panthers - acme.highpoint.eduacme.highpoint.edu/~cdudley/pdffiles/HPU Standards 8.5x11.pdf7 Panthers The logo consists of three components: the “Panthers“ logotype, the “High

panthershigh point university athletics

Logo Standards 2004

1 Colors & Fonts

hpu purplepantone 2685

4-color equivalent: C=96, M=100, Y=0, K=10

hpu purplehighlightpantone 2665

4-color equivalent: C=62, M=60, Y=0, K=0

or use 80% of PMS 2685 (HPU purple).

hpu graypantone 429

4-color equivalent: C=3, M=0, Y=0, K=32

or use PMS Metallic 8180 or 30% black.

black 4-color equivalent: C=0, M=0, Y=0, K=100

white Note: White will be considered a color when usedin embroidery and some screenprinting applications.

Copperplate 30ab (macintosh font)

28pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ21pt 0123456789 abcdefghijklmnopqrst

Color is one of the most important elements of the High Point Panthers identity. The colors shown above arethe only approved identity colors. The logos and marks should not be reproduced in any other colors.

The primary color for the High Point identity is HPU Purple. In addition to HPU Purple, there are two secondarycolors. HPU Purple Highlight is used only as a highlight color and may n o t be used as a substitute for HPU Purple. HPU Gray or Pantone Metallic 8180 are used interchangeably and may be substituted with 30% black when neither are available.

Black and White are the two basic identity colors and may be used with the official colors or as complements.

To help create a consistent look throughout a wide variety of visual communications, copperplate 30abhas been chosen as the standard font for all applications.

*This guide does not use Pantone® colors and may not accurately match PMS standards.Coated and Uncoated papers or Pantone® (PMS) colors will yield different results.

Pantone Matching System (PMS) Color Chart

Contact Chris Dudley at 336-841-4530 or [email protected] with any questions.

2Table of Contents

Color and Fonts 1Full Cat 3-4Cat Head 5-6Panthers 7-8Athletic Seal 9-10HP 11-12HPU 13-14Guideline Notes 15

table of contents

3 Full Cat Logo

The logo consists of four individual components: the team “Cat” icon, the “Panthers“ logotype, the “High PointUniversity” descriptor and the “Registered Mark.” These four elements should always be used together as aunit in relationship to one another as shown above. The descriptor remains constant in all applications.

Although specific products may be identified in a piece, no further designations should be added to, orappear near the logo. The logo may not appear without the descriptor and may not be replaced. ALWAYSreproduce the logo from a digital file. NEVER attempt to recreate the logo yourself.

Clear Zone. A minimum area, pro p o rtional to the size of the logo, should be left clear of text and other graphics.

Font. To help create a consistent look throughout a wide variety of visual communications, copperplate 30abhas been chosen as the standard typeface for all applications. See inside front page for examples of this font.

Size. Each of the High Point University Panthers marks has a minimum allowable size. In order to ensure clearreproduction and legibility, the marks may not be used any smaller than .75” in height.

Legal Marks. This logo must use ® with art in position as shown and made clearly visible, regardless of thebackground and/or size. We proudly support the Collegiate Licensed Product label and require that all manufacturers display the CLP label on products bearing licensed marks.

P r i m a ry logo usage. The pre f e rred color application uses the 4-color PMS production method as outlined on thefollowing page. When this method is unavailable, the 2-color PMS or 4-color Process method should be used.

Optional logo usage. For other applications, use one of the optional logos as outlined on the following page.For single color uses, employ either one of the 1-color logos or the grayscale version. Note that certain printingmethods include white as a color which makes a 1-color logo a 2-color logo.

