pdxMindShare's January Workshop Presentation with Jane Boutwell

Why You?

By Jane Boutwell

Selling Your Soft Skills

Why do they ask “Why You”?

Why should we hire you?

Why are you the right fit for the position?

What makes you the ideal candidate?

Employers invitation to you to sell

yourself as the solution to their needs.

What we will cover…

• What the organization knows about you

• What you know about the organization

• What the industry is telling us

Communicate soft skills

How to answer the “Why You” given:

What they know

Hard skills (technical) for position

Resume

Vetted through recruiting software

Linked-in

What you know

Research Job Description

Organization’s Culture

• Linkedin/FB

• Website

• Google

• Glass door

• Social Networking

• Mission Statement/Values

MISSION Oregon Health & Science University (OHSU) is the state’s only comprehensive public academic health center. Its fundamental purpose is to improve the health and well being of people in Oregon and beyond. A ten-member Board of Directors nominated by the Governor and confirmed by the Oregon Senate governs the university….

What The Industry Is Telling Us

75% of HR respondents said they continued having problems

recruiting enough qualified workers. Randy Woods, Seattle Times quoting Beyond.com

20,000 new hires

• 46% failed within 18 months

, 11% of the time for lack of skill. Mark Murphy

Hiring for Attitude

“Many outplacement candidates are technical superstars who’ve

been fired. They know their jobs, but couldn’t collaborate or get

along with others.” William S. Frank, career strategist

What You Need to Focus On

“Technical proficiency, once a guarantee of lifetime employment, is a

commodity in today’s job market.”

“Attitude is what today’s companies are hiring for.” Mark Murphy, “Hiring for Attitude”

Soft Skills

Team Player Communicating Flexibility

Decision Making

Work Under Pressure

Problem Solving

Creativity Accept

Responsibility Leadership

Skills

“Soft skills are the capabilities that attitude can enhance or undermine.” Mark Murphy, “Hiring for Attitude”

Foundation of Communication

Audience

Rhetorical Triangle

Making your (interview) credible, appealing and logical

Pathos

Communicate Non-Verbally

How much of communication is non-verbal?

Listen

CAR to communicate

Challenge

Action

Results

Actual outcome, not desired solution

Steps taken to work through challenge. Who

was involved?

Actual event, with expectations

What we covered…

Successfully selling “you” in the interview includes:

• What the organization knows about you

• What you know about the organization

• HR industry trends

• Awareness of your verbal & non-verbal

communication

• Listen

Thank You for your time!

Jane Boutwell

[email protected]