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7/31/2019 PENGARUH SIKAP TERHADAP MEREK DAN SIKAP TERHADAP IKLAN PADA MINAT BELI KONSUMEN
1/87
YFGODRVJ UMCDY XFRJDHDY KFRFC
HDG UMCDY XFRJDHDY MCNDG YDHD KMGDX BFNM C@GUVKFG
UCRMYUM
UCRMYUM
Hmdlvcdg Vgxvc Kfnfgocdym Xvodu hdg Kfkfgvjm U}drdx Ovgd Kfgedydm
Ofndr Udrldgd Fc`g`km Lvrvudg Kdgdlfkfg Ydhd Adcvnxdu Fc`g`km
Vgmqfrumxdu Kvjdkkdhm}dj Uvrdcdrxd
Hmuvuvg `nfj x jmxvgo > x xdbfn
J` hmx`ndc dydbmnd ; x jmxvgo 7 x xdbfn dxdv x jmxvgo > +x xdbfn
8' Yfgojmxvgodg gmndm xx;
Ubb
Hmkdgd49-' Ldhm hdydx hmumkyvncdg bdjwd xmhdc dhd
ofldnd kvnxmc`nmgfdrmxdu hdndk k`hfn rforfum }dgo hmovgdcdg'
e' Vlm Jfxfr`ucfhduxmumxdu
Vlm jfxfr`ucfhduxmumxdu hmovgdcdg vgxvc kfgofxdjvm dydcdj hdndk
k`hfn rforfum xfrldhm cfudkddg qdrmdbfn *j`k`ucfhduxmumxdu- hdrm
rfumhvdn udxv cf yfgodkdxdg }dgo ndmg' Lmcd duvkum mgm xmhdc hmyfgvjm.
kdcd xfrldhm jfxfr`ucfhduxmumxdu' Hdrm jdumn vlm jfxfr`ucfhduxmumxdu
hfgodg Kfx`hf Onflufrhmyfr`nfj jdumn ufbdodm bfrmcvx
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7/31/2019 PENGARUH SIKAP TERHADAP MEREK DAN SIKAP TERHADAP IKLAN PADA MINAT BELI KONSUMEN
72/87
Xdbfn 8'=
Jdumn Vlm Jfxfr`ucfhduxmumxdu
Qdrmbfn x jmxvgo y+qdnvf Umog Cfumkyvndg
KFRC
MCNDG
+ 2.28?
:.=5?
y79.96
y79.96
9.92?
9.999
Xmhdc dhd kdudndj jfxfr`ucfhduxmumxdu
Xmhdc dhd kdudndj jfxfr`ucfhduxmumxdu
Uvkbfr< hdxd hm`ndj
Hdrm jdumn yfrjmxvgodg xdbfn 8'= xfrufbvx kfgvglvccdg xmhdc dhd
odgoovdg jfxfr`ucfhduxmumxdu }dgo xfrldhm hdndk yr`ufu fuxmkdum
ydrdkfxfr k`hfn yfghvod. hmkdgd xmhdc dhd gmndm x jmxvgo }dgo
umogmamcdg dxdv y79'96' Ldhm ufedrd cfufnvrvjdg hdydx hmumkyvncdg
bdjwd xmhdc dhd kdudndj jfxfr`ucfhduxmumxdu hdndk yfgfnmxmdg mgm'
5' Dgdnmumu Rforfum Nmgmfr Bfrodghd
Xfcgmu dgdnmumu hdxd hdndk yfgfnmxmdg mgm kfgoovgdcdg dgdnmumu
rforfum nmgmfr bfrodghd. bfrxvlvdg vgxvc kfgovlm yfgodrvj cvdnmxdu yr`hvc.
yr`k`um. yfnd}dgdg hmuxrmbvx`r xfrjdhdy cfyvxvudg yfkbfnmdg' K`hfn
rforfum hdydx hmuvuvg ufbdodm bfrmcvx
