying to borrowmoney from them if you seek informa-tion. They want an extensive explana-tion of who you are, what you will dowith the information, and how that willbenefit the company. Quite often, a“clerk” acting as a shield rather than aPR person will answer the phone.They may be the ad decision makers

when a publication plans a special issueon corporate social responsibility, theenvironment, or diversity. Whatreporter wants to bust the chops ofexecutives with that power? Politicsbecomes important and perhaps deci-sive.PR (or the lack of it) has an enormous

influence on news flow and we thinkit’s imperative that all J-schools as wellas the SPJ and CJF take notice of itinstead of playing politics.

The “secret PR firm”What especially caught our attention

this year in the seating list for the“Follies” was the five tables hosted byRooney & Associates.Guests included 38 journalists from

22 different financial publications orbroadcast outlets. If any of them paid fortheir own $300 tickets we would be gladto report it.What further shocked us was that we

had no information whatever on thisfirm in our Directory of PR Firms thatlists 1,850 firms.Buyers expect that we will have at

least some information on any sizablefirm. We provide as much information aswe can obtain for PR firms that don’twant to be in the directory.Although we’re supposed to be in an

age of transparency, we have found thatsome financial PR firms are tight-lipped.Lack of sunshine is at the root of the

country’s financial problems and PRfirms should be the last ones practicingthat. �

Jack O’Dwyer

Financial press, PR are too cozyBy Jack O’Dwyer

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Doug Wilson, a Clinton administration public affairs official,has been nominated to serve as Assistant Secretary ofDefense for Public Affairs at the Defense Department.

The White House announced President Barack Obama’s inten-tion to nominate Wilson on Dec. 2. He has been executive VP ofthe Howard Gilman Foundation working on its U.S.-MuslimEngagement Initiative.He also worked for Burson-Marsteller in Washington, D.C.,

including its Penn Schoen and Berland unit, and was a strategiccommunications VP for The Cohen Group, former defenseSecretary Bill Cohen’s consulting firm. Wilson was Deputy Assistant Secretary for PA during President

Bill Clinton’s second term and left for a brief stint as NationalPolitical Director for the Democratic Leadership Council. Thatterm included the unfolding of the Monica-Lewinsky-Linda Tripp

scandal, which Wilson once described as “a crisis and scandal notof our making and unbeknownst to us until it was trumpeted acrossthe press and around the world.”Earlier in the Clinton administration, he was director of congres-

sional and intergovernmental affairs for the U.S. InformationAgency and previously worked as foreign policy advisor to Sen.Gary Hart (D-Colo.). He started out as a Foreign Service Officer. Wilson founded The Leaders Project with Cohen, an organiza-

tion which brings young leaders from around the world togetherfor discussions. He faces Senate confirmation. �

Backwater Worldwide has re-engaged Corallo Comstock,the Washington, D.C., public affairsand crisis firm led by two former

Justice Dept. PA staffers.Mark Corallo, the seasoned crisis man-

ager and partner in the firm, toldO’Dwyer’s that he recently began repre-senting the private security contract again.Corallo in 2007 provided media training toBlackwater executives before they testifiedin Congress in April of that year overalleged wasteful spending on contractors inIraq. Later that year, he went to work togenerate buzz for Fred Thompson’s presi-dential bid.Blackwater, which changed its name to Xe Services earlier this

year, is gaining new scrutiny as the New York Times reported Dec.11 that company security contractors participated in secret raidsagainst insurgents in Iraq and Afghanistan by the CentralIntelligence Agency.Corallo, who repped Karl Rove during the Valerie Plame leak

scandal, says Blackwater was never under contract to participate

in clandestine raids with CIA or Special Operations personnel. Healso denied company contractors took part in so-called renditionflights.Barbara Comstock, like Corallo a Justice spokesperson under

Attorney General John Ashcroft, is also a partner at CoralloComstock. �


MITA PROMOTES MALAYSIA TIESThe MITA Group has a $360K contract from Ranhill,

Malaysia’s leading engineering and construction company, cov-ering commercial opportunities in the U.S. and improved rela-tions between the two countries.

The Washington-based firm is to “create greater awarenessof the Malaysian commercial sectors to the corporate andinvestor community in the U.S.” and highlight the social andpolitical stability of Muslim-majority Malaysia, according to itscontract.

Sixty percent of Malaysia’s 28M people are followers ofIslam. Ranhill has projects in China, Thailand, Saudi Arabia,Libya and Sudan.

Malaysia and the Office of the U.S. Trade Representativekicked off negotiations on a free trade agreement in 2006. MITAis to work with the USTR to “gather anticipatory information”and remove technical impediments that block a trade deal.

MITA’s one-year contract caps expenses at $100K for the year.

Washington Briefs

Mark Corallo

WASHINGTON REPORT

� For more news on PR and public affairs in the nation's capital,log on to: www.odwyerpr.com/members/washington_report

Clinton alum tapped for DOD PA post

Blackwater re-hires D.C.crisis manager

Venable has a $240K, one-year contract to promote HongKong as a China’s "pre-eminent international business city"and a strong supporter of free trade.

The firm is to ensure that any Congressional action on Chinatrade relations in areas such as food safety, environment protection,human/labor rights, cap & trade, intellectual property and anti-dumping will not negatively affect Hong Kong’s commercial rela-tionship with the U.S.Venable coordinates its activities with the Hong Kong Economic

and Trade Office in Washington. Former U.S. Senator Birch Bayh(D-Ind.) leads the Hong Kong account with Raymond Shepherd,former chief counsel at the Senate Permanent Subcommittee onInvestigations. �

Venable’s Hong Kong praises

Ruder Finn, Inc., New York, N.Y., registered November 5, 2009 for Swiss Private Bankers Association, Geneva,Switzerland, regarding providing public relations services.

The Spectrum Group Members, LLC (formerly The Spectrum Group), registered December 4, 2009 for PacificConsultants Co., Ltd., Tokyo, Japan, regarding providing information concerning U.S. policies with respect to past dual useof Yokota Air Base.

Venable LLP, Washington, D.C., registered December 1, 2009 for Hong Kong Trade Development Council, Wanchai,Hong Kong, regarding providing advice and counsel and representing the interest of the principal with regard to bilateral issuesin the economic relationship between Hong Kong and the U.S.

Qorvis buffs Sri Lanka’s gloablly tarnished image

Qorvis Communications has picked up a $45K-a-monthcontract for PR, media, social media, government rela-tions and online reputation management duties from

Bell Pottinger San Frontieres for its client Sri Lanka. The island nation off the south coast of India in May

wrapped up a 25-year war against the Tamil Tiger separatistgroup. The U.S. has criticized the Government of Sri Lanka fordisappearances, civilian casualties and the treatment ofrefugees connected with that bloodshed.Robert Blake, U.S. assistant secretary for south and central

Asian affairs, recently completed a fact-finding mission to SriLanka. That follows a Senate Foreign Relations Committeereport that encourages the Obama Administration to recali-brate its political and economic ties with Sri Lanka.Qorvis’ game plan includes story placement, blogger out-

reach, ally development, think tank outreach and polling. The effort calls for “grassroots management” to “build a

base of support outside Washington to support insideWashington,” according to its agreement. Qorvis offers more goodies beyond the $45K monthly

retainer. It will do media and Congressional training at $5,000 a pop per spokesperson. Fees for research and polling arepriced per project. �

� NNEEWW FFOORREEIIGGNN AAGGEENNTTSS RREEGGIISSTTRRAATTIIOONN AACCTT FFIILLIINNGGSS

FARA News

Below is a list of select companies that have registered with the U.S. Department of Justice, FARA Registration Unit,Washington, D.C., in order to comply with the Foreign Agents Registration Act of 1938, regarding their consulting and commu-nications work on behalf of foreign principals, including governments, political parties, organizations, and individuals.

� NNEEWW LLOOBBBBYYIINNGG DDIISSCCLLOOSSUURREE AACCTT FFIILLIINNGGSSBelow is a list of select companies that have registered with the Secretary of the Senate, Office of Public Records, and the Clerk of theHouse of Representatives, Legislative Resource Center, Washington, D.C., in order to comply with the Lobbying Disclosure Act of 1995.For a complete list of filings, visit http://sopr.senate.gov.

Baker Donelson Bearman Caldwell & Berkowitz, Washington, D.C., registered December 15, 2009 for The PewCharitable Trusts, Washington, D.C., regarding promoting global conservation legislation.

Barbour Griffith & Rogers, LLC, d/b/a BGR Government Affairs, Washington, D.C., registered December 15, 2009 forNational Restaurant Association, Washington, D.C., regarding providing strategic counsel on issues related to healthcarereform.

Emmer Consulting, P.C., Bethesda, Md., registered December 17, 2009 for Sports Fans Coalition, Inc., Washington, D.C.,regarding promoting cost-effective public access to professional and major collegiate sports events and programming.

Podesta Group, Inc., Washington, D.C., registered December 17, 2009 Carbonfund.org, Silver Spring, Md., regardingensuring private sector expertise is part of climate change policy discussions and solutions.

The Smith-Free Group, Washington, D.C., registered December 8, 2009 for General Electric Co., Washington, D.C.,regarding matters involving GE Capital and financial regulatory modernization.

International PR News

The island nation of Sri Lanka has been globally criticized fortheir treatment of native ethnic group the Tamils. According toa study by 'Human Rights Watch,’ Sri Lanka's government islisted as one of the "world's worst perpetrators of enforceddisappearances.”


MEDIA WORKSHOP

The electronic press kit (EPK), aelectronic variation of traditionalpress kits used by writers and

reporters, has become more affordable.Users, however, need to abide by thetechnology’s strictly-defined rules ofengagement, according to an expertpanel at a December EntertainmentPublicists Professional Society (EPPS)media workshop sponsored by theInternational Cinematographers (ICG)Union Local 600 in Hollywood.

Digital age makes EPKs affordableAccording to the December panel, on-

demand usage and online cost sharinghave been primarily responsible forbringing EPK’s recent pricesdown.“The cost really depends

upon the distributor andwhat their resources are asthey can run from a coupleof thousand dollars to $150thousand,” said DavidNaylor, President, The DVDGroup, LA. “The notifica-tion of movie distributioncomes partly from studios,EPK vendors and the publi-cists themselves. It is moreprofitable to have everythingin one group getting a betterbang for your buck,” he said.“There’s more outlets outthere and if you are hiringthe right people, where anauthor and book tour, theyare shooting the stuff thatpeople are going want to seeand outlets are going toplay.”An EPK takes the form of

a CD or DVD, an e-mail, ora flash-drive. In the ’80s and ’90s it wasexpensive and satellite feeds didn’twork too well. Today, instead of sendinga hard copy of the video, many areuploaded to a server.According to Reba Merrill, an Emmy

award-winning producer and CableACE nominee who specializes in EPKs,said distribution and formats havechanged more than anything, thanks inlarge part to the digital tools now avail-able at practically anyone’s disposal.

One piece from her first movie ‘Cujo’(the 1983 thriller movie that foreverfrightened dog owners) cost WarnerBros. $25,000. Now, snail mail withpostage cards and video tapes have beenreplaced with online marketing andservers. “If I’m working with someone who’s

got a literary property and they’re tryingto promote the author and the bookwe’re working in concert with notifica-tion and distribution teams to promoteboth,” said Rod Dovlin, The Cannery.“You are working with whoever’s hiringyou to do the EPK and studio publishinghouse, and building the budget is reallywhere the ground work comes in.”

Different strokes for different folks“Obviously everyone still loves to see

their properties end up on big syndicateTV shows like Extra, Access andEntertainment Tonight,” said Naylor.“But for certain people I’ve worked with,like one of the world’s largest video gamemanufacturer, and they put out a skate-boarding video, they’re not as concernedabout getting their skateboarding videoon ET as they are with getting it on ESPNor getting X Games opposite of ESPN.”

The right length, the right peopleThe panelists agreed that for the web

it should be around 1-3 minutes, other-wise 1-5 minute pieces that highlight avery specific part of the film, whetherit’s talking to the director, a very bigstunt of the day, or an action scene inthe film. “You know there are social networks

that have groups that deal more withvarious aspects of it,” said Dovlin. “Ijust did a mixed martial arts film, andmost of my marketing and outreach.”“Just getting that word of mouth

spread is what you really want out ofsocial networking,” said Mark Herzog,President and CEO of Product

Entertainment, Inc. The verdict is still

out of format changesbehind the scenes, too. “I’m more concernedabout getting the bestfootage I can for anEPK,” said BrianDzyak, EPKCameraman andauthor of “What IReally Want To Do OnSet In Hollywood,” aguide to every real jobin the film industry.“I’m still using HDcameras and mixingand managing mediaon the set, which isn’tthe best method, butthe bigger challenge ismanaging the mediaafterwards,” he said.“Media management

on the set can be a realproblem, becausesometimes the cameras

used are better quality than the moviecameras,” said Producer Craig Byrd,Mobscene Creative + Productions.“The idea for us is to shoot the bestpossible quality that we can. “If theEPK was shot on standard definition,because the client wanted to savemoney, it can come back to bite you ifyou have to distribute the EPK in highdef. That’s why as an agency we try tosit down and look at every possibleoutlet.”�

Experts discuss electronic press kit protocol

The Dec. 10 EPPS panel in Hollywood (L to R): Reba Merrill, Founder of RebaMerrill Associates, Inc.; Rod Dovlin, Producer at the Cannery Agency; MarkHerzog, President and CEO of Product Entertainment; Craig Byrd, Producer ofMobscene Creative + Productions.

Photo by George S. McQuade III

While the cost of EPKs have dropped substantially in recent years, a lack of industry finessehas been killing their effectiveness for twice as long. By George S. McQuade III

2010 PR Buyer’s Guide

AnnualReports/Design/Branding........................... 66

Associations/Clubs/Societies ................................. 66

Awards/Programs .......................................................68

Books .............................................................................70

BroadcastMonitoring ............................................... 75

Camera-ReadyReleases/Art ................................... 76

Celebrities .................................................................... 76

ClippingServices ....................................................... 77

Conventions/Conference Planners ....................... 77

Copywriters ................................................................. 77

Corporate ImageConsultants ................................. 77

CPA/ConsultingServices ......................................... 77

CrisisManagement .................................................... 77

Directories ................................................................... 78

DirectoryPublishers .................................................. 79

EditorialDistribution .................................................. 80

Editorial Services ....................................................... 80

Education ..................................................................... 80

ElectronicNewsfeeds/Satellite Services .............. 81

EmploymentServices ............................................... 82

Executive Search ....................................................... 82

FaxServices ................................................................ 83

Fulfillment .................................................................... 84

GraphicServices ........................................................ 84

Information Distribution ........................................... 84

Interactive/MultimediaServices .............................. 84

Internet Services......................................................... 86

Mailing Services ......................................................... 86

ManagementConsultants ........................................ 87

Measurement andEvaluation ................................. 87

MediaLists ................................................................... 88

MediaMonitoring ....................................................... 88

Media (Speech)Training ........................................... 89

Media Tours/Roadshows ......................................... 90

Newsletters .................................................................. 90

Newswires/Press Services ...................................... 91

Online Information/Databases ................................ 91

PhotoDistribution ...................................................... 91

Photographers ............................................................ 91

PressReleaseDistribution ...................................... 92

Printing ......................................................................... 93

Promotions .................................................................. 93

Public Relations Networks .......................................93

PublicServiceAnnouncements ............................. 94

Radio ............................................................................. 94

Research (MarketingResearch) ............................. 96

SatelliteMedia Tours ................................................. 98

Search Engine Optimization (SEO) ........... 100

Social Media .............................................................. 100

SoftwareProducts ................................................... 101

SpeakersService (Talent) ....................................... 101

Special Events ...........................................................102

Speechwriting .......................................................... 103

TVProduction ........................................................... 103

TranslationServices .................................................104

Video ............................................................................104

Webcasting ............................................................... 107

Website Development ............................................ 108

Alphabetical Index ................................................... 109

2010 PR BUYER’S GUIDEANNUAL REPORTS/BRANDING

ANNUAL REPORTS/DESIGN/BRANDING

Bernhardt Fudyma Design Group, 408W. 14th St., New York, NY 10014.212/889-9337. www.bfdg.com. CraigBernhardt, Pres.

The Brand Union, 114 Fifth Ave., 11thflr., New York, NY 10011. 212/755-4200.www.thebrandunion.com. Rob Scalea,CEO.

Eisenberg & Assocs., 3311 Oak LawnAve., #300, Dallas, TX 75219. 214/528-5990. www.eisenberginc.com. ArthurEisenberg, Pres.

Galperin Design, Inc., 105 W. 73rd St.,#10A, New York, NY 10023. 212/873-1121. [email protected];www.galperindesign.com. Peter Galperin,Pres.

INC Design, 35 West 35th St., New York,NY 10001. 212/599-2222. [email protected]; www.incdesign.com. BillFerguson, Mng. Partner.

Johnson Strategic Comms. Inc., P.O. Box27227, Overland Park, KS 66225-7227.913/649-8885; fax: 913/649-5581.www.johnsonstrategic.com. RichardJohnson, Pres.

John Kneapler Design, 151 W. 19th St.,#11C, New York, NY 10011. 212/463-9774. www.johnkneaplerdesign.com. JohnKneapler.

Lippincott, 499 Park Ave., New York, NY10022. 212/521-0000. www.lippincott.com;[email protected]. Rick Wise, CEO.

Founded in 1943 as Lippincott &Margulies, we pioneered the disci-pline of corporate identity. From ourroots in packaging and industrialdesign, Lippincott evolved to inte-grate award-winning graphic andretail design with leading brand strat-egy and analysis. Our capabilitiesinclude brand-driven growth andinnovation, brand positioning andportfolio strategy, visual systems andinteractive design, brand environ-ments, brand analytics and valuation,and brand activation and manage-ment. At Lippincott, we view brand aspossibility--a powerful asset forcreating desire, shaping experienceand shifting demand.

Point Five Design, 118 E. 25th St., 10thflr., New York, NY 10010. 212/[email protected]; www.point5.com.Alissa Levin.

Taylor & Ives, 48 W. 37th St., 7th flr.,New York, NY 10018. 212/921-9300;fax: 212/921-9509. Murray Balley, Pres.

ASSOCIATIONS/CLUBS/SOCIETIES

Advertising Club of New York, 235 ParkAve. South, 6th flr., New York, NY 10003.212/533-8080. www.theadvertisingclub.org.Gina Grillo, Exec. Dir.

Advertising Specialty Institute, 4800 StreetRd., Trevose, PA 19053. Timothy M.Andrews, Pres. & CEO. 800/546-1350,215/953-4000. www.asicentral.com.

Advertising Women of New York, 25 W.45th St., #403, New York, NY 10036.212/221-7969; fax: 212/221-8296.www.awny.org. Liz Shroeder, Exec. Dir.

American Assn. of Advertising Agencies(4As), 405 Lexington Ave., 18th flr., NewYork, NY 10174-1801. 212/682-2500;fax: 212/682-8391. www.aaaa.org. NancyHill, Pres. & CEO.

American Assn. of Political Consultants,600 Pennsylvania Ave., S.E., #330,Washington, DC 20003. 202/544-9815;fax: 202/544-9816. www.theaapc.com.Angela McMillen, Exec. Dir.

American Independent Writers, 1001Conn. Ave., NW, #701, Washington, DC20036. 202/775-5150. www.aiwriters.org.Donald O. Graul Jr., Exec. Dir.

American League of Lobbyists, P.O. Box30005, Alexandria, VA 22310. 703/960-3011; fax: 703/960-4070. www.alldc.org.Patti Jo Baber, Exec. Dir.

American Marketing Assn., The, 311 SouthWacker Dr., #5800, Chicago, IL 60606.312/542-9000. www.marketingpower.com.Dennis Dunlap, CEO.

American Women in Radio & Television,Inc., 1760 Old Meadow Rd., #500, McLean,VA 22102. 703/506-3290; fax: 703/506-3266. www.awrtnyc.org. Sylvia Strobel,Interim Pres.

American Women in Radio & Television/New York Chapter, 152 Madison Ave.,#801, New York, NY 10016. 212/481-3038.www.awrtnyc.org. Rosemarie Sharp, Exec.Dir.

ArthurW. Page Society, 317 MadisonAve.,#2320, NewYork, NY10017. 212/400-7959.www.awpagesociety.com. Tom Nicholson,Exec. Dir.

ASAE&TheCenterForAssn. Leadership,1575 I St., N.W., #1100, Washington, DC20005. 202/626-2723. www.asaecenter.org.John H. Graham, Pres. & CEO; JakubKonysz, Mgr., PR

Association for Conflict Resolution, 5151WisconsinAve., N.W., #500, Washington, DC20016. 202/464-9700; fax: 202/464-9720.www.acrnet.org. Doug Kleine, Exec. Dir.

Assn. for Education in Journalism andMass Comms., 234 Outlet Pointe Blvd., Ste.A, Columbia, SC 29210. 803/798-0271; fax:803/772-3509. www.aejmc.org. JenniferMcGill, Exec. Dir.

Assn. of Strategic Alliance Professionals,250 First Ave., #300, Needham, MA 02494.781/972-1340 (membership svcs.)[email protected]. Art Canter,Pres. & Exec. Dir.

Assn. for Women in Communications,3337 Duke St., Alexandria, VA 22314.703/370-7436. www.womcom.org. PamelaValenzuela, Exec. Dir.

Automotive PR Council, 1301 W. LongLake, #225, Troy, MI 48098. 248/952-6401.www.autopr.org. Glenn Stevens, Exec. Dir.

Black PR Society of New York, 212/614-4599. [email protected]; www.bprsny.org.

Black PR Society of Washington, D.C.,7215 16th St., NW, Washington, DC 20017.202/291-1640. Dr. Linda Boyd.

British American Business Inc., 52Vanderbilt Ave., 20th flr., New York, NY10017. 212/661-4060; fax: 212/661-4074.www.babinc.org. Richard Fursland, CEO;Colleen Maloney, Sr. Mgr., Membership &Comms.

Business Marketing Assn., 1833 CentrePoint Circle, #123, Naperville, IL 60563.630/544-5054, www.marketing.org. PatrickFarrey, Exec. Dir.

Chief Marketing Officer Council, c/oDonovan Neale-May, 4151 Middlefield Rd.,Palo Alto, CA 94303. 650/328-5555.www.cmocouncil.org. Liz Miller, VP,Programs & Operations.

Council of Comms. Mgmt., 65 Enterprise,Aliso Viejo, CA92656. 866/463-6226;fax: 949/715-6931. www.ccmconnection.com.Fred Droz, Exec. Dir.


2010 PR BUYER’S GUIDE

Council of PR Firms, 317 Madison Ave.,#2320, New York, NY 10017. 877/773-4767.Kathy Cripps, President.

U.S. trade association with 100+member agencies. Mission: build themarket and firms’ value as strategicbusiness partners. See “Find-A-Firm”at www.prfirms.org. Also see RFPBuilder (http://rfp.prfirms.org).

CPR, The International Institute ForConflict Prevention and Resolution, 575Lexington Ave., 21st fl., New York, NY10022. 212/949-6490; fax: 212/949-8859.www.cpradr.org. Kathleen Bryan,Pres./CEO.

Direct Marketing Assn., 1120 Ave. of theAmericas, New York, NY 10036. 212/768-7277. www.the-dma.org. John A. Greco,Jr., Pres. & CEO.

Direct Marketing Club of New York, 54Adams St., Garden City, NY 11530.516/746-6700; fax: 516/294-8141.www.dmcny.org. Stuart Boysen, Exec. Dir.

Editorial FreelancersAssn., 71 West 23rdSt., 4th flr., New York, NY 10010.212/929-5400; fax: 212/929-5439.www.the-efa.org. J.P. Partland, MargaretMoser, Co-Execs.

Electronic Retailing Assn., 2000 N. 14thSt., #300, Arlington, VA 22201. 800/987-6462; 703/841-1751. www.retailing.org.Julie Coons, Pres. & CEO.

Entertainment Publicists ProfessionalSociety, P.O. Box 5841, Beverly Hills,CA 90209. 888/399-EPPS (3777);fax: 310/452-9005. www.eppsonline.org.Marilyn Finegold, Admin. Dir.

FairMedia Council, c/o Briarcliffe College,1055 Stewart Ave., Bethpage, NY 11714.516/224-1860. www.fairmediacouncil.org.Jaci Clement, Exec. Dir.

Florida PR Assn., 40 Sarasota Ctr. Blvd.,#107, Sarasota, FL 34240. 941/365-2135.www.fpra.org. Cheray Keyes-Shima,Christopher Carroll, Co-Exec. Directors.

Healthcare Public Relations andMarketing Society/Greater New York,555 W. 57th St., #1500, New York, NY10019. 212/506-5525. www.hprms.org.Adriana Ramos, HPRMS Administrator.

Healthcare Businesswomen’s Assn., 373Route 46 West, Bldg. E, #215, Fairfield, NJ07004. 973/575-0606; fax: 973/575-1445.www.hbanet.org. Carol Davis-Grossman,Exec. Dir.

Hispanic PR Assn., PO Box 86760, LosAngeles, CA 90086. 818/232-1105.www.hpra-usa.org. Ivette Zurita, Pres.

Hospitality Sales & Mktg. Assn. Int’l.,1760 Old Meadow Rd., #500, McLean, VA22102. 703/506-3280; fax: 703/506-3266.www.hsmai.org. Fran Brasseux, Exec.Dir.; Jason Smith, VP, Comms.

Institute for PR, Univ. of Florida, P.O.Box 118400, 2096 Weimer Hall,Gainesville, FL 32611-8400. 352/392-0280. www.instituteforpr.org. RobertGrupp, Pres. & CEO.

Insurers Public Relations Council, c/oAmerican Family Insurance Co., 6000American Pkwy., Madison, WI 53783.608/249-2111. Rick Fetherston, VP, PR.

International Association of BusinessCommunicators, 601 Montgomery St.,#1900, San Francisco, CA 94111. 415/544-4700; fax: 415/544-4747. www.iabc.com.Julie Freeman, Pres; Joseph Ugalde, VP,Mktg. & Comms.

International Assn. of BusinessCommunicators, Washington, D.C.Chapter, 10378 Democracy Lane, Ste. A,Fairfax, VA 22030. 703/267-2322; fax:703/691-0866. www.iabcdc.org. SherriCore, Dir. of Administration.

International Assn. of OnlineCommunicators, Rowan University, 37Bozorth Hall, 201 Mullica Hill Rd.,Glassboro, NJ 08028. [email protected]; www.onlinecommunicators.org.

International Assn. of SpeakersBureaus, 9100 Purdue Rd., #200,Indianapolis, IN 46268. 317/328-7790;fax: 317/387-3387. www.igab.org. SteveIngram, Exec. VP

International PRAssn., IPRA, 12 DunleyHill Court, Ranmore Common, Dorking,Surrey, RH5 6SX, U.K. 44 1483 280 130.www.ipra.org.

Int’l Women’s Media Foundation, 1625K St., NW, #1275, Washington, DC 20006.202/496-1992; fax: 202/496-1977. [email protected]. Liza Gross, Interim Exec. Dir.

Issue Management Council, 207 LoudounSt. S.E., Leesburg, VA 20175. 703/777-8450. www.issuemanagement.org. TeresaYancey Crane, Pres.

LACP - League of American Comms.Professionals, 11622 El Camino Real, #100,San Diego, CA 92130. 800/709-LACP.www.lacp.com. Tyson Heyn, Founder.

National Assn. of Broadcasters, 1771 NSt., N.W., Washington, DC 20036.202/429-5300. www.nab.org. DennisWharton, Exec. VP.

National Assn. of Business PoliticalAction Committees, 101 ConstitutionAve., N.W., #L-110, Washington, DC20001. 202/341-3780. www.nabpac.org.Geoff Ziebart, Exec. Dir.

National Assn. of GovernmentCommunicators, 201 Park WashingtonCourt, Falls Church, VA 22046. 703/538-1787. www.nagc.com. ElizabethArmstrong, Exec. Dir.

National Assn. of Personnel Services, 131Prominence Ct., #130, Dawsonville, GA30534. Tel: 706/531-0060.www.recruitinglife.com. Conrad Taylor, Pres.

National Black PR Society, 9107 WilshireBlvd., #450, Beverly Hills, CA 90210.888/976-0005. www.nbprs.org. WynonaRedmond, Pres.

National Foundation for WomenLegislators, 910 16th St., N.W., #100,Washington, DC 20006. 202/293-3040;fax: 202/293-5430. www.womenlegislators.org. Robin Read, Pres. & CEO.

National Hispanic Media Coalition, 55S. Grand Ave., Pasadena, CA 91105.626/792-6462. [email protected]. AlexNogales, Pres. & CEO

National Investor Relations Institute,8020 Towers Crescent Dr., #250, Vienna,VA 22182. 703/506-3570; fax: 703/506-3571. www.niri.org. Jeffrey D. Morgan,Pres. & CEO.

National School PR Assn., 15948Derwood Rd., Rockville, MD 20855.301/519-0496; fax: 301/519-0494.www.nspra.org. Rich Bagin, Exec. Dir.

National Writers Assn., 10940 S. ParkerRd., #508, Parker, CO 80134. 303/841-0246. www.nationalwriters.com. SandyWhelchel, Exec. Dir.

New York Financial Writers Assn., P.O.Box 338, Ridgewood, NJ 07451. 201/612-0100. www.nyfwa.org.

New York Market Radio BroadcastersAssn., 261 Madison Ave., 23rd flr., NewYork, NY 10016. 212/808-4330. DeborahBeagan, Exec. Dir.

ASSOCIATIONS


2010 PR BUYER’S GUIDEASSOCIATIONS

New York Women in Communications,355 Lexington Ave., 15th flr., New York,NY 10017-6603. 212/297-2133; fax:212/370-9047. www.nywici.org; [email protected]. Maria Ungaro, Exec. Dir.

Online News Assn., P.O Box 65741,Washington, DC 20035. 646/[email protected]; www.journalists.org. Jane McDonnell, Exec. Dir.

Overseas Press Club ofAmerica, 40 West45th St., New York, NY 10036. 212/626-9220; fax: 212/626-9210. www.opcofamerica.org. Sonya Fry, Exec. Dir.

Partnership in Print Production, aNetwork of IDEAlliance, 141 Prince St,#230, Alexandria, VA 22314. 703/837-1070. www.idealliance.org. DavidSteinhardt, CEO.

Pennsylvania Assn. for Gov’t Relations,PO Box 116, Harrisburg, PA 17108.717/540-4391; fax: 717/657-9708.www.pagr.org. Christine Corrigan, Exec.Dir.

Philadelphia PR Assn., PO Box 579,Moorestown, NJ 08057. 215/557-9865.www.ppra.net. Denise Downing, Exec.Dir.

Professional Marketing Forum, 422Salisbury House, London Wall, London,EC2M 5QQ, U.K. 44 20 7786 9786; fax:44 20 7786 9799. www.pmforumusa.com/newyork. Jo Summers, PM ForumRegional Dir. – N.Y.

Promotional Products Assn. Int’l., 3125Skyway Circle North, Irving, TX 75038-3526. 888/426-7724; 972/258-3041; fax:972/258-3092. www.ppa.org. AnneLardner, Sr. Mgr., Public Affairs.

Public Affairs Council, 2033 K St., #700,Washington, DC 20006. 202/872-1790;fax: 202/835-8343. www.pac.org. DouglasPinkham, Pres.

Public Relations Office Managers Assn.(PROMA), c/o Bonnie Ott Promotions,305 E. 40th St., New York, NY 10016.212/338-0333; fax: 212/338-0330.www.bonnieott.com. Bonnie Ott, Dir.

Public Relations Society of America(PRSA), 33 Maiden Lane, 11th flr., NewYork, NY 10038. 212/460-1400.www.prsa.org. Arthur Yann, VP, PR.

PRSA/Georgia, 4971 Staverly Lane,Norcross, GA 30092. 770/449-6369;fax: 770/449-6589. www.prsageorgia.org.Denise Grant.

PRSA-New York Chapter, 41 MadisonAve., 5th flr., New York, NY 10010.212/228-7228; fax: 973/575-1445.www.prsany.org. [email protected]. 2010Pres.: Irene Z. Maslowski, APR.

PRSA/National Capital Chapter, 10378Democracy Lane, Ste. A, Fairfax, VA22030. 703/691-9212. www.prsa-ncc.org.Sherri Core, Dir. of Administration.

Publicity Club of Chicago, PO Box18187, Chicago, IL 60618. 773/463-5560;fax: 773/463-5570. www.publicity.org.Suzanne Woolford.

Publicity Club of New England, PO Box514, Rowley, MA 01969. 978/948-2323;fax: 978/948-2709. [email protected];www.pubclub.org. Kelly Woodsum, Exec.Dir.

Publicity Club of New York, P.O. Box6765, FDR Station, New York, NY 10150-6765. 212/978-7269. www.publicityclub.org.Peter Himler, Pres.

Radio Television Digital News Assn., 52914th St., N.W., #425, Washington, DC20045. 202/659-6510; fax: 202/223-4007.www.rtnda.org. Jane Nassiri, Exec. Dir.

San Francisco Bay Area Publicity Club,P.O. Box 26144, San Francisco, CA 94126.www.sfpublicityclub.org.

Society for Healthcare Strategy &Market Development, One NorthFranklin, #2800, Chicago, IL 60606.312/422-3888. www.shsmd.org. LaurenBarnett, Exec. Dir.

