Stop Marketing At Millennials Start Marketing With Them @Stackla @Pete_Cassidy
Peter Cassidy - Stop marketing at millennials, start marketing with them
Jan 22, 2018
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1Netgear Proposal
Stop Marketing At MillennialsStart Marketing With Them
@Stackla@Pete_Cassidy
2Netgear Proposal
%of Millennials say authenticity is important when deciding what brands they like and support
60% of consumers say user-generated content is the most authentic form of content
4Netgear Proposal
%of the time, Millennials can tell the difference between brand-created content and user-created content
5Netgear Proposal
%of Millennials have unfollowed a brand on social media because of inauthentic content
6Netgear Proposal
Influencing Millennial Purchases
Created by celebrities or Influencers
%Created by real
consumers
%
Content Millennials say influence their purchasing decisions
7Netgear Proposal
2.5 Billion pieces of user-generated contentare created every day
8Netgear Proposal
https://www.youtube.com/watch?time_continue=87&v=SES52tNkayY
“We knew authenticity was the key. Slick product photography and cheesy montage videos weren’t going to resonate with our core audience of 18-24 year olds.”
Kirsten Matthew
9Netgear Proposal
440%Ad Engagement
Impactful Advertising
10Netgear Proposal
https://www.youtube.com/watch?time_continue=87&v=SES52tNkayY
“We really wanted to take it away from the celebrity ether and root it in real people doing authentic things on holiday.”
Claire Cronin
Engaging Websites
260%Online Bookings
13Netgear Proposal
https://www.youtube.com/watch?time_continue=87&v=SES52tNkayY
Won Campaign of the Year in Marketing Week’s 2016 Competition
16.9 million promoted tweet
impressions
863 searches per minute+
Netgear Proposal 14
“Visual inspiration is key, when it comes to consumers’ decision making process for travel. At the VisitScotland Instagram Travel Agency, we’re marrying the offline and online space.”
Christina Bruns
16Netgear Proposal
Integrate UGC Throughout theBuyer’s Journey
17Netgear Proposal
Tips for Launching a UGC Strategy
1 Run a Competition
18Netgear Proposal
Christina Bruns“Because UGC is created by real travelers, it’s much more relatable than what a brand can produce. With this contest, we were able to get photos from people in places they truly care about, and saved on attaining quality photos that were unique.”
19Netgear Proposal
4,350traveler photos
submitted
34%month-over-month
increase in blog traffic
20Netgear Proposal
350YouTube entries
200KViews
20,000Votes cast
21Netgear Proposal
Steps to Building a UGC Strategy
1
2
Run a Competition
Host an Event
22Netgear Proposal
35KImpressions
586%Lift in engagement
2,600Total engagement
23Netgear Proposal
Steps to Building a UGC Strategy
1
2
3
Run a Competition
Host an Event
Identify & Incentivise Influencers
24Netgear Proposal
20KPieces of UGC
10,000Booking Enquiries
7Day Campaign
25Netgear Proposal
Peter CassidyCo-Founder and CMO, Stackla@Pete_Cassidy, @[email protected]
Download the Report atstackla.com/resources/
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