116 DAFTAR PUSTAKA Aaker, J., & Fournier, S. (1995), A brand as a character, a partner and a person: three perspectives on the question of brand personality, Advances in Consumer Research. 22. 391-395. Aaker, J.L. (1997). Dimensions of brand personality. Journal of Marketing Research. 34 (3). 347-356. Aaker, D.A. (1996), Measuring brand equity across products and markets, California Management Review, 38 (3), 102-120. Aaker, J.L., Benet-Martinez, V., & Garolera, J. (2001). Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. Journal of Personality and Social Psychology. 81 (3). 492-508. Abdillah, D. W., & Jogiyanto, P. (2015). Partial Least Square (PLS). Alternatif Structural Equation Modeling (SEM) dalam Penelitian Bisnis. Yogyakarta: C.V ANDI OFFSET. Ad, G., Adr, V., & Pascu, N.E. (2012), Logo design and the corporate identity, Procedia-Social and Behavioral Sciences, Vol. 51, pp. 650-654. Aggarwal, P., & McGill, A.L. (2007), Is that car smiling at me? Schema congruity as a basis for evaluating anthropomorphized products. Journal of Consumer Research, 34 (4). 468-479. Airey, D. (2009). Logo design love: A guide to creating iconic brand identities. New Riders. Alba, J.W., & Hutchinson, J.W. (1987), Dimensions of consumer expertise, Journal of Consumer Research, 13 (4), 411-454. Ali, Hasan. (2013). Marketing dan Kasus-Kasus Pilihan. Yogyakarta. CAPS (Center For Academic Publishing Service) Arslan, F.M. & Altuna, O.K. (2010). The effect of brand extensions on product brand image. Journal of Product & Brand Management, 19(3), 170-180. Baker, W., Hutchinson, J., Moore, D., & Nedungadi, P. (1986). Brand familiarity and advertising: effects on the evoked set and brand preference. ACR North American Advances. Baron, R.M., & Kenny, D.A. (1986). The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and PENGARUH LOGO MEREK TERHADAP CITRA MEREK DENGAN PEMEDIASI KEPRIBADIAN DAN KEAKRABAN MEREK PADA MEREK MINUMAN ISOTONIK POCARI SWEAT ANDARA AKBAR HANANTO, Iin Mayasari, Dr., M.M., MSi Universitas Gadjah Mada, 2019 | Diunduh dari http://etd.repository.ugm.ac.id/
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116
DAFTAR PUSTAKA
Aaker, J., & Fournier, S. (1995), A brand as a character, a partner and a person:
three perspectives on the question of brand personality, Advances in
Consumer Research. 22. 391-395.
Aaker, J.L. (1997). Dimensions of brand personality. Journal of Marketing
Research. 34 (3). 347-356.
Aaker, D.A. (1996), Measuring brand equity across products and markets,
California Management Review, 38 (3), 102-120.
Aaker, J.L., Benet-Martinez, V., & Garolera, J. (2001). Consumption symbols as
carriers of culture: a study of Japanese and Spanish brand personality
constructs. Journal of Personality and Social Psychology. 81 (3). 492-508.
Abdillah, D. W., & Jogiyanto, P. (2015). Partial Least Square (PLS). Alternatif
Structural Equation Modeling (SEM) dalam Penelitian Bisnis. Yogyakarta:
C.V ANDI OFFSET.
Ad, G., Adr, V., & Pascu, N.E. (2012), Logo design and the corporate identity,
Procedia-Social and Behavioral Sciences, Vol. 51, pp. 650-654.
Aggarwal, P., & McGill, A.L. (2007), Is that car smiling at me? Schema congruity
as a basis for evaluating anthropomorphized products. Journal of Consumer
Research, 34 (4). 468-479.
Airey, D. (2009). Logo design love: A guide to creating iconic brand identities.
New Riders.
Alba, J.W., & Hutchinson, J.W. (1987), Dimensions of consumer expertise,
Journal of Consumer Research, 13 (4), 411-454.
Ali, Hasan. (2013). Marketing dan Kasus-Kasus Pilihan. Yogyakarta. CAPS
(Center For Academic Publishing Service)
Arslan, F.M. & Altuna, O.K. (2010). The effect of brand extensions on product
brand image. Journal of Product & Brand Management, 19(3), 170-180.
Baker, W., Hutchinson, J., Moore, D., & Nedungadi, P. (1986). Brand familiarity
and advertising: effects on the evoked set and brand preference. ACR North
American Advances.
Baron, R.M., & Kenny, D.A. (1986). The Moderator-Mediator Variable
Distinction in Social Psychological Research: Conceptual, Strategic, and
PENGARUH LOGO MEREK TERHADAP CITRA MEREK DENGAN PEMEDIASI KEPRIBADIAN DANKEAKRABAN MEREK PADA MEREKMINUMAN ISOTONIK POCARI SWEATANDARA AKBAR HANANTO, Iin Mayasari, Dr., M.M., MSiUniversitas Gadjah Mada, 2019 | Diunduh dari http://etd.repository.ugm.ac.id/
117
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