Society of American Business Editorsand Writers, Inc., Missouri School ofJournalism, 53 NeffAnnex, Columbia, MO65211. 573/882-7862. www.sabew.org.Warren Watson, Exec. Dir.

Society of American Travel Writers(SATW), 7044 South 13th St., Oak Creek,WI 53154. 414/908-4949. www.satw.org.Nancy Short, Exec. Dir.

Society of Professional Journalists, 3909N. Meridian St., Indianapolis, IN 46208-4045; 317/927-8000; fax: 317/920-4789.www.spj.org. Joe Skeel, Exec. Dir.

Software and Information IndustryAssn., 1090 Vermont Ave., NW, 6th flr.,Washington, DC 20005. 202/289-7442;fax: 202/289-7097. www.siia.net. KenWasch, Pres.

Specialized Information PublishersAssn., Formerly Newsletter & ElectronicPublishers Assn., 8229 Boone Blvd., #260,Vienna, VA 22182. 703/992-9339;fax: 703/922-7512. www.sipaonline.com.Henry Greene, Exec. Dir.

Talkshowhosts.com, 2791 S. Buffalo Dr.,Las Vegas, NV 89117. 702/248-4884;fax: 702/889-1474. Carol Nashe, Pres.

Texas PRAssn., 823 Congress Ave., #230,Austin, TX 78701. 512/479-0425, ext. 17.www.tpra.com.

Washington Women in PR, WashingtonSquare, P.O. Box 65297, Washington, DC20035. [email protected]; www.wwpr.org.

Word of Mouth Marketing Assn., 65East Wacker Pl., #500, Chicago, IL 60601.312/853-4400. www.womma.org. KristenSmith, Exec. Dir.

Women in Government Relations, 801N. Fairfax St., #211, Alexandria, VA22314. 703/299-8546; fax: 703/299-9233.www.wgr.org. Emily Bardach, Exec. Dir.

AWARDS/PROGRAMS

Adrian Awards Hospitality Sales & MktgAssn. Int’l, 1760 Old Meadow Rd., #500,McLean, VA 22102. 703/506-3280;fax: 703/506-3266. www.hsmai.org. FranBrasseux, Exec. VP; Jason Smith, VP,Comms.

Advertising Woman of the Year Award,Advertising Women of New York, 25 W.45th St., #403, New York, NY 10036.212/221-7969. www.awny.org. LizSchroeder, Exec. Dir.

AME - Adv. & Marketing EffectivenessAwards, Adv., Marketing and PR cam-paigns, 260 W. 39th St., 10th flr.,New York, NY 10018. 212/643-4800.www.AMEawards.com. Rose Anderson,Exec. Dir.

American Hotel & LodgingAssn.’s Starsof the Lodging Industry Awards. 1201New York Ave., NW, #600, Washington,DC 20005. 202/289-3100; fax: 289-3199.www.ahla.com. Kathryn Potter, Sr. VP,Mktg. & Comms.

ARC Awards, Sponsored by MerComm,Inc. 500 Executive Blvd., Ossining-on-Hudson, NY 10562. 914/923-9400.www.mercommawards.com. Reni L. Witt,Pres.



Annual Report 100 Award Show ofBlackbook, 27 W. 20th St., #701, NewYork, NY 10011. 212/979-6700.www.blackbook.com. Joe Resudek, Pres.& CEO.

APEXAwards/Communication Concepts,Inc., 7481 Huntsman Blvd., #720,Springfield, VA 22153-1648; 703/643-2200;fax: 703/643-2329. info@ApexAwards;www.ApexAwards.com. John De Lellis,Editor and Publisher.

A quick and easy way to gain therecognition you deserve. Let covetedAPEX Awards distinguish your workand gain professional notice frompeers, supervisors. Enter print, Web,editorial and design materials in anyof 122 categories (many new thisyear). 22nd Annual APEX AWARDSentry deadline: March 17, 2010.

Association TRENDS Annual All-MediaContest, a division of Columbia Books,8120 Woodmont Ave., #110, Bethesda,MD 20814. 202/464-1662. Fee: $85 perentry. www.associationtrends.com. Jill M.Cornish, Exec. Editor

Associations Advance America Awards,ASAE & The Center for Assn. Leadership,1575 I St., N.W., Washington, DC 20005-1103. 202/626-2723; fax: 202/371-8315.www.asaecenter.org. John H. Graham,Pres. & CEO; Jakub Konysz, Mgr., PublicRelations.

Astrid Awards, Sponsored by MerComm,Inc., 500 Executive Blvd., Ossining-on-Hudson, NY 10562. 914/923-9400.www.mercommawards.com. Reni L. Witt,Pres.

Audio-Visual Awards (AVA), Associationof Marketing and CommunicationProfessionals, 2320 Superior Dr., Ste A,Arlington, TX 76013. 817/276-9829.www.avaawards.com.

Automotive PR Awards, Automotive PRCouncil, 1301 W. Long Lake, #225, Troy,MI 48098. 248/952-6401. www.autopr.org.Glenn Stevens, Exec. Director

Bell Ringer Awards, Publicity Club ofNew England, P.O. Box 514, Rowley, MA01969. 978/948-2323; fax: 978/948-2709.www.pubclub.org. Kelly Woodsum, Exec.Dir.

Big Apple Awards/Public RelationsSociety of America-N.Y. Chapter, 41Madison Ave., 5th flr., New York, NY10010. 212/228-7228. [email protected];www.prsany.org. Peter Himler, Pres.

Blue Pencil & Gold Screen Awards/National Assn. of GovernmentCommunicators, 201 Park WashingtonCourt, Falls Church, VA 22046. 703/538-1787. www.nagc.com. ElizabethArmstrong, Exec. Dir.

Bronze Anvil Award, PR Society ofAmerica, 33 Maiden Lane, New York, NY10038. 212/460-1400. www.prsa.org.

Bulldog Awards for Media Relations,Bulldog Reporter, 124 Linden St.,Oakland, CA 94607. 510/596-9300.800/959-1059. www.bulldogreporter.com.

Chase Award, Issue ManagementCouncil, 207 Loudoun St. S.E., Leesburg,VA 20175. 703/777-8450. www.issuemanagement.org. Teresa Yancey Crane.

Clarion Awards/Assn. for Women inCommunications, 3337 Duke St.,Alexandria, VA 22314. 703/370-7436.www.womcom.org. Pamela Valenzuela,Exec. Dir.

CLIO Awards, 770 Broadway, 15th flr.,New York, NY 10003. 212/683-4300.www.clioawards.com. Karl Vontz, Dir.,Nielsen Business Media Events.

CODiE Awards, Software & InformationIndustry Assn., 1090 Vermont Ave., N.W.,6th flr., Washington, DC 20005. 202/289-7442. www.siia.net. Ken Wasch, Pres.

ECHO Awards/Direct Marketing Assn.,1120 Ave. of the Americas, New York, NY10036. 212/768-7277. www.the-dma.org.John A. Greco, Jr., Pres. & CEO.

Galaxy Awards/sponsored by MerCommInc., 500 Executive Blvd., Ossining-on-Hudson, NY 10562. 914/923-9400.www.mercommawards.com. Reni L. Witt,Pres.

Gold Anvil Award of PR Society ofAmerica, 33 Maiden Lane, New York, NY10038. 212/460-1400. www.prsa.org.

Gold Circle Awards/ASAE & The Centerfor Assn. Leadership, 1575 I St., NW,Washington, DC 20005. 202/626-2723.www.asaecenter.org. John H. Graham,Pres. & CEO; Jakub Konysz, Mgr., PublicRelations

Gold Ink Awards, North AmericanPublishing Co., 1500 Spring Garden St.,#1200, Philadelphia, PA 19130. 215/238-5300; 888/627-2630; fax: 215/409-0100.www.goldink.com. Mike Cooper.

Gold Quill Awards/International Assn. ofBusiness Communicators, 601 MontgomerySt., #900, San Francisco, CA 94111.415/544-4700. www.iabc.com. JulieFreeman, Pres.

Jack Felton Golden Ruler Award,Institute for PR, Univ. of Fla., P.O. Box118400, 2096 Weimer Hall, Gainesville,FL 32611-8400. 352/392-0280. www.instituteforpr.org. Robert Grupp, Pres. & CEO

Golden Trumpet Awards, Publicity Clubof Chicago, PO Box 18187, Chicago, IL60618. 773/463-5560; fax: 773/463-5570.Suzanne Woolford.

Golden World Awards/International PRAssn., 12 Dunley Hill Court, RanmoreCommon, Dorking, Surrey RH5 6SX, U.K.44 1483 280 130. www.ipra.org.

Hermes Creative Awards, Association ofMarketing and CommunicationProfessionals, 2320 Superior Dr., Ste A,Arlington, TX 76013. 817/277-4040.www.hermesawards.com.

iNova Awards, Sponsored by MerComm,Inc., 500 Executive Blvd., Ossining-on-Hudson, NY 10562. 914/923-9400.www.mercommawards.com. Reni L. Witt,Pres.

Magellan Awards/LACP - League ofAmerican Comms. Professionals, 11622 ElCamino Real, #100, San Diego, CA 92130.858/227-9200; 800/709-LACP.www.lacp.com.

MarComAwards,Association of Marketingand Communication Professionals, 2320Superior Dr., Ste A, Arlington, TX 76013.817/303-2769. www.marcomawards.com.

Matrix Awards/NY WICI, 355 LexingtonAve., 17th flr., New York, NY 10017.212/297-2133; fax: 212/370-9047.www.nywici.org. Maria Ungaro, Exec. Dir.

AWARDS/PROGRAMS


2010 PR BUYER’S GUIDEAWARDS/PROGRAMS

Mercury Awards, Sponsored byMerComm, Inc., 500 Executive Blvd.,Ossining-on-Hudson, NY 10562. 914/923-9400. www.mercommawards.com. ReniL. Witt, Pres.

NAGC Communicator of the YearAward, National Assn. of GovernmentCommunicators, 201 Park Washington Ct.,Falls Church, VA 22046. 703/538-1787.www.nagc.com. Elizabeth Armstrong,Exec. Dir.

New JerseyAwards, New Jersey Ad Club,199 Prospect Ave., P.O. Box 7250, NorthArlington, NJ 07031. 201/998-5133; fax:201/998-7839. www.njadclub.org.

New York Festivals, InternationalTelevision & Film Awards, InternationalAdvertising Awards, and more. 260 W.39th St., 10th flr., New York, NY 10018.212/643-4800. www.newyorkfestivals.com.

New York Int’l Assn. of BusinessCommunicators, Communicator of theYear Award, PO Box 7928, FDR Station,New York, NY 10150-7928. 212/253-4092. www.nyiabc.com. Barbara Coen,Chapter Admin.

Outstanding Educator Award of PRSociety of America, 33 Maiden Lane,New York, NY 10038. 212/460-1400.www.prsa.org.

PR News Platinum PR Awards, AccessIntelligence LLC, 4 Choke Cherry Rd.,Rockville, MD 20850. 301/621-4964.www.prnewsonline.com.

PRWeek Awards, 114 W. 26th St., NewYork, NY 10001. 646/638-6000.

Paul M. Lund Public Service Award/PRSociety of America, 33 Maiden Lane, NewYork, NY 10038. 212/460-1400.www.prsa.org.

Public Relations Professional of the YearAward, PR Society of America, 33 MaidenLane, New York, NY 10038. 212/460-1400. www.prsa.org.

ReBrand 100 Global Awards, P.O. Box6791, Providence, RI 02940.www.rebrand.com. 401/277-4877.

Sigma Delta Chi Awards, c/o Society ofProfessional Journalists, Eugene S.Pulliam National Journalism Center, 3909N. Meridian St., Indianapolis, IN 46208-4045. 317/927-8000. www.spj.org. JoeSkeel, Exec. Dir.

Silver Anvil Awards of PR Society ofAmerica, 33 Maiden Lane, New York, NY10038. 212/460-1400. www.prsa.org.

Silver Apple Awards, Direct MarketingClub of New York, 54 Adams St., GardenCity, NY 11530. 516/746-6700, ext. 201.www.dmcny.org.

Silver Spur/Best of Texas Awards, TexasPR Assn., 823 Congress Ave., #230,Austin, TX 78701. 512/479-0425, x17.www.tpra.com.

Society for Technical Communication,Newsletter Competition, 9401 Lee Hwy.,#300, Fairfax, VA 22031. 703/522-4114;fax: 703/522-2075. www.stc.org.

The Telly Awards, 19 W. 21st St., #602,New York, NY 10010. 212/675-3555.www.tellyawards.com.

BOOKS

Achieve Sales Excellence: The 7Customer Rules for Becoming the NewSales Professional, by Howard Stevensand Theodore Kinni, Platinum Press, 236pages.

The Age Curve: How to Profit from theComing Demographic Storm, byKenneth W. Gronbach, Amacom Books,New York, 2008, 268 pages.

Alice: Alice Roosevelt Longworth, fromWhite House Princess to WashingtonPower Broker, by Stacy A. Cordery,Viking Adult, 2007, 608 pages.

Alpha Dogs: The Americans WhoTurned Political Spin Into a GlobalBusiness, by James Harding, Farrar Strausand Giroux, 2008, 272 pages.

The Anatomy of Buzz Revisited: Real-Life Lessons in Word-of-MouthMarketing, by Emanuel Rosen,Doubleday, New York, NY, 2nd Edition,2009, 360 pages.

Arthur W. Page: Publisher, PublicRelations Pioneer, Patriot, by Noel L.Griese, www.anvilpub.com, 427 pages.

Author 101: Bestselling Book Publicity,by Rick Frishman and Robyn Spizman,Adams Media, division of F+WPublications, 2006, 256 pages.

Beer and Circus: How Big-Time CollegeSports is Crippling UndergraduateEducation, by Murray Sperber, OwlBooks, 2000, 352 pages.

Benchmarking Basics: Looking for aBetter Way, by James G. Patterson, CrispPublications, 79 pages.

Best Practice Measurement Strategies,Melcrum Publishing Ltd., 70 W. Hubbard,#403, Chicago, IL 60610. 1-866/[email protected].

The Best War Ever: Lies, Damned Lies,and the Mess in Iraq, by SheldonRampton, John Stauber, Tarcher/Panquin,New York, Sept. 2006, 241 pages.

Branding Only Works on Cattle: TheNew Way to Get Known (and DriveYour Competitors Crazy), by JonathanSalem Baskin, Business Plus, New York,NY, 2008, 261 pages.

Building Buzz: How to Reach andImpress Your Target Audience, byMarisa D’Vari, Career Press, FranklinLakes, NJ, 2005, 253. pages.

Bush at War, by Bob Woodward, Simon& Schuster, 416 pages.

Business-to-Business CommunicationsHandbook, by Fred Messner, Assn. of Nat’lAdvertisers, Publications Dept., 155 E. 44thSt., New York, NY 10017, 302 pages.

The Capital Campaign Handbook: Howto Maximize Your Fund-RaisingCampaign, by David Hauman, The TaftGroup, 835 Penobscot Bldg., 645 GriswaldSt., Detroit, MI 48226.

Caplan Communications LLC, 1700Rockville Pike, Suite 400, Rockville, MD20852. 301/770-0550. Aric Caplan, [email protected];www.caplancommunications.com.

Specialties:•Launches new,non-fiction booksfor major USpublishers.•Publicizes policybooks and marketsother titles, too.•Positions authors on drive timeradio with all national, local andpublic outlets.In 2006, O’Dwyer’s PR Report

honored Caplan Communicationswith “O’Dwyer’s Award for PublicCommunications Excellence.”



Capturing Consumers, by PeterFrancese, American Demographics, P.O.Box 68, Ithaca, NY 14851. 607/273-6343.192 pages.

CEO Capital, by Leslie Gaines-Ross,John Willey & Sons, 288 pages.

The Chief: The Life of WilliamRandolph Hearst, by David Nasaw,Mariner Books, 704 pages.

The Clinton Tapes, by Taylor Branch,Simon & Schuster, 2009, 720 pages.

The Cluetrain Manifesto: The End ofBusiness As Usual, by Christopher Locke,Rick Levine, Doc Searls, David Weinberger,Perseus Publishing, 190 pages.

Complete Publicity Plans: How toCreate Publicity That Will Spark MediaExposure and Excitement, by SandraBeckwith, Adams Media Corp., 1st edition,352 pages.

Confessions from the Corner Office: 15Instincts That Will Help You Get There,by Scott Aylward and Pattye Moore, JohnWiley & Sons, Inc., 229 pages.

The Confessions of an Ink-StainedWretch: An Insider’s Secrets to GettingPress, by John Persinos, Larstan Publishing,Potomac, MD, Sept. 2006, 176 pages.

Conquering Consumerspace: MarketingStrategies for a Branded World, byMichael Solomon, Amacom. 1st edition,April 2003, 276 pages.

Corporate Greening 2.0: Create andCommunicate Your Company’s ClimateChange & Sustainability Strategies, byE. Bruce Harrison, PublishingWorks,2008, 256 pages.

The Creative Side of Public Relations,Aspatore Books, 107 pages.

Crisis Communications: A CasebookApproach, by Kathleen Fearn-Banks,Lawrence Erlbaum Assocs., 368 pages.

The Crisis Manager: Facing Risk andResponsibility, by Otto Lerbinger,Lawrence Erlbaum Assocs., 393 pages.

Critical 2nd Phase of Your ProfessionalLife, by Robert Dilenschneider, CitadelTrade, 240 pages.

Damage Control: Why Everything YouKnow About Crisis Management IsWrong, by Eric Dezenhall and JohnWeber, Penguin Group, 212 pages.

Dancing with the Bear: CrisisManagement in Eastern Europe, by J.Michael Willard, Summit Books, 142 pages.

Dealing Effectively With The Media, byJohn Wade, Crisp Publications, 83 pages.

Desperate Networks, by Bill Carter,Doubleday, New York, 2006, 404 pages.

Developing and Enforcing a Code ofBusiness Ethics, by Gary Ward, PilotBooks, PO Box 2102, Greenport, NY11944. 516/477-1094, 47 pages.

Dispensing With the Truth, by AliciaMundy, St. Martin’s Press, 402 pages.

E-Mail Selling Techniques: That ReallyWork, by Stephan Schiffman, AdamsMedia, 147 pages.

The Elusive Fan: Reinventing Sports ina Crowded Marketplace, by Irving Rein,Philip Kotler and Ben Shields, McGraw-Hill, June 2006, 300 pages.

Emotional Branding: How SuccessfulBrands Gain the Rational Edge, by DarylTravis, Crown Business, 302 pages.

Eyewitness to Power: The Essence ofLeadership, Nixon to Clinton, DavidGergen, Simon & Schuster, 2000, 384pages.

Everything You Ever Wanted to KnowAbout Social Media, But Were Afraid toAsk…:Building Your Business UsingConsumer Generated Media, by HilaryJM Topper, iUniverse, Inc., Bloomington,IN, 2009, 172 pages.

The Fall of Advertising and the Rise ofPR, by Al Ries and Laura Ries, HarperBusiness Publishers, 320 pages.

Father of Spin, by Larry Tye, CrownPublishers, 201 East 50th St., NY, NY 10022.

The Flak: A PR Journey, by J. MichaelWillard, Vidalia House Publishing,Ukraine, 1st edition, 393 pages.

Forecasting for Control & Profit, byDavid A. Bowers, Crisp Publications, 70pages.

The Fortune Tellers, by Howard Kurtz,Free Press, 2000, 382 pages.

Franklin & Lucy: President Roosevelt,Mrs. Rutherfurd, and the OtherRemarkable Women in His Life, byJoseph E. Perciso, Random House, NewYork, 2008.

Free Publicity: A TV Reporter Sharesthe Secrets for Getting Covered on theNews, by Jeff Crilley, Brown Books, 128pages.

Full Frontal: That “Ole Time” PR, byRichard Laermer with MichaelPrinchinello, Bloomberg Press, 256 pages.

Getting New Clients, by Richard Connor,Wiley, 1 Wiley Dr., Somerset, NJ 08875,1988, 304 pages.

Getting OverYourself, by Barbara Rocha,Barbara, Bouldin Hill Press, 214 pages.

Getting Your 15 Minutes of Fame andMore!, by Edward Segal, John Wiley &Sons.

Give and Take: A Candid Account ofCorporate Philanthropy, Levy, Reynold,Harvard Business School Press, 1999. $17.Amazon.com. 235 pages.

Guerilla Marketing For Writers, by JayConrad Levinson and Rick Frishman,Larsen. F&W Publishing. 2001, 292 pages.

Guerilla PR: How to Wage An EffectivePublicity Campaign..., Without GoingBroke. Michael Levine, HarperBusiness,10 E. 53rd St., New York, NY 10022, 256pages.

Guerrilla Publicity, by Jay Conrad, RickFrishman, Jill Lublin, Adams Media Corp,304 pages.

Handbook of Management ConsultingServices, by Samuel W. Barcus III andJoseph W. Wilkinson, McGraw-Hill. 11West 19th St., New York, NY 10011.212/337-5945. 800/531-0007, 768 pages.

The Hero’s Farewell: What Happen’sWhen CEOs Retire, by JeffreySonnenfeld, Oxford University, 200Madison Ave., New York, NY 10016.800/334-4249, 1991, 336 pages.

High Visibility: Transforming yourPersonal and Professional Brand, byIrving Rein and Philip Kotler, withMichael Hamlin and Martin Stoller,McGraw Hill, New York, NY, January2006, 366 pages.

How to Create Winning EmployeePublications, by Patrick Williams, JoeWilliams Comms.

How to Find Business Intelligence inWashington, Washington Research Pub.,P.O. Box 19005, Washington, DC 20036-9005. 202/333-3533.

BOOKS


2010 PR BUYER’S GUIDEBOOKS

How to Get Publicity (And Make theMost of It Once You’ve Got It), byWilliam Parkhurst, HarperBusiness, 2000,287 pages.

How to Win in Washington, BlackwellPublishers, c/oAIDC, P.O. Box 20,Williston,VT 05495. 800/488-2665. #27. 161 pages.

How toWrite and Give a Speech, by JoanDetz, St. Martin’s Press, 175 Fifth Ave.,New York, NY 10010. 800/288-2131.1992. 204 pages.

Ideawise: How to Transform your Ideas,by Steven Rivkin and Frasre P. Seitel,HarperJohnWiley & Sons, 256 pages,

Image Marketing: Using PublicPerception to Attain BusinessObjectives, by Joe Marconi, McGraw-Hill. 256 pages.

In The Court Of Public Opinion:WinningYour Case with Public Relations, JohnWiley & Sons, 1st edition, 258 pages.

In the Line of Fire: How to HandleTough Questions...When it Counts, byJerry Weissman, Pearson/Prentice Hall,Upper Saddle River, NJ, 2005, 185 pages.

The Inside Advantage: The StrategyThat Unlocks the Hidden Growth inYour Business, by Robert H. Bloom withDave Conti, McGraw-Hill, 222 pages.

Integrated Marketing Communications:Putting it Together & Making it Work, byDoneE. Schultz, StanleyTannenbaum,RobertF. Lauterborn, McGraw-Hill. 218 pages.

Integrity: The Courage to Meet theDemands of Reality, by Dr. Henry Cloud,Collins, an imprint of HarperCollinsPublishers, New York, 2006, 292 pages.

International CommunicationsStrategy: Developments in Cross-Cultural Communications, PR andSocial Media, by Silvia Cambie and Yang-May Ooi, Kogan Page, London andPhiladelphia, 2009, 222 pages.

International Libel & Privacy Handbook:A Global Reference for Journalists,Publishers, Webmasters, and Lawyers, byCharles J. Glasser Jr., Bloomberg Press, NewYork, 2006, 391 pages.

Investor Relations: The Art ofCommunicating Value, Four Basic Stepsto a Successful IR Program & Creatingthe Ultimate Communications Platform,by Jeffrey Corbin, Aspatore Books,www.aspatore.com.

A Journalistic Approach to GoodWriting: The Craft of Clarity, by RobertM. Knight, Iowa State Univ. Press, 269pages.

Law of Public Communication, 2nd ed.,by Kent Longman Middleton, Allyn &Bacon. 624 pages.

Lesly’s Handbook of PR & Comms., byPhilip Lesly, McGraw-Hill, 224 pages.

Lipstick on a Pig: Winning in the No-Spin Era by Someone Who Knows theGame, by Torie Clarke, Free Press, ADivision of Simon & Schuster, New York,NY, 2006, 254 pages.

The Little Green Marketing Book, byTim McMahon, Spring Rain Publishing,New York, 2004, 89 pages.

The Lost Art of the Great Speech: Howto Write One-How to Deliver it,American Mgmt. Assn., 288 pages.

Make Your Events Special: How to Planand Organize Successful Special Eventsfor Non-profit Organizations, by TedGeier, Cause Effective, 1986, 39 W. 14thSt., #408, New York, NY 10011. 212/807-6896, 127 pages.

Making News in the Digital Era, byDavid E. Henderson, iUniverse, Inc.,Bloomington, IN, 2009, 170 pages.

Making the News: A Guide for Activistsand Non Profits, by Jason Salzman,Perseus Books Group, 304 pages.

Making Your Point: CommunicatingEffectively with Audiences of One toOne Million, by David Bartlett, St.Martins’ Press, New York, NY, 2008, 259pages.

Manage the Media: (Don’t Let theMedia Manage You), by WilliamHolstein, Harvard Business School Press,2008, 112 pages.

Managing a PR Firm for Growth andProfit, Second Edition, by A.C. Croft.Amazon.com or from the author, 140Cathedral Rock Drive, Sedona, AZ 86351.(928/284-9054) [email protected].

Managing Crises Before They Happen:What Every Executive and ManagerNeeds to Know About CrisisManagement, by Ian Mitroff, GusAnagnos, Oct. 2000.

Managing for Results, by Peter Drucker,Peter, Harper Business, 256 pages.

Managing Public Relations, JamesGrunig, HBJ College Publishers, 301Commerce, #3700, Fort Worth, TX 76102.800/447-9479, 550 pages.

Managing the Corporate Image: TheKey to Public Trust, by James G. Gray,Jr., Quorum Books. 174 pages.

Managing the Professional ServiceFirm, by David H. Maister, The FreePress, 1230 Ave. of the Americas, NewYork, NY 10020, 384 pages.

The Marketer’s Guide to PR in the 21stCentury, by Thomas L. Harris & PatriciaT. Whalen, Thomson, New York, NY,2006, 287 pages.

Marketing: An Introduction, PrenticeHall, P.O. Box 11071, Des Moines, IA50336-1071, 800/947-7700, 714 pages.

Marketing Myths that are KillingBusiness: The Cure for Death WishMarketing, by Kevin J. Clancy and RobertS. Shulman, McGraw-Hill, 11 W. 19th St.,New York, NY 10019. 212/337-5945. 308pages.

Marketing PR: The Hows That Make itWork, by Rene A. Henry Jr., Iowa StatePress. 2121 S. State Ave., Ames, IA 50014-8300, 800/862-6657, 296 pages.

Marketing With Newsletters, EFGCommunications, 6614 Pernod Ave., St.Louis, MO 63139-2149. 800/264-6305.

Marketing Your Consulting andProfessional Services, by Richard ConnorJr., Richard A. Crisp Publications.

Marketing Your Practice: A PracticalGuide to Client Development, by AustinG. Anderson, 1986, American Bar Assn.,750 N. Lake Shore Dr., Chicago, IL 60611,312/988-5555. 204 pages.

Media Relations - From a Journalist’sPerspective, by David Henderson,iUniverse, Inc., Lincoln, Neb., March2005, 118 pages.

Media Relations Strategies DuringEmergencies, A Crisis CommunicationManagement Guide, Lukaszewski Group,Ten Bank St., White Plains, NY 10606, 213pages.

The Media Savvy Leader: Visibility,Influence, and Results in a CompetitiveWorld, by David Henderson, Robert D.Reed Publishers, Bandon, OR, 2009, 272pages.



Media Training: A Complete Guide ToControlling Your Image, Message, &Sound Bites, by TJ Walker, MediaTraining Worldwide, New York, N.Y., 1stEdition, December 2004, 176 pages.

Milestones in Mass CommunicationsResearch, by Shearon Lowery, AddisonWesley Publishing, 1987, 415 pages

Mind Your X’s & Y’s: Satisfying the 10Cravings of a New Generation ofConsumers, by Lisa Johnson with CheriHanson, Free Press, 275 pages.

Moses: CEO, Lessons in Leadership, byRobert Dilenschneider, New Millennium,2004, 192 pages.

Networking Magic: Find the Best - fromDoctors, Lawyers, and Accountants toHomes, Schools, and Jobs, by RickFrishman and Jill Lublin with Mark SteiselAdams Media, Avon, Mass., 2004, 264pages.

New Dimensions in Investor Relations,by Bruce Marcus and Sherwood Wallace,1700 2nd St., #202, Highland Park, IL60035, 847/296-4200.

The New PR: An Insider’s Guide toChanging the Face of Public Relations,by Phil Hall, Larstan Publishing, 181pages.

No Such Thing As Over-Exposure:Inside the Life and Celebrity of DonaldTrump, by Robert Slater, Prentice-Hall,Upper Saddle River, N.J., 247 pages.

Nonprofit Organization Handbook, byTracy Connors, McGraw-Hill, 1221 Ave.of Americas, New York, NY 10020.800/262-4729, 1988, 784 pages

Office Emails That Really Click, byMaureen Chase and Sandy Trupp, AegisPublishing Group, 796 Aquidneck Ave.,Newport RI, 02842, 800/828-6961, 150pages.

Official PR Salary & Bonus Survey,Spring Associates, 10 East 23rd St., NewYork, NY 10010. 212/777-JOBS. DennisSpring.

On Deadline: Managing MediaRelations, by Carole Howard, WilmaMathews, Waveland PR Inc., 346 pages.

140 Characters: A Style Guide for theShort Form, by Dom Sagolla, John Wiley& Sons, Inc., Hoboken, NJ, 2009, 179pages.

Online Public Relations: A Handbookfor Practitioners, by James Horton,Quorum Books, 328 pages.

Online Public Relations: A PracticalGuide to Developing an Online Strategyin the World of Social Media, by DavidPhillips and Philip Young, Kogan Page,London and Philadelphia, 2nd Edition,2009, 274 pages.

Ovations International, Inc., 3481Wildwood St., Yorktown Heights, NY10598. 914/245-9721. MatthewCossolotto. [email protected];www.ovations.com.

A Passion for Winning: Fifty Years ofPromoting Legendary People andProducts, by Aaron D. Cushman,Lighthouse Point Press, Pittsburgh, PA,2004, 263 pages.

Perfecting the Pitch: Creating PublicityThrough Media Rapport, by BenjaminLewis, Larstan Publishing, N. Potomac,MD, 2007, 186 pages.

Permission Marketing: TurningStrangers into Friends, and Friends intoCustomers, by Seth Godin, Simon &Schuster, 256 pages.

The Persuasion Explosion, by ArtStevens, Acropolis Books Ltd., 202/334-4927, 224 pages.

Planned Television Arts (PTA) andPTA*Satellite, 1110 Second Ave., NewYork, NY 10022. 212/583-2718. [email protected]; www.plannedTVarts.com. Brian Feinblum, AVP.

Polls and Surveys, by Norman Bradburn,Jassey-Bass, 350 Sansome St., SanFrancisco, CA 94104, 1988, 249 pages.

The Portfolio Bubble: SurvivingProfessionally at 60, by J. MichaelWillard, Vidalia House, Charlotte, N.C.,February 2005, 196 pages.

Power and Influence, by RobertDilenschneider, Prentice-Hall, P.O. Box11071, Des Moines, IA 50336-1071.

The Power House: Robert Keith Grayand the Selling of Access and Influencein Washington, by Susan B. Trento, St.Martin’s Press, New York, NY.

Power Public Relations, by LeonardSaffir, NTC Publishing Group, 4255 WestTouhy Ave., Lincolnwood, IL 60646-1975.

Power PR: A Street Fighters Handbookof Winning PR, by Dennis Cole Hill.,Lifetime Books, Fell Publishers, 2131Hollywood Blvd., #204, Hollywood, FL33020. 305/925-5242.

Powerlines: Words That Sell Brands,Grip Fans & Sometimes ChangeHistory, by Steve Cone, Bloomberg Press,New York, 2008, 251 pages.

Practical Public Relations, by SamBlack, Prentice-Hall, Box 11071, DesMoines, IA 50336. 800/947-7700.

The Practice of PR., Fraser P. Seitel,Macmillan Publishing Co., 201 West 103rdSt., Indianapolis, IN 46290, 800/428-5331.

Publicity: 7 Steps to Publicize JustAbout Anything, by David Carriere,Glitterati Incorporated, New York, NY,2008, 144 pages.

2011: Trendspotting for the NextDecade, by Richard Laermer, McGraw-Hill, New York, 2008, 304 pages.

The PR Crisis Bible: How to TakeCharge of The Media When All HellBreaks Loose, by Robin Cohn, TrumanTalley Books, 2000, 304 pages.

PR Handbook, by Robert Dilenschneider,Dartnell, 4660 No. Ravenswood Ave.,Chicago, IL 60640. 800/621-5463.

Presentation Training A - Z, by TJWalker, Media Training Worldwide, Feb.2005, 181 pages.

Primal Branding, by Patrick Hanlon, FreePress, New York, 2006, 246 pages.

Privileged Son: Otis Chandler and theRise and Fall of the L.A. Times Dynasty,by Dennis McDougal. Da Capo Press, 528pages.

Product Life Cycle and ProductManagement, by Sak Onkvist and JohnShaw, Quorum Books, 172 pages.

