Gerardo Ponte PERSUADING THE BUSINESS GUYS
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Gerardo Ponte
PERSUADING THE
BUSINESS GUYS
Product Owner
Business Analyst
Gerardo Ponte CAS 2015
Persuading the business guys
A bit of history
25 years of SW development in spanish corporations:�
90's - Organization & Systems�
00's - IT Representatives�
10's - Agile�
Persuading the business guys
A bit of context
A corporate Business Development unit today:�
✓ Hierarchical structure�
✓ Long distance to the final client�
✓ Separate building of IT�
Persuading the business guys
The waterfall advantages
The comfort zone of the business guys:�
✓ Pace of work�
✓ Single point of contact�
✓ Free format�
✓ "Business-language only" area�
✓ Temporary unaccountability�
✓ Fuzzy accountability�
Persuading the business guys
The Agile advantages
✓ Ownership of the product�
✓ Cooperation:�
w Co-creation with the client�
w Collaboration with the team�
è Promote the constructive opportunities with Agile:�
Persuading the business guys
An effective process of definition:�
✓ Design Research�
✓ Story Mapping�
è never skip this phase�
è get all end-users involved�
✓ Backlog prioritization and MVP�è show figures of apps usage�
✓ Vision and Roadmap�è a bit of storytelling�
Product definition
Persuading the business guys
The three main challenges for the business guys:�
✓ The relocation�
✓ The language�
è share your coffee break�
è technical ≈ business�
✓ The technical architecture�
è the role of the technical leader�
Setting the stage
Persuading the business guys
Product building
è Build a functional mock-up�
è Count on tools to support the process�
è Formalize the process of definition�
Three techniques to reduce the friction:�
Persuading the business guys
Product delivery
Managing the roll-out:�
è Embed metrics and feedback as part of the MVP�
è Seek support and commitment from the team�
è Allocate buffer to analyze the outcomes�
Persuading the business guys
Summarizing 0. Remember you are in a big company�1. Promote the ownership of the product�2. Highlight the COs: Co-creation & Co-llaboration�3. Never skip the Design Research�4. Show the figures of apps usage in your organization�5. Set the climate with the vision and storytelling�6. Share your daily coffee break�7. Belittle the technical language�8. Rely on a technical leader�9. Build a functional mock-up�10. Count on tools to support the process�11. Formalize the process of definition�12. Embed metrics and feedback as part of the MVP�13. Seek support and commitment from the team�14. Allocate buffer to analyze the outcome�
Product Owner
Business Analyst
Gerardo Ponte
Persuading the business guys
linkedin.com/in/GPonte
Scrumastering.com
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