*For substitute use 80% of Pantone 2685. **Pantone Metallic 8180 may be substituted for PMS 429 or use 30% black.

pantone 2685c=96 m=100 y=00 k=10

pantone 2665*c=62 m=60 y=0 k=0

pantone 429**c=03 m=00 y=00 k=32

blackc=00 m=00 y=00 k=100

Logotype

Descriptor

Cat Icon

RegisteredMark

Color Key

1-color black

Full Cat Logo

Pantone and PMS refer to the Pantone Matching System color standards. This guide does not use Pantone® colors and may not accurately match PMS standards.

white Note: White will be considered a color when used in embroidery and some screenprinting applications. 4

3-color 2-color

grayscale 1-color purple

on black on hpu purple on hpu gray

primary full cat logo

optional full cat logos

Printing options for this logo are:4-color PMS using: PMS 2685, PMS 2665, PMS 429, and Black

2-color PMS using: PMS 2685, Black, 80% of PMS 2685 and30% of Black.

4-color Process using: HPU Purple (C=96, M=100, Y=00, K=10), HPU PurpleHighlight (C=62, M=60, Y=0, K=0), HPU Gray (C=03, M=00, Y=00, K=32)and Black (C=00, M=00, Y=00, K=100).

® ®

5 Cat Head

The logo consists of two components: the “Cat Head” and the “Trade Mark.” These parts should always beused together as a unit in relationship to one another as shown above. No colors should be substituted withinthe “Cat Head.”

Although specific products may be identified in a piece, no further designations should be added to, or appearnear the logo. ALWAYS reproduce the logo from a digital file. NEVER attempt to recreate the logo yourself.

Clear Zone. A minimum area, pro p o rtional to the size of the logo, should be left clear of text and other graphics.

Font. To help create a consistent look throughout a wide variety of visual communications, copperplate 30abhas been chosen as the standard typeface for all applications. See inside front page for examples of this font.

Size. Each of the High Point University Panthers marks has a minimum allowable size. In order to ensure clearreproduction and legibility, the marks may not be used any smaller than .75” in height.

Legal Marks. This logo must use ™ with art in position as shown and made clearly visible, regardless of thebackground and/or size. We proudly support the Collegiate Licensed Product label and require that all manufacturers display the CLP label on products bearing licensed marks.

P r i m a ry logo usage. The pre f e rred color application uses the 4-color PMS production method as outlined on thefollowing page. When this method is unavailable, the 2-color PMS or 4-color Process method should be used.

Optional logo usage. For other applications, use one of the optional logos as outlined on the following page.For single color uses, employ either one of the 1-color logos or the grayscale version. Note that certain printingmethods include white as a color which makes a 1-color logo a 2-color logo.

*For substitute use 80% of Pantone 2685. **Pantone Metallic 8180 may be substituted for PMS 429 or use 30% black.

pantone 2685c=96 m=100 y=00 k=10

pantone 2665*c=62 m=60 y=0 k=0

pantone 429**c=03 m=00 y=00 k=32

blackc=00 m=00 y=00 k=100

Cat Head

Trade Mark

Color Key

1-color black

Cat Head

Pantone and PMS refer to the Pantone Matching System color standards. This guide does not use Pantone® colors and may not accurately match PMS standards.

white Note: White will be considered a color when used in embroidery and some screenprinting applications. 6

3-color 2-color

grayscale 1-color purple

on black on hpu purple on hpu gray

primary cat head logo

optional cat head logos

Printing options for this logo are:4-color PMS using: PMS 2685, PMS 2665, PMS 429, and Black

2-color PMS using: PMS 2685, Black, 80% of PMS 2685 and30% of Black.

4-color Process using: HPU Purple (C=96, M=100, Y=00, K=10), HPU PurpleHighlight (C=62, M=60, Y=0, K=0), HPU Gray (C=03, M=00, Y=00, K=32)and Black (C=00, M=00, Y=00, K=100).

TM TM

7 Panthers

The logo consists of three components: the “Panthers“ logotype, the “High Point University” descriptor and the“ Trade Mark.” These three components should always be used together as a unit in relationship to one anotheras shown above. The descriptor remains constant in all applications.

Although specific products may be identified in a piece, no further designations should be added to, orappear near the logo. The logo may not appear without the descriptor and may not be replaced. ALWAYSreproduce the logo from a digital file. NEVER attempt to recreate the logo yourself.