Public Relations In The IntegratedHealth Care Organization, by TomVitelli, Tom, Health Academy Press, 300pages.

Public Relations Kit for Dummies, byEric Yaverbaum and Bob Bly, IDG BooksWorldwide, 384 pages.

Public Relations: Strategies & Tactics,by Dennis Wilcox, Allyn & Bacon, 640pages.

BOOKS


2010 PR BUYER’S GUIDEBOOKS

Public Relations: The Necessary Art, byDavid Haberman, Blackwell Publishing,424 pages.

Public Relations and the Social Web:How to Use Social Media andWeb 2.0 inCommunications, by Rob Brown, KoganPage, London and Philadelphia, 2009, 182pages.

The Public RelationsWriter’s Handbook,by Mary Aronson, Don Spetner and CarolJames, Jossey-Bass, 368 pages.

Public RelationsWriting: The Essentialsof Style and Format, by Thomas Bivins,McGraw-Hill College, 385 pages.

Publicity for Nonprofits: GeneratingMedia Exposure That Leads toAwareness, Growth and Contributions,by Sandra L. Beckwith, Kaplan Publishing,Chicago, 242 pages.

Pyro Marketing: The Four-StepStrategy to Ignite Customer Evangelistsand Keep Them for Life, by GregStielstra, HarperBusiness, New York,2005, 238 pages.

Read at Your Own Risque: A Treasuryof America’s 200 Most Offensive AdultHumor Classics, by Ted Pincus, JonesHarvest Publishing, 2008, 252 pages.

Rebuilding Brand America, by DickMartin, AMACOM/American ManagementAssn., 296 pages.

The Reporter’s Handbook, by JohnUllman and Jan Colbert, Bedford/StMartins, 457 pages.

Reputation Management: The Key toSuccessful PR and CorporateCommunication, by John Doorley andHelio Fred Garcia, Taylor & FrancisGroup, 432 pages.

Revenge of Brand X: How To Build aBig Time Brand on the Web orAnywhere Else, by Rob Frankel. Frankel& Anderson, 275 pages.

Revolt in the Boardroom: The New Rulesof Power in Corporate America, by AllanMurray, HarperCollins, 268 pages.

Rousing Creativity: Think New Now, byFloyd Hurt, Crisp Publications, 163 pages.

Rules of Thumb for BusinessWriters, byDiana Roberts Wienbroer, Elaine Hughesand Jay Silverman, McGraw-Hill, NewYork, May 2005, Paperback, 2nd Edition,240 pages.

A Scientist’s Guide to Talking with theMedia: Practical Advice from the Unionof Concerned Scientists, by RichardHayes and Daniel Grossman, RutgersUniversity Press, New Brunswick, 2006,200 pages.

Searching For A Corporate Savior: TheIrrational Quest for Charismatic CEOs,by Rakesh Khurana, Princeton Univ. Press,320 pages.

The Skinny About Best Boys, Dollies,Green Rooms, Leads, and Other MediaLingo: The Language of the Media, byRichard Weiner, Random House, 2006,304 pages.

So Wrong for So Long: How the Press,the Pundits – and the President – Failedon Iraq, by Greg Mitchell, Union SquarePress, New York, NY, 2008, 298 pages.

Spinning Dixie, by Eric Dezenhall,Thomas Dunne Books, 336 pages.

Sports Marketing, The Money Side ofSports, by Kermit Pemberton, SportsService of America Publishing, 330 pages.

Steal These Ideas! Marketing SecretsThat Will Make You a Star, by SteveCone, Bloomberg Press, New York,September 2005, 1st Edition, 188 pages.

Stop the Presses: The Crisis andLitigation PR Dist Reference, by RichardLevick and Larry Smith, Watershed Press,2nd edition, 2008, 233 pages.

Strategic Issues Management, by RobertHealth, Sage Publications, 424 pages.

A Time for Heroes, by RobertDilenschneider, Phoenix Press, 2005, 244pages.

The Trillion Dollar Meltdown: EasyMoney, High Rollers. and the GreatCredit Crash, by Charles R. Morris,PublicAffairs, 2008, 224 pages.

The Truth About Getting Your PointAcross...And Nothing But the Truth, byLonnie Pacelli, Prentice Hall, Upper SaddleRiver, NJ, February 2006, 247 pages.

TJ Walker’s Secret to FoolproofPresentations, by TJ Walker with JessTodtfeld, Greenleaf Book Group Press,Austin, TX, 2009, 193 pages.

Today’s Public Relations: AnIntroduction, by Robert L. Heath and W.Timothy Coombs, Sage Publications,Thousand Oaks, CA, 2006, 539 pages.

Too Many Geese; Too Few Swans: PRSovereignty Held Hostage by‘Communications,’ by John F. Budd, Jr.,AuthorHouse, 2008, 112 pages.

Trust: The Secret Weapon of EffectiveBusiness Leaders, by KathyBloomgarden, St. Martin’s Press, 223pages.

Value Added Public Relations, by Harris,Thomas. McGraw-Hill Trade. 336 pages.

Waiting for Your Cat to Bark?Persuading Customers When TheyIgnore Marketing, by Bryan and JeffreyEisenberg, Nelson Business, division ofThomas Nelson Publishers, 2006, 226pages.

Weapons of Mass Deception: The Usesof Propaganda in Bush’s War on Iraq,by Sheldon Rampton and John Stauber,2003, 176 pages.

What Happened: Inside the Bush WhiteHouse and Washington’s Culture ofDeception, by Scott McClellan,PublicAffairs, 2008, 368 pages.

What’s Keeping Your Customers Up AtNight?, by Steven Cody and RichardHarte, McGraw-Hill Cos. 208 pages.

Where’s Your Wow? 16 Ways to MakeYour Competitors Wish They Were You,by Robyn Spizman and Rick Frishman,McGraw-Hill, New York, 2008, 169 pages.

Why She Buys: The New Strategy forReaching the World’s Most PowerfulConsumers, by Bridget Brennan, CrownBusiness, New York, NY, 2009, 309 pages.

Why Should the Boss Listen to You?:The 7 Disciplines of the TrustedStrategic Advisor, by James E.Lukaszewski, Jossey Bass/Wiley 2008,184 pages.

Why Smart Executives Fail: And WhatYou Can Learn From TheirMistakes, bySydney Finkelstein, Portfolio, 1st edition,318 pages.

Why Some Companies Emerge Strongerand Better From a Crisis: 7 EssentialLessons for Surviving Disaster, by Ian I.Mitroff, AMACOM, a div. of AmericanManagement Assn., New York, 2005, 238pages.

Why Terrorism Works: Understandingthe Threat, Responding to theChallenge, by Alan Dershowitz, YaleUniv. Press, 256 pages.



Winning, by Jack Welch with Suzy Welch,HarperBusiness, April 2005, 384 pages.

Winning at the Grassroots, Public AffairsCouncil, 2033 K St., NW, #700,Washington, DC 20006. 202/872-1790;www.pac.org, 291 pages.

Winning PR in theWiredWorld, by DonMiddleberg, McGraw-Hill, Amazon.com,236 pages.

Women in Public Relations: How GenderInfluences Practice, by Larissa A. Grunig,Elizabeth Lance Toth, and Linda ChildersHon, Guilford Press, 424 pages.

The Wow Factor: The 33 Things YouMust (and Must Not) Do to GuaranteeYour Edge in Today’s Business World,by Frances Cole Jones, Ballantine Books,New York, NY, 2009, 184 pages.

Write Right: 26 Tips To Improve YourWriting Dramatically, by Roger A.Shapiro. AuthorHouse, Bloomington, Ind.,July 2005, 86 pages.

Writing About Business: The NewKnight-Bagehot Guide to Economicsand Business Journalism, by TerriThompson (editor), Columbia UniversityPress, 422 pages.

You Want to Go Where?: How to GetSomeone to Pay for the Trip of YourDreams, by Jeff Blumenfeld, SkyhorsePublishing, NewYork, NY, 2009, 216 pages.

Your Attention, Please: How to Appealto Today’s Distracted, Disinterested,Disengaged, Disenchanted, and BusyAudiences, by Paul B. Brown and AlisonDavis, Adams Media, 224 pages.

You’re Too Kind: A Brief History ofFlattery, by Richard Stengel, Simon &Schuster, 320 pages.

BROADCASTMONITORING

Broadcast Monitors, P.O. Box 101,Dumont, NJ 07628. 888/887-1684. RobCarpenter. [email protected].

BurrellesLuce, 75 East Northfield Rd.,Livingston, NJ 07039. 800/368-8070.www.burrellesluce.com

Campaign Media Analysis Group, 2800Shirlington Rd., #700, Arlington, VA 22206.703/379-8906. www.politicsontv.com. EvanTracey, Pres.

Cision, 332 S. Michigan Ave., Chicago, IL60604. 888/422-2667. www.cision.com.

Critical Mention, Inc., 1776 Broadway,24th fl., New York, NY 10019, 877/262-5477. www.criticalmention.com.

Critical Mention provides real-timesearching, viewing, alerting andreporting on global broadcastcoverage. Our comprehensive andindustry leading CriticalTV platformlets you monitor your organization,client, competitors, industry news andmore. Edit and download broadcastquality files minutes after your seg-ments air. Our account managementteam is always ready to help you suc-ceed.

DigiClips, Inc., 819 Beauprez Ave.,Lafayette, CO 80026. 303/926-0334.www.digiclipsinc.com. Ask for PaulaShapiro.

DigiClips is a woman ownedcompany with over 30 years experi-ence. Our services including;research text reports, DigiView, Radioand TV segments delivered inseveral venues, Social MediaMonitoring, Blogs, online newsmedia and Publication Analysis.Coverage is National (210 DMA USTV Markets) and International.Extraordinary Customer Service andcost consideration make DigiClipsdifferent from all others.

dna13 Inc., #300, 283 Dalhousie St.,Ottawa, ON, K1N 7E5. 866/842-1723;fax: 613/562-1584. [email protected];www.dna13.com.

dna13 is the premier web-basedapplication for print, TV, online andsocial media monitoring and PRmanagement. With unlimited moni-toring search terms, real-time alerts,clip book wizards, and in-depth ana-lytics, you have real-time visibility intoyour brand and reputation, markettrends and competitive activities.

eNR Services, Inc., 20 Glover Avenue,Norwalk, CT 06850. 203/[email protected]; www.enr-corp.com.Jon Victor, CEO.

Keep in Touch, 30 Lafayette Sq., #118,Vernon, CT 06066. 860/871-6500.www.keepintouchmedia.com. DrewCrandall, Pres.

Magnolia Broadcast MonitoringService, 298 Commerce Park Dr., Ste. A,Ridgeland, MS 39157. 601/856-0911; fax:601/856-3340. www.magnoliaclips.com.Dred Porter Sr., Owner.

VMS, 1500 Broadway, New York, NY10036. 800/VMS-2002. www.vmsinfo.com.

VMS, the worldwide leader inIntegrated Media Intelligence solu-tions, monitors and digitally capturesmedia and advertising content inmore markets than any other compa-ny. Combining best-of-breed monitor-ing technologies with state-of-the-industry analysis, and leveraging anexpert editorial staff, VMS delivers

BROADCAST MONITORING


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better intelligence across all keymedia.For more information, call 1.800.

VMS.2002, visit www.vmsinfo.com, oremail [email protected].

CAMERA-READYRELEASES/ART

Home Improvement Time Inc., 7425Steubenville Pike, P.O. Box 247, Oakdale,PA 15071-0247. 412/787-2881; fax: 412/787-3233. www.homeimprovementtime.com.Carole Stewart, James Stewart.

Metro Editorial Services, 519 Eighth Ave.,New York, NY 10018. 800/223-1600;fax: 212/714-9139. [email protected];www.metroeditorialservices.com. Salescontact: Jennifer Flack, 917/339-0486.

See full listing under EditorialDistribution category.

News North America, 784 MorrisTurnpike, Suite 305, Short Hills, NJ 07078.973/912-8922; fax: 973/912-8942.

NewsUSA Inc., 2841 Hartland Rd., #301,Falls Church, VA 22043. 703/462-2041.www.newsusa.com. Rick Smith, CEO.

North American Precis Syndicate, Inc.,Empire State Bldg., 350 Fifth Ave., 65th flr.,New York, NY 10118-0110. 212/867-9000.Dorothy York, Pres. www.napsinfo.com;[email protected].

GET 100 to 400+ placements fromall U.S. dailies and weeklies. Wecover 10,000+ newspapers. Wesend in a variety of formats includingCDs, repro proofs, e-mail and RSSFeeds via our www.napsnet.comWeb site for editors.CLIPS: Receive clips from several

clipping bureaus including the NAPSinternal clipping service that readsthousands of newspapers that othersdon’t.REPORTS: Receive color printouts

of a usage map, bar charts and pie

charts showing success in majormarkets. Nearly all placements arefrom the top 100 markets.GUARANTEE: Complete satisfac-

tion with the results of each release oranother one free.MULTICULTURAL PUBLICATIONS:

We cover hundreds of Hispanic andAfrican-American newspapers.NAPS is used by most Fortune 500

companies, nearly all the 100 largestnational advertisers, all top-20 PRfirms, over 100 associations andmany government agencies.

CELEBRITIES

Burns Entertainment & SportsMarketing, 820 Davis St., #222,Evanston, IL 60201. 847/866-9400; fax:847/491-9778. www.burnsent.com. DougShabelman, Pres.

Capital Speakers Inc., 408 N. EuclidAve., #3 South, St. Louis, MO 63108.314/367-1520; fax: 314/367-1480.b e s t i d e a s@cap i t a l s p e a k e r s . c om ;www.capitalspeakers.com. Phyllis C.McKenzie, Pres.

Cavanaugh & Assocs., Inc., 14350Addison St., #222, Sherman Oaks, CA91423. 818/907-5210; fax: 818/907-5217.t i m@c a v a n a u g h a s s o c i a t e s . c om ;www.cavanaughassociates.com. TimCavanaugh.

Celebrity Access, Inc., 4247 Kraft Ave.,Studio City, CA 91604. 818/508-1300;fax: 888/367-7574. [email protected]; www.celebrityaccessinc.com.Glenn Rosenblum.

Celebrity Access, Inc. a one-stopshop for corporations seeking theservices of a celebrity for almost anyoccasion. We run the gamut from pro-motional events to product launches,product endorsements, media tours,direct response marketing andinfomercials. No upfront costs, com-petitive pricing and A to Z personalservice.

Celeb Brokers, 3435 Ocean Park Blvd.,#107, Santa Monica, CA 90405. 310/268-1476; fax: 310/388-1341. [email protected]; www.celebbrokers.com. JackKing, Pres.

Celebrities Plus, Inc., 8899 BeverlyBlvd., #500, Los Angeles, CA 90048.310/860-1955; fax: 310/[email protected]; [email protected]. Michael Catalano, and TomCestaro.

Celebrity Endorsement Network, 23679Calabasas Rd., #728, Calabasas, CA91302. 818/225-7090. www.celebrityendorsement.com. Noreen Jenney.

CelebrityFOCUS, 3300-B CommercialAve., Northbrook, IL 60062. 847/291-0035. [email protected]. Ric Bachrach,CEO; Marlyn Paul, Exec. VP.

Celebrity Service Int’l Inc., 1680 VineSt., #904, Los Angeles, CA 90028.323/957-0508; fax: 323/957-0559.www.celebrityservice.com. Karen Abouab,Mng. Dir.

The Celebrity Source, 8033 Sunset Blvd.,#2500, Los Angeles, CA 90046. 323/651-3300. [email protected];www.celebritysource.com. Rita Tateel,Pres.

Celebrity Suppliers, 2756 N. GreenValley Pkwy., #449, Las Vegas, NV 89014.702/451-8090. www.entertainmentservices.com.

Gina Lennon Associates, Inc., 190 W.Merrick Rd., #4P, Freeport, NY 11520.516/546-3554. [email protected];www.ginalennon.com. Gina Lennon, Pres.

Greater Talent Network, 437 Fifth Ave.,New York, NY 10016. 212/645-4200;fax: 212/627-1471. www.greatertalent.com.Don R. Epstein.

Hollywood-Madison Group, 11684 VenturaBlvd., #258, Studio City, CA 91604. 310/956-1098; fax: 310/861-1153. [email protected]; www.hollywood-madison.com.Jonathan Holiff, Pres.

Lloyd Kolmer Enterprises, 65 West 55thSt., New York, NY 10019. 212/582-4735.Lloyd Kolmer, Pres.

Mattgo Enterprises Inc., 185 E. 85th St.,New York, NY 10028. 212/427-4444;fax: 212/427-1144.

CAMERA-READY RELEASES/ART


VMS continued


Speakers On Healthcare, 4719 Reed Rd.,Columbus, OH 43220. 800/697-7325.www. s p e a k e r s o nh e a l t h c a r e . c om ;[email protected].

Westport EntertainmentAssocs., 1700 PostRd., #C-15, Fairfield, CT 06824. 203/319-4343; fax: 203/319-3005. www.westportentertainment.com. Mary Lalli, Bill Stankey.

CLIPPING SERVICES

BurrellesLuce, 75 East Northfield Rd.,Livingston, NJ 07039. 800/368-8070.www.BurrellesLuce.com.


CompetitivEdge, 196 S. Main St.,Colchester, CT 06415. 860/537-6731.Ellen Sharon, Owner.

CustomScoop, 130 Pembroke Rd., Ste.150, Concord, NH 03301. 603/410-5000.www.customscoop.com. Steve Bracy,Exec. VP.



News Group, P.O. Box 873, Columbia,MO 65205; 800/474-1111; 573/474-1000;fax: 573/474-1001. Sarah Frieling, Dir.,Customer Service.

Newsclip Comms. Group, 363 W. ErieSt., 7th flr., Chicago, IL 60610. 312/751-7300. www.newsclip.com. Jordan Miller.

CONVENTIONS/CONF.PLANNERS

American Strategic ManagementInstitute, 805 15th St., N.W., 3rd flr.,Washington, DC 20005. 877/992-9522.www.asmiweb.org. Nicole Cathcart, VP,Branding & Innovation.

Karin Bacon Event, 630 Ninth Ave.,#701, New York, NY 10036. 212/307-9641. Karen Bacon, Pres.www.karinbaconevents.com

The Conference Board, 845 Third Ave.,New York, NY 10022. 212/759-0900;212/980-7014. www.conference-board.org.Jonathan Spector, CEO.

E.J. Krause & Assocs. Inc., 6430Rockledge Dr., #200, Bethesda, MD20817. 301/493-5500; fax: 301/493-5705.Ned Krause, Pres. & CEO.www.ejkrause.com.

VideoLink, Inc., 1230 Washington St.,Newton, MA 02465. 800/452-5565; fax:617/340-4101. [email protected];www.videolink.tv. Marty DeLoreto.

VideoLink, Inc (videolink.tv) offersHigh Definition video production andtransmission services, studios, post-production and a fleet of satellitetrucks. VideoLink also offersReadyCam, a custom, remotely oper-ated studio that can be installed inyour office. Located in Boston,Philadelphia, Baltimore &Manchester, N.H.

COPYWRITERS

Marketing with Distinction LLC, 37Cortland Place, Oxford, CT 06478. 203/888-9995; fax: 203/888-9997. [email protected]; www.distinctmarketing.com.Melissa Wall, Pres.

WordAssembly, 3549 N. UniversityAve.,#325, Provo, UT 84604. 801/318-0191;fax: 801/812-2870. [email protected] Swensen.

CORPORATE IMAGECONSULTANTS

Camille Lavington, 1009 Muirfield Dr.,Newport Beach, CA 92660. 949/706-7846.

Corporate Culture Marketing, 888Eighth Ave., New York, NY 10019. 212/765-6968; fax: 212/397-7510. [email protected]. Phyllis Barr, Pres.

The Holding Company, 15 East 40th St.,New York, NY 10016. 212/532-0385.Betty Newman, Pres.

CPA/CONSULTINGSERVICES

Buchbinder Tunick & Company LLP,One Pennsylvania Plaza, Suite 5335, NewYork, NY 10119. 212/695-5003.www.buchbinder.com. Richard Goldstein,Partner.

EHM Group LLC, 630 9th Ave., Suite412, New York, NY 10036. 212/397-8357.www.ehmgroup.com.

EHM Group, a full-service profes-sional bookkeeping and controller-ship company, specializes in the PRindustry. We provide bookkeeping,system set-ups, profitability reporting,cash-flow management, budgetingand forecasting to help your businessbecome more profitable and produc-tive.

StevensGouldPincus LLC, 1 Penn Plaza,Suite 5335, New York, NY 10119.212/779-2800; cell: 917/783-4500.rgou ld@s tevensgou ldp incus . com;www.stevensgouldpincus.com. Art Stevens,Rick Gould CPA, J.D., Ted Pincus, Mng.Partners.

CRISIS MANAGEMENT

The Ammerman Experience, 4800 SugarGrove Blvd., #400, Stafford, TX 77477.281/240-2026. www.ammermanexperience.com. Terri Ammerman, Pres. & CEO

CRISIS MANAGEMENT



Caruba Organization Editorial Services,28 W. Third St., Apt. 1321, South Orange,NJ 07079. 973/763-6392. Alan [email protected].

Hoffman Communications, 903 PennValley Rd., Media, PA 19063. 610/566-5557; fax: 610/892-9197. [email protected]; www.mediatrain.net.Cindy Hoffman.

Edward Howard, 1100 Superior Ave.,#1600, Cleveland, OH 44114. 800/868-2045. www.edwardhoward.com. KathyObert, CEO.

Institute for Crisis Management, 455 S.Fourth St., #1490, Louisville, KY 40202.502/587-0327; fax: 502/587-0329. [email protected]; www.crisisexperts.com. Larry Smith, Pres.

JCH Enterprises, Community & MediaRelations Consulting, 116 Nelson Lane,Clayton, NC 27527. 919/550-8302.www.judyhoffman.com. Judy Hoffman,Principal.

The Lukaszewski Group Inc., 100 SouthBedford Rd., #340, Mount Kisco, NY10549. 914/681-0000; fax: 914/[email protected]; www.e911.com. James E.Lukaszewski, Chmn.

Ron Sachs Comms., PO Box 109,Tallahassee, FL 32302. 850/222-1996.(2nd location) 225 E. Robinson St., #455,Orlando, FL 32801. 407/219-3157.www.ronsachs.com. Ron Sachs,Pres./CEO.

Sard Verbinnen & Co., 190 S. LaSalleSt., #1600, Chicago, IL 60603. 312/895-4700. www.sardverb.com. Brad Wilks,Chicago CEO & Mng. Dir.

The Storch-Murphy Group, 299Stoughton Ave., Cranford, NJ 07016.908/276-0777; fax: 908/276-0888.www.storchmurphy.com. Robert J.Murphy, Pres. & CEO.

DIRECTORIES

Adweek Directory, Nielsen Business Media,770 Broadway, New York, NY 10003-9595.646/654-5000. www.adweek.com.

All-In-OneMedia Directory,Gebbie Press,P.O. Box 1000, New Paltz, NY 12561.845/255-7560. www.gebbiepress.com. MarkGebbie, Editor and Publisher.

Associated Press Stylebook, 2010Edition. 450 W. 33rd St., New York, NY10001. 212/621-1852. www.apstylebook.com.

Cable & TV Station Coverage Atlas,Warren Comms., 2115 Ward Ct., NW,Washington, DC 20037. 800/771-9202.www.warren-news.com. Daniel Warren,Pres. & Editor.

Congressional Yellow Book, LeadershipDirectories, 1001 G St., NW, #200 East,Wash., DC 20001. 202/347-7757.www.leadershipdirectories.com. ImogeneAkins Hutchinson, VP, Washington, DC.

Consultants and ConsultingOrganizations Directory, Gale, Part ofCengage Learning, 27500 Drake Rd.,Farmington Hills, MI 48831. 800/877-4253; 248/699-4253. www.gale.com.Patrick C. Sommers, Pres.

Directory of Business InformationResources, Grey House Publishing, 4919Route 22, P.O. Box 56, Amenia, NY12501. 800/562-2139; 518/789-8700.www.greyhouse.com. Leslie Mackenzie,Publisher.

Directory of Executive Recruiters,Kennedy Information, 1 Phoenix MillLane, 3rd flr., Peterborough, NH 03458.800/531-0007; 603/924-1006.www.kennedyinfo.com.

Directory of Major Mailers & WhatThey Mail, North American PublishingCo., 1500 Spring Garden St., 12th flr.,Philadelphia, PA 19130. 1-800/777-8074;215/238-5300. www.napco.com;www.majormailers.com.

Editor & Publisher Int’l Yearbook, andEditor & Publisher Market Guide,Editor & Publisher Directories., 770Broadway, Circulation, New York, NY10003. 646/654-5553; 800/641-2030.www.editorandpublisher.com.

The Emergency Public RelationsManual, PASE, 3001 Shallcross Way,Louisville, KY 40222. 502/394-0822.Alan B. Bernstein, Pres.

Encyclopedia of Associations:International Organizations, Gale, partof Cengage Learning, 27500 Drake Rd.,Farmington Hills, MI 48331-3535.800/877-4253. 248/699-4253.www.gale.com. Patrick C. Sommers, Pres.

Encyclopedia of Int’l Media andComms., Academic Press, Elsevier,Customer Svc. Dept., 3251 RiverportLane, Maryland Heights, MO 63043.800/545-2522; 314/447-8010.www.elsevier.com.

The Entertainment MarketingSourcebook, EPM Communications Inc.,160 Mercer St., 3rd flr., New York, NY10012-9812. 212/941-0099; 888/852-9467. www.epmcom.com.

The Federal Yellow Book, LeadershipDirectories, 1001 G St., NW, #200 East,Washington, DC 20001. 202/347-7757.www.leadershipdirectories.com. ImogeneAkins Hutchinson, VP, Washington DC.

Finder Binder/Arizona, Rita SandersAdvertising & PR, 432 E. SouthernAve., Tempe, AZ 85282. 480/967-8714.www.finderbinderaz.com.

Gale Directory of Publications andBroadcast Media, Gale, part of CengageLearning, 27500 Drake Rd., FarmingtonHills, MI 48331. 248/699-4253. 800/877-4253. www.gale.com. Patrick C. Sommers,Pres.

Government Phone Book USA (2008Edition only), Omnigraphics, P.O. Box31-1640, Detroit, MI 48231. 800/234-1340, 313/961-1340; fax: 313/961-1383.www.omnigraphics.com.

GreenBook Directory of MarketingResearch and Focus Group Companies,New York American MarketingAssociation, 116 E. 27th St., 6th fl.,New York, NY 10016. 212/687-3280.www.nyama.org. Diane Liebenson,Publisher.

Guide to American Directories, B. KleinPublications, P.O. Box 6578, DelrayBeach, FL 33482. 561/496-3316.

Headquarters USA 2010, Omnigraphics,P.O. Box 31-1640, Detroit, MI 48231.313/961-1340, 800/234-1340. [email protected]; www.omnigraphics.com.

Hispanic Americans: A StatisticalSourcebook, Information Publications,2995 Woodside Rd., PO Box 400-182,Woodside, CA 94062. 877/544-4636;650/568-6170. www.informationpublications.com.

Hispanic Market Weekly, SolemarkMedia Group, Inc., 2332 Galliano St.,Coral Gables, FL 33134. 305/448-5838;www.hmwonline.com. Arturo Villar,Publisher.

Hollis PR Annual and Hollis Europe,2nd flr., Paulton House, 8 ShepherdessWalk, London N1 7LB, U.K. 020-7549-8666. www.hollis-PR.com.

CRISIS MANAGEMENT



Hudson’s Washington News MediaContacts Directory, Grey HousePublishing, 4919 Route 22, P.O Box 56,Amenia, NY 12501. 800/562-2139;518/789-8700. www.greyhouse.com.Leslie Mackenzie, Publisher.

IEG Sponsorship Sourcebook, IEG Inc.,640 N. LaSalle, #450, Chicago, IL 60654.800/834-4850. www.sponsorship.com.Bill Chipps, Media Relations.

Law Firms Yellow Book, LeadershipDirectories, 1001 G St., N.W., #200, East,Washington, DC 20001. 202/347-7757.Imogene Akins Hutchinson, VP,Washington, DC.

M Guide Services Directory (MarketingServices Directory), American MarketingAssn., 311 South Wacker Dr., #5800,Chicago, IL 60606. 312/542-9000.www.marketingpower.com.

Media Pro (Online Media Directory),Infocom Group, 124 Linden St., Oakland,CA 94607. 510/596-9300; 800/959-1059;fax: 510/596-9331.

National Directory of Corporate PublicAffairs, Columbia Books, 8120Woodmont Ave., #110, Bethesda, MD20814. 202/464-1662; 888/265-0600.www.columbiabooks.com.

National Directory of Magazines,Oxbridge Comms., 186 Fifth Ave.,New York, NY 10010. 212/741-0231.www.oxbridge.com; www.mediafinder.com.Trish Hagood, Pres.

New Jersey Business Source Book, andNew Jersey Media Guide, ResearchCommunications Inc., 6818 Oasis Pass,#101, Austin, TX 78732. 512/266-0067.

New York Publicity Outlets, Cision, 332S. Michigan Ave., #900, Chicago, IL60604. 866/639-5087. www.cision.com.

O’Dwyer’s Directory of PR Firms, J.R.O’Dwyer Co., Inc., 271 Madison Ave.,New York, NY 10016. 212/679-2471.www.odwyerpr.com.

Oxbridge Directory of Newsletters,Oxbridge Communications, 186 Fifth Ave.,New York, NY 10010. 212/741-0231.www.oxbridge.com; www.mediafinder.com.Trish Hagood, Pres.

Pennsylvania Newspaper Directory,Pennsylvania Newspaper Assn., 3899 N.Front St., Harrisburg, PA 17110. 717/703-3000. www.pa-newspaper.org

Society of American Travel Writers’Directory, 7044 South 13th St., OakCreek, WI 53154. 414/908-4949.www.satw.org. Nancy Short, Exec. Dir.

Sorkins Directory of Business &Government, Sorkins Inc., PO Box411067, St. Louis, MO 63141. 800/758-3228. www.sorkins.com.

Standard Periodical Directory, OxbridgeComms., 186 Fifth Ave., N.Y., NY 10010.212/741-0231. www.oxbridge.com;www.mediafinder.com. Trish Hagood,Pres.

Tekrati Industry Analyst Reporter, POBox 5109, Belmont, CA 94002. 650/839-1000. www.tekrati.com. Barbara French,Pres.

Television & Cable Factbook, WarrenCommunications News, 2115 Ward Ct.,NW, Washington, DC 20037. 800/771-9202. www.warren-news.com. DanielWarren, Pres. & Editor.

Texas Media Directory, DirectoryPublishing Ltd., 3112 Windsor Rd.,#A123, Austin, TX 78703. 800/256-5931.512/474-8313. www.texasmedia.com

Veronis Suhler StevensonCommunications Industry Forecast,Veronis Suhler Stevenson, 350 Park Ave.,New York, NY 10022. 212/935-4990.www.vss.com. Jeffrey T. Stevenson,Partner.

Ward’s Business Directory of U.S.Private and Public Companies, Gale,part of Cengage Learning, 27500 DrakeRd., Farmington Hills, MI 48831. 248/699-4253; 800/347-4253. www.gale.com.Patrick C. Sommers, Pres.

Washington Representatives Directory,Columbia Books, 8120 Woodmont Ave.,Ste. 110, Bethesda, MD 20814. 202/464-1662. 888/265-0600.www.columbiabooks.com.

Western New York Who’s WhoDirectory, Travers, Collins & Co., 726Exchange St., #500, Buffalo, NY 14210.www.traverscollins.com. 716/ 842-2222.

Who’s Who in America, Marquis Who’sWho, 890 Mountain Ave., #300, NewProvidence, NJ 07974. 908/673-1000;800/473-7020. www.marquiswhoswho.com.

World Radio TV Handbook, WRTHPublications Ltd., 8 King Edward St.,Oxford, OX1 4HL, U.K. 44 (0) 1865514405. [email protected]; www.wrth.com.

Yearbook of Experts, BroadcastInterview Source, Inc., 2233 WisconsinAve., N.W., Washington, DC 20007.202/333-5000; fax: 202/342-5411.www.expertclick.com. Mitchell P. Davis,Editor & Publisher.

DIRECTORYPUBLISHERS

Adweek Directories, Nielsen BusinessMedia, 770 Broadway, New York, NY10003. 646/654-5000. www.adweek.com.

BurrellesLuce, 75 East Northfield Rd.,Livingston, NJ 07039. 800/368-8070.www.burrellesluce.com.

Cambridge Information Group, 7200Wisconsin Ave., #601, Bethesda, MD20814. 800/843-7751; 301/961-6700.www.cambridgeinformationgroup.com.Robert M. Snyder, Chmn. & Founder.

Career Press, PO Box 687, FranklinLakes, NJ 07417. 201/848-0310.www.careerpress.com.

Facts on File Publications, Inc., 132 W.31st St., 17th flr., New York, NY 10001.800/322-8755. www.factsonfile.com.Laurie Katz, Publicity Dir.

Gale, part of Cengage Learning, 27500Drake Rd., Farmington Hills, MI 48331.248/699-4253. www.gale.com. Patrick C.Sommers, Pres.

Leadership Directories, 1001 G St., N.W.,#200 East, Washington, DC 20001. 202/347-7757. www.leadershipdirectories.com.Imogene Akins Hutchinson, VP,Washington, DC.

