http://www.linkedin.com USC LinkedIn Personal Branding Webinar • Welcome! We will begin the webinar promptly at 5:30pm PST. In the meantime, you will hear silence. • To hear the audio when we begin, turn up the volume on your computer speakers OR call in to the toll-free teleconference line: 1-866-699-3239 (US/Canada) Access Code: 664 193 278 • If you experience any problems with the webinar on your computer (audio or video), try logging out of the webinar and logging back in. • For technical support, call 1-866-569-3239, and press 1 and then 4 to get priority support. • For any other questions, please type them into the Q&A box. - The LinkedIn and USC Alumni Career Services teams
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Transcript
http://www.linkedin.com
USC LinkedIn Personal Branding Webinar• Welcome! We will begin the webinar promptly at 5:30pm PST. In the
meantime, you will hear silence.
• To hear the audio when we begin, turn up the volume on your computer speakers OR call in to the toll-free teleconference line:
1-866-699-3239 (US/Canada)
Access Code: 664 193 278• If you experience any problems with the webinar on your computer
(audio or video), try logging out of the webinar and logging back in.
• For technical support, call 1-866-569-3239, and press 1 and then 4 to get priority support.
• For any other questions, please type them into the Q&A box. - The LinkedIn and USC Alumni Career Services teams
What is Personal Branding?(And why does your career depend on it?)
How LinkedIn can help!
http://www.linkedin.com
Personal Branding Basics
Developing Your Brand
How LinkedIn Can Help
Q&A
1234
Agenda
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How to Ask a Question
• Type your question into the “Q&A” box
• Presenter will answer questions at the end of this webinar
• If your question is not answered, ask it on LinkedIn!
http://www.linkedin.com
Personal Branding Basics1 What is
a personal brand?
http://www.linkedin.com
What is
personal branding?
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“Personal branding describes the process by which individuals and entrepreneurs differentiate themselves
and stand out from a crowd by identifying and articulating their unique value proposition….
“In this way, individuals can enhance their recognition as
experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.”
- Dan Schawbel, Me 2.0
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Why is personal branding
important?
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“It's over. No more vertical. No more ladder. That's not the way careers work anymore. Linearity is out. A career is now a checkerboard. Or even a maze.”
- Tom Peters, “The Brand Called You”
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What are the
key elements of a strong brand?
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1. Differentiation
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2. Visibility
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3. Authenticity
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Developing Your Brand2 Take
Action
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“Everything you do -- and everything you choose not to do -- communicates the value and character of the brand.
“Everything from the way you handle phone conversations to the email messages you send
to the way you conduct business in a meeting is part of the larger message you're sending about your brand.”
- Tom Peters, “The Brand Called You,”
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Determine Your Strengths
• Ask friends/colleagues to describe you• Take a career assessment test• Contact the USC Career Planning and Placement Center
http://www.linkedin.com
Develop an Elevator Pitch
• Practice introducing yourself• Observe the pitches of people you admire• Check out www.15secondpitch.com • Use your pitch everywhere!