Sponsored by: A Service Of: Petition To Win: Benefits & Best Practices for Online Petitions Lawrence Grodeska February 26, 2013
Oct 30, 2014
Sponsored by: A Service
Of:
Petition To Win: Benefits & Best Practices
for Online Petitions
Lawrence Grodeska
February 26, 2013
Sponsored by: A Service
Of:
Protecting and Preserving the
Institutional Memories of
Nonprofits Since 1993
www.cjwconsulting.com
(866) 598-0430
Sponsored by: A Service
Of:
Affordable collaborative data
management in the cloud.
Sponsored by: A Service
Of:
Today’s Speaker
Lawrence Grodeska Nonprofit Community Manager
Change.org for Organizations
Hosting:
Cheri J Weissman, CJW Consulting & Services, Inc. Assisting with chat questions: Jamie Maloney, Nonprofit Webinars
Petition To Win:
Benefits & Best Practices
for Online Petitions
Promote your campaign. Pressure decision-
makers. Generate media. Grow your base. Win.
Agenda:
• Why online petitions?
• What makes a winning petition?
• How to start your petition
• Sponsored Campaigns
• Q & A
Hashtag: #petition2win
Lawrence Grodeska
Nonprofit Community
Manager
Presenter
:
ED2D23 ED2D23
10,000,000 Active users per
month
150 Countries
20,000 Organizations have
collected
40,000,000 Signatures
Online petitions are highly social
objects that compliment traditional
advocacy tactics.
#petition2win Takeaway:
Winning Petitions Are
“DIRTy”:
Dramatic, Inspiring,
Relevant & Timely
People on Change.org create moments.
Nonprofits are using Change.org
to create movements.
#petition2win Takeaway:
Create a profile for your organization.
Start a petition!
Winning petition checklist:
achievable ask, specific targeting,
compelling story, provocative image,
engaging title.
#petition2win Takeaway:
Promoting Your Petition
• Use your email list
• Share on Facebook & Twitter
• Embed widget on your website or blog
• Reach out to local bloggers & allies
• Include link in press releases
Communicate with your supporters!
Close the loop with a petition delivery.
Sponsored by: A Service
Of:
Find listings for our current season of webinars and register at:
NonprofitWebinars.com