J.R. O’Dwyer Co., Inc., 271 MadisonAve.,New York, NY 10016. 212/679-2471;fax: 212/683-2750. www.odwyerpr.com.

Omnigraphics, P.O Box 31-1640, Detroit,MI 48231. 313/961-1340.www.omnigraphics.com.

Oxbridge Communications Inc., 186Fifth Ave., 6th flr., New York, NY 10010.800/955-0231. www.mediafinder.com;www.oxbridge.com. Trish Hagood, Pres.

DIRECTORY PUBLISHERS



EDITORIALDISTRIBUTION

* Building Brands * EducatingConsumers * Driving Sales *

ARAcontent, 701 Fifth St. South,Hopkins, MN 55343. 866/287-9168; fax:888/204-9699. www.ARAnetOnline.com.Jeff Bialek, Dir. of Sales,[email protected].

You have a good story andARAcontent can help you tell it. Weknow that deciding which path to takewith your digital marketing and PRstrategy is critical. ARAcontent willconsult with you to help identify thevery best campaign to meet andexceed your goals. From contentcreation, promotion, distribution andtracking of your media results toSEO and Social Media strategies,ARAcontent is the most cost-effectivemeans to reach a national consumeraudience and achieve your marketinggoals.Experience the power of

ARAcontent’s article-based mediawith your next campaign anddiscover our Guaranteed Resultsprogram by contacting:

866.287.9168www.ARAnetOnline.com

Family Features, 5825 Dearborn St.,Mission, KS 66202-2745. 800/800-5579;fax: 913/789-9228. [email protected]; www.familyfeatures.com.Brian Agnes, VP, Sales & Mktg.

IMN (iMakeNews, Inc.), 200 Fifth Ave.,Waltham, MA 02451. 866-964-NEWS.www.imninc.com; [email protected] A. Fish, CEO


Reach newspaper editors through-out North America in the most effec-tive and economical way with releas-es in Metro’s various print, broadcast

and online editorial package options.When you are part of a Metro distri-

bution, your features will be accessi-ble by, and promoted to, editorsthroughout North America (includingthose at the top 200 dailies)—in print,on CD, via email and online in Metro’sstate-of-the-art search and retrievalgateway. In addition to being perfect-ly timed, your releases will be part ofMetro’s unparalleled library of editori-al and creative content—the firstresource newspapers rely on to helpthem fulfill their editorial needs,develop locally targeted themed sec-tions and produce specialty publica-tions both in print and online.With over 90 years of experience in

the newspaper industry, and as thepioneers of packaged matte releases,only Metro can provide you with thiskind of service and connection tonewspapers!Make sure to include Metro Editorial

Services in your media budget tocomplete your marketing programand achieve the best visibility andresults with your editorial releases. Ifyou are expanding your objectives toreach the Hispanic market, you willalso want to ask us about doingreleases through ConTexto Latino!THEMED SECTIONS categories:

Brides, Home, Auto, Holiday, School,Family/Parenting, Seniors,Lawn/Garden, Health, Boating,Finance, Business, Pets, Women,Careers and Entertaining.TIMELY FEATURES general-inter-

est features as well as seasonalreleases relating to events such as:Nat’l Nutrition Month, Nat’l BarbecueMonth, Nat’l High-Tech Month, Nat’lCrime Prevention Month, Nat’lHealthy Skin Month, Nat’l SeafoodMonth...and hundreds more.

EDITORIAL SERVICES

Caruba Organization Editorial Services,28 W. Third St., Apt. 1321, South Orange,NJ 07079. 973/763-6392. Alan [email protected].

Clear Concise Writer. PR and marketingcomms. 320 Lakewood Rd., New Egypt,NJ 08533. 732/567-6093. Bob Bembridge.b o b @ c l e a r c o n c i s e w r i t e r . c o m ;www.clearconcisewriter.com.

ECES, Inc., 1476 Labrador Circle, Corona,CA 92882. 951/808-9100. www.eces.com.John Janik, Owner/Creative Dir.

Family Features, 5825 Dearborn St.,Mission, KS 66202-2745. 800/800-5579;fax: 913/789-9228. [email protected]; www.familyfeatures.com.Brian Agnes, VP, Sales & Mktg.

Full Spectrum Communications, 27Southgate Rd., Loudonville, NY 12211.518/785-4416. Lela R. Katzman.www.fullspectrumcommunications.com.

Hansen Comms., 3212 West 1000 SouthRd., Kankakee, IL 60901. 815/937-1778;fax: 815/937-8855. Pat Hansen, Pres.www.hansencommunications.com.

John McHugh, 28870 Forest Lake Lane,Libertyville, IL 60048. 847/362-8389; fax:847/680-1930. [email protected].

MEII Enterprises Inc., 235 Adams St.,#7A, Brooklyn, NY 11201. 718/[email protected]. Eugene Marlow, Pres.

Metro Editorial Services, 519 Eighth Ave.,New York, NY 10018. 800/223-1600;fax: 212/714-9139. [email protected];www.metroeditorialservices.com. Sales con-tact: Jennifer Flack, 917/339-0486.


When Words Matter, Harvey Shapiro, NewYork, NY. 212/473-6177. [email protected].

Professional Writing andEditing Services

Speeches * Annual ReportsCapabilities Brochures * White Papers

Op-Ed Essays * Testimony

EDUCATIONASAE & The Center for Assn.Leadership, 1575 I St., NW, #1100,Washington, DC 20005. 202/626-2723.www.asaecenter.org. John Graham, Pres.& CEO. Jakub Konysz, Mgr., PR

American University, School ofCommunication, 4400 Massachusetts Ave.,N.W., Washington, DC 20016. 202/885-2060. www.american.edu.

CCI - Corporate Communications Int’lat Baruch College/CUNY, 55 LexingtonAve., B8-233, New York, NY 10010.646/312-3749. [email protected].

ExecuRead., 5617 Providence Glen Rd.,Charlotte, NC 28270. 704/844-1064;fax: 704/844-0928. [email protected] Stewart.

EDITORIAL DISTRIBUTION



The George Washington University, TheGraduate School of PoliticalManagement, Online Master ofProfessional Studies in Strategic PublicRelations, 805 21st St., N.W., #401,Washington, DC 20052. 202/994-6000.www.gspm.org.

Infocom Group, PR University, 124Linden St., Oakland, CA 94607. 800/959-1059.

Institute For Public Relations, Universityof Florida, P.O. Box 118400,Gainesville, FL 32611-8400. 352/392-0280. www.instituteforpr.org. RobertGrupp, Pres. & CEO.

Lawrence Ragan Comms., Workshops,111 E. Wacker Dr., #500, Chicago, IL60601. 800/878-5331; 312/960-4100.www.ragan.com.

National Investor Relations Institute, IRprofessional development programs, 8020Towers Crescent Dr., #250, Vienna, VA22182. 703/506-3570. www.niri.org.

New York University, School ofContinuing and Professional Studies, 1454th Ave., Rm. 201, New York, NY 10003.212/998-7200. www.scps.nyu.edu.

Public Relations Society of America(PRSA), 33 Maiden Lane, New York, NY10038. 212/460-1400; fax: 212/995-0757.www.prsa.org.

Ron Sachs Comms., PO Box 109,Tallahassee, FL 32302. 850/222-1996.(2nd location) 225 E. Robinson St., #455,Orlando, FL 32801. 407/219-3157.www.ronsachs.com. Ron Sachs, Pres./CEO.

Seton Hall University, Corporate &Public Communication, 400 So. OrangeAve., So. Orange, NJ 07079. 973/761-9000. www.shu.edu.

Simmons College, Masters Degree inComms. Mgmt., 300 The Fenway, Boston,MA 02115. 617/521-2846. Joan Abrams,Program Dir. & Asst. Professor.www.simmons.edu.

Syntaxis Inc., 2109 Broadway, #16-159,New York, NY 10023. 212/799-3000;fax: 212/799-3021. [email protected];www.syntaxis.com. Brandt Johnson, EllenJovin.

Syracuse University, S.I. Newhouse Schoolof Public Communications, 215 UniversityPlace, Syracuse, NY 13244-2100. 315/443-2301. http://newhouse.syr.edu.

University of Maryland, College Park,The Department of Communication, 2130Skinner Bldg., College Park, MD 20742.301/405-1000; direct: 301/405-8979.

USC Annenberg School forCommunications and Journalism,3502 Watt Way, Los Angeles, CA 90089.Larry Gross, Director. 213/740-6180.www.annenberg.usc.edu.

West Virginia University, IntegratedMarketing Communications GraduateProgram, Perley Isaac Reed School ofJournalism, 1511 University Ave., PO Box6010, Morgantown, WV 26506-6010.304/293-3505, ext. 5450. [email protected]; www.imc.wvu.edu. ShellyStump, Dir., New Student Advising &Recruitment.

ELEC. NEWSFEEDS/SATELLITE SERVICES

Dietrich Nelson & Associates, Inc., 7510W. Sunset Blvd., #1401, Los Angeles, CA90046. 323/845-9608; fax: 323/883-1821.www.dnaepr.com. Dietrich Nelson,[email protected].

When budgets and deadlines aretight you need experienced pros youcan count on. We offer expert advice,strategic planning and excellent pro-duction and distribution for all yourbroadcast and internet PR needs.Our services include satellite mediatours, internet and viral video produc-tion and distribution, internet mediatours, webcasts, radio tours, corpo-rate videos and many other services.Call or email for a quote and for testi-monials from our satisfied clients.

New York: 212.736.2727Los Angeles: 213.346.9927

www.dssimon.comE-mail: [email protected]

Utilizing satellite and digital media,D S Simon Productions will deliverand pitch your content to the editorialsystems of hundreds of broadcastoutlets, newspapers, magazines,newswires, websites, online databas-es and vertical trade publications. By

expanding the reach of the content,you are able to repurpose it for multi-ple platforms.Video Redefined. D S Simon

Productions is an award-winningbroadcast PR and social media videofirm specializing in Satellite MediaTours, Internet Media Tours, B-Rollproduction and distribution,Corporate and Web Video, VideoPlayers, Ground Tours, Co-Ops andRadio. Established in 1986, we areheadquartered in New York withoffices in Los Angeles and Chicago.

DSN Communications, 376 15th St., Ste.1C, Brooklyn, NY, 11215. 718/499-9068.Dani Newman at [email protected] orwww.dsncomm.com.

Liv Davick, a Publicity and ProductionBoutique, Inc., 88 South Broadway, #1206,Millbrae, CA 94030. 650/689-5479and 661/600-2254. Liv Davick, [email protected] and Shana Davick,[email protected]; www.livdavick.net.

Medstar Television, 5920 Hamilton Blvd.,Allentown, PA 18106. 610/395-1300; fax:610/391-1556. Ron Petrovich, VP-MedNews. www.medstar.com.

MHP/Mark Haefeli Productions, 11Beach St., Ste. 409, New York, NY 10013.212/334-2164. Mark Haefeli, JoeDeAngelus. www.mhp3.com.

Microspace Communications Corp.,3100 Highwoods Blvd., Suite 120,Raleigh, NC 27604. 919/850-4500.www.microspace.com; [email protected]. Bonnie J. Southard, Sr. Acct.Mgr.

Sports Newssatellite,/Phoenix Comms. 3Empire Blvd., South Hackensack, NJ07606. 201/807-0888. Tim Roberts.

Strauss Radio Strategies Inc., 529 14th St.,N.W., #1163, National Press Bldg.,Washington, DC 20045. 202/638-0200;fax: 202/638-0400. [email protected] York: 262 W 38th St., Ste. 803, NewYork, NY10018. 212/302-1234. [email protected]; www.straussradio.com.Richard Strauss, Pres.

See full listing under Radio category.

VISTA Satellite Communications, 73SW 12th Ave., Suite 104, Dania Beach, FL33004. 954/838-0900; [email protected].

ELEC. NEWSFEEDS/SAT. SVCS.


2010 PR BUYER’S GUIDEEMPLOYMENT SERVICES

EMPLOYMENTSERVICES

The Desktop Group/Creative Bureau,420 Lexington Ave., New York, NY 10170.212/916-0824. Loretta Andrews, Dir. ofClient Svcs. www.tempositions.com.

Paladin Staffing Services, 200 W.Madison, #1805, Chicago, IL 60606.312/654-2600; fax: 866/858-2296.www.paladinstaff.com. Jadey Ryndak,Reg. Dir.

EXECUTIVE SEARCH

The HelenAkullianAgency, 280 MadisonAve., #604, New York, NY 10016.212/532-3210; fax: 212/[email protected]. HelenAkullian.

Allerton, Heneghan & O’Neill, 1415 W.22nd St., Tower Fl., Oakbrook Terrace, IL60523. 630/645-2294; fax: 630/645-2298.Donald Heneghan, Partner.

Peter Bell & Assocs., LLC, 51 E. 42nd St.,#500, New York, NY 10017. 212/371-0992,ext. 206. www.peterbellassociates.com;[email protected]. Peter Bell,Pres.

Bloom, Gross & Assocs., 625 No.Michigan Ave., #200, Chicago, IL 60611.312/654-4550; fax: 312/654-4551.www.bloomgross.com. Karen Bloom,Principal.

Cantor Executive Search Solutions Inc.,250 W. 57th St., #1632, New York, NY10107. 212/333-3000; fax: 212/245-1012.Marie Raperto, Pres.

Cardwell Enterprises Inc., 506 ElmwoodAve., Evanston, IL 60202. 773/273-5774.Jean Cardwell, Pres.

Charet & Associates, P.O. Box 435,Cresskill, NJ 07626. 201/894-5197;fax: 201/894-9095; [email protected];www.charet.com. Sandra Charet, Pres.

Toby ClarkAssociates Inc., 405 East 54thSt., New York, NY 10022. 212/752-5670.Toby Clark, Sharon Davis.

Cramer & Co., 478 Richmond St., West,#102, Toronto, Ontario M5V 1Y2, Canada.416/929-2629. Roxanne Cramer.www.cramercompany.com.

Judith Cushman & Assocs., 15600 NE8th St., Suite B1, PMB178, Bellevue, WA98008. 425/392-8660; fax: 425/644-9043.Judith Cushman, Pres.

Development Resource Group, 104 E.40th St., #30, New York, NY 10016.212/983-1600; fax: 212/983-1687. DavidChenge, Mng. Dir.

Elion Associates, 55 Brook Farm Road,Bedford, NY 10506. 914/234-0386; fax:914/234-0387. [email protected] Elion.

Jerry FieldsAssocs., 300 E. 42nd St., 15thflr., New York, NY 10017. 212/661-6644;fax: 212/557-9178.

Flesher & Assocs., 445 S. San AntonioRd., #103, Los Altos, CA 94022. 650/917-9900. www.flesher.com. Susan Flesher,Pres.

The Forum Group, 260 Madison Ave.,#200, New York, NY10016. 212/687-4050; fax: 917/256-0314. www.forumpersonnel.com. Frank Fusaro, Pres.

Neil Frank & Co., Box 3570, RedondoBeach, CA 90277-1570. 310/543-1611.www.neilfrank.com. Neil Frank.

Fristoe & Carlton, 77 Milford Dr.,Hudson, OH 44236. 330/655-3535; fax:330/655-3585. Jack Fristoe.

The Fry Group, 369 Lexington Ave., NewYork, NY 10017. 212/557-0011. [email protected]; www.frygroup.com. John M.Fry, Pres.

Goodwin & Co., 1150 Connecticut Ave.,N.W., #615, Washington, DC 20036;202/785-9292; fax: 202/785-9297.www.goodwinco.com. Tom Goodwin,Pres.

Gundersen Partners, 30 Irving Place, 2ndflr., New York, NY 10003. 212/677-7660.www.gundersenpartners.com. StevenGundersen, CEO.

HR Consulting Group, 24130 ShootingStar Dr., Golden, CO 80401. 303/987-8888. Joseph Zaccaro, Pres.

Lynn Hazan & Assocs. Inc., 55 E.Washington, #715, Chicago, IL 60602;312/863-5401; fax: 312/[email protected]; www.Lhazan.com.

Hechkoff Executive Search, 51 E 42ndSt., Suite 500, New York, NY 10017.212/935-2100: fax: 212/935-2199.m a r i a @ h e c h k o f f . c o m ;www.hechkoff.com. Maria Pell, Mng. Dir.

Heidrick & Struggles, 245 Park Ave.,#4300, New York, NY 10167. 212/867-9876; fax: 212/370-9035. Jory Marino,Mng. Partner.

Heyman Associates Inc., 11 Penn Plaza,22nd fl., New York, NY 10001. 212/784-2717; fax: 212/244-9648.i n f o @ h e y m a n a s s o c i a t e s . c o m ;www.heymanassociates.com. William C.Heyman, Maryanne Rainone, Lisa Ryan,Julie Jarrett.

The Howard-Sloan-Koller Group, 300 E.42nd St., New York, NY 10017. 212/661-5250; fax: 212/557-9178. Edward P. KollerJr., Pres.

Integrity Search, P.O. Box 76, WallingFord, PA 19086; 610/891-8440. [email protected]. Janet Long, Pres.

Intersource Recruiting, 4131 SpicewoodSprings Rd., Austin, TX 78759. 512/457-0883. www.intersourcerecruiting.com;[email protected]. PattiHalladay, Owner/ Principal.

J Tech, 372 North St., Hyannis, MA02601. 508/790-0400. www.capejobs.com.Joan Rezendes, VP.

Joy Reed Belt Search Consultants, P.O.Box 18446, Oklahoma City, OK 73154.405/842-6336; fax: 405/842-6357. JoyReed Belt, Pres.

Korn-Ferry International, 1900 Avenueof the Stars, Suite 2600, Los Angeles, CA90067.

Our Corporate Affairs specialtysearch practice offers globalcapabilities in executive search andtalent management for publicrelations, government affairs, and




investor relations roles within thecorporate, non-profit and highereducation arenas. Contact: RichardMarshall, managing director,212.973.5816 or [email protected]. The Art & Science ofTalent. www.kornferry.com.

Lee Hecht Harrison, 500 W. Monroe St.,#3720, Chicago, IL 60661; 312/930-0550;fax: 312/930-9035. Keith Emerson, Mng.Dir.

Lloyd Staffing, 445 Broadhollow Rd.,#120, Melville, NY 11747. 631/777-7600.www.lloydstaffing.com. Nancy Schuman,Mktg.

Management Recruiters Internationalof Boston, 607 Boylston St., Boston, MA02116. 617/262-5050. David Leshowitz,Mgr.

Marketing with Distinction LLC, 37Cortland Place, Oxford, CT 06478. 203/888-9995; fax: 203/888-9997. [email protected]. www.distinctmarketing.com.Melissa Wall, Pres.

Marshall Consultants, LLC, 196Windemar Place, Ashland, OR 97520.541/488-3121; [email protected]. LarryMarshall, CEO/ Mng. Partner; Peter Dowd,Chmn.

Herbert Mines Associates, 375 Park Ave.,New York, NY 10175. 212/355-0909; fax:212/223-2186. Harold Reiter, President.

Laurie Mitchell & Company, Inc.,Marketing & Communications ExecutiveSearch, 21849 Shaker Blvd.,Cleveland, OH 44122. 216/[email protected]. Laurie Mitchell, Pres.www.lauriemitchellcompany.com.

Discreet, ethical and straightfor-ward Executive Search Services forclassical and digital/direct/databasemarketing, advertising, public rela-tions, brand strategy, media,research, corporate and employeecommunications. Clients range fromFortune1000s to Closely-HeldCompanies, Advertising and PublicRelations Agencies and ProfessionalServices Firms in the Midwest. 1200+candidates placed over 25 years.

Moyer, Sherwood Assocs. Inc., 1285 Ave.of the Americas, 35th flr., New York,NY 10019. 212/554-4008. www.moyersherwood.com. David S. Moyer.

PRTalent, 117 Main St., Suite 208, HuntingtonBeach, CA92648. www.prtalent.com

Pile & Co., 177 Huntington Ave., 17thflr., Boston, MA 02115. 617/267-5000;fax: 617/536-4800. Rick Hooker, Pres.

Rene Plessner Assocs., 200 E. 74th St.,New York, NY 10021. 212/421-3490; fax:212/421-3999.

The Repovich-Reynolds Group (TRRG,Inc.), 80 South Lake Ave., #655, Pasadena,CA 91101. 626/585-9455. www.trrg.com.Smooch S. Reynolds, Pres. & CEO.

Russell Reynolds Assocs., 200 ParkAvenue, 23rd flr. New York, NY 10166-0002, 212/351-2000; fax: 212/370-0896.www.russellreynolds.com. Sandra Galvin,Dir., Global Mktg. & Comms.

SC Search Consultants, 1100 BeecherCrossing North, Suite A, Columbus, OH43230. 614/939-4240. www.scsearchconsultants.com. Cindy Hilsheimer.

RitaSue Siegel Resources, 162 Fifth Ave.,11th flr., New York, NY 10010. 212/682-2100; fax: 212/682-2946. www.ritasue.com.Sue Siegel, Pres.

SJ Miller Group, 1200 Bustleton Pike,#5, Feasterville, PA 19053. 215/[email protected]; www.sjmillergroup.com. Shelley Miller, CPC, Pres.

SpencerStuart&Assocs.,277ParkAve. 32ndflr., New York, NY 10172. 212/336-0200;fax: 212/336-0296. David Daniel, CEO.

Spring Associates, Inc., 10 East 23rd St.,New York, NY 10010; 212/473-0013; fax:212/777-JOBS (5627). [email protected]; www.springassociates.com.Dennis Spring.

The Stowe Co., 21 West 58th St., #2E, NewYork, NY 10019; 212/207-8289. BeverlyStowe, President. www.stowecompany.com;[email protected].

Talent U Seek, 13547 Ventura Blvd.,#212, Sherman Oaks, CA 91423. 818/817-0683. www.talent-u-seek.com; [email protected]. Cyndi Katz.

Tesar-Reynes Inc., 333 N. Michigan Ave.,Ste. 2226, Chicago, IL 60601. 312/726-1900. www.tesar-reynes.com. TonyReynes.

Travaille Executive Search, 1730 RhodeIsland Ave., N.W., #401, Washington, DC20036. 202/463-6342; fax: 202/[email protected]. Ben Long, Pres.

Gilbert Tweed Assocs., 415 MadisonAve., 20th flr., New York, NY 10017.212/758-3000; fax: 212/832-1040. JanetTweed, CEO.

The Ward Group, 8 Cedar St., Woburn,MA 01801. 781/938-4000; fax: [email protected]. Jim Ward, Pres.

Two Sound View Dr., Ste. 100, Greenwich,CT 06830. 203/622-4930. [email protected]; www.wca-search.com. JamesC. (Jim) Wills, Pres.

Serving the corporate communica-tions and public relations executivesearch and recruitment needs ofclients engaged in pharmaceuticalsand the life sciences, financial servic-es, technology, publishing, and man-agement consulting—for more thantwenty years.

FAX SERVICES

LOG-ON, 520 8th Ave., New York, NY10018. 212/279-4567; fax: 212/279-4591.www.log-on.org.

With Fast Fax, the best “blast” faxavailable, you can reach 10 or 10,000media in minutes, using our lists oryours. With offices in major U.S.markets, Log-On is the country’slargest PR/marketing production anddistribution service.

Great!, 3527 Knollhaven Dr., NW,Atlanta, GA 30319. 404/303-7311;fax: 404/252-0697. [email protected].

VoiceLogic, 662 King St. W., #205,Toronto, ONT Canada M5V 1M7.800/973-1870.

FAX SERVICES


Korn-Ferry Int’l continued


FULFILLMENT


How a direct mail company fulfills aclient request can make all the differ-ence between a successful campaignand a catastrophic one; becauseeven the most exciting offers and pro-motions combined with your bestmarketing efforts can be spoiled byslow or incorrect fulfillment.At LOG-ON, the leading

PR/Marketing and Distribution Serveyour orders are processed in a fast,accurate and precise manner, with avariety of quality control checks builtinto our process. When you place anorder with us, we pick it, pack it andship it. No more worrying about howyou’re going to get it done. We’ll han-dle it all. From a handful to manythousands. For products, cd’s, dvd’s,books, magazines we fulfill it all.

PIMS, 245 West 17th St., New York, NY10011. 212/279-5112. [email protected];www.pimsinc.com.

PIMS is the prime source for allyour assembly & fulfillment needs.Whether your campaign consists of100’s or hundreds of thousands, nofulfillment is too small or too large.PIMS assembles your press kits,product mailers, gift baskets andevent packages quickly, accuratelyand cost-effectively.PIMS specializes in Fueling Brand

Performance. For over 20 years ourcompany has been one of the world’sleading production and distributionservice providers catering to market-ing and communications profession-als. We offer a wide array of productsand services that provide optimumsolutions for all of your campaign

needs.Our business is built on making

your business succeed!

NEW YORK 212.279.5112CHICAGO 312.587.7467

WASHINGTON 202.296.2000ATLANTA 678.218.5800BOSTON 617.861.9100

GRAPHIC SERVICES

ANEWMarketing Group, 445 Park Ave.,9th flr., New York, NY 10022. 212/333-8683. www.anewmarketinggroup.com.

Addison Design Company, 20 ExchangePlace, 9th flr., New York, NY 10005.212/229-5000. www.addison.com.

Artworks Design, 100 Chesterfield Pkwy.,#200, Chesterfield, MO 63017. 636/777-4300. www.artworksdesign.com.

Astron Systems Inc., 2800 Palisades Dr.,Corona, CA 92882. 951/739-7005.www.astronsys.com. Carol Crawford, Pres.

FastSigns Int’l Inc., 2542 HighlanderWay, Carrollton, TX 75006. 214/346-5600.www.fastsigns.com. Gary Salomon, CEO

Finger Design Assocs., 330 15th St.,Oakland, CA 94612. 510/465-0505. ArleneFinger, Owner. www.fingerdesign.com.

Group IV Graphics, 89 Fifth Ave., NewYork, NY 10003. 212/242-4000.www.gfourg.com. Barry Hassel, Pres.

Hauser Group, 530 Means St., NW, #G-1,Atlanta, GA 30310. 404/222-0600; fax:404/222-0580. www.hausergroup.com.

John Kneapler Design, 151 W. 19th St.,#11C, New York, NY 10011. 212/463-9774. www.johnkneaplerdesign.com. JohnKneapler.Metro Editorial Services, 519 Eighth Ave.,

New York, NY 10018. 800/223-1600;fax: 212/714-9139. [email protected];www.metroeditorialservices.com. Salescontact: Jennifer Flack, 917/339-0486.


Steven Olken Digital Design, 136 E. 76thSt., #10D, New York, NY 10021.cell: 917/331-5779. fax: 212/[email protected]. Steven Olken.

Prowolfe Partners, 1121 Olivette Exec.Pkwy., #100, St. Louis, MO 63132.314/983-9600. www.prowolfe.com.Jo Kincaid, Dir., New Bus.Dev.

Rappy & Co. Inc., 150 W. 25th St., #502,New York, NY 10001. 212/989-0603;fax: 212/ 989-0419. www.rappyco.com.Floyd Rappy.

Weschler Ross & Partners, 641 Ave. ofthe Americas, 7th flr., New York, NY10011. 212/924-3337. Dan Ross, Pres.www.weschler.com

INFORMATIONDISTRIBUTION



Nat’l Telecommunications Svcs., 122 CSt., N.W., #640, Washington, DC 20001.800/234-7770; fax: 202/638-7070. MackHansbrough, Pres. www.ntsdc.com.

INTERACTIVE/MULTIMEDIA SVCS.



Consumers are increasingly gettingtheir information through online videoand social media. A MultiMedia NewsRelease with Internet Media Tour(IMT) is a comprehensive, targetedapproach to promoting a campaign orinitiative to the online world. IMTs aregrowing in popularity as a communi-cations tool among both marketersand the media web sites and blog-

FULFILLMENT




gers that crave online video content.Increasingly, they are being used inconjunction with a satellite mediatour, to turn a press conference into avideo press junket, with B-Roll or as astandalone service.IMT distribution includes:•Pitching websites of traditional

media outlets (TV, Newspapers,Magazines, Radio)•Pitching important web media and

bloggers•Producing and distributing a multi-

media release•Syndicating the video to 20+ viral

video sites•Providing you an embed code to

easily post and share the video•Placement on 100+ social media

news sitesIn addition to significantly improving

your search ranking, we see pick-up ofthe Internet Media Tours on more than20 viral video sites, 100 social medianews sites, 500-1,000+ plus websites.IMTs deliver more than 25,000 meas-ured views of the content. The serviceis affordable and can be an effectiveway to jump start your online initiativeor provide additional support to yourcurrent campaigns.Here are some recent success stories:•Isaac Mizrahi's announcement is

featured on Glamour.com•The American Wind Energy

Association (AWEA) Windpower2009 Conference ends up on theCleveland Plain Dealer web site andon the home page of Penn Energy(It's the top two videos under"Renewable Energy News" on the leftof the page)•Our IMTs have put these and other

clients on the front page of GoogleSearches: Consumer ElectronicsAssociation, CA, Teva Pharmaceuticals,State Farm’s 50 Million PoundChallengeVideo Redefined. D S Simon


IMC2, 12404 Park Central, #400, Dallas,TX 75251. 214/224-1000. www.imc2.com.Doug Levy, Pres.

KEF Media, 512 Means St., Suite 102,Atlanta, GA 30318. 404/605-0009.www.kefmedia.com. Yvonne Goforth-Hanak.

With the unparalleled ability totarget niche audiences, KEF’smultifaceted Internet Media Toursdelivers your message right tothe people who matter most toyour client.We’ll work with you to identify the

right spokesperson; cultivate atimely, newsworthy angle; createand disseminate materials and pitchyour story to specially selected Websites and blogs. Then, during aseveral hour time block, we’llexecute the interviews withoutlets accessible to the world.Furthermore, editors and webproducers will have unlimitedaccess to copyright-free videofootage and audio streams to illus-trate your story or interview.In addition to pitching your cam-

paign to established high-traffic,influential blogs, KEF can also craftfor you downloadable web episodesfor Podcasts, Webcasts, Webinarsand Videoblogs accessible directlyfrom your website or through Websyndication via RSS or Atom.These clips combine embeddedvideo and audio along with linkswith supporting images, text andvarious other metadata for a fullmultimedia consumer experience.For our exclusive Multimedia

Releases (MMRs), KEF takes thetraditional press release and turns itinto a dynamic multimedia platformcombining downloadable videolinks, audio, text, social tags,images, links and other pressmaterials in HTML format. It’s aneffective way to extend the life ofyour broadcast assets, directconsumers to your client and createa whole new pitching tool. InternetMedia Tours can stand alone orwork in conjunction with SatelliteMedia Tours and Radio Media Toursfor 360° of coverage.

Medialink, a division of The NewsMarket,708 Third Ave., New York, NY 10017;800/843-0677. www.medialink.com;www.thenewsmarket.com/postingcontent;[email protected].

Medialink, a division of TheNewsMarket, provides award-winningproduction of video and audio contentfor the Web, Television and Radio.The NewsMarket is the global leaderin video distribution services used bythousands of newsrooms in 190countries. Together, Medialink andThe NewsMarket provide the mostcomprehensive and proven range ofvideo-based services for corporations,PR firms and government agencies.Our interactive/multimedia services

include:•Web Video•Interactive News Releases•Webcasting•Branded Digital Newsrooms•Branded Video Players•Online Media Tours



MHP/Mark Haefeli Productions, 11Beach St., Ste. 409, New York, NY 10013.212/334-2164. www.mhp3.com. MarkHaefeli, Joe DeAngelus.

National Press Club, 529 14th St., N.W.,Washington, DC, 20045. 202/662-7580.www.press.org. Joshua Funk. Dir., Bus.Dev.



D S Simon continued



PIMS technical design team willguide you from conception & designthrough production & distribution inbuilding an effective, attractiveElectronic Press Kit (EPK). An EPKaffords you the opportunity to sendyour materials quickly & efficiently,allowing recipients access to your doc-uments, photos, videos and more atthe touch of a button. PIMS creativestaff will tailor the perfect EPK to suityour specific project requirements.PIMS specializes in Fueling Brand

Performance. For over 20 years ourcompany has been one of the world’sleading production and distributionservice providers catering to market-ing and communications professionals.We offer a wide array of products andservices that provide optimum solu-tions for all of your campaign needs.Our business is built on making

your business succeed!NEW YORK 212.279.5112CHICAGO 312.587.7467


Virilion, 1025 Vermont Ave, N.W., #1200,Washington, DC 20005. 202/654-0800. AlexRamati, Dir., Business Dev. www.virilion.com

WestGlen Communications, 1430Broadway, 9th floor, New York, NY10018. 212/921-2800. www.westglen.com.Ed Lamoureaux, Sr. VP

INTERNET SERVICES

BurrellesLuce, 75 East Northfield Rd.,Livingston, NJ 07039. 800/368-8070.W e b 1 @ B u r r e l l e s L u c e . c o m ;www.BurrellesLuce.com.


Dialog, 2250 Perimeter Park Dr., #300,Morrisville, NC 27560. 919/804-6400;800/3-Dialog. www.dialog.com.



KEF Media, 512 Means St., Suite 102,Atlanta, GA 30318. 404.605.0009.www.kefmedia.com. Yvonne Goforth-Hanak.

Internet Media Tours – KEF workswith you to identify the rightspokesperson, cultivate a timely,newsworthy angle, create and dis-seminate materials and pitch yourstory to the Web sites and blogs thatreally matter to your audience.Multimedia Releases – KEF trans-

forms your traditional press releaseinto a dynamic multimedia platformcombining downloadable video links,audio, text, social tags, images, linksand other press materials in HTMLformat.

