21 tactics to fail your way to success (and build a happy startup)

FAIL YOUR WAY TO SUCCESS

TACTICS TO

AND BUILD A HAPPY STARTUP ! L E A N S T A R T U P M A C H I N E L O N D O N / 2 6 O C T 2 0 1 3

21 @ W E L O V E L E A N

THINK

BIG

START SMALL

LEARN

FAST

& BUILD SH!T THAT MATTERS

PASSION PURPOSE

PEOPLE PROFITS

IF YOU CARE THEY’LL CARE

IT AIN’T EASY BEING LEAN

FORGET THE JARGON… JUST FIND SOME HUNGRY CUSTOMERS

FAKE IT BEFORE YOU

MAKE IT Flickr image from CWSEOntario

“ YOU DON’T NEED CODE TO TEST A SOFTWARE PRODUCT ASH MAURYA

IT’S TIME TO START EXPERIMENTING

“ AT LEAST 2/3 OF OUR IDEAS ARE NEVER GOING TO WORK. MARTY CAGAN

1.CREATE A LANDING PAGE

2.KEYNOTOPIA PROTOTYPE

3.ASK A SIMPLE QUESTION

4.CREATE A FAKE T-SHIRT

5.MOBILE PROTOTYPE

6.OBSERVE PEOPLE

7.CREATE A FAKE BUTTON

8.MINIMUM VIABLE RESTAURANT

9.THE PAPER MVP

10.DO IT YOURSELF

11.WRITE A CLASSIFIED AD

12.THE EMAIL CONCIERGE

13. DIRECT MARKETING

14.COFFEE SHOP TEST

15. HACKING w/CUSTOMERS

16.GET BACK TO BASICS

17.GOOGLE DOCS MVP

18.START BLOGGING

19.TEST EXISTING PRODUCTS

20.HAVE A GREAT STORY

21.CREATE A SLIDESHARE

DESIGN FOR

EMOTION

BUILD YOUR TRIBE

WHO’S GONNA LOVE YA?

START WITH

WHY?

I AM NOT A

ROBOT

(n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS

SO

BE CREATIVE EXPERIMENTING= LEARNING

Flickr image from CWSEOntario

WORK SMARTER NOT HARDER

SET GOALS AND TIMEBOX

Flickr image from minor9th

PIVOT OR PERSEVERE

Flickr image from B4bees

YOUR VISION SHOULD GUIDE YOU

Flickr image from B4bees

“ BE STRONG ON VISION BUT FLEXIBLE ON DETAIL JEFF BEZOS

BUT… BE AWARE

VANITY Flickr image from angermann

VALIDATION

NOW GO FORTH AND ITERATE

THANKS & GOOD LUCK!

@WELOVELEAN