PRE-COLLECTIONS PRESS RELEASE AFTER SHOW 10 JULY 2017
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
P R E - C O L L E C T I O N S
PRESS RELEASE AFTER SHOW
10 JULY 2017
A 23% INCREASE IN VISITORS ANDA SELECTIVE OFFER FROM 90 EXHIBITORS:
BLOSSOM PREMIERE VISION EMERGES
AS THE LEADING EVENT FOR CREATIVE PRE-COLLECTIONS
This past 5 July, an atmosphere of enthusiasm and optimism prevailed at the Palais Brongniart in Paris as BLOSSOM PREMIÈRE VISION closed its doors on two days of productive work and discussions.
Launched one year ago by the PREMIÈRE VISION group, the show dedicated to pre-collections is today part of a positive dynamic confirming its legitimacy and the coherency of its strategic positioning, both in terms of its offer and calendar:
• An international offer from 90 exhibiting companies – 62 weavers, 22 tanners and 5 accessory and component manufacturers - an offer enriched and adapted to the exclusive needs of major fashion house ;
• Targeted, extremely high-quality visitors up by 23%: 1,058 visitors vs. 861 in July 2016;
• A show timed to be consistent with the calendar of first collections (pre-collections), and complementary to the Première Vision Paris* calendar, which targets main collections ;
• An effective event, designed to evoke an intimate showroom conducive to creative interaction and discussion, to allow buyers to work with their usual suppliers while taking the time to discover new ones ;
• A unique, prestigious venue in the heart of the world’s fashion capital, ideal for luxury - and often Paris-based - fashion houses, yet also central and inspiring for international high-end brands.
* PREMIÈRE VISION PARIS : 19, 20 & 21 September 2017 – Parc des Expositions de Paris Nord Villepinte
« BLOSSOM PREMIÈRE VISION rose to the challenge! Our exhibitors
are more than satisfied with this edition. They were able to meet
with their key customers in a working yet friendly atmosphere.
The show is now firmly part of the calendar at major fashion houses. Pre-
collections are most definitely a creative period on their own, independent of
the international catwalk shows. Yet in a similar vein, they rely on creativity
to stand out and be competitive.
Today, a pre-collection can represent up
to 60% of the season’s turnover. They are
of major importance to the luxury brands,
to which Blossom Première Vision has
responded with this custom offer, in
a timeframe that’s complementary to
the Première Vision Paris shows,» said
Guglielmo Olearo, Show Director.
RISING NUMBERS OF QUALITY VISITORS
Over 2 days, BLOSSOM PREMIÈRE VISION welcomed 1,058 visitors from the most prestigious fashion and luxury houses, who came to discover and source new product developments and the latest fabric and colour innovations to build their pre-collections.
Targeted by the show’s organisers for their high creative and quality positioning, the number of visitors rose by 23% (up from 861 visitors in July 2016), and brought together leading French fashion houses (80% of visitors), as well as a growing percentage of leading international brands (20%).
Following France, Italy had the 2nd largest number of visitors, with attendance up by 3.5 % over July 2016. In 3rd place, visitors from the United Kingdom also saw a strong increase (+ 26%), while the United States (4th) and Belgium (5th) - both particularly important in terms of creative fashion - each showed a stable but significant presence.
AMONG THE VISITORS:
AGNELLE - AGNES B - ALEXA CHUNG - ALEXIS MABILLE - AMI PARIS - ATELIER
VALENTINE GAUTHIER – AZZARO – BALENCIAGA – BALIBARIS - BALMAIN - BARBARA
BUI – BONTON - BOTTEGA VENETA - CARTIER INTERNATIONAL – CARVEN – CELINE
CERRUTI 1881 – CHANEL - CHLOE - CHRISTAN DIOR COUTURE - BABY DIOR - CHRISTIAN
DIOR HOMME - CHRISTIAN LOUBOUTIN - COMMUNE DE PARIS 1871 – COURREGES
DE FURSAC - DICE KAYEK - EMILIO PUCCI – ERES - ERMENEGILDO ZEGNA COUTURE
FENDI - FIFI CHACHNIL - FIGARET PARIS – FURLA - GIORGIO ARMANI – GIVENCHY
GUCCI - HERMES FEMME - HERMES HOMME - HERMES SELLIER - INES DE LA FRESSANGE
PARIS - ISABEL MARANT – JACQUEMUS - JEROME DREYFUSS - JIMMY CHOO – JOSEPH
KARL LAGERFELD – KENZO – LACOSTE – LANCEL – LANVIN - LE TANNEUR - LEONARD
PARIS - LES ATELIERS HORLOGERS DIOR – LOEWE - LONGCHAMP - LOUIS VUITTON
LOUIS VUITTON HOMME - LOUIS VUITTON – LVMH - MAISON KITSUNE - MAISON MICHEL
MUGLER - NINA RICCI - OLIVIER THEYSKENS - PACO RABANNE MODE
PARFUMS CHRISTIAN DIOR - PAUL & JOE - PAUL AND JOE SISTER - PAULE KA
PRINTEMPS - REPETTO PARIS - ROGER VIVIER - SALVATORE FERRAGAMO – SEZANE
SONIA RYKIEL - ST DUPONT - VALENTINO SPA - VANESSA SEWARD - VERONIQUE LEROY
VICTORIA BECKHAM LTD - VIVIENNE WESTWOOD - YVES SALOMON - ZILLI
TREATING FASHION BRANDS TO CULTURE AND EXPERIENCES
Bringing together, inspiring, experimenting... this season, BLOSSOM PREMIÈRE VISION featured several new special events widely appreciated by both exhibitors and visitors.
BLOSSOM PREMIERE VISION X ASVOFF
BLOSSOM PREMIÈRE VISION Vision launched a collaboration with ASVOFF - A Shaded View on Fashion Film Festival. Two screenings of films from the 2017 Festival line-up were shown daily during the show.
Diane Pernet, founder and director of the Festival, was present in person at the screenings, and was also the guest of honour at the show cocktail, held under the columns of the Palais Brongniart, which brought together many industry professionals to celebrate creative fashion.
www.ashadedviewonfashionfilm.com
WEAVING EXPERIENCE - MALHIA KENT ATELIER Malhia Kent designs, manufactures and markets high-end fabrics for luxury ready-to-wear. Their particular expertise is 100% French know-how and extreme digitization. For BLOSSOM PREMIÈRE VISION, staged a special 2-day atelier to present its hand-loom expertise, from yarn selection to warp preparation and hand-woven sample models. A unique weaving experience that whet the curiosity of the show’s visitors.
www.malhia.fr
BLOSSOM PREMIÈRE VISION
12 & 13 DECEMBER 2017
PALAIS BRONGNIART, PARIS 28 place de la Bourse – Paris 2ème
blossompremierevision.com
FINDPHOTOSFROMBLOSSOMPREMIÈREVISION
ANDCOMPLETEINFORMATIONABOUTTHEEXHIBITORS
ONTHEWEBSITE:
WWW.BLOSSOMPREMIEREVISION.COM
PREMIÈRE VISION
IGOR ROBINET-SLANSKY
T. +33(0)1 70 38 70 30 C. +33(0)6 42 06 31 02
2° BUREAU
MARIE-LAURE GIRARDON
T. +33(0)1 42 33 93 18
PRESS CONTACTS
Related Documents