Webcasts & Webinars – KEF’s all-inclusive production service allowsyou to easily set up video streamingof an event or a seminar directed at1000s of people around the world.

Podcasting (Audio & Video),Videoblogs - KEF can craft down-loadable web episodes accessibledirectly from your website or throughweb syndication via RSS or Atom.These clips combine embeddedvideo and audio along with links to

supporting images, text and variousother metadata for a full multimediaexperience.

Web Syndication – Connectdirectly with your target audience(s)through extensive distribution of con-tent to video sharing sites such asYouTube and Vimeo as well as socialnetworking platforms like Facebookand vertical websites such as iVillageand clevver.KEF provides analytics in the form

of audience numbers, blog reaction,social media buzz, aggregation ofvideo views and other factors thatdetermine the reach of the campaign.



Planned Television Arts (PTA) andPTA*Satellite, 1110 Second Ave., NewYork, NY 10022. 212/583-2718. [email protected]; www.plannedTVarts.com. Brian Feinblum, AVP.

TEKgroup International Inc., 1280 SW36th Ave., Ste. 204, Pompano Beach, FL33069. 954/351-5554; fax: 954/351-9099.www.tekgroup.com.

MAILING SERVICES

Automatic Mail Services, 45-01 34th St.,Long Island City, NY 11101. 718/361-3091. www.automatic-mail.com. MikeWaskover, Pres.


At LOG-ON, we employ the latesttechnologies and skilled profession-als to assemble, address, collate,staple, fold, shrink-wrap, bind, insertand mail. Trust LOG-ON to deliver





the most complex projects under themost stringent timelines.Our inkjet and laser addressing

services ensure that your piecereflects the professionalism of yourcompany.Our automatic and hand inserting

capabilities are efficient, detailed andaccurate to help you enhance yourmessage without breaking the bank.Our automatic wafer sealing serv-

ice adds the required number of sealsto meet USPS requirements andensure that you receive the largestpostal discount applicable.With sophisticated programs, cutting

edge technology, NCOA software andproven experience, we can pre-sortyour mailing files by zip code toachieve the lowest postage rates pos-sible that other mail-houses cannot.


PIMS understands the importanceof “presentation” when it comes to thedistribution of your materials.Whether your campaign is intendedto reach 50 or 50,000 contacts, PIMS’experienced staff will guide you toenhance your message to reach themaximum amount of people in themost cost-effective manner possible.PIMS specializes in Fueling Brand

Performance. For over 20 years ourcompany has been one of the world’sleading production and distributionservice providers catering to marketingand communications professionals.We offer a wide array of products andservices that provide optimum solu-tions for all of your campaign needs.Our business is built on making



Rena Systems, PO Box 1069, Oaks, PA19456. 610/650-9170; fax: 650-9171.

MANAGEMENTCONSULTANTS

AdMedia Partners, Inc., Three Park Ave.,31st flr., New York, NY 10016. 212/759-1870; fax: 212/888-4960. [email protected]; www.admediapartners.com.Gregory Smith, Seth Alpert, Mng. Dirs.

A.C. Croft and Assocs. Inc., 140Cathedral Rock Dr., Sedona, AZ 86351.928/284-9054; fax: 928/[email protected]. A.C. Croft, Pres.

Eurostrategies, International MarketingConsulting, 18 Waltham Rd., Wayland,MA 01778. 617/212-5115; fax: 508/358-6383. Peter Quandt, Mng. Dir.

Thomas L. Harris & Co., 600 CentralAve., #200, Highland Park, IL 60035.847/266-1020. Thomas L. Harris.

Jones Lundin Beals, 500 N. MichiganAve., #300, Chicago, IL 60611. 312/396-4155. www.jlbeals.com. David Beals,CEO.

Levitt Management Consultants, 79West 12th St., New York, NY 10011-8507.212/727-7131. [email protected]. LeeLevitt, Principal.

Louw’s Management Corp., P.O. Box130, Vail, AZ 85641. 520/664-1881.t o n i @ l o u w s m a n a g e m e n t . c o m ;www.louwsmanagement.com. Toni Louw.

Management Solutions Plus, 9707 KeyWest Ave., #100, Rockville, MD 20850.301/258-9210. www.mgmtsol.com. BethPalys, Pres.

Select Resources Int’l, 3000 Ocean ParkBlvd., #3000, Santa Monica, CA 90405.310/450-5777. Catherine Bension,Pres./CEO

StevensGouldPincus LLC, 1 Penn Plaza,Suite 5335, New York, NY 10119.212/779-2800; cell: 917/783-4500.rgou ld@s tevensgou ldp incus . com;www.stevensgouldpincus.com. ArtStevens, Rick Gould CPA, J.D., TedPincus, Managing Partners.

Swerling & Assocs., 1721 Monte VientoDr., #200, Malibu, CA 90265. 310/456-8045. www.swerlingassociates.com. JerrySwerling.

Towers Perrin, One Stamford Plaza, 263Tresser Blvd., Stamford, CT 06901.203/326-5400. www.towersperrin.com.

MEASUREMENT ANDEVALUATION


Carma International, 1615 M St., NW,Washington, DC 20036. 202/[email protected]; www.carma.com.Mike Carberry, Pres.

CARMA is one of the largest globalmedia analysis firms. It evaluateseffectiveness and impact of an orga-nization’s coverage in broadcast,print and Internet media. CARMAanalyses uncover unique insights intotrends, competitors’ media coverageand issues important to our clients.They help develop and guide mediastrategies.




MEASUREMENT & EVALUATION


LOG-ON continued


Dow Jones & Co., 1211 Avenue of theAmericas, New York, NY 10036. 800/369-0166. www.dowjones.com; [email protected]. Diane Thieke,Marketing Director.

Create communications success atevery point in your day with DowJones. You can monitor and publicizethe buzz, analyze the impact,discover opportunities and risks, andengage the influential. Dow Jonesis MADE for your communicationssuccess.

eNR Services, Inc., 20 Glover Avenue,Norwalk, CT 06850.203/846-2811. [email protected];www.enr-corp.com. Jon Victor, CEO.


VMS, the worldwide leader inIntegrated Media Intelligence solu-tions, monitors and digitally capturesmedia and advertising content in moremarkets than any other company.Combining best-of-breed monitoringtechnologies with state-of-the-industryanalysis, and leveraging an experteditorial staff, VMS delivers betterintelligence across all key media.For more information, call

1.800.VMS.2002, visit www.vmsinfo.com, or email [email protected].

MEDIA LISTS






LOG-ON is the country’s largestPR/marketing production and distri-bution service. We assist agenciesand departments, large and small.We mail, fax and e-mail news releas-es and pitch letters. We use your listsor ours. We assemble press kits, printbrochures and fulfill products. Wereproduce CDs and DVDs. And wemaintain private lists. There’s little wecan’t do for you.

News Analysis Institute, 818 LibertyAve., 4th flr., Pittsburgh, PA 15222.412/471-9411; fax: 412/471-9417.www.newsanalysis.com. Colleen Rodgers.

NewsBios, A division of TJFR Group,2020 Arapahoe St., Lower Level, Denver,CO 80205-2548; 866/639-7070; fax:303/296-1200. www.newsbios.com.

Fred Woolf List Co. Inc., PO Box 346,Somers, NY 10589-0346. 914/694-4466;fax: 914/694-1710. [email protected];www.woolflist.com. Sheila Woolf, Sr. VP,Sales.

MEDIA MONITORING









MEASUREMENT & EVALUATION

Visible Technologies, 3535 Factoria Blvd.SE, Suite 400, Bellevue, WA 98006.888/852-0320; 425/957-6100; fax: 425/957-7717. [email protected];www.visibletechnologies.com. Dan Vetras,CEO.

Powered by the industry-leadingtruCAST technology platform, VisibleTechnologies' Listen, Learn, Engage,and Protect Solutions help clientssuccessfully monitor, analyze, andparticipate in social media conversa-tions, as well as protect theirexecutive and corporate brandsonline. These solutions deliver real-time business insight and responsethat enables companies to build rela-tionships with customers, bolster andprotect their brands, and grow revenue.

MEDIA (SPEECH)TRAINING

Mary Dawne Arden, Arden Assocs., 135 E.50th St., Ste 7B, New York, NY 10022.212/644-8199. [email protected];www.marydawnearden.com.

Auritt Communications Group, 555 8thAve., Suite 709, New York, NY 10018.212/302-6230; fax: 212/302-2969.www.auritt.com. Joan Auritt, Pres.

Barks Communications, 102 Blue RidgeSt., Berryville, VA 22611. 540/955-0600;www.barkscomm.com. Edward J. Barks.

Cameron Communications Inc., 55Dubois St., Darien, CT 06820. Office:203/655-0138; Cell: 203/952-5758. JimCameron, Pres.; Amy Fond, Trainer.

CommCore, Inc., 1901 L St., NW, Ste. 707,Washington, DC 20036. 202/[email protected] Gilman.

The Communication Center, 1612 K St.,NW, #1000, Washington, DC 20006.202/463-0505; fax: 202/463-0304.www.thecommunicationcenter.com. SusanPeterson, Pres.

Creative Communications & Training,1614-0 Union Valley Rd., #140, W.Milford, NJ 07480; 973/[email protected] DebraHamilton, Pres. businesslunchandlearn.com

ECG Inc., 570 Grand Ave., Englewood, NJ07631. 201/894-8200; fax: 201/871-0471.Frank Carillo, Pres. www.ecglink.com;[email protected].

The Forrester Institute, 52 RainbowRidge, PO Box 512, Garden Valley, ID83622-0512. 208/462-3895; [email protected]. Vandye J. Forrester III.

Karen Friedman Enterprises, Inc., P.O.Box 224, Blue Bell, PA 19422. 610/292-9780. [email protected]. KarenFriedman, Pres.

The Hampton Group, 5335 WisconsinAve., N.W., #440, Washington, DC 20015.202/686-2020. www.hamptongroup.com.Lou Hampton, Pres.

The Hemingway Media Group, 321 N.Palm Dr., Beverly Hills, CA 90210.310/274-7406. Carole Hemingway, Pres.

Herr Communications, 9 Millbrae Circle,Millbrae, CA94030. 650/697-1273. [email protected]; www.herrcommunications.com.Nancy Herr.

Hoffman Communications, 903 PennValley Rd., Media, PA 19063. 610/566-5557; fax: 610/892-9197. [email protected]; www.mediatrain.net. CindyHoffman.

Image Generators Inc., 18156 Darnell Dr.,Olney, MD 20832.301/924-5700; fax:301/570-8916. Mike Weiner, Pres.www.imagegenerators.com.

Impact Communications, 8-C PutnamGreen, Greenwich, CT 06830-6037.203/532-0799. [email protected]. JonRosen, Pres.

BE PREPARED! Impact Commun-ications trains your spokespeople tosuccessfully communicate criticalmessages to your targeted audiencesduring print, television, and radionews interviews. Issue-driven/role-play based. Videotaping/ critiquing.Call Jon Rosen, (203) 532-0799, tomake your next news interviewyour best! Over 25 years of newsmedia/training expertise.

Kundell Communications, 330 MadisonAve., New York, NY 10017. 212/[email protected]; www.publicspeaking4u.com. Linda Kundell.

“Techniques for Effective PublicSpeaking” can help you take com-mand and project confidence,whether speaking to an audience offive or five hundred. We give you thetools to engage an audience, delivertargeted sound bites, organizepowerful presentations, conquerstage fright, and convey yourmessage with ease. Our program isgrounded in a solid foundation ofpublic relations combined with yearsof stage experience.Contact us for details on private

coaching, custom programs andsmall group workshops.212-877-2798Follow us on twitter.com/speaking

success

Laskin Media, Inc., 220 East 23rd St.,New York, NY 10010. 212/777-9092.www.laskinmedia.com. Barbara Laskin,Founder.

What’s the difference between amediocre TV performance and amasterful one? Media training. It isthe best investment you or yourclients will ever make. Laskin Mediaexpertly prepares people for their turnin the spotlight. Clients include PRfirms, celebrity spokespeople, ath-letes, & high-level executives fromIBM, Pfizer, The History Channel,Polo Ralph Lauren, MasterCard andmany other companies.

Media Training Worldwide, 34 W. 38thSt., 5th flr., New York, NY 10018.212/764-4955. www.mediatrainingworldwide.com. Jess Todtfeld, Pres.

Medianet, 305 Madison Ave., #1166, NewYork, NY 10165. 212/682-2250.www.medianet-ny.com. Tom Mucciolo, Pres.

MediaPrep, 3500 W. Olive Ave., #300,Burbank, CA 91505. 818/827-7119. TomAlderman. www.mediaprep.com.



MEDIA (SPEECH) TRAINING

2010 PR BUYER’S GUIDEMEDIA (SPEECH) TRAINING

MHP/Mark Haefeli Productions, 11 BeachSt., Ste. 409, New York, NY 10013. 212/334-2164. Mark Haefeli, Joe DeAngelus.www.mhp3.com.

The Newman Group Inc., 220 E. 63rd St.,New York, NY 10065. 212/[email protected]; www.newmangroup.com. Joyce Newman, Pres.

Ovations International, Inc.,3481WildwoodSt., Yorktown Heights, NY 10598. 914/245-9721. Matthew Cossolotto. [email protected]; www.ovations.com.

ReputationManagementAssocs., 2079WestFifth Ave., Columbus, OH 43212. 614/486-5000; fax: 614/487-7203. Anthony Huey.www.media-relations.com.

Nikki Richardson, 3 Lancaster Ave.,Chelmsford, MA 01824. 978/256-1651; fax:978/256-0751. [email protected];www.nikkirichardson.com.

Virgil Scudder &Assocs., 299 Broadway,Suite 1315, New York, NY 10007.212/627-4400. [email protected];www.virgilscudder.com. Ken Scudder, VP.

Few companies in the communica-tion training field can match the expe-rience and success rate of VirgilScudder & Associates. We conductmedia, presentation, crisis communi-cation, and investor relations commu-nication training programs across thecountry and around the world. Ourthorough research, broad experience(training in 24 countries), messagingexpertise, and extensive knowledgeof business enable us to tailor a pro-gram that is just right to meet eachclient’s objectives.

StreetSpeak®, 36 West 44th St., #620,New York, NY 10036; 212/221-1079; fax:212/221-1578. [email protected];www.wtblase.com. Bill Blase, Pres.

Syntaxis Inc., 2109 Broadway, #12-104,New York, NY 10023. 212/799-3000; fax:212/799-3021. www.syntaxis.com. EllenJovin.

MEDIA TOURS/ROADSHOWS



Liv Davick, a Publicity and ProductionBoutique, Inc., 88 South Broadway, Suite1206, Millbrae, CA 94030. 650/689-5479and 661/600-2254. Liv Davick,[email protected] and Shana Davick,[email protected]; www.livdavick.net.

PLUS Media, Inc., 20 West 23rd St.,New York, NY 10010. 212/206-8160;www.plusmedia.com. Natalie Weissman,VP, Sales, x19, [email protected].

•Ground Tours/SMTs/RMTs:Single + co-op

•Twitter Tours & Internet Tours•Online Casual Games•Broadband Content Creation•B-roll Production•Social MediaOver 20 years in Broadcast PR“Content PLUS Commitment

PLUS Relationships”

NEWSLETTERS

BizBash Media, 21 W. 38th St., 13th flr.,New York, NY 10018 646/638-3600.www.bizbash.com. David Alder, CEO.

Bulldog Reporter, Business InfocomGroup, 5900 Hollis St., Emeryville, CA94608. 800/959-1059. Jim Sinkinson, CEO.

Communication Briefings, Briefings MediaGroup, 2807 N. Parham Rd., #200, Richmond,VA 23294. 800/722-9221. Barbara Clark.www.briefingsmediagroup.com.

Competitive Edge Newsletter, Pachter &Assocs., PO Box 3680, Cherry Hill, NJ08034. 856/751-6141. Barbara Pachter, Pres.

Consultants News, Kennedy Information,1 Phoenix Mill Lane, 3rd flr.,Peterborough, NH 03458. 800/531-0007.

Corporate Public Issues, Issue ActionPublications, Inc., 207 Loudoun St. SE,Leesburg, VA 20175. 703/777-8450.www.issueactionpublications.com. TeresaYancey Crane. Michael Palese.

IMN (iMakeNews, Inc.), 200 FifthAvenue,Waltham, MA 02451. [email protected]; www.imninc.com.

Investor Relations Newsletter, IOMA, 1Washington Park, #1300, Newark, NJ07102-3130. 800/401-5937.

Jack O’Dwyer’s Newsletter, 271Madison Ave., New York, NY 10016.212/679-2471. www.odwyerpr.com.

Management Strategies for PublicRelations Firms, $205 annually. A.C.Croft & Associates, 140 Cathedral RockDr., Sedona, AZ 86351. 928/284-9054.Sample issue available on [email protected].

The Measurement Standard, KDPaine& Partners, 177 Main St., 3rd flr., Berlin,NH 03570. 603/319-1055. KatieDelahaye Paine, CEO.www.measureofsuccess.com.

The Newsletter Factory, 1810 Water Pl.,#110, Atlanta, GA 30339. 770/955-1600.www.newsletterfactory.com.

The Newsletter on Newsletters,. Box 224,Spencerville, MD 20868. 301/384-1573.www.newsletterbiz.com. Joel Whitaker,Publisher.

PR News, Access Intelligence, LLC, 4Choke Cherry Rd., 2nd flr., Rockville, MD20850. 888/707-5814.www.prnewsonline.com. Diane Schwartz,VP & Publisher.

The Ragan Report, Lawrence RaganComms., 111 E. Wacker Dr., #500, Chicago,IL 60601. 800/878-5331. www.ragan.com.



Speechwriter’s Newsletter, LawrenceRagan Comms., 111 E. Wacker Dr., #500,Chicago, IL 60601. 800/878-5331.www.ragannewsletters.com.

Travelwriters.com, Marco PoloPublications, 475 Central Ave., #302, St.Petersburg, FL 33701. 800/523-7274;727/894-3343. www.travelwriters.com.

Writing That Works: The BusinessCommunications Report, Communica-tions Concepts, Inc., 7481 HuntsmanBlvd., #720, Springfield, VA 22153-1648.703/643-2200; fax: 703/643-2329.John De Lellis, Editor/Publisher.www.apexawards.com.

NEWSWIRES/PRESS SERVICES

AScribe Public Interest Newswire, 5464College Ave., Ste. B, Oakland, CA 94618.510/653-9400; fax: 510/597-3625.www.ascribe.org.

The Associated Press InformationServices, 450 W. 33rd St., New York, NY10001. 212/621-1585. Ted Mendelsohn.

Black PRWire, Inc., 975 N. Miami BeachBlvd., N. Miami Beach, FL 33162.877/252-2577. www.blackprwire.com.Bernadette Morris.

Creators News Service/CreatorsSyndicate, 5777 W. Century Blvd., #700,Los Angeles, CA 90045. 310/337-7003.

EurekAlert!, a service of the AmericanAssociation for the Advancement of Science,1200 New York Ave., N.W., Washington, DC20005. 202/326-6716; fax: 202/898-0391.w e b m a s t e r @ E u r e k A l e r t . o r g ;www.EurekAlert.org.

EurekAlert!, a program of AAAS,offers an effective means to dissemi-nate news to reporters and the public.As a science-based press releasedistribution service it serves as aninvaluable resource for press officersto reach the media worldwide.Thousands of reporters rely onEurekAlert! for information fromleading research organizations.

Market Wire, 100 N. Sepulveda Blvd.,#325, El Segundo, CA 90245. 800/774-9473. www.marketwire.com.

The SHOOT Publicity Wire, 256 PostRoad East, Ste. 206, Westport, CT 06880.203/227-1699; fax: 203/227-2787. [email protected];www.shootonline.com/go/publicitywire.

ONLINE INFO/DATABASES


EBSCO Information Services, 17-19Washington St., Tenafly, NJ 07670-2084.800/753-2726. www.ebsco.com. CarlTeresa.

Select Information Exchange, 244 West54th St., Room 614, New York, NY 10019.800/743-9346. George Wein, Pres.

Vickers Stock Research Corp., 98 PrattOval, Glen Cove, NY 11542. 516/945-0020. www.vickers-stock.com. FernDorsey, Pres.

PHOTO DISTRIBUTION

APImages, 450West 33rd St., NewYork,NY10001 212/621-1997; [email protected];www.apimages.com.

Discover why media outlets, corpo-rations and PR companies aroundthe world rely on AP ImagesAssignment Services. We will takeany PR project, sponsored event,tradeshow or product launch andcapture it with your vision and needsin mind. Whether the job is large orsmall, mainstream or offbeat - you getthe benefit of our knowledge, accessand integrated services for an end-to-end project solution.

Custom Medical Stock Photo, Inc., 3660W. Irving Park Rd., Chicago, IL 60618.800/373-2677. www.cmsp.com. MikeFisher

Feature Photo Service Inc., 320W. 37th St.,#301, New York, NY 10018. 212/944-1060;fax: 212/944-7801. www.featurephoto.com.Oren Hellner, Pres.

Getty Images, 75 Varick St., New York,NY 10013. 646/613-4000; 800-IMAGERY.www.gettyimages.com.

Wieck Media Services, 12700 ParkCentral Dr., #510, Dallas, TX 75251.972/392-0888. [email protected];www.wieck.com. Tim Roberts, Pres.

PHOTOGRAPHERS

Affiliated Photographic Services Inc.,P.O. Box 61-H, Scarsdale, NY 10583.914/946-2097. Lester Millman.

Katharine Andriotis Photography LLC,Westchester, NY. 914/997-1967. [email protected]; www.kaphotollc.com.Katharine Andriotis.



Dianne Arndt, People, Places & Things,400 Central Park West, New York, NY10025. 212/866-1902.

Ben Asen Photography, 56 E. 87th St.,New York, NY 10128. 212/[email protected]; www.benasen.com.

PHOTOGRAPHERS


2010 PR BUYER’S GUIDEPHOTOGRAPHERS

Black Star, 116 E. 27th St., 4th flr., NewYork, NY 10016. 212/679-3288. BenjaminChapnick, Pres.

Brown Brothers, 100 Bortree Rd., P.O.Box 50, Sterling, PA 18463. 570/689-9688.Raymond A. Collins, Pres. www.brownbrothersusa.com.

Camera One, 62 West 45th St., New York,NY 10036. 212/827-0500; fax: 212/944-9536. [email protected]; www.nycphoto.com. Larry Lettera, Pres.

Janet Charles, 20 Jane St., #3B, NewYork, NY 10014. 212/[email protected].

David Gordon Photography, 210Riverside Dr., #9G, New York, NY 10025.212/989-9329. [email protected];www.dgordonphoto.com.

Therese Kopin Photography, 228 E. 25thSt., #4, NewYork, NY10010. 212/684-2636.www.tkopinphoto.com. Therese Kopin.

Arthur Krasinsky, 3 Vernon Rd.,Marlboro, NJ 07746. 732/[email protected].

Allan Montaine Photography, 61 W. 8thSt., #3R, New York, NY 10011. 212/674-0241. Allan Montaine.

Newscast US, 526 West 26th St., Suite 515New York, NY 10001. 212/206-0055;866/734-NEWS. [email protected];www.newscastus.com. Jim Sulley, VP.

PhotoBureau Inc., 60 E. 42nd St., #1166,New York, NY 10165. 212/779-4040;914/725-7500. www.photobureau.com. JoeVericker, Pres./Chief Photographer.

PhotoShot, 30 W. 63rd St., New York, NY10023. 646/429-8731. www.photoshot.com;[email protected].

Maryanne Russell Photography Inc., POBox1329, FDRStation,NewYork,NY10150212/308-8722. www.maryannerussell.com.

Paul Schneck PR Photography, 4Stuyvesant Oval, New York, NY 10009.212/505-6443. www.PaulSchneck.com.Paul Schneck.

Wagner International Photos, 62 W. 45thSt., New York, NY 10036. 212/944-7744.

RonWyatt Photography, 15 Atlanta Ave.,Piscataway, NJ 08854. 732/868-9095.www.ronwyattphotos.com. Ron Wyatt.

PRESS RELEASEDISTRIBUTION

AScribe Public Interest Newswire, 5464B College Ave., Oakland, CA 94618.510/653-9400; fax: 510/597-3625.www.ascribe.org. Jon Diskin, Dir., ClientSvcs.



Collegiate Presswire by Marketwire, 51Madison Ave., 21st flr., New York, NY10010. 888/621-7721 or 973/[email protected]; www.cpwire.com.


Market Wire, 100 N. Sepulveda Blvd.,#325, El Segundo, CA 90245. 800/774-9473. www.marketwire.com. MichaelNowlan, CEO

LOG-ON, 520 8th Ave., New York,NY 10018. 212/279-4567; fax: 212/279-4591. www.log-on.org.

LOG-ON is the country’s largestPR/marketing production and distri-bution service. We assist agenciesand departments, large and small.We mail, fax and e-mail news releas-es and pitch letters. We use your listsor ours. We assemble press kits, printbrochures and fulfill products. Wereproduce CDs and DVDs. And wemaintain private lists. There’s little wecan’t do for you.



Multicultural Marketing News,Multicultural Marketing Resources Inc., 101FifthAve., Suite 10B, New York, NY 10003.212/242-3351. www.multicultural.com.Lisa Skriloff, Pres. & Founder.

NewsWare, Track Data, 95 RockwellPlace, Brooklyn, NY 11217. 212/612-2050. www.newsware.com.

readMedia, 418 Broadway, Suite 400,Albany, NY 12207. 800/552-2194; fax:518/429-2801. [email protected];www.readmedia.com. Colin Mathews,Pres. & CEO.

RushPR Newswire, 3630 Avenue Laval,Montreal, Quebec H2X 3C9. 514/523-3771. [email protected];www.rushprnews.com. Anne Howard.

RushPR Newswire: Complete edi-torial and distribution press releaseservices. Broadcast to mainstreammedia and social networks includingTwitter, LinkedIn and Facebook.

Send2Press® Newswire, a service ofNeotrope®, 4332 W. 230th St., Torrance, CA90505. 310/373-4856. Christopher Simmons,Pres./CEO. [email protected];www.Send2Press.com.

Affordable press release servicessince 1983, including news writing, tar-geted newswire and Direct-to-Editors™distribution, search optimization,eMediaKit™, social networks andmedia opt-in. Exclusive news distribu-tion via Neotrope News Network includ-ing California Newswire®, andeNewsChannels™. Top placement ofnews content in search since 1997using proprietary ContextEngine®technology. Accredited staff. MemberBBB.



PRINTING


LOG-ON offers full service offset anddigital printing capabilities from simpleone color to 4 colors and more.•Our state-of-the-art presses pro-

vide the flexibility you need for anyjob.•Experienced and dedicated crafts-

men insure clients the finest quality,consistent results and dependableservice.•No matter what you need: letter-

head, envelopes, flyers, ad reprints,brochures, self-mailers or kit covers;we have the sources, equipment andknow-how to make it happen.•We can print on almost any type of

paper.Why not let LOG-ON add personal-

ization to your printed pieces?LOG-ON employs the latest Cannonand Xerox technology to providestriking images that will get younoticed.


PIMS provides the highest qualitydigital & offset printing available.Whether for invitations, color reprintsor product shots, count on PIMS tomake your images come to life! Withno minimum quantities, you can ben-efit from the impact of digital printingtechnology to market to an audienceof one or thousands!PIMS specializes in Fueling Brand

Performance. For over 20 years ourcompany has been one of the world’sleading production and distributionservice providers catering to market-ing and communications profession-als. We offer a wide array of products

and services that provide optimumsolutions for all of your campaignneeds.Our business is built on making



PROMOTIONS

Allhealth Public Relations, 10109Thornwood Rd., Kensington, MD 20895.301/948-1709. [email protected];www.allhealthpr.com. Brian Ruberry.

The Holding Company, 15 East 40th St.,New York, NY 10016. 212/532-0385.Betty Newman, Pres.

Inside Out Consulting, One MarketwayWest, #9A, York, PA 17401. 717/[email protected].

Lagrant Communications, 626 WilshireBlvd., #700, Los Angeles, CA 90017.323/469-8680; fax: 323/469-8683.www.lagrantcommunications.com. KimL. Hunter, pres./CEO; Keisha N. Brown,Gen. Mgr./Sr. VP.

M. Young Comms., 77 Fifth Ave., 2nd flr.,New York, NY 10003. 212/620-7027.www.myoungcom.com. Melanie Young,Pres.

Marketing Werks - Mobile & EventMarketing, 130 East Randolph St., #2400,Chicago, IL 60601. 312/228-0800; fax:312/228-0801. www.marketingwerks.com.

Bonnie Ott Promotions Inc., 305 East40th St., New York, NY 10016. 888/838-0333; 212/338-0333; fax: 212/338-0330.b o n n i e @ b o n n i e o t t . c o m ;www.bonnieott.com. Bonnie Ott, Pres.

We are your creative source for pro-motional products, sales promotionsand premiums. We provide a PR,advertising, sales promotion tool thatemploys useful merchandise imprint-ed with a company name, messageor logo.


PIMS is the premier source for cor-porate and event promotional giftitems. From memory sticks & minttins to hats, pens & t-shirts, we cancustomize any number of items forconventions, trade shows, businessmeetings and mailings. PIMS offersthe most unique assortment optionsusing the highest quality materialsavailable to assure your image isenhanced.PIMS specializes in Fueling Brand

Performance. For over 20 years ourcompany has been one of the world’sleading production and distributionservice providers catering to market-ing and communications profession-als. We offer a wide array of productsand services that provide optimumsolutions for all of your campaignneeds.Our business is built on making



Product 101, 20 W. 22nd St., Ste. 1609,New York, NY 10010. 212/691-5888.www.product101.com.

Very Special Events, 11440 WestBernardo Court, #168, San Diego, CA92127. 858/485-1171; fax: 858/[email protected]. Nancy R.Walters, Pres.

Workhouse Publicity, 133 W. 25th St.,#3W, New York, NY 10001. 212/645-8006. www.workhousepr.com.

PUBLIC RELATIONSNETWORKS

Bella PR, 545 8thAve., #670, NewYork, NY10018. 212/868-8183. www.bellapr.com.Marla Russo, Pres.

PR NETWORKS


2010 PR BUYER’S GUIDEPR NETWORKS

CONVERGE, c/o Alecia Baucom, 300Park Ave South, 12th flr., New York, NY10010. 212/539-3243.

CONVERGE™ is a national net-work of strategic communicationsfirms, each selected for theirreputation for excellence, dominantmarket position, notable clientportfolio and expertise acrossdiverse industries. These agenciesbring together the best in mid-sizedagency creativity and flexibility withthe wide geographic reach andin-depth resources of larger firms.CONVERGE members include

360 Public Relations (Boston),Carmichael Lynch Spong(Minneapolis, New York, Chicago,Denver and San Francisco), DiggCommunications (New York andSan Francisco), The Harbour Group(Washington, D.C.), M Booth &Associates (New York), rbb PublicRelations (Miami), The RogersGroup (Los Angeles) and VollmerPublic Relations (Houston, Dallas,Austin and New York).

IPREX, 11 Pointe Terrace, Atlanta, GA30339. 770/763-5846; fax: 770/763-5834.Bobbie Goodwin, Administrator.www.iprex.com; [email protected].

Pinnacle Worldwide, 125 Lake St. West,#200, Wayzata, MN 55391. 952/475-9000,fax: 952/475-7002. [email protected];www.pinnacleww.com. Lynn McCarthy,Exec. Dir.

Public Relations Global Network, c/oThe Castle Group Inc., 38 Third Ave.,Charlestown Navy Yard, Boston, MA02129. 617/337-9500. www.prgn.org.Sandy Lish.

Public Relations Organisation Int’l Ltd.,Philip Roffey, PROI Pres., Worldwide, c/oi&e Consultants, 32 rue de Trevise BP 206,75423 Paris Cedex 09, France. [email protected]. www.proi.com.

Worldcom Public Relations Group, 500Fifth Ave., #1010, New York, NY 10110.800/955-9675. 212/286-9550. [email protected]; www.worldcomgroup.com.Daisy Guthin, COO, APR.

PUBLIC SERVICEANNOUNCEMENTS




DWJ Television, One Robinson Lane,Ridgewood, NJ 07450. 201/445-1711.Cynthia Boseski, SVP.


Strauss Radio Strategies Inc., 529 14th St.,N.W., #1163, National Press Bldg.,Washington, DC 20045. 202/638-0200;fax: 202/638-0400. [email protected] York: 262 W 38th St., Ste. 803,New York, NY 10018. 212/[email protected]; www.straussradio.com. Richard Strauss, Pres.

See full listing under Radio category.

TV Access, division of FilmComm,800/944-9134. Keith Hempel, President.

Experienced Corporation With 30+Years In Television And RadioDistribution. Specializing InProduction And Distribution Of PSAs.Leading Distributor Of PSAs (Over100 TV And Radio PSAs ReleasedPer Year). Comprehensive ServicesFor TV, Radio, Print, Out-Of-HomeAnd Internet. Customized ServicesTailored To Your Needs. InternetReporting Available. ChapterPlacement And CoordinationServices Available.

