Payoneer Pretension of Ms.Eireen Diokno Bernardo - Creating Business Blue Print for Ecommerce

Business Potential of eCommerce (Ecommerce – Cross boarder as Strategic Business Positioning)

Business Potential of eCommerce (Ecommerce – Cross boarder as Strategic Business Positioning)

Let us create Ecommerce Business Development BLUE PRINT( EXERCISE)

- Please get a piece of paper and a pen.

- As we go through ecommerce business development; I want you to write down the steps we will go through.

- Through the process identify and select best actions you need to take.

NOTE: Expect at the end of the exercise a business game plan, BLUE PRINT for your online business and development will form.

Product development that will :Product development that will :

• A) HIT WHAT the Online Market DEMANDS

--- ( Analytics ).

• B) CREAT A NEED the online market will WANT

--- ( Branding & Marketing ).

• C) Combination of A and B

--- (Market Analysis, Branding &

Marketing Campaigns)

Ecommerce is a process doing business online :

It starts with –

Product Development:

Write top 3 products you can easily source or manufacture.

Merchandise – (physical dimension)

Ecommerce is a process doing business online :

It starts with –

Product Development:

Services – (rendering skills)Write top 3 skills or talent you are an expert or you can easily do.Online Skills / Special Skills /

Voice Protocol (BPOs)

eCommerce is a process doing business online :It starts with – Product Development:Digital Products – (preformed services).

1) Normally this is downloadable.2) Application is online.3) Transferable or can be shared online in nature.4) Soft Copy

Ecommerce is a process doing business online :

It starts with –

Product Development:Virtual Products – ( online representation of a product) –

• Products that are presented online as item for sale.

• It is NOT a physical product although it could be physical in nature.

• It is not a per-download, not per-access, not courier deliverable. Although it can be represented with a downloadable or a per-access to validate ownership or entitlement.

Ecommerce is a process doing business online :It starts with – Product Development:Virtual Products – ( online representation of a product) –

EXAMPLES:

– Travel Package– Real Estate/ Rentals / Properties– Office Services/ Consultancy / Mentorship/ Coaching– Cars / Vehicles– Financial Products/ Insurance / Mutual Funds– Forex and Stock Trading online, other investment trading.– Some types of Gaming/ Gambling products– Subscriptions/ Membership– Coupons– Flores Shop/ Art Galleries/ Hotel and Restaurant/ Furniture– Other Business to Business

Product development that will :Product development that will :

• A) HIT WHAT the Online Market DEMANDS

--- ( Analytics ). Example P1 Fare / a $ FARE

• B) CREAT A NEED the online market will WANT --- ( Branding & Marketing ).

Example: Richard Branson Virgin Air / Flight to the moon

• C) Combination of A and B

--- (Market Analysis, Branding & Marketing Campaigns)

7 Billion Population vs $1.5B for two for a Lunar Travel.

GEOTARGETING(considering the online market)

Cross-Border / International• Market Barrier --- - trust / credibility issues. - create the needs for what you are offering.

• USD / Foreign Currencies• CRM – a) Personable, yet less demanding. b) Logistics w/ difficulty not

just because of distance, time zones, banking turn around and holidays, but also because of customs borders.

LOCAL / Domestic • Easier penetration ---- -culture familiarity.

-easy to hit the market demands.

• In Php• CRM –

a) More personable b) Logistics / delivery management easier because of proximity and time zone.

STRUCTURING YOUR ONLINE PRESENCE

(considering the online market)

LOCAL / Domestic • Easier penetration ----

-culture familiarity.

-easy to hit the market demands.

• In Php• CRM –

a) More personable

b) Logistics / delivery

management easier because of

proximity and time zone.

Cross-Border / International• Market Barrier ---

- trust / credibility issues.

- create the needs for what

you are offering.

• USD / Foreign Currencies• CRM –

a) Personable, yet less

demanding.

b) Logistics w/ difficulty not just because of distance, time zones, banking turn around and holidays, but also because of customs borders.

YOUR OWN URL / DOMAINSYOUR OWN URL / DOMAINS

• ONLINE STORE / RESPONSIVE / INTEGRATED

OR---

• Online presence with the ability to automatically collect payments for your products or services.

