Personal brand & Social Media

Personal Brand & Social Media

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Outcome

• Why is it important to focus on ‘MY

BRAND’ on social media?BRAND’ on social media?

• What can I do?

• How do I do it?

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Ever Googled yourself?

• If yes try once again, if no try now and analyze:

• Will you be happy if a recruiter looks at you this

way?

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way?

• Is this all you wish to present?

• Do you have a USP?

Why is it important?

• 39% of the companies use Social Media to research job candidates

• Employers took candidates out for multiple reasons

Provocative / inappropriate photos -50%

Info about excessive drinking / drugs – 48%Info about excessive drinking / drugs – 48%

Bad mouthing previous employer – 33%

Poor communication skills – 30%

Discriminatory comments – 28%

Candidate lied – 24%

Tweet to me @aggmuktaSource - research by Harris Interactive

Why is it important?

• On the other hand candidates became more attractive

Professional image – 57%

Good feel for personality – 50%

Wide range of interests – 50%Wide range of interests – 50%

Background information supported qualifications – 49%

Creative – 46%

Great communication skills – 43%

Good references – 38%

Tweet to me @aggmuktaSource - research by Harris Interactive

What can I do?

Develop Skills Networking Job SearchWork Place

SuccessEntrepreneurship

- Stay updated

- Free Courses /

webinars

- Form an

intelligent opinion

(communication

skill)

- Keep contacts

alive

- Make new

contacts

- Convert them

into interviews

- Get noticed

- Lead

interviews

- Control

negotiation

- Self

promotion

-Showcase

well-rounded

personality

- Freelance

- Startup

- Grow your

business

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How do I do it?

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Don’ts

In this jungle of

Social Media

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Don’ts

• Don’t spread too thin

• Do not over-promote

• Don’t forget your audience

• Don’t ignore messages / mentions

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• Make sure you are on major networks

• Facebook

Do’s

1. Remember basic 1. Remember basic

purpose

2. Join groups

3. Create groups

4. Use settings to your

advantage

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• Make sure you are on major networks

• Twitter

Do’s

1. Connect with experts 1. Connect with experts

across globe

2. Express your opinion

3. Participate in tweet

chats

4. Be regular

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• Make sure you are on major networks

• Linkedin

Do’s

1. Be active all through1. Be active all through

2. Participate in

discussions

3. Recommend

4. Publish & /or share

articles

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• Build a USP and be consistent

• Participate

Do’s

• A very impressive presence but silent will add no

value and therefore bring no value to you

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Connect with me!

[email protected]

@aggmukta

I would love to hear your suggestions, comments and questions

@aggmukta

/aggarwal.mukta

/muktaaggarwal/

Tweet to me @aggmukta