RADIO


ACG is a full-service TV, radio andInternet video production companyspecializing in strategic electronicpublicity and marketing. Staffed bytelevision network professionals, weoffer our clients the attentive servicesof a boutique.From creative consultation through

production and results reporting,every project receives the full focus ofour attention. Our services includeSatellite TV and Radio Media Tours,Online Media Campaigns, Web VideoProduction and Distribution,Webcasts, Event Coverage, Videoand Audio News Releases, B-rollPackages, PSAs and VideoProduction for all business categoriesfrom healthcare and food to hi-techand entertainment.Our Integrated Media Tours™

reach audiences on TV, Radio andOnline. IMT’s include earned andguaranteed TV and radio, and OnlineMedia Campaigns with blogger tours,video syndication and social mediaoutreach.




Specialties:•Designs radiomedia tours withall national,local andpublic outlets.•Represents non profits, legislativepolicy groups, NGOs.•Canvasses key states. Reachestarget audiences.•Launches new, non-fiction booksfor major US publishers.In 2006, O’Dwyer’s PR Report


Critical Mention, Inc., 1776 Broadway,24th fl., New York, NY 10019. 877/262-5477. www.criticalmention.com.

Critical Mention provides real-timesearching, viewing, alerting andreporting on global broadcast cover-age. Our comprehensive and indus-try leading CriticalTV platform letsyou monitor your organization, client,competitors, industry news and more.Edit and download broadcast qualityfiles minutes after your segments air.Our account management team isalways ready to help you succeed.



Radio reaches 230 million listenersor 94% of the population in the UnitedStates. Let D S Simon Productionshelp strategically deliver your keymessaging to targeted sections ofthis massive audience using RadioMedia Tours (RMTs), podcasting andother audio distribution formats.Video Redefined. D S Simon



EMS Incorporated, 1127 Grove St.,Clearwater, FL 33755. 1-800-881-7342.www.emsincorporated.com. MarshaFriedman, CEO.

Hedquist Productions, P.O. Box 1475,Fairfield, IA 52556. Jeffrey Hedquist.641/472-6708. [email protected];www.hedquist.com.

The Image Generators Inc., 18156Darnell Dr., Olney, MD 20832-1767.301/924-5700; fax: 240/363-0062.www.imagegenerators.com. Michael J.Weiner, Pres.


KEF’s booking pros work with you toprepare a timely, newsworthy pitchingstrategy and secure interviews for yourspokesperson with influential network,syndicated and local market radioprograms. Our highly experiencedteam then moderates the RadioMedia Tour while your spokespersonconducts the interviews fromanywhere with a landline phone.Once the tour is complete, KEF

ensures regular, comprehensivereports detailing stations, days,dates, times, gross impressions andadvertising values…everything yourclient needs to measure success.Radio Media Tours can stand aloneor work in conjunction with SatelliteMedia Tours, Internet Media Toursand Multimedia Releases for 360° ofcoverage.

Liv Davick, a Publicity and ProductionBoutique, Inc., 88 South Broadway, Suite1206, Millbrae, CA 94030. 650/689-5479and 661/600-2254. Liv Davick, [email protected] and Shana Davick,[email protected]; www.livdavick.net.


Our radio team has long-standingnewsroom relationships with radiostations and networks across thenation. We advise our clients andtogether craft, script and pitch storiesthat will land the interviews andresults you need.Our award-winning services include:•Radio Media Tours•Audio News Releases•Public Service Announcements•Narrative Marketing

MediaTracks Communications, Inc.,2250 East Devon Ave., #150, DesPlaines, IL 60018. 847/299-9500;fax: 847/299-9501. [email protected];www.mediatracks.com. Shel Lustig, Pres.

Radio and Podcasting ProsNow in our 21st year, providing...•Radio Media Tours - Benefit from

our contacts at major stations andnetworks.•Guaranteed Placement RNRs

through Radio Health Journal andViewpoints, reaching over 800 sta-tions in major markets every week!•Custom Feed Radio News

Releases - National or local marketoutreach, and minority targeting(Spanish, African American andEnglish).•Public Service Announcements -

Distribute your community-orientedmessage to thousands of U.S.stations.•Podcasts - One-stop customized

production: creative, writing, voiceover,music, RSS and directory placement.

RADIO


2010 PR BUYER’S GUIDERADIO

National Aircheck, 338 S. Edgewood,Wood Dale, IL 60191. 888/206-9662;fax: 928/438-3333. [email protected]; www.national-aircheck.com.Robb Wexler, Pres.

News Generation, Inc., We See You onthe Radio. 301/664-6448. [email protected]; www.newsgeneration.com.

Radio Media Tours * Audio NewsReleases * PSAs * Broadcast

Alerts * Podcasts

North American Precis Syndicate, Inc.,Empire State Bldg., 350 Fifth Ave., 65th flr.,New York, NY 10118-0110. 212/867-9000.Dorothy York, Pres. [email protected].

NAPS sends Radio FeatureReleases (RFRs) on CDs withscripts. We cover over 6,500 sta-tions. Each RFR gets placed on 300to 400 U.S. radio stations andincludes a color usage report, includ-ing demographic information, numberof listeners reached, maps, graphsand bar charts. Information comesfrom Arbitron, directories, signedusage cards, e-mails and faxes.GUARANTEE: Complete satisfac-

tion with the results of each release oranother one free.



•Twitter Tours & Internet Tours•Online Casual Games•Broadband Content Creation

•B-roll Production•Social MediaOver 20 years in Broadcast PR“Content PLUS Commitment


Strauss Radio Strategies Inc., 529 14th St.,N.W., #1163, National Press Bldg.,Washington, DC 20045. 202/638-0200;fax: 202/638-0400. [email protected] York: 262 W 38th St., Ste. 803,New York, NY 10018. 212/302-1234.n e w y o r k @ s t r a u s s r a d i o . c o m ;www.straussradio.com. Richard Strauss,Pres.

Celebrating our fifthteenth year,Strauss Radio Strategies, Inc. (SRS),is the nation’s premier radio publicrelations, radio communications, andradio media relations firm. Not justanother “crank it out radio bookingservice,” SRS works closely with itsclients to develop campaign-specificstrategies and tactics that get results.Collectively, our staff brings morethan 115 years of radio experienceand judgment to our clients.We specialize in booking radio

tours with national news networks,nationally syndicated shows,statewide and regional outlets, andlocal radio outlets in each of thenation’s nearly 300 radio markets. Wealso script, produce, and distributetargeted audio news releases to thenation’s largest radio networks withthe best “guaranteed-placement” inthe industry. In addition, SRSprovides audio actuality pitching andplacement systems, radio promotions,public service announcements,podcasts, video podcasts, radioadvertising production and place-ment, live remote broadcasts andcustomized broadcast e-mailing to ourcustomized database of 12,000+ radiooutlets, stations and show contacts.Among the hundreds of clients we

have worked with, we routinely workwith political groups such as the DLCand NDN; advocacy groups like theNational Resources Defense Council(NRDC) and ACLU; award-winningPR firms like Burson-Marsteller,Edelman, and Ketchum; non-profitclients like the International Diabetes

Foundation (IDF), the American JewishCommittee (AJC) and MADD; govern-ment agencies like the US CensusBureau; associations such as the USConference of Mayors, NationalUrban League, and the NationalLaw Enforcement Memorial Fund(NLEOMF); large-scale events such asthe Clinton Global Initiative and theConsumer Electronics Show; Fortune-500 companies like Microsoft,AstraZeneca, Nike and General Motors;and we have worked on dozens of local,state and federal political campaigns.SRS is a GSASchedule contractor.When your campaign calls for radio,

SRS delivers the best results in theindustry. You’ll enjoy working with ourfriendly staff of experienced radio andpublic relations professionals.Contact us to discuss a customizedsolution for your next campaign!

Tobin Communications, Inc., P.O. Box 1268,White Plains, MD 20695. 301/392-9173; fax:301/[email protected];www.tobincommunications.com. MauryTobin, Pres.


zcomm, 7830OldGeorgetownRd., Bethesda,MD 20814. 240/395-0225. [email protected];www.zpr.com. Risë Birnbaum, CEO.

RESEARCH(MKTG. RESEARCH)

Arbitron Inc., 142 W. 57th St., New York,NY, 10019-3300. 212/887-1300.www.arbitron.com

Burke Marketing Research Inc., 805Central Ave., Cincinnati, OH 45202.513/241-5663. www.burke.com. MichaelBaumgardner, Pres. & CEO




Cogent Research, 125 Cambridge Park Dr.,Cambridge, MA 02140. 617/441-9944; fax:617/441-9966. [email protected];www.cogentresearch.com. Christy White,Principal & Co-Founder.

Council of American Survey ResearchOrganizations, 170 N. Country Rd., Ste. 4,Port Jefferson, NY 11777. 631/928-6954.www.casro.org. Diane Bowers, Pres.

Creative Civilizations, 106 AuditoriumCircle, 2nd flr., San Antonio, TX 78205.210/227-1999. www.ccagency.com. GiselaGirard, Pres./COO.

D.K. Shifflet & Assocs., 1750 OldMeadow Road, #620, McLean, VA 22102.703/536-0933. www.dksa.com. JimCaldwell, VP, Sales & Mktg.

Echo Research, 110 E. 30th St., 4th flr.,New York, NY 10016. 212/901-0455.www.echoresearch.com. David Michaelson,Pres.

Experian Simmons, 600 3rd Ave., NewYork, NY 10016. 212/471-2850.www.experiansimmons.com

Factiva, a Dow Jones Co., 30 Wall St., 5thfl., New York, NY 10005. 800/369-0166.www.factiva.com.

Gallup Organization, 901 F St., N.W.,Washington, DC 20004. 202/715-3030.www.gallup.com. Sarah Van Allen.

GfKCustom Research NorthAmerica, 75Ninth Ave., 5th fl., New York, NY 10011.212/240-5300. www.gfkamerica.com.

Headquartered in New York, GfKCustom Research North Americacombines the global resources ofthe GfK Group—the world’s fourthlargest market research company—with the local knowledge of NorthAmerica’s leading research consult-ing companies. These include GfKRoper Consulting, GfK RoperPublic Affairs & Media and GfKRoper Omnibus Services.

Greenfield Online, Part of the TolunaGroup, 21 River Rd., Wilton, CT 06897.866/296-3049. www.greenfield-ciaosur-veys.com. Albert Angrisani, Pres. & CEO.

Harris Interactive, PR Practice, 135Corporate Woods, Rochester, NY 14623.877/919-4765. [email protected];www.harrisinteractive.com. Tom Quigley.

International Comms. Research, 53 WestBaltimore Pike, Media, PA 19063.484/840-4300. www.icrsurvey.com. AllenKhorami, Ph.D., Pres. & CEO.

J.D. Power & Assocs., 2625 TownsgateRd., #100, Westlake Village, CA 91361.805/418-8000; fax: 805/418-8900;www.jdpower.com.

Kolar Adv. & Marketing, 114 W. 7th St.,#500, Austin, TX 78701. 512/345-6658.www.kolaradvertising.com. Bryan Christina,Gen. Mgr.

KRC Research, 700 13th St., N.W., #800,Washington, DC 20005. 202/628-1118.www.krcresearch.com. Jennifer Sosin,Pres.

LCWA Research, L.C. Williams &Assocs., 150 N. Michigan Ave., #3800,Chicago, IL 60601. 312/565-3900. GregGordon, Sr. VP-Research & Strategy.

LexisNexis, PO Box 933, Dayton, OH45401. 800/227-4908. www.lexisnexis.com.

M|A|R|C Research, 1660 North WestridgeCircle, Irving, TX 75038. 800/884-6272.www.marcresearch.com.

Maritz Research, 1375 N. Highway Dr.,Fenton, MO 63099. 877-4-MARITZ.www.maritzresearch.com. JenniferLarsen, Media Contact.

Mediamark Research Inc., 75 9th Ave.,New York, NY 10011. 212/884-9200.www.mediamark.com. Kathi Love,Pres./CEO.

Millward Brown Int’l., 501 King’s Hwy.East, Fairfield, CT 06825-4867. 203/335-5222; fax: 203/333-6307; www.millwardbrown.com.

The Nielsen Company., 770 Broadway,New York, NY 10003. 646/654-5000.www.nielsen.com.

Opinion Research Corp., WorldwideHeadquarters, P.O. Box 183, Princeton, NJ08540; 800/444-4ORC; 609/452-5400;fax: 609/419-1892. www.opinionresearch.com. Gerard J. Miodus, Pres.

ORC Guideline, Inc. (formerlyFind/SVP), 1/866-GUIDELINE.www.orcguideline.com.

Oxbridge Communications Inc., 186Fifth Ave., 6th flr., New York, NY 10010.800/955-0231, ext. 202. [email protected]; www.mediafinder.com.Lou Hagood, CEO.

Penn, Schoen and Berland Assocs., 245E. 92nd St., New York, NY 10128.212/534-4000. www.psbresearch.com.Michael Berland.

Preston-Osborne Research, 450 OldVine, #100, Lexington, KY 40507.859/231-7711. www.preston-osborne.com.Phil Osborne, CEO.

R.L. Repass & Partners, Inc., 10101Alliance Road, Suite 190, Cincinnati,OH 45242-4747. 513/772-1600; fax:513/772-8088. [email protected];www.repasspartners.com. Rex Repass,Pres./CEO.

R.L. Repass & Partners – a seniorlevel research organization andconsultant to PR firms. We providecomprehensive opinion research tohelp clients protect and enhancecorporate reputations and brandequity. Services include focus groups,baseline/tracking research, messagedevelopment, and online researchthrough MindField™ Internet Panelswith access to 2.5 million households.

Spring Inc., 711 Montgomery Ave., 2ndflr., Narberth, PA 19072. 610/668-9303; fax: 610/668-9395. www.springforsuccess.com.

Standard & Poor’s Research Reports, 55Water St., New York, NY 10041. 212/438-2000. www.standardandpoors.com. LaurelBernstein.

StrategyOne, 215 Park Ave. South, 16thflr., New York, NY 10003. 212/704-8286.www.strategyone.net. Laurence Evans,Pres.

Towers Perrin ISR, One Stamford Plaza,263 Tresser Blvd., Stamford, CT 06901.203/326-5400. www.towersperrin.com.

Yankelovich Inc., 400 MeadowmontVillage Circle, #431, Chapel, NC 27517.919/932-8600. www.yankelovich.com.Mike Hail, CEO.

RESEARCH


2010 PR BUYER’S GUIDESATELLITE MEDIA TOURS

SATELLITE MEDIATOURS


ACG is a full-service TV, radio andInternet video production companyspecializing in strategic electronicpublicity and marketing. Staffed bytelevision network professionals, weoffer our clients the attentive servicesof a boutique.From creative consultation through

production and results reporting,every project receives the full focus ofour attention. Our services includeSatellite TV and Radio Media Tours,Online Media Campaigns, WebVideo Production and Distribution,Webcasts, Event Coverage, Videoand Audio News Releases, B-rollPackages, PSAs and VideoProduction for all business categoriesfrom healthcare and food to hi-techand entertainment.Our Integrated Media Tours™

reach audiences on TV, Radio andOnline. IMT’s include earned andguaranteed TV and radio, and OnlineMedia Campaigns with blogger tours,video syndication and social mediaoutreach.

Broadcast Direct Communications, Inc.,130 Shore Road, Suite 185, PortWashington, NY 11050. 516/[email protected]. Irene Minett,Patricia Ruth Kresner.

Broadcast Direct Communications,Inc. specializes in media relations for:•Satellite Media Tours•Radio Media Tours•In-Market Tours•The WebAs television, radio and web

professionals, we offer media strategy,creative writing and pitching, strongmedia relationships and over 30years of experience in broadcastpublic relations.


Specialties:•Designs radiomedia tours withall national,local andpublic outlets.•Represents non profits, legislativepolicy groups, NGOs.•Canvasses key states. Reachestarget audiences.•Launches new, non-fiction booksfor major US publishers.In 2006, O’Dwyer’s PR Report


Communications Plus Digital, 102Madison Ave., New York, NY 10016-7417.212/686-9570; fax: 212/686-8425. BruceCohen, VP-Production, Senior Editor.



Satellite Media Tours are amongthe most effective ways to deliver aspecific, controlled message to view-ers through spokesperson interviewson local newscasts. We help you crafta segment that will appeal to televi-sion producers while allowing you tocommunicate your key messages.As media consumption changes, we

have adapted to create a DeluxeSMT package, which includes place-ment on television stations, cableoutlets, and syndicated programs alongwith a Radio Media Tour, the creation ofa YourUpdate.tv segment for syndica-tion to viewers of CNN, FOX, CNBC,Bloomberg, and more than 20 of theleading viral video sites. The DeluxeSMT also includes Ground Tour pitch-ing of your spokesperson for televisionappearances in up to five marketsincluding national outreach.As an official Newsroom Resource

of the Radio Television Digital NewsAssociation (RTDNA), our in-house

staff of senior media relations special-ists leverages those producerrelationships for maximum results.Video Redefined. D S Simon

Productions is an award-winningbroadcast PR and social media videofirm specializing in Satellite MediaTours, Internet Media Tours,B-Roll production and distribution,Corporate and Web Video, VideoPlayers, Ground Tours, Co-Ops andRadio. Established in 1986, we areheadquartered in New York withoffices in Los Angeles and Chicago.


When budgets and deadlines aretight you need experienced pros youcan count on. We offer expert advice,strategic planning and excellent pro-duction and distribution for all yourbroadcast and internet PR needs.Our services include satellite mediatours, internet and viral video produc-tion and distribution, internet mediatours, webcasts, radio tours, corpo-rate videos and many other services.Call or email for a quote and fortestimonials from our satisfied clients.


FULL-SERVICE BROADCAST PR•SMT’s (studio and remoteproductions)•RMT’s•B-roll packages•ANR’s•Corporate, Network andBroadband TV Productions•Satellite EventsClients: PR Agencies, TV

Networks, Consumer Brands, Non-profits and Celebrities.From concept to final report, individ-

ualized strategic thinking to achievemaximum exposure for your story.




Gourvitz Communications, Inc., 875Sixth Ave., Suite 1708, New York, NY10001. 212/730-4807; (L.A.) 310/569-5602. www.gourvitzcommunications.com.Paul Gourvitz, Pres.

Gourvitz has extended its out-standing broadcast PR expertise intocyberspace, and now offers place-ment, production, post-productionand distribution for Internet MediaTours. B-roll packages and satellitemedia tours remain core servicesat Gourvitz, along with standardand high-definition production andpost-production services.

KEF Media, 512 Means St., Suite 102,Atlanta, GA 30318. 404.605.0009 x303.www.kefmedia.com. Yvonne Goforth-Hanak.

SMTs deliver your client’s key mes-sages to consumers everywhere from acontrolled environment – they can beconducted from our state-of-the-arthome studio in Atlanta or literally any-where in the world with a satellite signal.KEF’s comprehensive Satellite

Media Tour packages ensure wide-spread delivery of your client’smessage to local market and nationaltelevision news programs around thecountry and the world. Tour special-ists handle everything from securingan effective spokesperson andlocation to developing an attention-grabbing pitch, which we bring tomore than 4000 broadcast producersat more than 300 stations. Our teamof seasoned media pros then activelypitch the interview to well-honedcontacts across the broadcastspectrum.Once the tour is complete, KEF

ensures regular, comprehensivereports detailing stations, days, dates,times, gross impressions and advertis-ing values…everything your clientneeds to measure success. SatelliteMedia Tours can stand alone or work inconjunction with Radio Media Tours,Internet Media Tours and MultimediaReleases for 360° of coverage.

Liv Davick, a Publicity and ProductionBoutique, Inc., 88 South Broadway, Suite1206, Millbrae, CA 94030. 650/689-5479and 661/600-2254. Liv Davick, [email protected] and Shana Davick,[email protected]; www.livdavick.net.

Live Star Entertainment, 379 ParkAvenue South, 4th flr., New York, NY10016. 212/505-7666. Eric Drath.-Satellite Media Tours-EPK’s-Press Conferences-Radio tours-Product Launches-Camera crews Beta SP/DVCam/HD-In house production and editing-Duplication DVD/Beta SP/VHS-Red carpet crews-Marketing tapes

Entire Staff with major networknews experience.

Specializing in newsworthy eventproduction.

Guaranteed results, on any budget.

Contact: Eric at [email protected]


Medialink, a division of TheNewsMarket, provides award-winningproduction of video and audio contentfor the Web, Television and Radio.The NewsMarket is the global leaderin video distribution services used bythousands of newsrooms in 190countries. Together, Medialink andThe NewsMarket provide the mostcomprehensive and proven range ofvideo-based services for corporations,PR firms and government agencies.From any remote location world-

wide or Medialink’s studio facility inmidtown Manhattan, we’ll handleyour TV interviews from advancemedia placement and production totracking and distribution. Our experi-

enced staff understands the discre-tion required in managing logisticsand communications for clients. Ourteam can also help facilitate liveappearances without you (or yourclients) ever having to leave town.When you need to book your next

SMT, trust the video communicationsexperts to get you the results youneed.


National Press Club, 529 14th St., N.W.,Washington, DC, 20045. 202/662-7580.www.press.org. Joshua Funk. Dir., Bus. Dev.

Planned Television Arts (PTA) andPTA*Satellite, 1110 SecondAve., New York,NY 10022. 212/583-2718. [email protected]; www.plannedTVarts.com.Brian Feinblum,AVP.



•Twitter Tours & Internet Tours•Online Casual Games•Broadband Content Creation•B-roll Production•Social MediaOver 20 years in Broadcast PR“Content PLUS Commitment


RCMBroadcast Communications Inc., 20West 22nd St., #1510, NewYork, NY10010.212/924-1006. Russell Cheek, [email protected]

Bob Thomas Productions, 60 E. 42nd St.,New York, NY 10165. 212/221-8000.b o b t h o m a s @ b o b t h o m a s . n e t ;www.bobthomasproductions.com.

SATELLITE MEDIA TOURS


2010 PR BUYER’S GUIDESATELLITE MEDIA TOURS


VideoLink, Inc (videolink.tv) offersHigh Definition video production andtransmission services, studios, post-production and a fleet of satellitetrucks. VideoLink also offersReadyCam, a custom, remotely oper-ated studio that can be installed inyour office. Located in Boston,Philadelphia, Baltimore & Manchester,N.H.

SEARCH ENGINEOPTIMIZATION (SEO)






SOCIAL MEDIA






BigVoiceUnlimited, 20West 23rd St., 3rd flr.,New York, NY 10010. 212/675-5740; fax212/206-8168. www.BigVoiceUnlimited.com;[email protected]. VictoriaLang.

Born to champion brands withsmall voices. What kind of brandshave small voices? Brands in lowinterest categories; brands withsmaller marketing budgets than theircompetitors; brands who are not topof mind in their category. BigVoice =dynamic social media, marketing andadvertising made especially forbrands with small voices. We helpsmall voiced brands get noticed, con-sidered and talked about.





Consumers are increasingly gettingtheir information through online videoand social media. An Internet MediaTour (IMT) is a comprehensive,targeted approach to promoting acampaign or initiative to the onlineworld. IMTs are growing in popularityas a communications tool amongboth marketers and the media websites and bloggers that crave onlinevideo content. Increasingly, they arebeing used in conjunction with asatellite media tour, to turn a pressconference into a video press junket,with B-Roll or as a standaloneservice.IMT distribution includes:•Pitching websites of traditional

media outlets (TV, Newspapers,Magazines, Radio)•Pitching important web media and

bloggers•Producing and distributing a multi-

media release•Syndicating the video to 20+ viral

video sites•Providing you an embed code to

easily post and share the video•Placement on 100+ social media

news sitesIn addition to significantly improving




your search ranking, we are typicallyseeing pick-up of the Internet MediaTour on more than 20 viral videosites, 100 social media news sites,500-1,000+ plus websites. IMTs typi-cally deliver more than 25,000measured views of the content. Theservice is surprisingly affordable andcan be an effective way to jump startyour online initiative or provideadditional support to your currentcampaigns.Here are some recent success

stories:•Isaac Mizrahi's announcement is

featured on Glamour.com•The American Wind Energy

Association (AWEA) Windpower2009 Conference ends up on theCleveland Plain Dealer web site andon the home page of Penn Energy(It's the top two videos under"Renewable Energy News" on the leftof the page)•Our IMTs have put these and other

clients on the front page of GoogleSearches: Consumer ElectronicsAssociation, CA, TevaPharmaceuticals, State Farm’s 50Million Pound ChallengeVideo Redefined. D S Simon


Quinn & Co., 520 Eighth Ave., Suite 2102,New York, NY 10018. 212/868-1900;fax: 212/465-0849. www.quinnandco.com;[email protected]. John Frazier.

Our approach is fully integrated. It’sintegrated PR. It begins with knowingyour goals, target audience and keymessage points. Ultimately we wantto help you drive business. Digitaland social media are just a few of thetools that we use to disseminatenews, promote and position brands,connect and engage with consumers,and drive business. We combine acreative approach with integrated PR,and the result is a dynamic, relevantand effective PR plan.

SOFTWARE PRODUCTS


Cuadra Associates, 3415 S. SepulvedaBlvd., Ste. 210, Los Angeles, CA 90064.310/591-2490. www.cuadra.com.

dna13 Inc., #300, 283 Dalhousie St.,Ottawa, ON, K1N 7E5. 866/842-1723;fax: 613/562-9135. www.dna13.com;[email protected].


Maconomy, Inc., 195 State St., Boston, MA02109. 617/226-7600. www.maconomy-usa.com. Katie Pasciucco, Mktg. Mgr.

Maconomy, Inc. maximizes prof-itability for mid to large size PR firmsby providing software and servicesthat optimize finance management,job costing, project management,business intelligence, and resourceplanning in one integrated ERPsolution.Maconomy supports more than 600

clients in over 50 countries throughoffices across Europe and in the U.S.,and through an extensive partnernetwork. Today more than 120,000users worldwide use business solu-tions from Maconomy. Founded in1989, the corporate headquarters arelocated in Copenhagen, Denmark.

TEKgroup International Inc., 1280 SW36th Ave., Ste. 204, Pompano Beach, FL33069. 954/351-5554; fax: 954/351-9099.www.tekgroup.com.


VMS, the worldwide leader inIntegrated Media Intelligence solu-tions, monitors and digitally capturesmedia and advertising content in moremarkets than any other company.Combining best-of-breed monitoringtechnologies with state-of-the-industryanalysis, and leveraging an experteditorial staff, VMS delivers betterintelligence across all key media.For more information, call 1.800.

VMS.2002, visit www.vmsinfo.com, oremail [email protected].

Vocus, Inc., 4296 Forbes Blvd., Lanham,MD 20706; 301/459-2590; 800/345-5572.www.vocus.com.

Votenet Solutions Inc., 1420 K St., N.W.,Washington, DC 20006. 202/737-2277.www.votenet.com.

SPEAKERS SERVICE(TALENT)

All American Speakers Bureau, 4717Knights Arm Dr., Durham, NC 27707.919/403-7004. Greg Friedlander.g r e g@a l l ame r i c a n s p e a k e r s . c om ;www.allamericanspeakers.com.

American Program Bureau, Inc., 313Washington St., Ste. 225, Newton, MA02458. 800/225-4575; 617/614-1600.www.apbspeakers.com.

Authors Unlimited, 31 E. 32nd St., #300,New York, NY 10016. 212/481-8484.Arlynn Greenbaum, Pres.

Capital Speakers Inc., 408 N. Euclid Ave.,Ste. 3 S., St. Louis, MO 63108. 314/367-1520. [email protected];www.capitalspeakers.com.

Eagles Talent Connection, 57 West SouthOrange Ave., South Orange NJ 07079.973/313-9800; fax: 973/313-0040. [email protected]; www.eaglestalent.com.Esther Eagles, Pres.

SPEAKERS SERVICE (TALENT)


D S Simon continued

2010 PR BUYER’S GUIDESPEAKERS SERVICE (TALENT)

The Fischer Ross Group, Inc., 2 SoundView Dr., #100, Greenwich, CT 06830.203/622-4950; fax: 203/531-4132.www.frg-speakers.com. Grada Fischer, Pres.

GetAhead Productions Speakers Bureau,36 Back Canaan Rd., Strafford, NH 03884.800/943-7747. www.getaheadpro.com.Chris Reagan, Pres.

Greater Talent Network, 437 Fifth Ave.,New York, NY 10016. 212/645-4200;fax: 212/627-1471. www.greatertalent.com.Don R. Epstein.

The Illumination Group, Inc., 511 Ave.of the Americas, #17A, New York, NY10011. 212/629-4321. www.theilluminationgroup.com; [email protected]. David Lees, Identity Coach,Creative Dir.; StevenYorra, Exec. Coach, Pres.

IMG Speakers, 304 Park Ave., S. NewYork, NY 10010. 212/774-6735; fax:212/246-1596. [email protected];www.imgspeakers.com. Lisa Reiter.

Keppler Speakers, 4350 No. Fairfax Dr.,#700, Arlington, VA 22203. 703/516-4000; fax: 703/516-4819. www.kepplerspeakers.com. Katherine Woods, Office Mgr.

Keynote Speakers Inc., 1301 ShorewayRd., #325, Belmont, CA 94002. 650/325-8711; fax: 650/325-8737. www.keynotespeakers.com.

Leading Authorities Inc., 1990 M St.,N.W., #800, Washington, DC 20036.202/783-0300; fax: 202/783-0301.www.leadingauthorities. com.

The Leigh Bureau, 92 E. Main St., #200,Summerville, NJ 08876. 908/253-8600.www.leighbureau.com.

Gina Lennon Associates, Inc., 190 W.Merrick Rd., #4P, Freeport, NY 11520.516/546-3554. Gina Lennon, Pres. [email protected]; www.ginalennon.com.

Mastermedia Speakers Bureau, 14Laurel Dr., Easthampton, MA 01027.800/453-2887. [email protected];www.mastermediaspeakers.com; TonyColao, Pres.

National Speakers Bureau, 14047 W.PetronellaDrive, #102, Libertyville, IL60048.847/295-1122. www.nationalspeakers.com.

Royce Carlton Inc., 866 United NationsPlaza, Suite 587, New York, NY 10017.212/355-7700; fax: 212/888-8659;www.roycecarlton.com. Carlton S.Sedgeley, Pres.

Speakers Guild, P.O. Box 1540,Sandwich, MA 02563. 508/888-6702. PhilFrankio, Pres. www.speakersguild.com.

Speakers On Healthcare, 4719 Reed Rd.,Columbus, OH 43220. 800/697-7325.www. s p e a k e r s o nh e a l t h c a r e . c om ;[email protected].

SPOKESPERSONS PLUS NETWORKLLC, 518 Old Santa Fe Trail, Suite 1, Box600, Santa Fe, NM 87505. 505/310-2848.Deborah Durham, Pres.

Your list or ours! The one-stopsource for hundreds of media savvyexperts and celebrities for anyconsumer campaign. User-friendly,speedy turnaround!www.spokespersons.com.E-mail: [email protected].

Syntaxis Inc., 2109 Broadway, #16-159,New York, NY 10023. 212/799-3000;fax: 212/799-3021. [email protected];www.syntaxis.com/ speakers. BrandtJohnson, Ellen Jovin.

Harry Walker Agency, 355 LexingtonAve., 21st flr., New York, NY 10017.646/227-4900; fax: 646/227-4901.www.harrywalker.com. Don Walker, Pres.

Washington Speakers Bureau, 1663Prince St., Alexandria, VA22314. 703/684-0555. www.washingtonspeakers.com.Bernard Swain, Chmn.

World Class Speakers & Entertainers,5200 Kanan Rd., #210, Agoura Hills, CA91301; 818/991-5400; fax: 818/[email protected]; www.wcSpeakers.com; Joseph I. Kessler, Pres.

SPECIAL EVENTS

Aspen Marketing Services, 1240 NorthAvenue, West Chicago, IL 60185. 800/848-0212. www.aspenms.com. Cathy Lang,COO

Bravo Productions, 110 W. Ocean Blvd.,#537, Long Beach, CA 90802. 562/435-0065; fax: 562/435-4421. Greg Jenkins.s t a f f@b r a v o e v e n t s - o n l i n e . c om ;www.bravoevents-online.com.

Business Development Institute, 40Exchange Pl., Ste. 1702, New York, NY10005. 212/765-8043. www.bdionline.com.Guy Alvarez, Founder.

CW& Co., 646/423-0230. [email protected]; www.cwandco.com. CarrieWaible.

Company Agenda, 648 Broadway, #705,New York, NY 10012. 212/358-9516.www.companyagenda.com. John Maroney,Partner.

The Conference Board, 845 Third Ave.,New York, NY 10022. 212/759-0900.www.conference-board.org.

Corporate Events, 7431 114th Ave. No.,#102, Largo, FL 33773. 727/548-7200.www.corporateeventsandexpos.com

Edelman, 1500 Broadway, New York, NY10036. 212/768-0550. www.edelman.com.

Entertainment Consultants, 530 LightSt., Baltimore, MD 21202. 410/547-1800;fax: 410/547-2497. www.entrcon.com.

Event Planners Plus!, 139 Fulton St.,#209, New York, NY 10038. 212/571-6559. www.eventplannersplus.com.Debert Cook, Pres.

Eventage, 18 South Orange Ave., 3rd flr.,South Orange, NJ 07079 . 973/530-3900;fax: 973/530-3901. www.eventage.net.Matt Glass, Partner.

P.W. Feats Inc., Special Events, Design &Production, 3 East Read St., Baltimore, MD21202. 410/727-5575; www.pwfeats.com.

