Personal Branding

http://www.linkedin.com

USC LinkedIn Personal Branding Webinar• Welcome! We will begin the webinar promptly at 5:30pm PST. In the

meantime, you will hear silence.

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• For any other questions, please type them into the Q&A box. - The LinkedIn and USC Alumni Career Services teams


http://careers.usc.edu/

http://alumni.usc.edu/



What is Personal Branding?(And why does your career depend on it?)

How LinkedIn can help!


Personal Branding Basics

Developing Your Brand

How LinkedIn Can Help

Q&A

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Agenda


How to Ask a Question

• Type your question into the “Q&A” box

• Presenter will answer questions at the end of this webinar

• If your question is not answered, ask it on LinkedIn!


Personal Branding Basics1 What is

a personal brand?


What is

personal branding?


“Personal branding describes the process by which individuals and entrepreneurs differentiate themselves

and stand out from a crowd by identifying and articulating their unique value proposition….

“In this way, individuals can enhance their recognition as

experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.”

- Dan Schawbel, Me 2.0


Why is personal branding

important?


“It's over. No more vertical. No more ladder. That's not the way careers work anymore. Linearity is out. A career is now a checkerboard. Or even a maze.”

- Tom Peters, “The Brand Called You”


What are the

key elements of a strong brand?


1. Differentiation


2. Visibility


3. Authenticity


Developing Your Brand2 Take

Action


“Everything you do -- and everything you choose not to do -- communicates the value and character of the brand.

“Everything from the way you handle phone conversations to the email messages you send

to the way you conduct business in a meeting is part of the larger message you're sending about your brand.”

- Tom Peters, “The Brand Called You,”


Determine Your Strengths

• Ask friends/colleagues to describe you• Take a career assessment test• Contact the USC Career Planning and Placement Center


Develop an Elevator Pitch

• Practice introducing yourself• Observe the pitches of people you admire• Check out www.15secondpitch.com • Use your pitch everywhere!

http://www.15secondpitch.com/


Become an Expert

• Read key industry publications• Follow leaders on Twitter• Conduct informational interviews


Dress the Part

• Watch how others in your industry dress• “Dress for the job you want” • Invest in key items


Help Others

• Be a connector• Be the initiator• Do “small goods”


Enhance Your Online Presence

• Track your “Google-ability”• Clean up any inappropriate content and be savvy about privacy settings

• Determine the key social networks in your field


How LinkedIn Can Help3 In so

many ways!


How LinkedIn Works

Your Friends’ Friends

Your Friends

Your Friends’ Friends’ Friends


Facts About LinkedIn

Over 90 million professionals

Over 1 million company pages

Over 150 industries

Executives from every Fortune 500 firm

Latin America3%

Other0%

North America61%

Europe24%

Asia8%

Africa1%

Middle East1%

Oceania2%


Live Demo of Angelica Urquijo profile

http://www.linkedin.com/in/angelicaurquijo

http://www.linkedin.com/in/angelicaurquijo


Differentiate Yourself:Avoid the 10 Most Overused Profile Terms

1. Extensive experience2. Innovative3. Motivated4. Results-oriented5. Dynamic6. Proven track record7. Team player8. Fast-paced9. Problem solver10.Entrepreneurial

- LinkedIn


Promote Your LinkedIn Profile:Email Signature Line

------------------------------

Jane Doe

National Company, Inc.

Ph: (800) 555-1234

Fax: (800) 555-5678

[email protected]

Connect with me on LinkedIn:

www.linkedin.com/in/JaneDoe

mailto:[email protected]

http://www.linkedin.com/in/JaneDoe


Promote Your LinkedIn Profile:Your Resume or Bio


Promote Your LinkedIn Profile:Status Updates


Connect with friends and family

Maximize group affiliations

Build and maintain new connections

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3 Steps to a Strong & Authentic Network


Step 1: Connect with Everyone You Know


Step 2: Maximize Group Affiliations


Live Demo inside USC Alumni Group


Find Industry Groups


What Industry Groups Should You Join?

• Professional associations

• Groups that support your personal brand

• Groups that are large and active

• Groups joined by people you admire


Subscribe to Group Updates


Step 3: Build & Maintain New Connections


Write Winning Connection Requests



Apply for Jobs on LinkedIn


Live Demo of Job Search & Applying for Job


Job Seeker Premium Featured Applicant


Search for Jobs Elsewhere


Using Company Pages


Live Demo of LinkedIn Company Page


LinkedIn Etiquette

• Respect privacy concerns

• It’s okay to “Archive” connection requests

• Respond in a timely manner to messages and discussion comments

• Apply the same manners online as you would in person


Personal Branding Basics

Developing Your Brand

How LinkedIn Can Help

Q&A

1234

Summary


QuestionsHmmmm...

Feedback: [email protected]


http://learn.linkedin.com/




Thank you

See you on LinkedIn!

http://careers.usc.edu/

http://alumni.usc.edu/

Personal Branding - LinkedIn USC Webinar

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