Pcsc 2012 role of beta in product management (delivered)

THE REAL ROLE OF BETA TESTING INPRODUCT MANAGEMENT

THANKS TOOUR SPONSORS

INTRODUCTION

THE PERCEIVED ROLE OF BETA TESTING (BY PRODUCT MANAGEMENT)

THE REAL ROLE OF BETA TESTING (IN PRODUCT MANAGEMENT)

FINAL THOUGHTS

ABOUT ME

ABOUT THIS PRESENTATION

WHAT IS BETA TESTING?

A TEST OF A PRODUCT PERFORMED BY REAL USERS IN REAL ENVIRONMENTS

““

(AND THAT’S IT)

WHY IT’S UNIQUE AND VALUABLE

WHY IT’S PAINFUL

INTRODUCTION

THE PERCEIVED ROLE OF BETA TESTING (BY PRODUCT MANAGEMENT)

THE REAL ROLE OF BETA TESTING (IN PRODUCT MANAGEMENT)

FINAL THOUGHTS

BUGS!

MOST OF WHICH YOU ALREADY KNOW ABOUT

FEATURE REQUESTS

MOST OF WHICH YOU DON’T HAVE TIME TO IMPLEMENT

CUSTOMER DISCUSSIONS

WHICH ARE EXTREMELY DIFFICULT TO QUANTIFY

DISCUSS

WHAT DO YOU PERCEIVE BETA TESTING TO BE? WHAT ARE THE BIGGEST CHALLENGES? WHAT ARE THE PROS AND CONS?

INTRODUCTION

THE PERCEIVED ROLE OF BETA TESTING (BY PRODUCT MANAGEMENT)

THE REAL ROLE OF BETA TESTING (IN PRODUCT MANAGEMENT)

FINAL THOUGHTS

BETA MIRRORSYOU

BETA TOUCHES THE ENTIRE PRODUCT

BETA REPRESENTS THE CUSTOMER

1

2

BETA IS AN ARBITRATOR

YOU YOUR TEAM

YOUR CUSTOMER

BETA IS A SAFETY NET

AND SOMETIMES AN INSURANCE PLAN

BETA IS A PRIORITIZERAND CAN HELP YOU BRACE FOR IMPACT

BETA ISKNOWLEDGE

BETA IS A JACK OF ALL TRADES

INTRODUCTION

THE PERCEIVED ROLE OF BETA TESTING (BY PRODUCT MANAGEMENT)

THE REAL ROLE OF BETA TESTING (IN PRODUCT MANAGEMENT)

FINAL THOUGHTS

KEYS TOSUCCESS

5 GREAT GOALS TO CONSIDER

ONCE YOU HAVE A SOLID GRASP

DISCUSS

DID YOU LEARN ANYTHING? DID I MISS ANYTHING?DID I OVER DO THE PENGUINS?

THANK YOU

QUESTIONS, COMMENTS, AND COMPLAINTS

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(SERIOUSLY)