Formula PR, 1215 Cushman Ave., SanDiego, CA 92110. 619/234-0345. MichaelOlguin, Pres. www.formulapr.com

Fusia Comms., 45 Main St., #212,Brooklyn, NY 11201. 718/643-0311.

Goldstein Comms., 231 W. 29th St., #1002,New York, NY 10001. 212/838-0822.www.goldsteincom.com. Linda Goldstein.

Helping Hands Network Inc., 817Broadway, 10th flr., New York, NY 10003.212/251-0900. www.hhnetwork.net. CarolScarano, Pres.



IEG, Inc., 640 N. LaSalle, #450, Chicago, IL60610. 312/944-1727. www.sponsorship.com.

George P. Johnson Co., 711 Atlantic Ave.,floors 5 & 6, Boston, MA 02111. 617/535-9800. www.gpj.com.

C. Lewis Shows & Events, 343 E. MapleRd., Troy, MI 48083. 248/619-9696.www.clewis.com. Carol Lewis, Pres.

Lipari Production Group, 244 W. 54thSt., Ste. 711, New York, NY 10019.212/247-3331. www.tandlevents.com.Chris Lipari, Owner.

LondonMisher PR, 120 E. 56th St., #330,New York, NY 10022. 212/759-2800.Lauren London, Princ.

M. Young Comms., 77 Fifth Ave., 2nd flr.,New York, NY 10003. 212/620-7027.www.myoungcom.com. Melanie Young,Pres.

Merri Makers Catering, 97 SunfieldAve., Edison, NJ 08837. 732/225-0009.www.merrimakers.com. Bill Burrows,Pres.

MVPCollaborative, 1751 E. Lincoln Ave.,Madison Heights, MI 48071. 248/591-5100.www.mvpcollaborative.com. Dan Sundt, VP.


We are a premier event facility withover 60 years of being the venuewhere news happens. Our experi-enced staff specializes in eventmanagement, audiovisual, broadcast,food and beverage services. Askabout video production needs!

nVision, 265 W. 37th St., 8th flr., NewYork, NY 10008. 212/947-9095.www.nvision-ny.com. Michael Magnani.

PMTV, 681 Moore Rd., #100, King ofPrussia, PA 19406. 610/768-1770.www.pmtv.com.

P&V Enterprises, 185 E. 85th St., #28H,New York, NY 10028. 212/534-3052.p a h a e s y @ p n v e n t e r p r i s e s . c o m ;www.pnventerprises.com. Patricia Ahaesy,Pres.

Paulette Wolf Events & Entertainment,1165 N. Clark St., #613, Chicago, IL60610. 312/981-2600. www.pwe-e.com.Paulette Wolf.

Regatta Inc., 304 Park Ave. South, #211,New York, NY 10010. 212/[email protected]; www.regattanyc.com. Sam Kaufman, Principal.

Schwartz PR, 444 Park Ave. South,#1201, New York, NY 10016. 212/677-8700. www.schwartzpr.com. BarrySchwartz, Pres.

TBA Global Events, 121 N. WashingtonSt., #400B, Alexandria, VA 22314.703/528-8484. www.tbaglobal.com.

Very Special Events, 11440 WestBernardo Court, #168, San Diego, CA92127. 858/485-1171; fax: 858/485-0389.n a n c y @ v e r y s p e c i a l e v e n t s . c o m ;www.veryspecialevents.com. NancyWalters, Pres.


Workhouse Publicity, 133 W. 25th St.,#3W, New York, NY 10001. 212/645-8006. www.workhousepr.com. AdamNelson, CEO.

SPEECHWRITING

Creative Communications & Training,Inc., 1614-0 Union Valley, Rd., #140, WestMilford, NJ 07480. 973/697-3455.www.businesslunchandlearn.com. DebraHamilton, Pres.

Joan Detz Speechwriting, 73 HarveyAve., Doylestown, PA 18901. 215/340-9752. www.joandetz.com.

Peter Haas/Writer At Large, 59 E. 54thSt., New York, NY 10022. 212/727-1402;fax: 212/727-2654. [email protected].

Lisa McCafferty Business Comm., 6804N. Capital of Texas Hwy., #212, Austin,TX 78731. 512/346-3128. [email protected]; Lisa McCafferty.

John McHugh, 28870 Forest Lake Lane,Libertyville, IL 60048. 847/362-8389; fax:847/680-1930. [email protected].

McMurry, 1010 E. Missouri Ave.,Phoenix, AZ 85014. 888-MCMURRY.www.mcmurry.com. Robert O. Skovgard,Editor.

When Words Matter, Harvey Shapiro,New York, NY. 212/[email protected].

Professional Writing andEditing Services

Speeches * Annual ReportsCapabilities Brochures * White

Papers Op-Ed Essays * Testimony

TV PRODUCTION

Accent Media, 1350 Beverly Rd., #218,McLean, VA 22101. 703/356-9427; fax:703/506-0643. [email protected]; www.accentmediainc.com. Dr. JackJorgens, VP.

Assignment Desk, 820 N. Orleans, #205,Chicago, IL 60610. 312/464-8600;800/959-3375. www.assignmentdesk.com.

Worldwide agency for productionpersonnel. Camera Crews, SatelliteTrucks, Still Photographers,Producers and more. Over 7,000meticulously screened individuals,Worldwide.


Cover Edge Television News Service,4325 South Dean Martin Dr., #375, LasVegas, NV 89103. 800/822-6397.www.coveredge.com. Rich Travis, CEO



D S Simon Productions effectivelydelivers your messaging throughcompelling TV and video production.

TV PRODUCTION



2010 PR BUYER’S GUIDETV PRODUCTION

With an award-winning productionteam, state-of-the-art editing facilitiesand in-house media relations team,D S Simon Productions strategicallydelivers your key messaging to bothinternal and external audiences. Wedeliver high quality HD TV productionfor use by broadcast and online newsoutlets, and are equipped with mobileediting for quick turnaround projects.Video Redefined. D S Simon



Engel Entertainment, Inc., 535 8th Ave.,19th flr., New York, NY 10018. 212/413-9200. www.engelentertainment.com.Steven Engel, Pres./Exec. Producer.

Robert McWilliams Productions, Inc.,811 Buckingham Pl., Danville, CA 94506.925/736-9570; fax: 925/736-0593.rob@mcwi l l i amsproduc t ions .com;www.mcwillamsproductions.com. KristinMcWilliams.


Parallax Productions, Inc., 119 BraintreeStreet, Suite 602 Boston, MA 02134.617/787-1415; fax: 617/787-1416.

Provideo Productions, Inc., 2455N.Naglee RD. Suite 137, Tracy, CA 95304.650/355-1601. [email protected];www.provideoprod.com. Stephen Edwards.

San Francisco Bay Area Since1983. Stephen Edwards DP,Experienced Network News LightingCameraman / Crews. Panasonic and

Sony HD, DVCAM.ABC, CBS, NBC, PBS, FOX,

ESPN, MTV, INTEL, CISCO, LEVISTRAUSS, GOOGLE...•WEB VIDEO•INTERVIEWS•B-ROLL•CORPORATE•BROADCASTServing California and Southern

Oregon.

RPM Media Inc., 5-28 51st Ave., 2nd flr.,Long Island City, NY 11101. 718/729-2408;fax: 718/729-1512. [email protected];www.rpmmedia.com. Roberto Mitrotti.


Shannon Prompting Service, 3306Cheverly Ave., Cheverly, MD 20785.202/256-3344. [email protected] Shannon, Pres.

T-Line TV Inc., 445 E. 77th St., Ste. 3J,New York, NY 10021. 212/686-3737.www.tlinetv.com. Todd Ehrlich, Pres.

Teen Kids News, LLC, 182 Sound BeachAve., Old Greenwich, CT 06870. 203/637-0044; fax: 203/698-0812. www.teenkidsnews.com; [email protected]. AlPrimo, Pres.


VideoLink, Inc (videolink.tv) offersHigh Definition video productionand transmission services, studios,post-production and a fleet ofsatellite trucks. VideoLink also offersReadyCam, a custom, remotely oper-ated studio that can be installed inyour office. Located in Boston,Philadelphia, Baltimore &Manchester, N.H.



TRANSLATIONSERVICES

French Into English, P.O. Box 1275,Washington, DC 20013. 202/546-0898;fax: 202/546-4152. [email protected]; www.frenchintoenglish.com.Chari Voss.

Iverson Language Assocs. Inc., PO Box511759, Milwaukee, WI 53203-0301. 414/271-1144; fax: 414/271-0144. ww.iversonlang.com.

Language Bank, 34W056 Wagner Rd.,Batavia, IL, 60510. 630/406-1277; Fax:630/406-0917. www.language-bank.com;[email protected]. Dennis Merritt.

Mendoza Group, 24 Veterans Square,Media, PA 19063. 610/627-1000.www.mendozagroup.com. MiaMendoza, Pres.



MultiLingual Solutions, 22 W. JeffersonSt., #402, Rockville, MD 20850. 301/424-7444. www.mlsolutions.com. AbbeGoldstein, Foreign Language Consultant.

O’Sullivan Comms., 1 Fairfield Crescent,W. Caldwell, NJ 07006. 973/227-5112.www.oneworldonestop.com.

VIDEOAbracadabra Productions, PO Box 6164,Key West, FL 33041. 305/744-3435.www.keystv.com. Gail Hollenback, Pres.

AKA Media Inc., 142 E. Ontario St.,#1600, Chicago, IL 60611. 800/996-9432.www.akamediainc.com. Andrew Krause, Pres.


D S Simon continued


Allied Vaughn, 7951 Computer Ave.,Minneapolis, MN 55435. 952/832-3100;800/323-0281; fax: 952/832-3179.www.alliedvaughn.com.



Assignment Desk, 820 N. Orleans, #205,Chicago, IL 60610. 312/464-8600;800/959-3375. www.assignmentdesk.com.

Worldwide agency for productionpersonnel. Camera Crews, SatelliteTrucks, Still Photographers,Producers and more. Over 7,000meticulously screened individuals,Worldwide.

The Associated Press Photo and VideoAssignments Services, 450 W. 33rd St.,New York, NY 10001. 212/[email protected]. Elisabeth Sugy.

At (@) Large Films, 807 N.E. Couch St.,Portland, OR 97232. Juliana Lukasik. 503/287-5387. [email protected];www.atlargefilms.com.

Atlantic Video Inc., 650 MassachusettsAve., N.W., Washington, DC 20001.202/408-0900. www.atlanticvideo.com.

Audio Productions Inc., 1102 17th Ave. S.,#200, Nashville, TN 37212. 615/321-3612.www.audioproductions.com. JimReyland,Pres.

Auritt Communications Group, 555 8thAve., Suite 709, New York, NY 10018.212/302-6230; fax: 212/302-2969.

www.auritt.com. Joan Auritt, Pres.

Bader TV News, 325 E. 64th St., #613,New York, NY 10021. 212/744-4328;fax: 212/535-5299. [email protected]. Mike Leventhal, VP.

Boom Broadcast Media Relations, 4 HillSpruce, Littleton, CO 80127. 303/904-2100. Barbara Gutjahr, Joan Winkler,fndng ptnrs. www.boombroadcast.com.

Broad Street Productions, 28 W. 22ndSt., 12th flr., New York, NY 10010.212/780-5700. www.broadstreet.com.

Broadcast Productions, 44 BeechwoodDr., Robbinsville, NJ 08691. 609/443-1199. Dick Cunningham, Pres.

Buckalew Media, Inc., 11675 Jollyville,Ste. 100, Austin, TX 78759. 512/236-8181;fax: 512/236-1989. [email protected]; www.buckalewmedia.com.Bob Buckalew, Owner & Pres.

Burson-Marsteller Production Group,230 Park Ave. South, New York, NY10003. 212/614-4000.

Business Film Studios, 23 Armand Rd.,Ridgefield, CT 06877. 203/894-9240.w w w. b u s i n e s s f i l m s t u d i o s . c o m ;www.dobsonpr.com. Brian Dobson.

CMG Productions, 495 West St., 2nd flr.,New York, NY 10014. 212/691-5611.www.cmgproductions.com. Colleen M.Growe, Founder.

Center City Film & Video, 1503 WalnutSt., Philadelphia, PA 19102. JordanSchwartz. 215/568-4134; fax: 215/568-6011. www.ccfv.com.

Coastal Media Group, P.O. Box 8751,Calabasas, CA 91372. 818/880-9800;888/570-LIVE. www.coastalmediagroup.com.Bob Adler, Pres./CEO.

Communications Plus Digital, 102Madison Ave., 7th flr., New York, NY10016-7417. 212/686-9570. Bruce Cohen.

The Conus Archive, 3415 UniversityAve., St. Paul, MN 55114. 651/642-4576.www.conus.com. Chris Bridson, Sr. A/E.

Crews Control, 8161 Maple Lawn Blvd.,#120, Fulton, MD 20759. 301/604-1200;1-800-545-CREW. www.crewscontrol.com.Andrea Keating, Founder/CEO.





D S Simon Productions effectivelydelivers your messaging through com-pelling video. With an award-winningproduction team, state-of-the-artediting facilities and in-housemedia rela-tions team, D S Simon Productionsstrategically delivers your key messag-ing to both internal and external audi-ences. We deliver high quality HD TVproduction for use in presentations, attrade shows, as sales tools, and theweb. Equipped with mobile editing, wecan facilitate even the quickest of turn-arounds on projects. Our custom webvideo players allow for viewers to streamvideo content directly from your websitewithout having to go to YouTube, aswe’re providing the hosting solution andbandwidth for that content.Here are some recent examples of

Video Production:•Verizon- www.client.dssimon.com/

sales/verizon•Kaiser Permamente - http://client.

dssimon.com/demo/gaz3_hc_fe.wmv•Awea Yes to Res - http://www.awea.

org/WINDPOWER2009/webisodes/•America’s Power - http://www.

americaspower.org/factuality•Chicago XOCondominiumMarketing

VIDEO



2010 PR BUYER’S GUIDEVIDEO

Piece :h t t p : / / c l i e n t . d s s im o n .com/demo/fg1_experiencexo.wmvVideo Redefined. D S Simon

Productions is an award-winning broad-cast PRand socialmedia video firm spe-cializing in Satellite Media Tours, InternetMediaTours, B-Roll production and dis-tribution, Corporate and Web Video,Video Players, Ground Tours, Co-Opsand Radio. Established in 1986, we areheadquartered in New York with officesin Los Angeles and Chicago.

Dominion Productions, 2936 BallahackRd., Chesapeake, VA 23322. KevinO’Sullivan. 757/424-4523.

Double R Productions, 1621 ConnecticutAve., N.W., 4th flr., Washington, DC 20009.202/797-7777. www.doublerproductions.com.Rosemary Reed, Pres.



EFX Media, 2300 So. Ninth St., #136,Arlington, VA 22204. 703/486-2303.www.efxmedia.com. Robin Evans, MediaSpecialist.

Edelman PR Worldwide, 200 E.Randolph Dr., 63rd flr., Chicago, IL 60601.312/240-3000. www.edelman.com.

GRS Systems Inc., 216 E. 45th St.,New York, NY 10017. 212/286-0299.www.grsv.com. Mitch Gak.

Gordon Productions, 1557 Pine St., SanFrancisco, CA 94109. 800/818-7763;fax: 415/776-7822. John Gordon, Pres.

Henninger Media Services, 2601-AWilson Blvd., Arlington, VA 22201.888/243-3444; 703/243-3444.www.henninger.com. Rob Henninger.

ICD Media, 1000 Windward Concourse,#475,Alpharetta, GA30005. 678/762-1717;fax: 678/762-1736. David Lewis, Pres.

Interface Media Group, 1233 20th St.,NW, Washington, DC 20036. 202/861-0500. www.interfacemedia.com.

Ivanhoe Broadcast News Inc., 2745 WestFairbanks Ave., Winter Park, FL 32789.407/740-0789. www.ivanhoe.com.

Marjorie B. Thomas, Pres.

KEF Media, KEF Media, 512 Means St.,#102, Atlanta, GA 30318. 404/605-0009,ext. 303. www.kefmedia.com. YvonneGoforth-Hanak.

KEF Media provides comprehensivevideo production services. We handleall details – no matter how small –including creative consultation,research, scripting, shooting, directing,editing, lighting, audio, make-up, talent,special effects and everything inbetween. In addition, we’re always onestep ahead of technology, so even if youthink something’s not possible, ask us.No request is too small, because as thedemand for compelling video contentcontinues, so do the techniquesavailable to us.

Lovett Productions, 17 Van Dam St.,Ground Floor, New York, NY 10013.212/242-8999. Joseph F. Lovett, Pres.www.lovettproductions.com.

Manning Productions, Inc., 224 NorthDes Plaines, #250, Chicago, IL 60661.312/756-1100; fax: 312/[email protected] Manning, Exec. Producer.

Robert McWilliams Productions, Inc.,811 Buckingham Pl., Danville, CA 94506.925/736-9570; fax: 925/736-0593.rob@mcwi l l i amsproduc t ions .com;www.mcwillamsproductions.com. KristinMcWilliams.


Medialink, a division of TheNewsMarket, provides award-winningproduction of video and audio contentfor the Web, Television and Radio. TheNewsMarket is the global leader in

video distribution services used by thou-sands of newsrooms in 190 countries.Together, Medialink and TheNewsMarket provide the most compre-hensive and proven range of video-based services for corporations, PRfirms and government agencies.Our proven and high-quality video

services include:•B-Roll & Sound Bites•Satellite Media Tours•Narrative Marketing•Public Service Announcements•Web Video•Webcasting•Interactive News Releases•Global Studios•Multiplatform and global distribution –

throughout your Web site,digital newsrooms, video sharing sites,The NewsMarket’s leadingplatform and more.


Murray Hill Studios, 248 E. 35 St.,New York, NY 10016. 212/889-4200.murrayhillstudios.com. Marc Wein, Pres.

National Press Club, 529 14th St., N.W.,Washington, DC, 20045. 202/662-7580.www.press.org. Joshua Funk. Dir., Bus. Dev.

Newscast US, 526 West 26th St., Suite515 New York, NY 10001. 212/206-0055;toll free 866/734-NEWS; [email protected]; www.newscastus.com.Jim Sulley, VP.

Nextpert News Network, 1521 York Ave.,#2, New York, NY 10028. 212/229-1234;fax: 212/229-1002. www.nextpert.com.David Post, Exec. Producer.

North American Precis Syndicate, Inc.,Empire State Bldg., 350 Fifth Ave., 65th flr.,New York, NY 10118-0110. 212/867-9000.Dorothy York, Pres. www.napsinfo.com.


D S Simon continued


[email protected] sends Nielsen encoded Video

Feature Releases (VFRs) in varioustape formats according to editors’ spec-ifications. We cover 1,000+ TV stations.Each VFR gets placed on 100 to 150U.S. TV stations and includes impres-sive color usage reports.GUARANTEE: Complete satisfaction

with the results of each release oranother one free.

Osprey Communications, 1010Washington Blvd., 6th flr., Stamford, CT06901. 203/905-1600. Scott J. Larson,Creative Dir.

Parallax Productions, Inc., 119 BraintreeStreet, Suite 602 Boston, MA 02134.617/787-1415; fax: 617/787-1416.

Park Avenue Post Inc., 419 Park Ave.South, #600, New York, NY 10016.212/689-7678. www.parkavenuepost.com.

Potomac Television, 1133 19th St., NW,#814, Washington, DC 20036. 202/898-8000. Nicholas Chiaia, Pres.www.potomactv.com.

Production Masters Inc., 321 First Ave.,Pittsburgh, PA 15222. 412/281-8500.www.pmidigital.com. David Case.

Provideo Productions, Inc., 2455N.Naglee RD. Suite 137, Tracy, CA 95304.650/355-1601. [email protected];www.provideoprod.com. Stephen Edwards.

San Francisco Bay Area Since 1983.Stephen Edwards DP, ExperiencedNetwork News Lighting Cameraman /Crews. Panasonic and Sony HD,DVCAM.ABC, CBS, NBC, PBS, FOX, ESPN,

MTV, INTEL, CISCO, LEVI STRAUSS,GOOGLE..•WEB VIDEO•INTERVIEWS•B-ROLL•BROADCASTServing California and Southern

Oregon.

Rainbow Video Productions, 23803 S.162nd St., Adams, NE 68301. 402/788-2556. www.rainbowvideo.com. PhilTroupe, Gen. Mgr.

Robin Lewin Productions, 5520 Red OakDr., Los Angeles, CA 90068-2551.323/464-3232; fax: 323/[email protected]. RobinLewin, Exec. Producer.

Sadler Productions, 1170 BarksdaleBlvd., Bossier City, LA 71111. Bill Sadler.318/221-8909. [email protected];www.sadlervideo.com. Bill Sadler.

Take One Productions, 101 PheasantWood Court, Morrisville, NC 27560. JimCando, 919/481-0000.

TANE Digital Video, 555 Eighth Ave.,#1203, New York, NY 10018. 212/279-3150; fax: 212/279-3152. www.tanedv.com.Brian Tane, Pres.

Teatown Comms. Group, 1560Broadway, #615, New York, NY 10036.212/302-0722. www.teatown.tv. MarlenHecht, Pres.

TED-TV Productions, 570 Seventh Ave.,9th flr., New York, NY 10018. 212/651-4222. [email protected]; www.ted-tv.com.Ted Smits.

Television Marketing Consultants, 3Augusta Court, Purchase, NY 10577.914/686-0085. Frederick Riccio, Pres.

TVA Productions, 3950 Vantage Ave.Studio City, CA 91604. 888/322-4296.www.tvaproductions.com JeffreyGoddard, CEO/Exec. Producer.

VNR-1 Communications, Inc., 1161Corporate Dr., Ste. 305, Arlington, TX76006. 800/937-8671; fax: 817/794-0552.www.vnr1.com. Jack Trammell, Pres.

Ventana Productions, 1819 L St., NW,#100, Washington, DC 20036. 202/785-5112. www.ventanadc.com. RichardFeather, Dir. of Opers.

Video Image Productions, 51 Quail Close,Irvington, NY 10533. 212/979-7433.www.vip-tv.com. Wayne Ferguson, Pres.

VideoLink, Inc., 1230 Washington St.,Newton, MA 02465. 800/452-5565; fax:617/340-4101. [email protected];

www.videolink.tv. Marty DeLoreto.VideoLink, Inc (videolink.tv) offers

High Definition video production andtransmission services, studios, post-pro-duction and a fleet of satellite trucks.VideoLink also offers ReadyCam, a cus-tom, remotely operated studio that canbe installed in your office. Located inBoston, Philadelphia, Baltimore &Manchester, N.H.

Vidicom, Inc., 1775 Broadway, Ste. 401,New York, NY 10019. 212/895-8300.www.vidicom.com.

VISTA Satellite Communications, 73-104 SW 12th Ave., Suite 104, DaniaBeach, FL 33004. 954/838-0900; 888-478-8478. [email protected].

Washington Independent Productions,1819 L St., N.W., Suite 100, Washington,DC 20036. 202/638-3400. [email protected] Stolov, Pres.

Inform. Excite. Persuade. Empower.Washington Independent Productionsproduces web videos that make peopletalk. That’s what makes us different.

AlanWeiss Productions, 355 W. 52nd St.,New York, NY 10019. 212/974-0606.AWPTV.com. Marilou Yacoub.

WestGlen Communications, 1430Broadway, 9th floor, New York, NY10018. 212/921-2800. www.westglen.com.Ed Lamoureaux, Sr. VP.

Wieck Media Services, 12700 ParkCentral Dr., #510, Dallas, TX 75251.972/392-0888; fax: 972/[email protected]; www.wieck.com. TimRoberts, Pres.

WEBCASTING


ACG is a full-service TV, radio andInternet video production company spe-

WEBCASTING





cializing in strategic electronic publicityandmarketing. Staffed by television net-work professionals, we offer our clientsthe attentive services of a boutique.From creative consultation through

production and results reporting, everyproject receives the full focus of ourattention. Our services include SatelliteTV and Radio Media Tours, OnlineMedia Campaigns, Web VideoProduction and Distribution, Webcasts,Event Coverage, Video and AudioNews Releases, B-roll Packages, PSAsand Video Production for all businesscategories from healthcare and food tohi-tech and entertainment.Our Integrated Media Tours™ reach

audiences on TV, Radio and Online.IMT’s include earned and guaranteedTV and radio, and Online MediaCampaigns with blogger tours, videosyndication and social media outreach.

Connex International, Inc., 50 FederalRd., Danbury, CT 06810. 800/426-6639.www.connexintl.com.


From streaming press conferences toglobal meetings, KEF’s experiencednew media team continues to explorethe convergence of PR and technology.KEF Webcasts and Webinars can be

conducted anywhere with strongInternet access and a satellite signal.We help you create the invitations andregistration pages for your audience (ifneeded) and then handle all technicaland production details, including a sitevisit and meetings with your IT staff toensure an error-free experience. Forwebinars, KEF can also supply a mod-erator, who can introduce your speak-ers, advance any visuals and readaudience questions to the speaker.Afterward, your content will bearchived.Webcasts and webinars can stand

alone or work in conjunction with KEF’smany online initiatives, which includeInternet Media Tours, MultimediaReleases, audio and video Podcastingand much more.


Medialink, a division of TheNewsMarket, provides award-winningproduction of video and audio contentfor the Web, Television and Radio.The NewsMarket is the global leaderin video distribution services usedby thousands of newsrooms in 190countries.Our Webcasting services enable

our clients to confidently focus ondelivering a precise message, whilewe handle the visual and technicalnuances. From concept to scripting,from rehearsal to streaming, pollingand reporting, we will provide youwith full-service Webcasts fromremote locations or one of our globalstudios.Whether you need to interact with

the general public or a select audi-ence, Webcasting is a cost-effectivealternative to expensive travel andprovides priceless face time andinteractivity with your key stakehold-ers. Once the Webcast is complete,we’ll provide you with archived con-tent to share with your audiences.



Online Video Service, 101 Yesler Way, Suite600, Seattle, WA 98104. 206/652-5360. TimTreanor, CEO. [email protected];www.onlinevideoservice.com.

PrecisionIR Group, 601 Moorefield ParkDr., Richmond, VA 23235. 804/327-3400.www.precisionir.com.


VideoLink, Inc (videolink.tv) offersHigh Definition video production andtransmission services, studios, post-production and a fleet of satellitetrucks. VideoLink also offersReadyCam, a custom, remotely oper-ated studio that can be installed inyour office. Located in Boston,Philadelphia, Baltimore &Manchester, N.H.

WEBSITEDEVELOPMENT

At Point, Inc., P.O. Box 361, Roseland, NJ07068. 973/324-0866; fax: 973/[email protected]; www.atpoint.com.Mick Gyure.

At Point provides the services ofdeveloping websites and managingthe Internet operations of business-es, both small and large, that do nothave the experience or the resourcesin-house to perform these functions.Clients receive personalized andhigh quality customer service, solu-tions that fit their budgets, and theassurance of At Point’s reliability.

Corchia Woliner Rhoda, 130 West 56thSt., Penthouse, NewYork, NY 10019.212/977-9778. Todd Rhoda, Mng. Partner.www.cleverdesign.com.

Digital Positions, Inc., 2289 PeachtreeRd., Atlanta, GA 30309. 404/351-2366;fax: 404/ 351-4055. www.d-p.com. BethCooper.

Genex, 9905 Jefferson Blvd., Culver City,CA 90232. 310/736-2000. www.genex.com.

Kinetic Comms., 2017 Morris Ave.,Birmingham, AL 35203. 205/324-5858.www.kinetic.com. Jay Brandrup, Pres.

Trinity Marketing, 180 Canal St., Boston,MA 02114. 617/292-7300.www.trinitynet.com. Dan Logan, Founder& Mng. Partner.

Auritt Comms. Group continued

WEBCASTING



A

A.C. Croft and Assocs. Inc.: ManagementConsultantsAbracadabra Productions: VideoAccent Media: TV ProductionAddison Design Company: Graphic Svcs.AdMedia Partners: Management ConsultantsAdrian Awards Hospitality Sales & Mktg Assn.Int’l: Awards/ProgramsAdvertising Club of New York:Associations/Clubs/SocietiesAdvertising Specialty Institute:Associations/Clubs/SocietiesAdvertising Woman of the Year Award:Awards/ProgramsAdvertising Women of New York:Associations/Clubs/SocietiesAdweek Directories: Directory PublishersAdweek Directory: DirectoriesAerospace Industries Assn.:Associations/Clubs/SocietiesAffiliated Photographic Services Inc.:PhotographersAKAMedia Inc.: VideoAll American Speakers Bureau: SpeakersServiceAllan Montaine Photography: PhotographersAllerton, Heneghan & O’Neill: ExecutiveSearchAllhealth Public Relations: PromotionsAllied Vaughn: VideoAll-In-One Media Directory: DirectoriesAME - Adv. & Marketing Effectiveness Awards:Awards/ProgramsAmerican Assn. of Advertising Agencies:Associations/Clubs/SocietiesAmerican Assn. of Political Consultants:Associations/Clubs/SocietiesAmerican Hotel & Lodging Assn.’s Stars of theLodging Industry Awards: Awards/ProgramsAmerican Independent Writers:Associations/Clubs/SocietiesAmerican Institute of Small Business:Associations/Clubs/SocietiesAmerican League of Lobbyists:Associations/Clubs/SocietiesAmerican Marketing Assn.:Associations/Clubs/SocietiesAmerican Program Bureau, Inc.: Speakers Svc.American Society of Association Executives:EducationAmerican Strategic Management Institute:Conventions/Conf. PlannersAmerican University, School of Communication:EducationAmerican Women in Radio & Television/NewYork: Associations/Clubs/SocietiesAmerican Women in Radio and Television, Inc.:Associations/Clubs/SocietiesAndriotis Photography LLC, Katharine:PhotographersANEW Marketing Group: Graphic Svcs.Annual Report 100 Award Show of Blackbook:Awards/ProgramsAP Images: Photo Distribution, Photographers,VideoAPEX Awards: Awards/ProgramsARAcontent: Editorial Distribution, SearchEngine Optimization (SEO), Social MediaArbitron Inc.: Research (Mktg. Research)ARC Awards: Awards/ProgramsArndt, People, Places & Things, Diane:Photographers

Arthur Krasinsky: PhotographersArthur W. Page Society:Associations/Clubs/SocietiesArtworks Design: Graphic Svcs.ASAE & The Center For Assn. Leadership:Associations/Clubs/SocietiesAScribe Public Interest Newswire:Newswires/Press Svcs., Press ReleaseDistributionAspen Marketing Services: Special EventsAssignment Desk: TV Production, VideoAssn. for Education in Journalism and MassComms.: Associations/Clubs/SocietiesAssn. for Women in Communications:Associations/Clubs/SocietiesAssociated Press Information Services:Newswires/Press Svcs.Associated Press Stylebook: DirectoriesAssociation for Conflict Resolution:Associations/Clubs/SocietiesAssociation TRENDS Annual All-MediaContest: Awards/ProgramsAssociations Advance America Awards:Awards/ProgramsAstrid Awards: Awards/ProgramsAstron Systems Inc.: Graphic Svcs.At (@) Large Films: VideoAt Point, Inc.: Website DevelopmentAtlantic Video Inc.: VideoAudio Productions Inc.: VideoAudio-Visual Awards (AVA): Awards/ProgramsAuritt Comms. Group: Media (Speech)Training, Public Service Announcements,Radio, Satellite Media Tours, TV Production,Video, WebcastingAuthors Unlimited: Speakers ServiceAutomatic Mail Services: Mailing ServicesAutomotive PR Awards: Awards/ProgramsAutomotive PR Council:Associations/Clubs/Societies

B

Bader TV News: VideoBarks Communications: Media (Speech)TrainingBell Ringer Awards: Awards/ProgramsBella PR: Public Relations NetworksBen Asen Photography: PhotographersBernhardt Fudyma Design Group: AnnualReports/Design/BrandingBig Apple Awards: Awards/ProgramsBigVoice Unlimited: Social MediaBizBash Media: NewslettersBlack PR Society of New York:Associations/Clubs/SocietiesBlack PR Society of Washington, D.C.:Associations/Clubs/SocietiesBlack PR Wire, Inc.: Newswires/Press Svcs.Black Star: PhotographersBloom, Gross & Assocs. : Executive SearchBlue Pencil & Gold Screen Awards: AwardsBonnie Ott Promotions Inc.: PromotionsBoom Broadcast and Media Relations: VideoBraun & Assocs.: AnnualReports/Design/BrandingBravo Productions: Special EventsBritish American Business Inc.:Associations/Clubs/SocietiesBroad Street Productions: VideoBroadcast Direct Communications, Inc.:Satellite Media Tours

Broadcast Monitors: Broadcast MonitoringBroadcast Productions: VideoBronze Anvil Award: Awards/ProgramsBrown Brothers: PhotographersBuchbinder Tunick & Company LLP:CPA/Consulting ServicesBuckalew Media, Inc.: VideoBulldog Awards for Media Relations:Awards/ProgramsBulldog Reporter: NewslettersBurke Marketing Research Inc.: Research(Mktg. Research)Burns Sports Celebrity Service Inc.: CelebritiesBurrelles: Directory PublishersBurrellesLuce: Broadcast Monitoring, ClippingServices, Internet Svcs., Measurement &Evaluation, Media Lists, Media Monitoring,Press Release DistributionBurson-Marsteller Production Group: VideoBusiness Development Institute: SpecialEventsBusiness Film Studios: VideoBusiness Marketing Assn.:Associations/Clubs/Societies