TYPES OF WEBSITES- Sales Page / 1 Pages Squish

Page/ Announcement/ Online calling card. - Brochure Website / Online

Catalogue.- Affiliate Website / Blog Site- Online Store / Shopping cart

/ Add to Cart / Buy now.- Membership site (log-in)

BUSINESS OPERATION & POLICIESHow do you want to get paid

What is your fulfillment process

BUSINESS OPERATION & POLICIESHow do you want to get paid

What is your fulfillment processMerchandise - product expectation /logistics options / delivery process /return policies. (always applicable even if you do not like returns)

Services ----- procedures in rendering / progress billing terms and condition / quality control.

Digital Products ----- Autoresponder / Download or access instruction / digital product delivery.

Virtual Products ----- Invitation to complete transaction on location or virtual representation / set expectation for virtual online or physical experience / terms are more complex and regulated.

MARKETING STRATEGIESMARKETING STRATEGIES

• Online Presence ( own websites)• Campaigns and Materials (Photography / Graphics)• Content Marketing • SEO - Search Marketing• SEM / PPC / • PR Online Events• Clouding Solutions / Apps• Videos / Graphics • Social Media Presences • Combinations of Marketing Platforms

(And more marketing strategies to follow as we move on with the age of ICT / Online Trading / Ecommerce)

PAYMENT GATEWAYSPAYMENT GATEWAYS

• As many as possible / You need to get paid from products for sale and/or services rendered..

• Merchant Accounts / Payoneer is one.

OTHERS

FULLFILLMENTFULLFILLMENT

• Merchandise ----- Logistics / Couriers • Services ----- Rendered / Platforms / Emails• Digital Products ----- Preformed Services / Downloads / Access/• Virtual Products ----- Drawn to the location / virtual or online experience or physical.

OR - COMBINATIONS OF THE ABOVE TO FULLFILL

THEN DO THE CYCLE AGAINAND IT WILL BECOME AN

ONLINE BUSINESS

THEN DO THE CYCLE AGAINAND IT WILL BECOME AN

ONLINE BUSINESS

Routine , Operation , Best Practices,

Experience / Expertise

WILL FOLLOW

EXPECTED RESULT?

SUCCESS!

MAKING IT BIGGERMAKING IT BIGGER

Master Cross-Border Trading:

•- Penetrate bigger market, expose your online presence to more potential buyers

•- Potential buyers with higher purchase or capacity to PAY BIGGER.

•- Ride and make more money with currencies inflations.

MAKING IT BIGGER(do not be afraid of technology, embrace it)

MAKING IT BIGGER(do not be afraid of technology, embrace it)

PRACTISING SMART BUSINESS:• Knowing the right platforms to use.• hosting, domain/s, applications to integrate

( CRM / SRM )

•Understanding aggregators.•Market Place – Ebay.com / Amazon / Freelancer.•Financial Services – Payoneer / Paypal / Stripe.

•Network with the right people.

MAKING IT BIGGERMAKING IT BIGGER

Leverage on International FREE TRADE AGREEMENTS. (AEC)

•Lower your COST – Logistics / Rate of Duties.

•Easier trading flow / smoother business flow / less prone to red tape.

GEOTARGETING(MAKING IT BIG – Cross Border International Trade)

• Market Barrier --- - trust / credibility

issues.

- create the needs for what you are offering.

BREAK FREE

AGREEGATORS WILL PLAY THE ROLE.

GEOTARGETING(MAKING IT BIG – Cross Border International Trade)

• Market Barrier ---• - trust / credibility

issues.- create the needs for

what you are offering.

- BREAK FREE

Select / FOCUS ON A COUNTRY that you have culture/ economy and market familiarity (study)

GEOTARGETING(MAKING IT BIG – Cross Border International Trade)

• Market Barrier --- - trust / credibility issues.

- create the needs for what you are offering.

BREAK FREE• Develop a series of marketing campaign

based on the interest of the geo-target market. (study)

GEOTARGETING(MAKING IT BIG – Cross Border International Trade)

• Market Barrier ---

- trust / credibility issues.

- create the needs for what you are offering.

