This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Build Your FollowersIdentify industry influencers and follow themFollow-back your new followersJump on the hashtag bandwagonCreate compelling & engaging contentEngage in conversationBoost posts, but be wary or “buying” followersShare timely news and information from key sources
Content Strategy: Finding a VoiceBenchmark your network, competition & industryAsk your constituents what they want from youReview platform analytics for insightsBest practice: make it Useful x Inspired x Empathetic
Keeping it Fresh: BloggingFree or low-cost way to get your name out thereStart with LinkedIn PulseEvolve to hosted WordPress blog/websiteEmbed videos and images: good for engagement & SEOShare blog posts via other social media channelsCommitment & consistency are keyTarget frequency: 1-2 posts per week (monthly articles)
Management Tool: HootSuiteConnect with Twitter, Facebook & LinkedIn profilesMonitor & share/retweet interesting & timely postsSchedule your own content and retweetsShorten URLs to save space and track clicksSet up keyword feeds to monitor topicsCross-post key content Check 1-5 times daily for comments, DMs & mentions
Best Practices: Setting a ScheduleSchedule content for the week ahead
Repeat original content with decay model in mindAuto-schedule retweets (80/20 rule)Always embed URLs, hashtags or relevant social profilesRemember to leave some space for retweets!
Morning routine: check social apps on phone in bedCheck for any mentions or news (share and thank!)Share up to 5 LinkedIn updates (syndicating to Twitter)Review feed and share 2-5 current tweets in real-timeAuto-schedule 2 to 10 evergreen tweets for the following weekShoot for at least 1 post or share on Instagram & Google+
Best Practices: InstagramImages are worth a thousand words! Be efficient!Remember to take videos, not just photos!Always clean your lens before taking pictures or videoBe smart about leveraging available light and acousticsSyndicate posts to Facebook, Twitter & Swarm as
appropriateDon’t forget to use hashtags to boost visibility (1-5 ideally)
When posting original content, leave room for RTs & #sInclude a relevant URL and always shorten it (ow.ly)Don’t use more than 3 hashtagsKnow your max character count without #s (129 for me)Always thank mentions (RT, respond or favorite)When possible embed an image to increase engagement
YouTubeDon’t forget you can post to YouTube from your phoneFree editing apps can up-the-anteRemember to follow best practices outlined in my articles
Daily: check suggested connections and add 3-10 via appDaily: share 3-5 articlesDaily: congratulate and endorse your networkWeekly: send InMail to prospects or your networkWeekly: monitor your competitorsWeekly: check activity on your profileMonthly: write a LinkedIn blog postMonthly: upload a presentation to SlideShare
Key Takeaways– Own your brand by claiming & optimizing profiles– Automate and syndicate to maximize impact– Audit and monitor daily to identify opportunities– Own the search results with social media & SEO– Utilize tools like HootSuite to streamline – Schedule 15 minutes a day to manage profiles– Measure the impact on a monthly basis
Resources– How to Grow Revenue via Online Reviews– Six Social Media Platforms for B2B Marketing in 2016– 20 unbreakable rules for social media managers– How to Become a Social Media Guru in 3 Easy Steps– Create a Social Media Strategy on a Shoestring with These Six Tips– Three Reasons Why You Should Publish on LinkedIn Pulse– Ten Tips For Optimizing Your Online Persona– How to be a Rock Star on 8 Social Media Platforms – 9 Social Media Marketing Rules You should Break– 7 Steps to Leverage Social Media to Increase Search Engine Visibility– Online Reputation Management: Seven Strategies to Build Your Brand– 9 ways to Lose Friends and Alienate People in Social Media– The Three Golden Rules of Networking on Social Media– The Social Media Metrics That Truly Matter– What a 9 year-old taught me about marketing with digital video