Copyright 2011, Enfront. Inc. Stand-Out Micro-Marketing Exploring a Sales & Marketing Revolutions
Jun 25, 2015
Copyright 2011, Enfront. Inc.
Stand-Out Micro-Marketing
Exploring a
Sales & Marketing
Revolutions
Copyright 2011, Enfront. Inc.
Riding the Crest…
of a Communication Revolution
Copyright 2011, Enfront. Inc.
Unified
Neighbors
Big Idea Credentials
Copyright 2011, Enfront. Inc.
Unified
Neighbors
Credentials
Copyright 2011, Enfront. Inc.
Unified
Neighbors
Credentials
Copyright 2011, Enfront. Inc.
Affordable, Targeted
Messaging…
Copyright 2011, Enfront. Inc.
Affordable, Targeted
Messaging…
Copyright 2011, Enfront. Inc.
Affordable, Targeted
Messaging…
Copyright 2011, Enfront. Inc.
Affordable, Targeted
Messaging…
But what do we do with it?
Copyright 2011, Enfront. Inc.
Today’s Reality!
1 of 3
Copyright 2011, Enfront. Inc.
Today’s Reality!
Copyright 2011, Enfront. Inc.
Today’s Reality!
Copyright 2011, Enfront. Inc.
Today’s Reality!
Important Communication
Copyright 2011, Enfront. Inc.
Too Much Marketing “Help”
2 of 3
Copyright 2011, Enfront. Inc.
Single-Media Sellers
“I’m best for you!”
*
Copyright 2011, Enfront. Inc.
Confusion
Copyright 2011, Enfront. Inc.
Non-Objective Decision Making
Copyright 2011, Enfront. Inc.
Data Not Actionable
3 of 3
Copyright 2011, Enfront. Inc.
Affordable, Targeted
Messaging…
Not Possible
Copyright 2011, Enfront. Inc.
Goals
1. A Marketing System that
Supports Important Action
Copyright 2011, Enfront. Inc.
Goals
1. A Marketing System that
Supports Important Action
2. A Better Way to THINK about
Marketing’s Role
Copyright 2011, Enfront. Inc.
Defining the Goal Correctly
*
Copyright 2011, Enfront. Inc.
Loyalty = Long-Term Success
*
Copyright 2011, Enfront. Inc.
NOT the Latest Advertising Try
*
Copyright 2011, Enfront. Inc.
Priorities Get Upside Down
*
Copyright 2011, Enfront. Inc.
*
Copyright 2011, Enfront. Inc.
Emphasis on Loyalty
Developed and Trademarked by Enfront
Copyright 2011, Enfront. Inc.
Loyalty Doesn’t Just Happen
Copyright 2011, Enfront. Inc.
Loyalty Doesn’t Just Happen
A Set of Stages and Touches
Copyright 2011, Enfront. Inc.
Loyalty Doesn’t Just Happen
A Set of Stages and Touches
We Can Greatly Affect Progress
Copyright 2011, Enfront. Inc.
Loyalty Doesn’t Just Happen
A Set of Stages and Touches
We Can Greatly Affect Progress
Right Message, Right Person,
Right Time
Copyright 2011, Enfront. Inc.
Loyalty Doesn’t Just Happen
A Set of Stages and Touches
We Can Greatly Affect Progress
Right Message, Right Person,
Right Time
ACTION!
Copyright 2011, Enfront. Inc.
Let’s Make It Real
Putting Technology and The Client Path to Work
Copyright 2011, Enfront. Inc.
1. Introduction: Target
Ideal Client
Copyright 2011, Enfront. Inc.
2. Effective “Second Impression”
New High Potential Acquaintance
Copyright 2011, Enfront. Inc.
3. Follow-up Delaying Prospect
Copyright 2011, Enfront. Inc.
4. New Client Welcome, Orientation
Copyright 2011, Enfront. Inc.
5a. Appreciation / Loyalty Building
Copyright 2011, Enfront. Inc.
5b. Upsell / Cross-Sell
Copyright 2011, Enfront. Inc.
*The Tool that Turns Theory Into Action
Copyright 2011, Enfront. Inc.
Copyright 2011, Enfront. Inc.
Highly Personalized Touches
Copyright 2011, Enfront. Inc.
Highly Personalized Touches
Minimum Order Qty
ONE!
Copyright 2011, Enfront. Inc.
Copyright 2011, Enfront. Inc.
Letter
Copyright 2011, Enfront. Inc.
The Postcard Gift Box
Copyright 2011, Enfront. Inc.
Multiple Client Facing Personnel
Copyright 2011, Enfront. Inc.
Copyright 2011, Enfront. Inc.
Copyright 2011, Enfront. Inc.
Copyright 2011, Enfront. Inc.
Any Set of Media Choices
Copyright 2011, Enfront. Inc.
Any Individual or Small Group
Copyright 2011, Enfront. Inc.
Any Predefined Delivery Schedule
Copyright 2011, Enfront. Inc.
Copyright 2011, Enfront. Inc.
Copyright 2011, Enfront. Inc.
Copyright 2011, Enfront. Inc.
Thanks for Your Interest
603-321-6640
www.enfrontms.com/rogmark