• BREAK FREE• Marketing content

should be based on merits why they need your products or/ and services, not on brand or corporate image/ website image.

GEOTARGETING(MAKING IT BIG – Cross Border International Trade)

• Market Barrier ---

- trust / credibility issues.

- create the needs for what you are offering.

BREAK FREE• Marketing Budget

in proportion to the size of the geo-target and campaign duration should be considered.

GEOTARGETING(MAKING IT BIG – Cross Border International Trade)

• Market Barrier ---

- trust / credibility issues.

- create the needs for what you are offering.

- BREAK FREE

• Always do market test - product and campaign materials. Be ready for adjustments; listen and evaluate the numbers.

SET TARGET NUMBERS you can use to measure success / prorate the target based on marketing budget.

- exposures , clicks, visit , salesconversion –

• Market Test - Lower the cost of marketing campaigns.

HOW LUCTRAIVE IS ECOMMERCE?• Not to hype or to brag

HOW LUCTRAIVE IS ECOMMERCE?• Not to hype or to brag

HOW LUCTRAIVE IS ECOMMERCE?www.mos.com

HOW LUCTRAIVE IS ECOMMERCE?www.mos.com

NOW DO YOU HAVE AN ECOMMERCE

BUSINESS GAME PLAN?

IF YOU HAVE

WRITE YOUR NAME

CELLPHONE NUMBERS

EMAIL ADDRESS

PASS YOUR ECOMMERCE BUSINESS GAME PLAN

NOW DO YOU HAVE AN ECOMMERCE

BUSINESS GAME PLAN?

--YOU CAN PASS YOUR INQUIRIES OR ANY QUESTION TO REFINE YOUR PLAN—

-- SELECT 10 ECOMMERCE GAME PLAN

FOR FREE BUSINESS CONCEPT CONSULTANCY---

NOW DO YOU HAVE AN ECOMMERCE

BUSINESS GAME PLAN?

IF YOU NEED TO REFINE YOUR IDEA OR REWRITE

YOU CAN SUBMIT VIA EMAIL @

-- [email protected] –

www.fb.com/eireendioknobernardo

HOW DO YOU MAKE IT HAPPEN?

• DRAW A GAME PLAN • Then ask for GOOD ADVICE / Consultation from

EXPERTS or at the very least from people who have real experience in doing online business / Ecommerce.

• This is especially if you are targeting Cross-Border., HIRE a GOOD CONSULTANT.

• Recommend www.eireendioknobernardo.com

LET US HELP YOU MAKE IT HAPPEN

LET US HELP YOU MAKE IT HAPPEN

We have 6 to 8 month course for – Skill development and skills enhancement for FREELANCERS

1) Practical IT - CSS and HTML ---------------------- Dennis Philippe Pereyra2) Ecommerce Website Development------------------ Mj Mercado3)Graphic, Photoshop, Imaging, Video Production- Eireen Diokno-Bernardo4)Technical Content Writing –--------------------------- Ruby Casil Aguas5) Ecom102 AM Program ------------------------------ Tina Delfin Carag6) AND MORE

LET US HELP YOU MAKE IT HAPPEN

We have 6 to 8 month course for – Skill development and skills enhancement for FREELANCERS

Php 28,888 COURSEBut for the first 50 slots only

Php 2,888

Approach- Tina Carag Any of our Trainers / Any of our Sales Force

www.ecom102.com

LET US HELP YOU MAKE IT HAPPEN

We have 6 to 8 month course for – Skill development and skills enhancement for FREELANCERS

SECOND WAVE ENROLL ONLY at Php 2,888

CALL - 4350550 5435589 4338443

VISIT - www.ecom102.com

LET US HELP YOU MAKE IT HAPPEN

WE ARE ALSO LOOKING FOR TRAINERS

www.ecom102.comFREE to APPLY

•Qualifications- Already a participant of ecommerce102.com or ecom102.com Affiliate Marketing Program. •4 hours training time commitment on prearrange schedules.•Compensation, professional fee, direct commission and residual income.

CALL Ms.Tina Delfin Carag                                9175462209

6547487

LET US HELP YOU MAKE IT HAPPEN

THANK YOUEireen Diokno

Bernardo