Peanut Labs Panel Book 2015

PANELBOOK

PANEL BOOK

WWW.PEANUTLABS.COM

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PEANUT LABSINTRODUCTION

At Peanut Labs, we take great pride in being an innovator in the market researchindustry. Our unique methodology and strategic relationships with over 400website publishers, social media communities and global partners, bridges thegap between online consumers who want to share their opinions and marketresearchers who want to hear their opinions.

Our platform gives researchers on-demand access to millions of opted-in,profiled and ready-to-survey respondents from 11 different countries with more to be added this year. Peanut Labs offers robust profiling and allows you to target consumers based on over 20 demographic, geographic and psychographic criteria*, as well as employing strict quality control measures to ensure the highest levels of data integrity. Using our extensive online reach and our proprietary tools, we have assisted thousands of brands, agencies and organizations to obtain the research data they require to generate consumer insights. Our clients come from a variety of industries including retail, electronics, finance, hospitality, and many more.

11 COUNTRIES SUPPORTED

US Canada Mexico France Brazil Italy

UK Australia Germany Netherlands Spain

* Please note: More country-specific parameters are available for targeting. Please contact us to learn more.

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OUR METHODOLOGY

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A social media user visits their favorite online community or application. The application promotes Peanut Labs’ surveys as a fun way to earn virtual currency in exchange for their time and opinions.

Respondents complete a profile questionnaire, and are screened via digital fingerprinting, prior to survey participation eligibility.

Participants from online communities meeting the required criteria receive highly targeted survey invitations in real-time.

Upon completing the survey, respondents are rewarded for their time with virtual currency and the research firm receives real-time response data, often within minutes of a survey

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METHODOLOGYTHE PEANUT LABS

METHODOLOGYTHE PEANUT LABS

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QUALITY

Survey data quality rests on many different factors. It includes finding panelists who plan to do a good job, eliminating panelists who are no longer doing a good job, and ensuring that surveys are well-written and engaging.

At Peanut Labs, we take numerous steps to ensure we provide the best survey data quality possible. This includes processes that take place before a person is accepted into our panel, before a panelist is offered a survey, and after thepanelist has completed the survey.

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BEFORE BEING ADMITTED TO THE PANEL

SUSPICIOUS ISPsWe actively monitor and block people who are coming from suspicious internet

service providers (ISPs) and hosting companies.

PROXY TRAFFICWe actively monitor and block all proxy-sourced traffic(i.e., traffic that seems to be coming from users attempting to mask their origin). This also helps us prevent server farms in or outside the US from accessing our surveys. 

BLACKLISTED SOURCESRecruitment websites are rigorously screened and graded according to the quality of people they attract. Websites that have sent high rates of people with poor quality data are removed from our program.

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PROFILE DATA QUALITYWe run algorithms on respondent profiling data to identify people whoperform an unusual number of inattentive behaviors (e.g., mutually exclusive responses, straightlining, not following instructions).

BEFORE BEING ALLOWED TO COMPLETE A SURVEY

PRE-SCREENER TRAPSEvery survey begins with a pre-screener. If not provided by the client, we provide our own randomly generated pre-screener that panelists must correctly answer prior to admission into a survey. These randomized prescreeners identify behaviors such as overstating, understating, speeding and satisficing.

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AFTER COMPLETING A SURVEY

BEHAVIORAL MONITORINGProprietary algorithms monitor individual user behaviors for abnormal completion speeds, click activity, and inconsistent responses. Panelists are flagged for further data quality tests if they:

Are consistently among the5% of fastest responders

5%

Complete surveys in under 90 seconds

90SECONDS

Repeatedly fail the dataquality pre-screeners

MOUSE MOVEMENTSAll clicking activity on our panelist site is monitored for abnormalities. Users with an unusual number of clicks,

whether too few or too many, are flagged.

USER SCORINGEvery panelist is continually and iteratively graded according to the actions they take on our website,whether it be speeding, clicking or something else. Users who do not meet our stringent quality standards at any point in their lifecycle – not just at the beginning – are automatically removed from the active panel.

FailPass

PROFILE CONSISTENCYWe actively re-screen respondents on their demographics to identify those providing inconsistent information.

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User Response

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GEOIP We deploy state-of-the-art GeoIP technology to ensure that users are from the country and city they report to us. For example, users who are identified as coming from outside of the US cannot participate in a US survey.

DIGITAL FINGERPRINTINGFingerprint cookies are embedded on all respondent

devices. Where the same machine is seen attempting to respond to the same survey more than once, the machine is blocked for

that survey. Machines with unusual numbers of infractions are blacklisted and permanently removed from our panel.

