SO YOU’VE DEFINED YOUR BIG IDEA YOUR VALUES YOUR PURPOSE HOW DO YOU SHARE THEM THROUGH YOUR BRAND?
SO YOU’VE DEFINED YOUR BIG IDEA YOUR VALUES YOUR PURPOSE HOW DO YOU SHARE THEM THROUGH YOUR BRAND?
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BRAND IS WHAT THE BRAND DOES.
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THE WALLS HAVE COME DOWN
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TRANSLATING WHAT YOU BELIEVE INTO WHAT YOU DO
1. EXPRESS YOUR VALUES THROUGH YOUR PRODUCTS AND SERVICES
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AIRBNB DISASTER RESPONSE Making it easy for hosts to offer space for free and connect with those in need
AIRBNB
A COMMUNITY THAT ENRICHES THE WORLD THROUGH SHARING SPACE
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“IF IT DOESN’T DO WHAT IT’S MEANT TO DO WE DON’T SELL IT”
BERTS
WE ONLY SELL THINGS WE LOVE
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PATAGONIA
DON’T BUY IT
THE COMMON THREADS INITIATIVE A challenging response to Black Friday
2. BUILDING AN INTERNAL CULTURE THAT’S TRUE TO YOUR VALUES
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INVITING EMPLOYEES TO SHARE A MOMENT Bringing together, uniting outside and inside
COKE
SHARING A MOMENT
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LETTING THE RIGHT ONE IN $3,000 to leave?
ZAPPOS
HIRE FOR FIT
3. OPEN UP TO YOUR CUSTOMERS
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LETTING EVERYONE IN Getting closer to the action
BRIDGEWATER
BRINGS INTO FOCUS THE PEOPLE BEHIND THE PRODUCTS
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CROWD-SOUCED DESIGN: THE LOVEBIRD 62 Designers 12,000 votes
MADE.COM
CUTTING OUT THE MIDDLEMAN
AUTHENTIC BRANDS THAT DO WHAT THEY SAY
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THANKS
Brook Calverley Founder & Managing Partner, People-Made +44 (0)7968 475666 [email protected] 27 Paul St. London EC2A 4JU www.people-made.com @wearepeoplemade