Pantaloons supply chainmanagement

Supply Chain ManagementSupply Chain Management

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The Worrld Of RetailingThe Worrld Of Retailing

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Introduction

• Pantaloons Fashion & Retail Limited is an Indian premium clothing retail chain.

• The first Pantaloons store was launched in Gariahat, Kolkata in 1997. As of November 2013.

• Pantaloons was previously controlled by the Future Group, but has now been taken over by Aditya Birla Nuvo Limited (ABNL).

• Operates in multiple retail formats in both,value and lifestyle,segments of indian consumer market.

• The Company hass over 1000 stores across 71 cities in india and eemploys over 35000 people.

• It is the largest listed Retailer by market capitalizaton and revenue.

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Retail Location

• Pantaloons has established its presence with stores not just in the metros,but also in smaller towns

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Site Location

• The major cities where the stores of pantaloons india are located include Delhi,Mumbai,Pune,ahmedabad,Bangalore,Kolkata,Hyderabad and Many more.

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PRODUCT OFFERINGSPRODUCT OFFERINGS

MEN’S WEAR MEN’S WEAR • John Miller John Miller • JM SportsJM Sports• Bare DenimBare Denim• RigRig• AjileAjile• LombardLombard• T-2000T-2000• Bare LeisureBare Leisure

LADIES WEARLADIES WEAR• HoneyHoney• AkkritiAkkriti• AnnabelleAnnabelle• Mix & MatchMix & Match• AjileAjile• RigRig

KID’S WEARKID’S WEAR• ChalkChalk• Bare 7214Bare 7214

ACCESSORIESACCESSORIES• CosmeticsCosmetics• Stationary for Stationary for

kidskids• Books & Books &

MagazinesMagazines

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POPULAR BRANDSPOPULAR BRANDS

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The Supply Chain

Information

Products and Services

Products and Services

Products and Services

CustomersCustomers

Total satisfaction with quality, price, delivery, and service

DistributorsDistributors

Package and delivery

Inventory

ProducersProducers

Finished goods, end products and services

Inventory

SuppliersSuppliers

Inventory

Materials, parts, sub-assemblies, and services

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The Supply Chain

Information

Cash

Products and Services

Products and Services

Products and Services

CustomersCustomers

Total satisfaction with quality, price, delivery, and service

DistributorsDistributors

Package and delivery

Inventory

ProducersProducers

Finished goods, end products and services

Inventory

SuppliersSuppliers

Inventory

Materials, parts, sub-assemblies, and services

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Goals of Goals of Supply Chain ManagementSupply Chain Management

Linking the market, distribution channels, processes and suppliers so that market demand is met as efficiently as possible across the chain

Matching supply and demand at each stage of the chain Ultimate goal: Achieving customer satisfaction

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Factors That Contribute to the Increased Factors That Contribute to the Increased Need for Effective Supply Chain Need for Effective Supply Chain Management:Management:

improve operations increased levels of outsourcing increasing transportation costs competitive pressures increasing globalization increasing importance of e-commerce increasing complexity of supply chains increasing pressure to decrease inventories

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Benefits of Supply Chain ManagementBenefits of Supply Chain ManagementLower inventoriesLower costs Higher productivityGreater agilityShorter lead timesHigher profitsGreater customer loyaltyIntegration of seperate organizations into a

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MERCHANDISE ASSORTMENT• Pantaloons have applied the concept of category

management in its day-to-day merchandising function as against the traditional brand management merchandising practice followed by most retailers. Category managers look at sales and margins of each brand in a category. The whole idea of category management is to create products across length and breadth of a category at different price points, fabrics, design, shape, seasons, colour and size.

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PRICINGPRICINGHigh turnoverHigh turnover

Low turnoverLow turnover

High MarginHigh MarginLow MarginLow Margin

Since Pantaloons provides products to a potentially large number of Since Pantaloons provides products to a potentially large number of customers at affordable prices, it falls in the High Turnover - Low Margin customers at affordable prices, it falls in the High Turnover - Low Margin

Category.Category.

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PRICINGPRICINGThey propose to provide branded products They propose to provide branded products at 10% less than the MRP and 20% off on at 10% less than the MRP and 20% off on the local brands, which is similar to what the local brands, which is similar to what has been carried out in Big bazaar.has been carried out in Big bazaar.

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CUSTOMER RELATIONSHIP CUSTOMER RELATIONSHIP MANAGEMENTMANAGEMENTTo survive in the tough competition Pantaloon uses different strategies to attract customers and to retain them.To survive in the tough competition Pantaloon uses different strategies to attract customers and to retain them.

– EventsEvents

– FestsFests

– Loyalty programsLoyalty programs

– Gift VouchersGift Vouchers

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LOYALTY PROGRAMSLOYALTY PROGRAMSGreen Card is passport to a whole new world of exclusive benefits and Green Card is passport to a whole new world of exclusive benefits and

privileges.privileges.

Benifits 7 Star 5 Star 3 Star 1 Star

Discounts on all purchases

10% 7.5% 5% Gift Voucher of Rs.200/- on new enrolment

Upgrade Enrolment Upgrade Kit Upgrade Kit Upgrade Kit Welcome Kit

Add-on Card to Family Members

2 2 1 1

End of Season Sale Preview

Yes Yes Yes Yes

Green Channel Yes Yes Yes Yes

Green Drop Yes Yes No No

Green Exchange 90 days 60 days 60 days 60 days

Green Service Desk

Yes Yes Yes Yes

Green offers & Promotions

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PROMOTIONAL PROMOTIONAL STRATEGYSTRATEGY

GIFT VOUCHERS GIFT VOUCHERS

GREEN CARDS GREEN CARDS

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CONCLUSIONCONCLUSIONPantaloon Retail (India) Ltd is a company where it Pantaloon Retail (India) Ltd is a company where it strives for lifestyle and value through its products and strives for lifestyle and value through its products and

services. Through the study, it is observed that services. Through the study, it is observed that pantaloon can be said an organization where the P’s pantaloon can be said an organization where the P’s

of marketing is taken seriously for the maximum of marketing is taken seriously for the maximum profitability through large range of products, profitability through large range of products,

promotional activities for the company and a solid promotional activities for the company and a solid sales organization monitoring that the P’s are worked sales organization monitoring that the P’s are worked

effectively. The store has been well maintained in effectively. The store has been well maintained in accordance with the latest demands of the consumers accordance with the latest demands of the consumers

and through all these strategies Pantaloon ensures and through all these strategies Pantaloon ensures repeated customer patronage.repeated customer patronage.

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REFERENCESREFERENCES

• www.pantaloon.com

• http://www.fibre2fashion.com/news/company-news/pantaloon-retail-india/

• It Happened in India – by Kishore Biyani & Dipayan Baishya

• Consumer Behavior – Satish K Batra & S H H Kazmi

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