Pastel VS Pyjama Party Trend Document

CONTENTS

SECTION 1: PASTEL TREND

SECTION 2: PYJAMA PARTY TREND

SECTION 3: PASTEL TREND - REPRESENTATION IN THE MEDIA

CONTENTS

SECTION 1: PASTEL TREND

SECTION 2: PYJAMA PARTY TREND

SECTION 3: PASTEL TREND - REPRESENTATION IN THE MEDIA

1:SECTION

PASTEL

• Colourblocking

• Oneitem

• Fiftiesstyle

• Alloverpastel

SUBCATEGORIES

&MOTIVATIONSATTITUDES

Summery,Colourful,Goodmood,Softtones,Girly,Retro,Subtle

PERSONALITIES

KatyPerry,AlexaChung&EmilyBluntallinpastel

shadesofsorbet.

BRANDS

2:SECTIONPYJAMA

PYJAMA

SUBCATEGORIES

• Jumpsuit/allinone

• Casualwear

• Office/smartwear

• Oneitem

&MOTIVATIONSATTITUDES

Wearable,Comfortable,Luxurious,Minimal,Cleanlook,Relaxed,

Bothsmartandcasual,Dressedupordown

BRANDSBrandsthatyouwouldassociate

withthepasteltrend.

PERSONALITIESPersonalitiesthatyouwouldassociatewiththepasteltrend.

3:SECTION

PASTEL TREND:

REPRESENTED IN THE MEDIA

PASTELTRENDORIGINOFTHE

Thepasteltrendoriginatesfromthe1960sand70s,wheresorbet

shadeswerefirstintroduced.

MEDIAIN THE

ThepasteltrendwasoneofthebiggesttrendsforSpring/Summer2012.Vogue,Dazedand

Confused,i-D,TheGuardian,Elle,MarieClaireandTheFashionSpotallwrotecolloquiallyabout

thefemininetrend.Itwasoftendescribedassweetandsubtle,constantlyreferringbackto

cottoncandyandchalky,ice-creamcolours;mint,applegreen,lemonyellow,rhubarb,anddusky

PASTEL ON THE STREET

SECONDARY IMAGERY

STREET STYLE

PRIMARY RESEARCH