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DEMOGRAPHICS

Our panel includes millions of people that are recruited to specifically meet the targeting needs of our clients.

Our quota sampling system allows you to create the exact sample you need whether it’s a USA census rep sample or an 18 to 34 male Hispanic sample!

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DEMOGRAPHICS

ETHNICITY PREFER NOT TO ANSWER

5.2%

OTHER

1.8%ASIAN

5.5%MIXED RACE

4.1%

BLACK/AFRICAN-AMERICAN

11%

WHITE/CAUCASIAN

65.4%

0.3%

NATIVE HAWAIIAN, PACIFIC ISLANDER

6%

HISPANIC OR LATINO

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PROFILINGPARAMETERS

MaleFemale

GENDERCaucasian / WhiteAfrican-American / BlackAsian / Asian AmericanPacific Islander / Native AmericanHispanicMixed RaceOtherPrefer not to answer

ETHNICITY

MonthDayYear

BIRTHDAY

Zip code2-Digit State Code

GEO-TARGETING / REGION

Less than $24,999$25,000 – $49,999$50,000 – $74,999$75,000 – $99,999$100,000 – $124,999$125,000 – $149,999$150,000 – $249,999$250,000 or greaterPrefer not to answerSocial Grade

INCOME LEVEL

United StatesAustraliaBrazilCanadaFranceGermanyMexicoUnited KingdomNetherlandsItalySpain

COUNTRY OF RESIDENCE

DEMOGRAPHICSDEMOGRAPHICS

Own primary residenceRent primary residenceLive with family member(s) in their residenceLive in student / University housingOther

HOME OWNERSHIP

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High SchoolSome College / UniversityUndergraduate DegreeGraduate DegreeJunior High or Middle SchoolSome High SchoolPrefer not to answer

EDUCATION LEVEL

Yes – They live with meYes – They do not live with meNo – I do not have children

CHILDREN IN HOUSEHOLD

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Single, never marriedEngagedMarriedLiving with Partner / Common LawSeparatedDivorcedWidowedCivil Union / Non-traditional PartnershipPrefer not to answer

MARITAL STATUS

Full-timePart-timeContract, Freelance or Temporary EmployeeSelf-employedSemi-retiredRetiredHomemaker (at home full-time without children)Stay-at-Home Parent (care for child / children full-time at home)Full-time StudentPart-time Student (working more than 30 hours per week)Part-time Student (working less than 30 hours per week)UnemployedNone of the abovePrefer not to answer

EMPLOYMENT STATUSAllergiesArthritisAshthmaCancerCardiac issuesCrohn'sDepressionDiabetes (type 1 or type 2)EczemaErectile dysfunctionHigh blood pressureHigh cholesterolMigraineObesityRespiratory issuesOther

MEDICAL CONDITIONS

DEMOGRAPHICS

ChineseEnglishSpanishOther

PRIMARY LANGUAGE AT HOME

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LIFESTYLE

AUTOMOBILE OWNERSHIP

68.2% YES

31.8% NO

PROFILINGPARAMETERS LIFESTYLE

All of itMost of itSome of itOnly a small part of it

AMOUNT OF GROCERY SHOPPINGDONE PERSONALLY

LIFESTYLE

BirdCatDogFishReptiles / AmphibiansInsects / ArachnidsSmall Animals (Hamsters, Gerbils, Mice, etc.)HorseLivestock (Goats, Pigs, Cattle, etc.)None of the above

PETS OWNED

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YesNo

AUTOMOBILE OWNERSHIP

20152014201320122011201020092008200720062005200420032002200120001999 or Older

AUTOMOBILE YEAR

Hybrid CarHybrid SUVHybrid TruckElectric CarCrossover / Compact SUVMidsize SUVFullsize SUVLuxury SUVCompact SedanMidsize SedanFullsize SedanLuxury SedanCompact Pickup TruckMidsize Pickup TruckFullsize Pickup TruckHeavy-Duty Pickup TruckMinivan / VanWagonHatchbackCoupeConvertibleSports CarOtherDoes not apply to me

AUTOMOBILE TYPE

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LIFESTYLE

AcuraAM GeneralAston MartinAudiBentleyBMWBugattiBuickCadillacChevroletChryslerDaewooDodgeFerrariFiatFiskerFordGMCHondaHUMMERHyundaiInfiniti

