Personal Social Media Success Building, Nurturing and Leveraging Your Social Network 1 åkan Söderbom akansoderbom w.linkedin.com/in/hakansoderbom w.facebook.com/HakanSoderbom kansworkwire.spaces.live.com w.youtube.com/hakansoderbom w.konsultpartners.com
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“Social Media”ͼ "a group of Internet-based applications that
build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content“ [Kaplan, Haenlein; Wikipedia]
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Web 2.0
Author: Markus Angermeier, Graphics: Luca Cremonini, http://en.wikipedia.org/wiki/File:Web_2.0_Map.svg
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User Generated Content
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User Generated Contentͼ LinkedInͼ Blogsͼ Twitter ͼ Facebook
ͼ Flickrͼ Podcasts
8Source: Web mugshots
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What’s Your Brand?ͼ Who are you?ͼ What are your interests?ͼ What are your areas of expertise?ͼ “Who” are your public personas?
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The Secret Sauce
CREATE VALUE!
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Examples
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Is Social Media a Fad?
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Oopsͼ What happens on the Web, stays on
the Webͼ Privacyͼ “Brand jacking”ͼ Your “friends”
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Strawman Strategy
ͼ Track Your Success
ͼ Build Your Brand
ͼ Define Your Content Strategy
ͼ Build Your Social Network
ͼ Get LinkedIn
ͼ Blog
ͼ Comment
ͼ Tweet
ͼ Facebook
ͼ YouTube
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Track Your Successͼ Google Alerts
o news
ͼ Technoratio blog
ͼ KLOUTo twitter
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KLOUT
@Scobleizer is a Pundit
@SusanBratton is a Broadcaster
@HakanSoderbom is a casual
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Build Your Brandͼ Stand Outͼ Be Consistentͼ Be Active and Visibleͼ Think Twice, but show
no Fear
ͼ Have a Strategy that suits You
ͼ Add Value to the Conversation
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Define Your Content Strategy
ͼ What are your areas of expertise?
ͼ What do you want to be remembered for?
ͼ Start small…
ͼ Social Media Tenets:o Authorityo Transparencyo Immediacyo Participationo Connectednesso Accountability
Source: SocialCorp, Joel Postman
Build Your Social Graph
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Get ConnectedStay Connected
Be Active
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Get LinkedInͼ Get found
ͼ Find and explore contactsͼ Explore them, their friends and
contacts
ͼ Get introducedͼ Make introductions
Insights
•Recruiters use LinkedIn
•Trawling software looks for keywords
•Keep consistent with your resume
•Recommendations matter
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MY BLOGͼ Writing a small thing, many times, builds
a library
ͼ Write once, share to all, all the time
ͼ Tag it
ͼ 2 + 2 = 22
Blogroll
…………
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Comment!ͼ Engage the Leaders in Your
areas of Expertiseo Find them, track them, share
your knowledge and insightso Comment on their postso Blog about their speeches
and content, and link back [permalink]http://mapsoftheproblematic.wordpress.com/2010/06/15/11-things-that-inexplicably-continue-to-exist
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Tweetͼ Gets the word out fast
ͼ Immediate and succinct
ͼ Easy to find SME
Insights
•What persona are you projecting?
•Decide who you are communicating with
•Will you tweet nonsense? – some do it successfully…
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Facebookͼ “Everyone” is on Facebook
ͼ Personal, business, hobby, friends and foe
Insights
•Are you public or private?
•Do you have “friends” that reflect badly on you?
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YouTube
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Online Etiquetteͼ Openness and honesty expectedͼ Irony gets lost and creates flamesͼ Avoid “me too” commentsͼ Remember
o “what happens on the web, stays on the web”
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The EndHåkan Sö[email protected]/in/hakansoderbom www.facebook.com/HakanSoderbomhakansworkwire.spaces.live.comhakansoderbom.spaces.live.com www.youtube.com/hakansoderbom www.konsultpartners.com