Paul Maynard's Trade Show Experience

ExamplesExamples

Paul Maynard’s Paul Maynard’s Trade Show Marketing Trade Show Marketing

ExperienceExperience

Collective experienceCollective experience

Nineteen years’ experienceNineteen years’ experience 11 as a trade show manager11 as a trade show manager 8 in exhibit sales8 in exhibit sales

Diversity of industryDiversity of industry Defense, HVAC, electronics, security, data storage, retail Defense, HVAC, electronics, security, data storage, retail

systemssystems Show complexityShow complexity

10x10, 10x20, 10x30, 20x20, 20x30, 20x40, 30x50, 10x10, 10x20, 10x30, 20x20, 20x30, 20x40, 30x50, 35x80, 40x60, 40x10035x80, 40x60, 40x100

GeographicalGeographical 35 cities in 21 states and 7 international locations35 cities in 21 states and 7 international locations

The processThe process

Purchasing spacePurchasing space Managing and working with the internal teamManaging and working with the internal team

Marketing, sales, executives, Marketing CommunicationsMarketing, sales, executives, Marketing Communications Collecting and submitting ordersCollecting and submitting orders

EAC/LaborEAC/Labor ElectricalElectrical Material handlingMaterial handling Rentals (furniture, cleaning, catering, AV)Rentals (furniture, cleaning, catering, AV)

Directing and contracting with vendorsDirecting and contracting with vendors Exhibit companiesExhibit companies I&D companiesI&D companies Freight carriers (van and air)Freight carriers (van and air)

Supporting at the show siteSupporting at the show site I&D supervisionI&D supervision Executive and staff careExecutive and staff care

Facilitating post mortemsFacilitating post mortems Successes and challengesSuccesses and challenges

Shows supportedShows supported HoneywellHoneywell

AHR ExpoAHR Expo ASISASIS Retail, recruiting, air filtrationRetail, recruiting, air filtration Global Demonstration CenterGlobal Demonstration Center

Alliant TechsystemsAlliant Techsystems Navy LeagueNavy League Paris AirParis Air Dubai Air ShowDubai Air Show

XiotechXiotech Oracle Open WorldOracle Open World HIMSSHIMSS

FujitsuFujitsu FMIFMI National Retail FederationNational Retail Federation

HoneywellHoneywell

American Society of American Society of Industrial SecurityIndustrial Security

1994-20001994-2000 20x40 to 30x5020x40 to 30x50 Las Vegas, Dallas, Las Vegas, Dallas,

AtlantaAtlanta

HoneywellHoneywell

AHR ExpoAHR Expo 1995-20001995-2000 35x80, 40x10035x80, 40x100 Chicago, Chicago,

Philadelphia, Philadelphia, AtlantaAtlanta

HoneywellHoneywell

HoneywellHoneywell

Recruiting, retail, Recruiting, retail, air filtrationair filtration

1994-20001994-2000 20x20, 10x20, 20x20, 10x20,

20x3020x30 Chicago, LA, Chicago, LA,

OrlandoOrlando

HoneywellHoneywell Global Demonstration Global Demonstration

CenterCenter Product demos, meeting Product demos, meeting

space, theatre areaspace, theatre area $750,00 initial budget$750,00 initial budget Teamed Facilities, Teamed Facilities,

Marketing Communications, Marketing Communications, exhibit companyexhibit company

Alliant TechsystemsAlliant Techsystems

Navy LeagueNavy League 1988-19941988-1994 20x20 to 20x4020x20 to 20x40 Washington, DCWashington, DC

Alliant TechsystemsAlliant Techsystems

International showsInternational shows 1990-19931990-1993 Athens, Dubai, Athens, Dubai,

Paris, Farnborough, Paris, Farnborough, AnkaraAnkara

XiotechXiotech

Oracle Open WorldOracle Open World Moscone Center, Moscone Center,

San FranciscoSan Francisco 20x30 island20x30 island

HIMSSHIMSS Dallas Convention Dallas Convention

CenterCenter 20x20 island20x20 island

XiotechXiotech

Microsoft Tech EdMicrosoft Tech Ed San Diego San Diego

Convention Center, Convention Center, 20042004

Orange County Orange County Convention Center, Convention Center, Orlando, 2005Orlando, 2005

10x20 in-line10x20 in-line

FujitsuFujitsu FMIFMI

McCormick Place, McCormick Place, Chicago, 2006Chicago, 2006

20x30 island20x30 island

FujitsuFujitsu NRFNRF

New York, 2007New York, 2007 40x60 island40x60 island

ReferencesReferencesShamus HurleyShamus HurleyBosch Security SystemsBosch Security Systems585-340-4135585-340-4135Shamus.hurley@[email protected]

Bruce MinaleBruce MinaleStoreNext, Inc.StoreNext, [email protected] [email protected]

David NaumannDavid NaumannFujitsu Transaction SolutionsFujitsu Transaction Solutions972-963-2813972-963-2813dnaumann@[email protected]

Randy SmalleyRandy SmalleySmalley & AssociatesSmalley & [email protected]@rjsmalley.com

Ambre ChevalierAmbre ChevalierSun MicrosystemsSun [email protected]@sun.com

Gary DonatellGary DonatellFreeman Decorating CompanyFreeman Decorating [email protected]@freemanco.com

Cathy Boss-FesselCathy Boss-FesselFujitsu Transaction SolutionsFujitsu Transaction [email protected]@ftxs.fujitsu.com

Sally FleishmanSally FleishmanChartOne, Inc.ChartOne, [email protected]@chartone.com

For more informationFor more information

Paul MaynardPaul Maynard 817-891-1167817-891-1167 [email protected]@yahoo.com