Patents, Trademarks and Entrepreneurship Slow Money Maine Rita Heimes University of Maine School of Law.

LAWCenter for

University of Maine School of LawINNOVATION

Patents, Trademarks and Entrepreneurship

Slow Money MaineRita Heimes

University of Maine School of Law

LAWCenter for

University of Maine School of LawINNOVATION

Intellectual Property

Patents & Trade Secrets-inventions (machines, chemicals,

processes, methods) and know-howCopyright

-works of expression (literature, music, sculpture)Trademarks

-brand names, logos

LAWCenter for

University of Maine School of LawINNOVATION

Marketing Food

TrademarksWords, symbols, sounds, any device

that identifies the source of goods or services and distinguishes them from othersTrade dress

A product’s packaging or appearance (size, shape, color, design, texture)

LAWCenter for

University of Maine School of LawINNOVATION

Trademark Examples

LAWCenter for

University of Maine School of LawINNOVATION

Trademarks & Trade Dress

LAWCenter for

University of Maine School of LawINNOVATION

Trademark Selection: Be Original

LAWCenter for

University of Maine School of LawINNOVATION

Selection: Be Original

LAWCenter for

University of Maine School of LawINNOVATION

Proper Usage: Packaging

LAWCenter for

University of Maine School of LawINNOVATION

Conclusion

1. Selection: original (not descriptive) and available

2. Registration: with the USPTO if outside Maine or US

3. Use: as an adjective with TM or ®(PROSPERITY® Organic Foods)

4. Help: www.mainepatent.org

LAWCenter for

University of Maine School of LawINNOVATION

Thank you

Rita HeimesDirector, Center for Law & InnovationUniversity of Maine School of Law

[email protected]