C

C. Lewis Shows & Events: Special EventsCable & TV Station Coverage Atlas: DirectoriesCambridge Information Group: DirectoryPublishersCamera One: PhotographersCameron Communications Inc.: Media(Speech) TrainingCamille Lavington: Corporate ImageConsultantsCampaign Media Analysis Group: BroadcastMonitoringCantor Executive Search Solutions Inc. :Executive SearchCapital Speakers Inc.: Celebrities, SpeakersServiceCaplan Communications LLC: Books, Radio,Satellite Media ToursCardwell Enterprises Inc. : Executive SearchCareer Press: Directory PublishersCaruba Organization Editorial Services: CrisisManagement, Editorial ServicesCavanaugh & Assocs., Inc.: CelebritiesCeleb Brokers: CelebritiesCelebrities Plus, Inc.: CelebritiesCelebrity Access, Inc.: CelebritiesCelebrity Endorsement Network: CelebritiesCelebrity Service Int’l Inc.: CelebritiesCelebrity Suppliers: CelebritiesCelebrityFOCUS: CelebritiesCenter City Film & Video: VideoCharet & Associates: Executive SearchCharles, Janet: PhotographersChase Award: Awards/ProgramsChief Marketing Officer Council:Associations/Clubs/SocietiesCision: Broadcast Monitoring, ClippingServices, Internet Svcs., Measurement &Evaluation, Media Lists, OnlineInfo/Databases, Press Release Distribution,Research (Mktg. Research), SoftwareProductsClarion Awards: Awards/ProgramsClear Concise Writer: Editorial ServicesCLIO Awards: Awards/ProgramsCMG Productions: VideoCoastal Media Group: Video

ALPHABETICAL INDEX



ALPHABETICAL INDEX

CODiE Awards: Awards/ProgramsCogent Research: Research (Mktg. Research)Collegiate Presswire by Marketwire: PressRelease DistributionCommCore, Inc.: Media (Speech) TrainingCommunication Briefings: NewslettersCommunication Center: Media (Speech)TrainingCommunications Plus Digital: Satellite MediaTours, VideoCompany Agenda: Special EventsCompetitive Edge Newsletter: NewslettersCompetitivEdge: Clipping ServicesConference Board: Special EventsCongressional Yellow Book: DirectoriesConnex International, Inc.: WebcastingConsultants and Consulting OrganizationsDirectory: DirectoriesConsultants News: NewslettersConus Archive: VideoCONVERGE: Public Relations NetworksCorchia Woliner Rhoda: Website DevelopmentCorporate Communications Institute at BaruchCollege/CUNY: EducationCorporate Culture Marketing: Corporate ImageConsultantsCorporate Events: Special EventsCorporate Public Issues: NewslettersCouncil of American Survey ResearchOrganizations: Research (Mktg. Research)Council of Communications Management:Associations/Clubs/SocietiesCouncil of PR Firms:Associations/Clubs/SocietiesCover Edge: TV ProductionCPR, The International Institute For ConflictPrevention and Resolution:Associations/Clubs/SocietiesCramer & Co.: Executive SearchCreative Civilizations: Research (Mktg.Research)Creative Communications & Training, Inc:Media (Speech) Training, SpeechwritingCreative Communications & Training: Media(Speech) TrainingCreators News Service/Creators Syndicate:Newswires/Press Svcs.Crews Control: VideoCritical Mention, Inc.: Broadcast Monitoring,RadioCuadra Associates: Software ProductsCustom Medical Stock Photo, Inc.: PhotoDistributionCustomScoop: Clipping ServicesCW& Co.: Special Events

D

D S Simon Productions: Elec. Newsfeeds/Sat.Svcs., Interactive/Multimedia Svcs., Radio,Satellite Media Tours, TV Production, Video,Social MediaD.K. Shifflet & Assocs.: Research (Mktg.Research)David Gordon Photography: PhotographersDevelopment Resource Group: ExecutiveSearchDGFastchannel: VideoDialog: Internet Svcs.Dietrich Nelson & Associates, Inc.:Newsfeeds/Satellite Svcs., Satellite MediaTours, Internet Svcs., MediaTours/Roadshows, VideoDigiClips: Broadcast Monitoring

Digital Positions, Inc.: Website DevelopmentDirect Marketing Assn.:Associations/Clubs/SocietiesDirect Marketing Club of New York:Associations/Clubs/SocietiesDirectory of Executive Recruiters: DirectoriesDirectory of Major Mailers & What They Mail:Directoriesdna13 Inc.: Broadcast Monitoring, ClippingServices, Measurement & Evaluation, MediaMonitoring, Software Products, Media Lists,Social MediaDominion Productions: VideoDouble R Productions: VideoDow Jones & Co.: Measurement & Evaluation,Media Lists, Media MonitoringDSN Communications: Newsfeeds/SatelliteSvcs., Radio, Satellite Media Tours, TVProductionDWJ Television: Public ServiceAnnouncements, Satellite Media Tours

E

E.J. Krause & Assocs. Inc.: Conventions/Conf.PlannersEagles Talent Connection: Speakers ServiceEBSCO Information Services: OnlineInfo/DatabasesECES, Inc.: Editorial ServicesECHO Awards: Awards/ProgramsEcho Research: Research (Mktg. Research)Edelman: Special Events, VideoEditor & Publisher Int’l Yearbook: DirectoriesEditorial Freelancers Assn.:Associations/Clubs/SocietiesEdward Howard: Crisis ManagementEFX Media: VideoEHM Group LLC: CPA/Consulting ServicesEisenberg & Assocs.:Annual Reports/Design/BrandingElectronic Retailing Assn.:Associations/Clubs/SocietiesElion Associates: Executive SearchEMS Incorporated: RadioEncyclopedia of Associations: DirectoriesEncyclopedia of Int’l Media and Comms.:DirectoriesEngel Entertainment, Inc.: TV ProductioneNR Services, Inc.: Broadcast Monitoring,Measurement & Evaluation, MediaMonitoring, Media Lists, Press ReleaseDistributionEntertainment Consultants: Special EventsEntertainment Publicists Professional Society:Associations/Clubs/SocietiesEurekAlert!: Newswires/Press Svcs.Eurostrategies: Management ConsultantsEvent Planners Plus!: Special EventsEventage Event Production: Special EventsExecuRead.: EducationExecutive Communications Group (ECG):Media (Speech) Training

F

Factiva: Information Distribution, Research(Mktg. Research)Facts on File Publications, Inc.: DirectoryPublishersFair Media Council: Associations/Clubs/SocietiesFamily Features: Editorial Distribution, EditorialServicesFastSigns Int’l Inc.: Graphic Svcs.

Feature Photo Service Inc.: Photo DistributionFinder Binder/Arizona: DirectoriesFinger Design Assocs.: Graphic Svcs.Fischer Ross Group, Inc.: Speakers ServiceFlesher & Assocs.: Executive SearchFlorida PR Assn.: Associations/Clubs/SocietiesFormula PR: Special EventsForum Personnel: Executive SearchFred Woolf List Co. Inc.: Media ListsFrench Into English: Translation Svcs.Fristoe & Carlton: Executive SearchFull Spectrum Communications: Editorial Svcs.Fusia Comms.: Special Events

G

Galaxy Awards: Awards/ProgramsGale Directory of Publications and BroadcastMedia: DirectoriesGale: Directory PublishersGallup Organization: Research (Mktg.Research)Galperin Design, Inc.: AnnualReports/Design/BrandingGenex: Website DevelopmentGeorge P. Johnson Co.: Special EventsGeorge Washington University, The, GraduateSchool of Political Mgmt.: EducationGet Ahead Productions Speakers Bureau:Speakers ServiceGetty Images: Photo DistributionGfK Custom Research North America:Research (Mktg. Research)Gina Lennon Associates, Inc.: Celebrities,Speakers ServiceGina Lennon Associates, Inc.: Speakers Svc.Gold Anvil Award: Awards/ProgramsGold Circle Awards: Awards/ProgramsGold Ink Awards: Awards/ProgramsGold Quill Awards: Awards/ProgramsGolden Trumpet Awards: Awards/ProgramsGolden World Awards: Awards/ProgramsGoldstein Comms.: Special EventsGoodwin & Co.: Executive SearchGordon Productions: VideoGourvitz Communications, Inc.: Satellite MediaToursGovernment Phone Book USA 2008:DirectoriesGreat!: Fax Svcs.Greater Talent Network: Celebrities, SpeakersServiceGreenBook Directory of Marketing Researchand Focus Group Companies: DirectoriesGreenfield Online: Research (Mktg. Research)Group IV Graphics: Graphic Svcs.GRS Systems Inc.: VideoGuide to American Directories: DirectoriesGundersen Partners: Executive Search

H

Hampton Group: Media (Speech) TrainingHansen Comms.: Editorial ServicesHarris Interactive: Research (Mktg. Research)Hauser Group: Graphic Svcs.Hazan & Assocs. Inc., Lynn: Executive SearchHeadquarters USA 2008: DirectoriesHealthcare Businesswomen’s Assn.:Associations/Clubs/SocietiesHealthcare Public Relations and MarketingSociety/Greater New York:Associations/Clubs/SocietiesHechkoff Executive Search: Executive Search



Hedquist Productions: RadioHelping Hands Network Inc.: Special EventsHemingway Media Group: Media (Speech)TrainingHenninger Media Services: VideoHerbert Mines Associates: Executive SearchHermes Creative Awards: Awards/ProgramsHerr Communications: Media (Speech)TrainingHeyman Associates Inc.: Executive SearchHispanic Americans: A Statistical Sourcebook,Information Publications: DirectoriesHispanic Market Weekly: DirectoriesHispanic PRAssn.: Associations/Clubs/SocietiesHoffman Communications: Crisis Management,Media (Speech) TrainingHolding Company: PromotionsHollis PR Annual and Hollis Europe: DirectoriesHollywood-Madison Group: CelebritiesHome Improvement Time Inc.: Camera-ReadyReleases/ArtHospitality Sales & Mktg. Assn. Int’l.:Associations/Clubs/SocietiesHoward-Sloan-Koller Group: Executive SearchHR Consulting Group: Executive Search

I

iCD Media: VideoIEG Sponsorship Sourcebook: DirectoriesIEG, Inc.: Special EventsIllumination Group, Inc.: Speakers ServiceImage Generators Inc.: Media (Speech)Training, RadioIMC2: Interactive/Multimedia Svcs.IMG Speakers: Speakers ServiceIMN (iMakeNews, Inc.): Editorial Distribution,Interactive/Multimedia Svcs., NewslettersImpact Communications: Media (Speech)TrainingINC Design: Annual Reports/Design/BrandingInfocom Group: EducationiNova Awards: Awards/ProgramsInside Out Consulting: PromotionsInstitute for Crisis Management: Crisis Mgmt.Institute for PR: Associations/Clubs/SocietiesInstitute For Public Relations: EducationInsurers Public Relations Council:Associations/Clubs/SocietiesInt’l Women’s Media Foundation:Associations/Clubs/SocietiesIntegrity Search: Executive SearchInterface Media Group: VideoInternational Assn. of BusinessCommunicators: Associations/Clubs/SocietiesInternational Assn. of Online Communicators:Associations/Clubs/SocietiesInternational Assn. of Speakers Bureaus:Associations/Clubs/SocietiesInternational Communications Research:Research (Mktg. Research)International PR Assn., IPRA:Associations/Clubs/SocietiesIntersource Executive Search: ExecutiveSearchInvestor Relations Newsletter: NewslettersIPREX: Public Relations NetworksIssue Management Council:Associations/Clubs/SocietiesIvanhoe Broadcast News Inc.: VideoIverson Language Assocs. Inc.: TranslationSvcs.

J

J Tech: Executive SearchJ.D. Power & Assocs.: Research (Mktg.Research)Jack Felton Golden Ruler Award:Awards/ProgramsJack O’Dwyer’s Newsletter: NewslettersJCH Enterprises: Crisis ManagementJerry Fields Assocs.: Executive SearchJoan Detz Speechwriting: SpeechwritingJohn Kneapler Design:Annual Reports/Design/BrandingJohn McHugh: Editorial Services, SpeechwritingJohnson Strategic Comms. Inc.: AnnualReports/Design/BrandingJones Lundin Beals: Management ConsultantsJoy Reed Belt Search Consultants: ExecutiveSearchJudith Cushman & Assocs.: Executive SearchJupiter Images: Photographers

K

Karen Friedman Enterprises, Inc: Media(Speech) TrainingKarin Bacon Event: Conventions/Conf.PlannersKeep in Touch: Broadcast MonitoringKEF Media Associates: Video,Interactive/Multimedia Svcs., Internet Svcs.,Radio, Satellite Media Tours, WebcastingKeppler Speakers: Speakers ServiceKeynote Speakers Inc: Speakers ServiceKinetic Comms. : Website DevelopmentKneapler Design, John: Graphic Svcs.Kolar Adv. & Marketing: Research (Mktg.Research)Kopin Photography, Therese: PhotographersKorn-Ferry International: Executive SearchKRC Research: Research (Mktg. Research)Kundell Communications: Media (Speech)Training

L

LACP - League of American Comms.Professionals: Associations/Clubs/SocietiesLagrant Communications: PromotionsLanguage Bank: Translation Svcs.Laskin Media, Inc.: Media (Speech) TrainingLaurie Mitchell & Company, Inc.: ExecutiveSearchLaw Firms Yellow Book: DirectoriesLawrence Ragan Comms.: EducationLCWA Research: Research (Mktg. Research)Leadership Directories: Directory PublishersLeading Authorities Inc.: Speakers ServiceLee Hecht Harrison: Executive SearchLeigh Bureau: Speakers ServiceLevitt Management Consultants: ManagementConsultantsLexisNexis: Research (Mktg. Research)Lipari Production Group: Special EventsLippincott: Annual Reports/Design/BrandingLisa McCafferty Business Comm.:SpeechwritingLiv Davick, Publicity & Production Boutique:Media Tours/Roadshows, Newsfeeds/SatelliteSvcs., Radio, Satellite Media ToursLive Star Entertainment: Satellite Media ToursLloyd Kolmer Enterprises: CelebritiesLloyd Staffing: Executive Search

LOG-ON: Fax Svcs., Fulfillment, MailingServices, Media Lists, Press ReleaseDistribution, PrintingLondon Misher PR: Special EventsLouw’s Management Corp.: ManagementConsultantsLovett Productions: VideoLukaszewski Group Inc.: Crisis Management

M

M Guide Services Directory: DirectoriesM. Young Comms.: Promotions, Special EventsM|A|R|C Research: Research (Mktg. Research)Maconomy: Software ProductsMagellan Awards: Awards/ProgramsMagnolia Broadcast Monitoring Service:Broadcast MonitoringManagement Recruiters International ofBoston: Executive SearchManagement Solutions Plus: ManagementConsultantsManagement Strategies for Public RelationsFirms: NewslettersManning Productions, Inc.: VideoMarCom Awards: Awards/ProgramsMaritz Research: Research (Mktg. Research)Market Wire: Newswires/Press Svcs., PressRelease DistributionMarketing Werks: PromotionsMarketing with Distinction LLC: Copywriters,Executive SearchMarketing with Distinction LLC: ExecutiveSearchMarshall Consultants, LLC: Executive SearchMary Dawne Arden: Media (Speech) TrainingMaryanne Russell Photography Inc.:PhotographersMastermedia Speakers Bureau: Speakers Svc.Matrix Awards: Awards/ProgramsMattgo Enterprises Inc.: CelebritiesMcMurry: SpeechwritingMcWilliams Productions, Inc., Robert: TVProduction, VideoMedia Pro (Online Media Directory): DirectoriesMedia Training Worldwide: Media (Speech)TrainingMedialink: Interactive/Multimedia Svcs., Radio,Satellite Media Tours, Video, WebcastingMediamark Research Inc.: Research (Mktg.Research)Medianet: Media (Speech) TrainingMediaPrep: Media (Speech) TrainingMediaTracks Communications, Inc: RadioMedstar Television: Elec. Newsfeeds/SatelliteSvcs.MEII Enterprises Inc.: Editorial ServicesMendoza Group: Translation Svcs.Mercury Awards: Awards/ProgramsMerri Makers Caterers: Special EventsMetro Editorial Services: Camera-ReadyReleases/Art, Editorial Distribution, EditorialServices, Graphic Svcs.,Interactive/Multimedia Svcs., Internet Svcs.,Press Release Distribution, Translation Svcs.MHP/Mark Haefeli Productions: Elec.Newsfeeds/Satellite Svcs.,Interactive/Multimedia Svcs., Media (Speech)Training, Satellite Media Tours, TVProduction, Video, WebcastingMicrospace Communications Corp.: Elec.Newsfeeds/Satellite Svcs.Millward Brown Int’l: Research (Mktg.Research)

ALPHABETICAL INDEX



ALPHABETICAL INDEX

Morgan Anderson: Management ConsultantsMoyer, Sherwood Assocs. Inc.: ExecutiveSearchMulticultural Marketing News: Press ReleaseDistributionMultilingual Solutions: Translation Svcs.Murray Hill Studios: VideoMVP Collaborative: Special Events

N

NAGC Communicator of the Year Award:Awards/ProgramsNat’l Telecommunications Svcs.: InformationDistributionNational Aircheck: RadioNational Assn. of Broadcasters:Associations/Clubs/SocietiesNational Assn. of Business Political ActionCommittees: Associations/Clubs/SocietiesNational Assn. of Government Communicators:Associations/Clubs/SocietiesNational Assn. of Personnel Services:Associations/Clubs/SocietiesNational Black PR Society:Associations/Clubs/SocietiesNational Directory of Corporate Public Affairs:DirectoriesNational Directory of Magazines: DirectoriesNational Foundation for Women Legislators:Associations/Clubs/SocietiesNational Hispanic Media Coalition:Associations/Clubs/SocietiesNational Investor Relations Institute:Associations/Clubs/SocietiesNational Investor Rels. Institute: EducationNational Press Club: Interactive/MultimediaSvcs., Satellite Media Tours, Special Events,Video, WebcastingNational School PR Assn.:Associations/Clubs/SocietiesNational Speakers Bureau: Speakers ServiceNational Writers Assn.:Associations/Clubs/SocietiesNeil Frank & Co.: Executive SearchNew Jersey Awards: Awards/ProgramsNew Jersey Business Source Book: DirectoriesNew York Festivals/International Film & VideoAwards: Awards/ProgramsNew York Financial Writers Assn.:Associations/Clubs/SocietiesNew York Market Radio Broadcasters Assn.:Associations/Clubs/SocietiesNew York Publicity Outlets: DirectoriesNew York University, School of ContinuingEducation and Professional Studies:EducationNew York Women in Communications:Associations/Clubs/SocietiesNewman Group Inc.: Media (Speech) TrainingNews Analysis Institute: Media ListsNews Generation, Inc.: RadioNews Group: Clipping ServicesNews North America: Camera-ReadyReleases/ArtNewsBios: Media ListsNewscast US: Photographers, VideoNewsclip Comms. Group: Clipping ServicesNewsletter Factory, The: NewslettersNewsletter on Newsletters: NewslettersNewsUSA: Camera-Ready Releases/ArtNewsWare: Press Release DistributionNextpert News Network: Video

Nielsen Company: Research (Mktg. Research)Nikki Richardson: Media (Speech) TrainingNorth American Precis Syndicate, Inc.:Camera-Ready Releases/Art, Radio, VideonVision: Special Events

O

O’Dwyer Co., Inc.: Directory PublishersO’Dwyer’s Directory of PR Firms: DirectoriesO’Sullivan Comms.: Translation Svcs.Olken Digital Design, Steve: Graphic Svcs.Omnigraphics: Directory PublishersOnline NewsAssn.: Associations/Clubs/SocietiesOnline Video Service: WebcastingOpinion Research Corp.: Research (Mktg.Research)ORC Guideline, Inc.: Research (Mktg. Research)Osprey Communications: VideoOutstanding Educator Award of PR Society ofAmerica: Awards/ProgramsOvations International, Inc.: Media (Speech)TrainingOverseas Press Club of America:Associations/Clubs/SocietiesOxbridge Communications Inc.: DirectoryPublishers, Research (Mktg. Research)Oxbridge Directory of Newsletters: Directories

P

P&V Enterprises: Special EventsP.W. Feats Inc.: Special EventsPaladin Staffing Services: Employment Svcs.Parallax Productions, Inc.: TV Production, VideoPark Avenue Post Inc.: VideoPartnership in Print Production:Associations/Clubs/SocietiesPaul M. Lund Public Service Award:Awards/ProgramsPaul Schneck PR Photography: PhotographersPaulette Wolf Events & Entertainment: SpecialEventsPenn, Schoen and Berland Assocs.: Research(Mktg. Research)Pennsylvania Assn. for Gov’t Relations:Associations/Clubs/SocietiesPennsylvania Newspaper Directory: DirectoriesPeter Bell & Assocs., LLC: Executive SearchPeter Haas/The Haas Group: SpeechwritingPhiladelphia PR Assn.:Associations/Clubs/SocietiesPhotoBureau Inc.: PhotographersPhotoShot: PhotographersPile & Co.: Executive SearchPIMS: Fulfillment, Interactive/Multimedia Svcs.,Mailing Svcs., Printing, PromotionsPinnacle Worldwide: Public Relations NetworksPlanned Television Arts (PTA) andPTA*Satellite: Internet Svcs., Radio, SatelliteMedia ToursPLUS Media, Inc.: Media Tours/Roadshows,Radio, Satellite Media ToursPMTV: Special EventsPoint Five Design: AnnualReports/Design/BrandingPotomac Television: VideoPR News Platinum PR Awards:Awards/ProgramsPR News: NewslettersPR Talent: Executive SearchPR Week Awards: Awards/ProgramsPrecisionIR Group: Webcasting

Preston-Osborne Research: Research (Mktg.Research)Product 101: PromotionsProduction Masters Inc.: VideoProfessional Marketing Forum:Associations/Clubs/SocietiesPromotional Products Assn. Int’l.:Associations/Clubs/SocietiesProvideo Productions, Inc.: TV Production,VideoProwolfe Partners: Graphic Svcs.PRSA/Georgia: Associations/Clubs/SocietiesPRSA/National Capital Chapter:Associations/Clubs/SocietiesPRSA-New York Chapter:Associations/Clubs/SocietiesPublic Affairs Council:Associations/Clubs/SocietiesPublic Relations Global Network: PublicRelations NetworksPublic Relations Office Managers Assn.(PROMA): Associations/Clubs/SocietiesPublic Relations Organisation Int’l Ltd: PublicRelations NetworksPublic Relations Professional of the YearAward: Awards/ProgramsPublic Relations Society of America (PRSA):Associations/Clubs/Societies, EducationPublicity Club of Chicago:Associations/Clubs/SocietiesPublicity Club of New England:Associations/Clubs/SocietiesPublicity Club of New York:Associations/Clubs/Societies

Q

Quinn & Co.: Social Media

R

R.L. Repass & Partners, Inc.: Research (Mktg.Research)Radio-Television News Directors Assn.:Associations/Clubs/SocietiesRagan Report: NewslettersRainbow Video Productions: VideoRappy & Co. Inc.: Graphic Svcs.RCM Broadcast Communications Inc.: SatelliteMedia ToursreadMedia: Press Release DistributionReBrand 100 Global Awards: Awards/ProgramsRegatta Inc.: Special EventsRena Systems: Mailing ServicesRene Plessner Assocs.: Executive SearchRepovich-Reynolds Group: Executive SearchReputation Management Assocs.: Media(Speech) TrainingRitaSue Siegel Resources: Executive SearchRobin Lewin Productions: VideoRon Sachs Comms.: Crisis Management,Education, Public Service Announcements,TV ProductionRon Wyatt Photography: PhotographersRoyce Carlton Inc.: Speakers ServiceRPM Media Inc.: TV ProductionRushPR Newswire: Press Release DistributionRussell Reynolds Assocs.: Executive Search

S

Sadler Productions: VideoSan Francisco Bay Area Publicity Club:Associations/Clubs/SocietiesSard Verbinnen & Co.: Crisis Management



SC Search Consultants: Executive SearchSchwartz PR: Special EventsSelect Information Exchange: OnlineInfo/DatabasesSelect Resources Int’l: ManagementConsultantsSend2Press’ Newswire: Press ReleaseDistributionSeton Hall University: EducationShannon Prompting Service: TV ProductionSHOOT Publicity Wire, The: Newswires/PressSvcs.Sigma Delta Chi Awards: Awards/ProgramsSilver Anvil Awards of PR Society of America:Awards/ProgramsSilver Apple Awards: Awards/ProgramsSilver Spur/Best of Texas Awards:Awards/ProgramsSimmons College: EducationSociety for Healthcare Strategy & MarketDevelopment: Associations/Clubs/SocietiesSociety for Technical Comms. and OnlineCommunications: Awards/ProgramsSociety of American Business Editors andWriters, Inc.: Associations/Clubs/SocietiesSociety of American Travel Writers:Associations/Clubs/SocietiesSociety of American Travel Writers’ Directory:DirectoriesSociety of Professional Journalists:Associations/Clubs/SocietiesSoftware and Information Industry Assn.:Associations/Clubs/SocietiesSorkins Directory of Business & Government:DirectoriesSpeakers Guild: Speakers ServiceSpeakers Network: CelebritiesSpeakers On Healthcare: Speakers ServiceSpecialized Information Publishers Assn.:Associations/Clubs/SocietiesSpeechwriter’s Newsletter: NewslettersSpencer Stuart & Assocs.: Executive SearchSpokespersons Plus Network LLC: SpeakersServiceSports Newssatellite,/Phoenix Comms.: Elec.Newsfeeds/Satellite Svcs.Spring Associates, Inc.: Executive SearchSpring Inc.: Research (Mktg. Research)Standard & Poor’s Research Reports:Research (Mktg. Research)Standard Periodical Directory: DirectoriesStevensGouldPincus LLC: CPA/ConsultingServices, Management ConsultantsStowe Co., The: Executive SearchStrategyOne: Research (Mktg. Research)Strauss Radio Strategies Inc.: Elec.Newsfeeds/Satellite Svcs., Radio, PublicService AnnouncementsStreetSpeak: Media (Speech) TrainingSwerling & Assocs.: Management ConsultantsSyntaxis Inc.: Education, Media (Speech)TrainingSyracuse University: Education

T

Take One Productions: VideoTalent U Seek: Executive SearchTalkshowhosts.com:Associations/Clubs/SocietiesTANE Digital Video: VideoTarzian Search Consultants Inc.: Executive

SearchTaylor & Ives: Annual Reports/Design/BrandingTBA Global Events: Special EventsTeatown Comms. Group: VideoTED-TV Productions: VideoTeen Kids News, LLC: TV ProductionTEKgroup International Inc. : Internet Svcs.,Software ProductsTekrati Industry Analyst Reporter: DirectoriesTelevision & Cable Factbook: DirectoriesTelevision Marketing Consultants: VideoTesar-Reynes Inc.: Executive SearchTexas Media Directory: DirectoriesTexas PR Assn.: Associations/Clubs/SocietiesThe Ammerman Experience: CrisisManagementThe Brand Union: AnnualReports/Design/BrandingThe Celebrity Source: CelebritiesThe Conference Board: Conventions/Conf.PlannersThe Desktop Group/Creative Bureau:Employment Svcs.The Emergency Public Relations Manual:DirectoriesThe Entertainment Marketing Sourcebook:DirectoriesThe Federal Yellow Book: DirectoriesThe Forrester Institute: Media (Speech)TrainingThe Fry Group: Executive SearchThe Helen Akullian Agency: Executive SearchThe Holding Company: Corporate ImageConsultantsThe Measurement Standard: NewslettersThe Storch-Murphy Group: Crisis ManagementThe Telly Awards: Awards/ProgramsThe Ward Group: Executive SearchThomas L. Harris & Co.: ManagementConsultantsThomas Productions, Bob: Satellite MediaToursT-Line TV Inc.: TV ProductionTNS Cymfony: Research (Mktg. Research)Tobin Communications, Inc.: RadioToby Clark Associates Inc.: Executive SearchTowers Perrin ISR: Management Consultants,Research (Mktg. Research)Travaille Executive Search: Executive SearchTravelwriters.com: NewslettersTrinity Comms.: Website DevelopmentTV Access: Public Service AnnouncementsTVA Productions: VideoTweed Assocs., Gilbert: Executive Search

U

University of Maryland, College Park, TheDepartment of Communication: EducationUSC Annenberg School for Communications:Education

V

Ventana Productions: VideoVeronis Suhler Stevenson CommununicationsIndustry Forecast: DirectoriesVery Special Events: Promotions, SpecialEventsVery Special Events: Special EventsVickers Stock Research Corp.: OnlineInfo/Databases

Video Image Productions: VideoVideoLink, Inc.: Conventions/Conf. Planners,Satellite Media Tours, TV Production, Video,WebcastingVidicom, Inc.: VideoVirgil Scudder & Assocs.: Media (Speech)TrainingVirilion: Interactive/Multimedia Svcs.Visible Technologies: Media MonitoringVISTA Satellite Communications: Elec.Newsfeeds/Satellite Svcs., Special Events,TVProduction, VideoVMS: Broadcast Monitoring, Measurement &Evaluation, Software ProductsVNR-1 Communications, Inc.: VideoVocus, Inc.: Software ProductsVoiceLogic: Fax Svcs.Votenet Solutions Inc.: Software Products

W

Wagner International Photos: PhotographersWalker Agency, Harry: Speakers ServiceWard’s Business Directory of U.S. Private andPublic Companies: DirectoriesWashington Independent Productions: VideoWashington Representatives Directory:DirectoriesWashington Speakers Bureau: SpeakersServiceWashington Women in PR:Associations/Clubs/SocietiesWeiss Productions, Alan: VideoWeschler Ross & Partners: Graphic Svcs.West Virginia University, Integrated MarketingCommunications Graduate Program:EducationWestern New York Who’s Who Directory:DirectoriesWestGlen Communications:Interactive/Multimedia Svcs., Radio, TVProduction, VideoWestport Entertainment Assocs.: CelebritiesWhen Words Matter: Editorial Services,SpeechwritingWho’s Who in America: DirectoriesWieck Media Services: Photo Distribution,VideoWills Consulting Associates, Inc.: ExecutiveSearchWomen in Government Relations:Associations/Clubs/SocietiesWord Assembly: CopywritersWord of Mouth Marketing Assn.:Associations/Clubs/SocietiesWorkhouse Publicity: Promotions, SpecialEventsWorld Class Speakers & Entertainers:Speakers ServiceWorld Radio/TV Handbook: DirectoriesWorldcom Public Relations Group: PublicRelations NetworksWriting That Works: The BusinessCommunications Report: Newsletters

X, Y, Z

Xavier University: EducationYankelovich Inc.: Research (Mktg.Research)Yearbook of Experts: Directorieszcomm: Radio

ALPHABETICAL INDEX


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PUBLIC RELATIONS/MEDIA COORDINATOR

At Greenwich Hospital, a 174-bed regional provider of care andaffiliate of Yale New Haven Health, you'll find a hospital and a work-ing culture like no other. Conveniently located minutes from I-95, I-684,1-287, the Merritt/Hutchinson Parkway and Westchester County - andclose to public transportation and shuttle service - Greenwich Hospitaloffers a beautiful state-of-the-art facility that serves as a national modelfor advanced health care design. Our unwavering commitment to carehas been recognized by the Press Ganey Summit Award for four con-secutive years of patient satisfaction scores above the 95th percentile...and extends to building extraordinary careers.

The candidate we are seeking must be personable and articulate, aself-started and detail oriented. Must also possess a strong sense ofcustomer service, a high energy level with a strong commitment toachieving goals and able to function well under pressure.

Education: Bachelor’s degree in journalism, public relations, Englishor communications.

Job Summary: The job responsibilities include, but are not limited to:

•Edit the hospital’s internal publication•Copy edit other publications and communications as directed•Assist the VP of PR with media relations•Oversee editorial content of information display monitors that are locat-ed at the hospital and satellite locations•Coordinate traffic production control of the annual report and FOCUSmagazine•Write internet copy•Coordinate the hospital’s weekly radio and community access televi-sion programs•Direct special events as assigned (Teddy Bear Clinic, Physician’sRecognition Brunch and internal Annual United Way Drive)•Must be flexible to work weekends and nights when necessary.

Skills/Experience: Superior writing and editing abilities are a must.Computer literacy including writing for the internet. Should have experi-ence in events planning and coordination. Experience in dealing withthe media and working with a flip camera are pluses.

Full-time with Benefits. Monday - Friday from 8:30 a.m. to 5:00 p.m. withoccasional evenings and weekends.

Apply URL: http://www.greenwichhospitalcareers.org

PR MANAGER, IT CONSULTING

Infosys is currently searching for a Public Relations Manager to workwith senior leadership and senior marketing and business developmentprofessionals in support of the firm's business objectives and marketinginitiatives. Themain role of the Public Relations Manager is to work as partof the Field Public Relations team and with regional leadership to providestrategic public relations expertise for specific industries, geographiesand/or products and services. This position can be located in Dallas,Texas; Fremont, Calif; or New York, New York.

Requirements:•6-8 years of experience in marketing, communications, public relationsor sales•Experience collaborating with teams in a professional servicesenterprise or large matrix company•Experience working with PR agencies (outside agency experience a plus)•Excellent written and oral communications skills and professional clientservice manner•Superior Microsoft Office skills•Undergraduate degree in public relations, marketing, communicationsor related field•Ability to travel as needed (20 percent or more) domestically andinternationally.

Contact: Melinda Reedy, [email protected]

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