Clear Zone. A minimum area, pro p o rtional to the size of the logo, should be left clear of text and other graphics.

Font. To help create a consistent look throughout a wide variety of visual communications, copperplate 30abhas been chosen as the standard typeface for all applications. See inside front page for examples of this font.

Size. Each of the High Point University Panthers marks has a minimum allowable size. In order to ensure clearreproduction and legibility, the marks may not be used any smaller than .75” in height.

Legal Marks. This logo must use ™ with art in position as shown and made clearly visible, regardless of thebackground and/or size. We proudly support the Collegiate Licensed Product label and require that all manufacturers display the CLP label on products bearing licensed marks.

P r i m a ry logo usage. The pre f e rred color application uses the 3-color PMS production method as outlined on thefollowing page. When this method is unavailable, the 2-color PMS or 4-color Process method should be used.

Optional logo usage. For other applications, use one of the optional logos as outlined on the following page.For single color uses, employ either one of the 1-color logos or the grayscale version. Note that certain printingmethods include white as a color which makes a 1-color logo a 2-color logo.

*For substitute use 80% of Pantone 2685. **Pantone Metallic 8180 may be substituted for PMS 429 or use 30% black.

pantone 2685c=96 m=100 y=00 k=10

pantone 2665*c=62 m=60 y=0 k=0

pantone 429**c=03 m=00 y=00 k=32

blackc=00 m=00 y=00 k=100

Logotype

Descriptor

Trade Mark

Color Key

1-color black

Panthers

Pantone and PMS refer to the Pantone Matching System color standards. This guide does not use Pantone® colors and may not accurately match PMS standards.

white Note: White will be considered a color when used in embroidery and some screenprinting applications. 8

2-color

grayscale 1-color purple

on black on hpu purple on hpu gray

primary panthers logo

optional panthers logos

Printing options for this logo are:3-color PMS using: PMS 2685, PMS 429, and Black

2-color PMS using: PMS 2685, Black and30% of Black.

4-color Process using: HPU Purple (C=96, M=100, Y=00, K=10), HPU Gray(C=03, M=00, Y=00, K=32) and Black (C=00, M=00, Y=00, K=100).

TM TM

9 Athletic Seal

The logo consists of four components: the team “Cat Head” icon, the “High Point” descriptor, the “University”Interchangeable descriptor and the “Trade Mark.” These four components should always be used together asa unit in relationship to one another as shown above. The descriptor may be replaced with the same fontrepresenting individual school sports.

Although specific products may be identified in a piece, no further designations should be added to, orappear near the logo. The logo may not appear without the descriptor and only “University” is interchange-able. ALWAYS reproduce the logo from a digital file. NEVER attempt to recreate the logo yourself.

Clear Zone. A minimum area, pro p o rtional to the size of the logo, should be left clear of text and other graphics.

Font. To help create a consistent look throughout a wide variety of visual communications, copperplate 30abhas been chosen as the standard typeface for all applications. See inside front page for examples of this font.

Size. Each of the High Point University Panthers marks has a minimum allowable size. In order to ensure clearreproduction and legibility, the marks may not be used any smaller than .75” in height.

Legal Marks. This logo must use ™ with art in position as shown and made clearly visible, regardless of thebackground and/or size. We proudly support the Collegiate Licensed Product label and require that all manufacturers display the CLP label on products bearing licensed marks.

P r i m a ry logo usage. The pre f e rred color application uses the 4-color PMS production method as outlined on thefollowing page. When this method is unavailable, the 2-color PMS or 4-color Process method should be used.

Optional logo usage. For other applications, use one of the optional logos as outlined on the following page.For single color uses, employ either one of the 1-color logos or the grayscale version. Note that certain printingmethods include white as a color which makes a 1-color logo a 2-color logo.

School Sport s. Use the Athletic Seal o n l y to create logos identifying school sports. The “High Point” descriptormust remain constant in all uses. “University” may be replaced with a sport name, but must use the font provided. No part of this logo may be altered to accommodate the sport name.

