Personalization Strategy for gaining competitive advantage Added service for a user Speeds task completion (I-Click) Can require login Cookies Dynamic
Feb 11, 2016
PersonalizationStrategy for gaining competitive
advantageAdded service for a userSpeeds task completion (I-Click)Can require loginCookiesDynamic
Privacy Concerns No right to privacy in USPrivacy ContractsRequest of personal information can
cause users to leave siteHighly related to trust
Trust
Many factors affect trust:ContextPerceived SimilarityStanding in organizationBehaviorCertificationReferences
Fostering Trust Help establish credibilitySecurity StatementSafe display of personal informationUse of secure serversConfirmation of all costsConfirmation of shipping address
Controlling Privacy No standard for enforcing privacy in
placeP3P standard developedEnforces and exposes site’s privacy
policyTools to inform users of compliance
with their selected privacy policy
Trust (P3P)
Trust (P3P)
Privacy Bird
Privacy Bird
Shows Embedded Content
Privacy Bird
Review for Final
User Centered Development
Initial Stages:
Needs AnalysisUser and Task AnalysisFunctional AnalysisRequirements Analysis
GoalsStarting point for task analysisWhat user want to accomplishIndependent of technology
Tasks
Mechanism for accomplishing goals
Can be technology dependentComposed of sub-components called
Actions
Bad Mapping
Mental Models
User Testing Layout
Content Organization
Organizational Schemes
Organizational Schemes
Organizational Schemes
Organizational Schemes
Organizational Schemes
Organizational Schemes
Organizational StructuresHierarchy
Organizational StructuresDatabase
Controlled Vocabulary
Visual OrganizationProximityAlignmentConsistencyContrast
Page Layout
Wireframe
Page Layout
Page Layout
Primary & Secondary Colors
Monochromatic
Complementary
Analogous
Triadic
Typography
Writing for The Web
Promotionalwriting (controlcondition)using the"marketese" foundon manycommercialwebsites
Nebraska is filled with internationally recognizedattractions that draw large crowds of people every year,without fail. In 1996, some of the most popular placeswere Fort Robinson State Park (355,000 visitors), ScottsBluff National Monument (132,166), Arbor Lodge StateHistorical Park & Museum (100,000), Carhenge(86,598), Stuhr Museum of the Prairie Pioneer (60,002),and Buffalo Bill Ranch State Historical Park (28,446).
0%(by definition)
PerformanceResponseTime
User Reaction
< 0.1 Second User perceives this an instantaneous.< 1.0 Second User noticed the delay, but no break in thought stream.> 10 Seconds User switches to another task.
Streaming
Multimedia Information
Grade II Braille
Web Accessibility Initiative Guidelines
Global User Population
Languages Can Expand Labels
Trust (P3P)