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MAY 21, 2015 Penguin Prevention: Link Acquisition & Audit Techniques You Need To Know Christoph C. Cemper founder of LinkResearchTools @cemper
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Penguin Prevention: Link Acquisition & Audit Techniques You Need To Know

Jul 28, 2015

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Page 1: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

MAY 21, 2015

Penguin Prevention: Link Acquisition & Audit Techniques You Need To Know

Christoph C. Cemper

founder of LinkResearchTools

@cemper

Page 2: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

searchmarketingexpo.com@cemper

#SMX #XXa

Christoph C. Cemper

founder of LinkResearchTools

creator of Link Detox

Page 3: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

searchmarketingexpo.com@cemper

#SMX #XXa

What isGOOGLE PENGUIN

Page 4: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

searchmarketingexpo.com@cemper

#SMX #XXa

Page 5: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

searchmarketingexpo.com@cemper

#SMX #XXa

Page 6: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

searchmarketingexpo.com@cemper

#SMX #XXa

Page 7: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

searchmarketingexpo.com@cemper

#SMX #XXa

lrt.io/london-penguin

Page 8: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

searchmarketingexpo.com@cemper

#SMX #XXa

What Penguinhates?

Page 9: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

searchmarketingexpo.com@cemper

#SMX #XXa

Link spam tactic

Press Releases with over-optimized anchor text

Page 10: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

searchmarketingexpo.com@cemper

#SMX #XXa

Link spam tactic

Link directory spam and paid sponsor links

Page 11: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

searchmarketingexpo.com@cemper

#SMX #XXa

Link spam tactic

Links with optimized anchor text in articles

Page 12: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

searchmarketingexpo.com@cemper

#SMX #XXa

Link spam tactic

Press Releases with over-optimized anchor text

Page 13: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

searchmarketingexpo.com@cemper

#SMX #XXa

Link spam tactic

Forum signature spam with optimized anchor text

Page 14: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

searchmarketingexpo.com@cemper

#SMX #XXa

lrt.io/london-111

Page 15: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

searchmarketingexpo.com@cemper

#SMX #XXa

What Penguinloves?

Page 16: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

searchmarketingexpo.com@cemper

#SMX #XXa

lrt.io/london-7

Page 17: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

searchmarketingexpo.com@cemper

#SMX #XXa

UNATURAL VS NATURAL

Page 18: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

GETTING LINKS

Page 19: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

searchmarketingexpo.com@cemper

#SMX #XXa

Using these „great“ tools?

Some cheap „Mickey Mouse Desktop tool“ with „Private Proxies“

EXCEL

GMAIL with some

„cool“ plug-ins to save you time

Page 20: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

searchmarketingexpo.com@cemper

#SMX #XXa

These are your TIME KILLERS

= EXPENSIVE = NON Scalable

Page 21: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

searchmarketingexpo.com@cemper

#SMX #XXa

Convert mentions into backlinks

BLP for link research + Pitchbox for outreachNo Excel involved. No Gmail involved. No Time Wasters.

Page 22: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

searchmarketingexpo.com@cemper

#SMX #XXa

Get Linkers to LINK

people linking to your Twitter to link to your sitepeople linking to your .COM if you also have a .ESpeople linking to your old website, but not new websitepeople linking to your competitors but not you….

Missing Link Tool (MLT) + PitchBoxNo Excel involved. No Gmail involved. No Time Wasters.

Page 23: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

searchmarketingexpo.com@cemper

#SMX #XXa

Link Risk Managem

ent

Page 24: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

searchmarketingexpo.com@cemper

#SMX #XXa

Review your disavow file

Page 25: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

searchmarketingexpo.com@cemper

#SMX #XXa

Thank you so much!

ALL THE LINKS IN HERElrt.io/london-2015

Page 26: Penguin Prevention:  Link Acquisition & Audit Techniques You Need To Know

searchmarketingexpo.com@cemper

#SMX #XXa