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Past, Present

and Future

Trends of

Online

Marketing

Once upon a time …

Way back when …

3

Your Text here TrafficWeb

SiteeBusiness

Model+ +

Formula for

Online

Success

4

Repeat

Traffic

SEO

Permission

Marketing

Web

Site

Viral

Marketing

Basics

Great

Content

Graphic

Design

Formula

for Online

Success

The consumer has changed!

Behaviour, Attitudes and Values

• Last minute Louie

• Wants to be in control

• Does NOT want to be marketed to

• Is very demanding and has high expectations when researching online

• More brand aware but less loyal; more price sensitive

• Wants instant, in-depth information and few click purchasing

Opportunities have advanced

• Technology

• Marketing know-how

• Tools

7

Interactivity

•Virtual Tours

•iBrochures

•Interactive Maps

•Videos

•Podcasts

•Widgets

8

9

iBrochure

• Word of mouth behavior that exists on the Internet.

• encompasses opinions, experiences, advice and commentary about products, brands, companies and services—usually informed by personal experience

Consumer

Generated

Media

• Messages on forums, newsgroups, message boards

• Review/Rating sites

• Testimonials

• Blogs

• Podcasts

• Videos

• Viral marketing

Consumer

Generated

Media

13

Buy

Visit

Websites

Search

Text

How Consumer

Used to

Buy Travel

14

Visit

Websites

Search

Text

How Consumer

Buy Travel

Today

Visit

Reviews

15

16

17

18

19

20

Buy

Visit

Websites

Search

Text

How Consumer

Buy Travel

Today

Visit

Reviews

21

22

Social

Networking

Social Media

Technology type

Media designed to be easily shared

Blogging, podcasting, video, RSS,

photo sharing, micro-blogging, online

communities

Social Media

- Online communities of people who share

interests and activities, or who are

interested in exploring the interests and

activities of others.

-Web based and provide a variety of ways

for users to interact, such as e-mail and

instant messaging services.

Social

Network

Service

Social Networking

Using social media technology and a

social networking service to form new

relationships and strengthen old

relationships online

Social

Networking

Social

Network

s

Social Media

Marketing

Facebook

MarketingFacebook

Marketing

Facebook

Marketing

30

31

32

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34

35

36

37

38

39

40

Social

Network

s

Media

Sharing

Networks

Social Media

Marketing

43

44

45

• What are they?

• Available on your site, partner sites, podcast

directories or portals

• Listen:

– On host web site

– Download to their own computer

– Download to MP3, phone or other

mobile device

Podcasts

Type•Tourism

•Walking Tour

•History

•Things to see and do in your area

•Suggested Itinerary

•Golfing, skiing, …..

Plan Your

Podcast

Promote

your

Podcasts

•On your site

•RSS

•Podcast Directories

•Partner sites

•YouTube

•Tags

•Video.Google.com

50

Notes

Social

Network

s

Media

Sharing

Networks

Social

Bookmarks

Social Media

Marketing

Social Bookmarking

Social Bookmarking

• Really Simple Syndication

• RSS feed – Push

– Headline

– Duplicate data

• RSS reader or aggregator – Pull

RSS

Social

Networks Media

Sharing

Networks

Micro

Blog

Networks

Social

Bookmarks

Social Media

Marketing

Social

Networks Media

Sharing

Networks

Micro

Blog

NetworksSocial

Bookmarks

Virtual

Social Media

Marketing

• Continued audio/video explosion

• Continued social explosion

• User friendly web site updates

• Web Traffic analysis/Web metrics

• Voice recognition

• VOIP mainstream

• Integration of devices/technologies in marketing

Future

Past, Present

and Future

Trends of

Online

Marketing