Content Marketing Tactics for Targeting Millennials

Content Marketing Tactics for

Targeting Millennials

In the case of millennials content

marketing expectations are highFlickr CC: @10ch

Providing the public with creative content

is growing in importance

This generation is looking for something

to connect with and relate to

Flickr CC: @wwwcuate1968

So what is the best way to relate to these

consumers?

Flickr CC: @Yasmeen

Here are 3 content tactics that may prove

useful in getting millennials interested in

your content!Flickr CC: @uomouranio

1. Make it culturally relatable

Flickr CC: @jpar4s

When tailoring content to a millennial

audience it is important to factor in their

age, location, and cultural interests

Flickr CC: @cuttlefish

It is important for it to be genuine and make

your brand more human and relatable

Flickr CC: @DamonStyer

Focus on quick, informative, and targeted

content to relate to this generationFlickr CC: @emiliokuffer

Millennials have high content

expectations with low patience levels

2. Make it original

Flickr CC: @jesusbelzunce

Millennials want to stay informed,

discover what they didn’t know before,

and get a sense of escapeFlickr CC: @rkphotos

After being bombarded with over 5,000 marketing

messages a day, we have cultivated the ability to

bypass unoriginal content

Flickr CC: @jypsygen

Through creation of unique content you

can capture the millennial audience and

construct a lasting brand reputationFlickr CC: @bigtallguy

3. Make it visually appealingFlickr CC: @deathtogutenberg

Millennials rarely want to interact with an

advertisement

If logos and call to actions cover your

content, consider it ignoredFlickr CC: @piratechickan

However if it’s visually pleasing it has been

shown to draw in the millennial crowd

This generation is conditioned to pass

by “salesy” content

Flickr CC: @anonymouscollective

Visual content allows millennials to

absorb key information quickly

Flickr CC: @lsaxbaldphotography

Whether it’s a video or image, millennials

want something that delivers actual

value, not just your sales pitchFlickr CC: @jakerust

Informative and creative content can make or

break how your brand relates to this audience

Flickr CC: @Jonathan

Focus on what you are presenting, and

make sure it aligns with their beliefs,

interactions and behaviors!Flickr CC: @ihtatho

Tap into the millennials desire for

discovery

Don’t give them any reason to ignore

your content marketing!Flickr CC: @orangegreenblue

THANK YOU!

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