*For substitute use 80% of Pantone 2685. **Pantone Metallic 8180 may be substituted for PMS 429 or use 30% black.

pantone 2685c=96 m=100 y=00 k=10

pantone 2665*c=62 m=60 y=0 k=0

pantone 429**c=03 m=00 y=00 k=32

blackc=00 m=00 y=00 k=100

InterchangeableDescriptor

Cat Head

Trade Mark

Color Key

Descriptor

1-color black

Athletic Seal

Pantone and PMS refer to the Pantone Matching System color standards. This guide does not use Pantone® colors and may not accurately match PMS standards.

white Note: White will be considered a color when used in embroidery and some screenprinting applications. 10

with school sport 3-color 2-color

grayscale 1-color purple

on black on hpu purple on hpu gray

primary athletic seal

optional athletic seals

Printing options for this logo are:4-color PMS using: PMS 2685, PMS 2665, PMS 429, and Black

2-color PMS using: PMS 2685, Black, 80% of PMS 2685 and30% of Black.

4-color Process using: HPU Purple (C=96, M=100, Y=00, K=10), HPU PurpleHighlight (C=62, M=60, Y=0, K=0), HPU Gray (C=03, M=00, Y=00, K=32)and Black (C=00, M=00, Y=00, K=100).

TM TM

11 “HP”

The logo consists of two components: the two letters of the “HP” logo and the “Trade Mark.” These two partsshould always be used together as a unit in relationship to one another as shown above.

Although specific products may be identified in a piece, no further designations should be added to, or appearnear the logo. ALWAYS reproduce the logo from a digital file. NEVER attempt to recreate the logo yourself.

Clear Zone. A minimum area, pro p o rtional to the size of the logo, should be left clear of text and other graphics.

Font. To help create a consistent look throughout a wide variety of visual communications, copperplate 30abhas been chosen as the standard typeface for all applications. See inside front page for examples of this font.

Size. Each of the High Point University Panthers marks has a minimum allowable size. In order to ensure clearreproduction and legibility, the marks may not be used any smaller than .75” in height.

Legal Marks. This logo must use ™ with art in position as shown and made clearly visible, regardless of thebackground and/or size. We proudly support the Collegiate Licensed Product label and require that all manufacturers display the CLP label on products bearing licensed marks.

P r i m a ry logo usage. The pre f e rred color application uses the 3-color PMS production method as outlined on thefollowing page. When this method is unavailable, the 2-color PMS or 4-color Process method should be used.

Optional logo usage. For other applications, use one of the optional logos as outlined on the following page.For single color uses, employ either one of the 1-color logos or the grayscale version. Note that certain printingmethods include white as a color which makes a 1-color logo a 2-color logo.

*For substitute use 80% of Pantone 2685. **Pantone Metallic 8180 may be substituted for PMS 429 or use 30% black.

pantone 2685c=96 m=100 y=00 k=10

pantone 2665*c=62 m=60 y=0 k=0

pantone 429**c=03 m=00 y=00 k=32

blackc=00 m=00 y=00 k=100

Logotype

Trade Mark

Color Key

1-color black

“HP”

Pantone and PMS refer to the Pantone Matching System color standards. This guide does not use Pantone® colors and may not accurately match PMS standards.

white Note: White will be considered a color when used in embroidery and some screenprinting applications. 12

2-color

grayscale 1-color purple

on black on hpu purple on hpu gray

primary hp logo

optional hp logos

Printing options for this logo are:3-color PMS using: PMS 2685, PMS 429, and Black

2-color PMS using: PMS 2685, Black and30% of Black.

4-color Process using: HPU Purple (C=96, M=100, Y=00, K=10), HPU Gray(C=03, M=00, Y=00, K=32) and Black (C=00, M=00, Y=00, K=100).

TM TM

13 “HPU”

The logo consists of two components: the three letters of the “HPU” logo and the “Trade Mark.” These twoparts should always be used together as a unit in relationship to one another as shown above.