IsuzuJaguarJeepKiaKoenigseggLamborghiniLand RoverLexusLincolnLotusMahindraMaseratiMaybachMazdaMercedes-BenzMercuryMINIMitsubishiNissanOldsmobilePanozPlymouth

PontiacPorscheRam TrucksRolls-RoyceSaabSaturnScionSmartSpykerSubaru SuzukiTeslaToyotaVolkswagenVolvoOther

AUTOMOBILE BRAND

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ELECTRONICS

CELL PHONE TYPE

69.8%

SMARTPHONE

22.3%

BASIC PHONE

7.9%

NONE

ELECTRONICS

LIFESTYLE

Phone – Mobile (Not Smartphone)Phone – SmartphoneNone of the above

CELL PHONE TYPE

AlltelAT&TBoost MobileCellular OneCricketGo Phone (by AT&T)Jump MobileLeapMetroPCSNet10Sprint / NextelStraightTalkT-MobileTracfoneU.S. CellularVerizonVirgin MobileOther

CELL SERVICE PROVIDER

PROFILINGPARAMETERS ELECTRONICS

Microsoft Xbox 360Microsoft Xbox OneNintendo DS / DS Lite / DSi / DSi XLNintendo WiiSony PlayStation 2Sony PlayStation 3Sony PlayStation 4Sony PSP / PSP-3000 / PSP GoOtherNone of the above

VIDEO GAME CONSOLES

Computer – Desktop (Mac OS)Computer – Desktop (Windows OS)Computer – NetbookComputer – Notebook (Mac OS)Computer – Notebook (Windows OS)Computer – Tablet (e.g., Apple iPad)Home Network (Wired)Home Network (Wireless)Printer – InkjetPrinter – LaserPrinter – PhotoPrinter – Inkjet Multi-functionPrinter – Laser Multi-functionScannerNone of the above

COMPUTER / PERIPHERALS OWNED

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ELECTRONICS

B2B

Not only can you access research participants based on their personal profile, you can also collect insights from people based on their business profile.

Whether you need to hear from junior or senior employees at large or small companies, panelists are readily available to meet those needs. And, you can even access people based on their occupation or department should that be relevant to your research needs.

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PROFILINGPARAMETERS

1-2 times3-5 times6-9 times10 or more timesNone

BUSINESS TRAVEL (WITHIN LAST 12 MONTHS)

1-4950-249250-499500-9991,000-1,9992,000-4,9995,000-9,99910,000-49,99950000+

BUSINESS EMPLOYEE SIZE

Board DirectorC-Level ExecutiveCompany Owner / FounderJunior Manager / Supervisor / Team LeaderMiddle Manager / Department ManagerNon-managerial employeePartnerSenior ManagerNone of the above

OCCUPATION TITLE

DEMOGRAPHICSB2B

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Accounting / FinanceAdministration / ManagementAdministrative / ClericalCommunications / PRCompliance / Risk ManagementCreative / MediaCustomer ServiceDesign / EngineeringDeveloper / ProgrammerFacilities / MaintenanceHuman ResourcesInformation Technology (IT)LegalLogistics / PlanningMarket ResearchMarketing / AdvertisingOperations / ProductionPurchasing / ProcurementQuality Assurance / Quality ControlResearch & DevelopmentSales / Business DevelopmentSecurityTraining & EducationWarehousing / Shipping / TransportationNone of the aboveNot Applicable

OCCUPATION DEPARTMENT

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B2B

Agriculture / Forestry / FisheriesAppliances or Home FurnishingsArchitecture / Building / ConstructionAutomotive or related industriesComputer Software / Hardware, Programming, Application DevelopmentDrugs or PharmaceuticalsE-commerce or Internet CommerceEducationElectronics, Semiconductors, or InstrumentationFinancial Services, Banking, InsuranceFoods, Beverages, Packaged Goods, FMCGGovernmental AgencyHealthcare, Medical Services, Hospital, Medical LaboratoryHotel, Hospitality, TourismIndustrial Machinery, Equipment, or ProductsLegal ServicesMarketing, AdvertisingMedical equipment or medical devicesOffice Equipment or Business MachinesReal EstateRestaurants and Food ServiceRetailing, Wholesaler, DistributorServicesSystems and NetworksTelecommunicationsTransportationWeb Development, Hosting, or Internet Service ProviderOther

OCCUPATION INDUSTRY

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FEEL FREE TO CONTACT US

180 Montgomery StreetSuite 1700San Francisco, CA 94104 Phone: (415) 659-6266

Email: [email protected]: www.peanutlabs.com

SAN FRANCISCO

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