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ISIS HUNG | MEDIA INNOVATIONS | 10.09.13. Get ready, dude.
12

Penguin 2.1 | Media Innovationa

Jan 18, 2015

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Technology

Isis Hung

Introduce you the "SEO Alert," the launch of Google Penguin 2.1 on Oct 5, 2013.
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Page 1: Penguin 2.1 | Media Innovationa

ISIS HUNG | MEDIA INNOVATIONS | 10.09.13.

Get ready, dude.

Page 2: Penguin 2.1 | Media Innovationa

KEYWORD STUFFING

Page 3: Penguin 2.1 | Media Innovationa

LINK SCHEMES

Page 4: Penguin 2.1 | Media Innovationa

UNNATURAL LINKS

Page 5: Penguin 2.1 | Media Innovationa

PENGUIN – WEBSPAM FIGHTING TECHNOLOGY

Keyword stuffing Unnatural links Over optimization Link schemes Cloaking

Page 6: Penguin 2.1 | Media Innovationa

GOOGLE PENGUIN – HISTORY

Infographic via HubShout  

Page 7: Penguin 2.1 | Media Innovationa

GOOGLE PENGUIN – HISTORY

What happened last Friday?

SEO ALERT!

Page 8: Penguin 2.1 | Media Innovationa

NEWLY LAUNCHED PENGUIN 2.1

Penguin 2.0 affected %2.3 of all searches  

Page 9: Penguin 2.1 | Media Innovationa

IF PENGUIN 2.1 ATTACKS

Decrease Google Ranking  

Destroy Website Traffic  

Knock Down Businesses  

Page 10: Penguin 2.1 | Media Innovationa

WHAT HAPPENED IN MAY 2013

When Penguin 2.0 was launched in May 2013, 53% think they were hit by Penguin 2.0, only 7% recovered.  

Page 11: Penguin 2.1 | Media Innovationa

WHY PENGUIN 2.1

Why the update? Penguin 2.1 aims to examined those who were overlooked by Penguin 2.0  

Page 12: Penguin 2.1 | Media Innovationa

PENGUIN 2.1 - IMPLICATIONS

Actually nothing’s too different about Penguin 2.1 that wasn’t already out there, but why are the industry & SEO specialists still so concerned?