Although specific products may be identified in a piece, no further designations should be added to, or appearnear the logo. ALWAYS reproduce the logo from a digital file. NEVER attempt to recreate the logo yourself.

Clear Zone. A minimum area, pro p o rtional to the size of the logo, should be left clear of text and other graphics.

Font. To help create a consistent look throughout a wide variety of visual communications, copperplate 30abhas been chosen as the standard typeface for all applications. See inside front page for examples of this font.

Size. Each of the High Point University Panthers marks has a minimum allowable size. In order to ensure clearreproduction and legibility, the marks may not be used any smaller than .75” in height.

Legal Marks. This logo must use ™ with art in position as shown and made clearly visible, regardless of thebackground and/or size. We proudly support the Collegiate Licensed Product label and require that all manufacturers display the CLP label on products bearing licensed marks.

P r i m a ry logo usage. The pre f e rred color application uses the 3-color PMS production method as outlined on thefollowing page. When this method is unavailable, the 2-color PMS or 4-color Process method should be used.

Optional logo usage. For other applications, use one of the optional logos as outlined on the following page.For single color uses, employ either one of the 1-color logos or the grayscale version. Note that certain printingmethods include white as a color which makes a 1-color logo a 2-color logo.

*For substitute use 80% of Pantone 2685. **Pantone Metallic 8180 may be substituted for PMS 429 or use 30% black.

pantone 2685c=96 m=100 y=00 k=10

pantone 2665*c=62 m=60 y=0 k=0

pantone 429**c=03 m=00 y=00 k=32

blackc=00 m=00 y=00 k=100

Logotype

Trade Mark

Color Key

1-color black

“HPU”

Pantone and PMS refer to the Pantone Matching System color standards. This guide does not use Pantone® colors and may not accurately match PMS standards.

white Note: White will be considered a color when used in embroidery and some screenprinting applications. 14

2-color

grayscale 1-color purple

on black on hpu purple on hpu gray

primary hpu logo

optional hpu logos

Printing options for this logo are:3-color PMS using: PMS 2685, PMS 429, and Black

2-color PMS using: PMS 2685, Black and30% of Black.

4-color Process using: HPU Purple (C=96, M=100, Y=00, K=10), HPU Gray(C=03, M=00, Y=00, K=32) and Black (C=00, M=00, Y=00, K=100).

TM TM

15 Full Cat Logo

*For substitute use 80% of Pantone 2745. **Pantone Metallic Silver may be substituted for PMS 429 or use 30% black.

pantone 2685c=96 m=100 y=00 k=10

pantone 2725*c=62 m=60 y=0 k=0

pantone 429**c=03 m=00 y=00 k=32

blackc=00 m=00 y=00 k=100

Color Key

Other Usage Guidelines

Do not flip, twist or alter the logo in any way.

Use only the CD art provided for reproduction. Do not attempt to recreatethe logos or any part of them yourself.

For best results, use 150 lpi (lines per inch) when printing.

Never add dimension, perspective or other 3-D effects to any of the logos.

Never switch colors within the logos.

Never resize elements.

Never add shapes to logos.

In multimedia usage, never animate, spin, revolve or put any of the logos in motion.

Do not use the logo in any application not previously authorized by High Point University.

School name and sport may be typed using font provided at a 2 to 1 ratio with approved colors.

Sample

Web and other screen colors:

HPU Purple: R=63, G=37, B=107; Hex #3F256B or #330066

HPU Purple Highlight: R=93, G=62, B=146; Hex #5D3E92 or #663399

HPU Gray: R=160, G=160, B=160; Hex #A0A0A0 or #AAAAAA

Black: R=0, G=0, B=0 or Hex #000000

Contact Chris Dudley at 336-841-4530 or [email protected] with any questions.

high pointbasketball

use CD art for reproduction only.Files on this CD were created using Adobe Illustrator and are saved using the .eps format.

Contact Chris Dudley at 336-841-4530 or [email protected] with any questions.

Contact Chris Dudley at 336-841-4530 or [email protected] with any questions.