Aligning Compliance Values LinkedIn: Your Career Advantage Your next big Gig! September 22 nd , 2016 Presented by: Ciza Tahan & Amit Dewan
Aligning Compliance Values
LinkedIn: Your Career Advantage
Your next big Gig!
September 22nd, 2016
Presented by:Ciza Tahan & Amit
Dewan
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Introductions• Ciza Tahan
Talent Scout/Recruiter at Aviva Spectrum. Spent over 13 years in the staffing industry in recruiting, sales, customer service and management.
• Amit Dewan, CPA, CISA, CRMA, CA Director of Client Services at Aviva Spectrum. Specializes in staff training and development.
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Agenda1. LinkeIn Strategy-Determine Target Audience2. Your LinkedIn Profile & Personal Branding 3. Recommendations and How to Get them 4. Adding the RIGHT Connections & Staying in Touch5. LinkedIn Groups 6. Job Search Strategies7. Using your Network to Help You8. Working with the RIGHT Recruiters9. Q & A
Social Media Strategies
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Polling QuestionWhat’s your Goal Today for LinkedIn:
A. Connecting with People who will help my career.B. Better positioning for future jobs.C. Sharing subject matter expertise.
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LinkedIn Strategy-Target Audience
– Where are the Hiring Mangers?– Which Groups Do they Belong to?– Goal: Get an Introduction-Set Up and Interview
Social Media Strategies
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Personal BrandingSource:
Personal Branding is the practice of people marketing themselves and their careers as brands.[1] While
previous self-help management techniques were about self- improvement, the personal-branding concept suggests
instead that success comes from self-packaging.
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Building a Winning Profile Professional PhotoNOT This
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Building a Winning Profile • Accomplishments in Current and Past Positions
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Building a Winning Profile • Recommendations
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Adding the Right Connections• Choose People who Will Help You Succeed• Personalize Script• Send Messages for Birthdays, Promotions, Etc.
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What is an IDEAL GROUP?
Relevant Industry
Targets your ideal client
# of group members
% of Growth
# groupmanagers
% of “junk” posts
ABC Accounting
CFOs 10K+ Avg. 2% monthly
5 TONS (85%)
DEF Group – Los Angeles
CFOs 5K 10% monthly
2 5% junk
Characteristics to consider
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LinkedIn Group Influence• Contribute to the Discussion• Lobby to Become a Group Manager
– You Can Control the Content of Postings– Send Announcements– Be Sure You Have Consistent Posts & Accept New Members Timely.
Social Media Strategies
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Script to Group ManagersScript Framework:1. Gratitude (“Thank you for your …..or “I’m grateful for being a member of ….2. State your Subject Matter Expertise in your field. (I’m an social media expert with
over 8 years of published and well regarded content in my field….)
3. State your concern (Last week, we posted ABC webinar and it has not yet appeared in your promotions section of ABC Group…)
4. What value to THEIR Group Members (This webinar will allow your group members to decrease their social media marketing budget by 25% in the first year of implementing our best practice ideas shared during the webinar)
5. Call to ACTION to POST! (In order for your group members to take advantage of our free webinars, I need to post three weeks in advance….)
6. Contact info (I’d like to connect this week at [day/time] and can be reached direct at (222) 222-2222 to discuss my expertise and the value proposition I know this webinar will offer your group members, which will only take 15 minutes to discuss.)
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Script to Group Managers
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Active Job Search Strategies• Looks for job postings• Seek Introductions from your Network• Attend LIVE Networking Events at least Monthly
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Meeting your Personal Branding Goals• Start a LinkedIN Group• Comment on top player posts• Leverage the suggestions offered by LinkedIn to add
contacts• Have your invitation script handy• Use In-Mail to introduce yourself to more
professionals/prospects• Blog Monthly
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Blogging on LinkedIN• Recently Added Platform • Build Your Brand • Build Your Company’s Brand• Create Great Content and Keep it Fresh
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Build Your Connections
• Ask Professionals to Join your LinkedIN Network• Personalize Script• Invite Prospects, Clients, Vendors, Other Key Connections
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LinkedIn: “We’re connected, NOW what?”
• After Networking Events, Meetings, Etc.– Connect The Same Day– Invite Them to Join Your Group– Invite to Webinars, etc.
Social Media Strategies
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Measuring Results
• Be Sure You Have a Method to Measure Results– Number of Appointments/Interviews You Have Secured– Social Media Results: Number of views, downloads, etc. of Your
Materials
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Budget Time for Social Media• Determine How Much Time You Will Spend• Daily, Weekly, Monthly
Social Media Strategies
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Ciza Tahan (424) 226-2944
Amit Dewan(424) 226-2942
Q & A
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LinkedIn Profile Analysis• What You’ll Get:• Review of your LinkedIN Profile, including
– Photo– Summary– Experience– Ranking Related to Your Peers
First 5 People to Email us at [email protected] Subject Line: LinkedIN Profile Analysis