Paladin Profile 5.11.14

Company Profi le

& P or t f o l i o

C O M PA N Y PR O F I L E

E st ab l i shed i n t he year 2000

C onsul t ant s T echnology P R & E vent

B u si n ess C on su l t an t f ocu ses on

M ar k et i n g act i v i t y F unct i on R oom

M an ag emen t H ot el M an ag emen t B u si n ess P l an O p er at i n g

St r at eg i es

Experience more than 15 years

in Technology field.

Creative Services on M edia Creative Website

E-Commerce system

M obile Application on

smart phone

M ed i a P l an

P u b l i c R el at i o n s

P r o d u c t L au n ch ed

S o c i al M ed i a

D i g i t al P R

D i g i t al M ar k et i n g

P r ess C o n f er en ce

P r em i u m G i f t

Business C onsultants

P aladin has been gr ow i ng and gai n i ng r eput at i on t h r ough

mul t i -P R & M ar ket i ng consul t i ng . F r om t he aw ar eness

of i mpor t ance i n P R consu l t i ng i n t he g l obal busi ness

w or l d , w e suppor t bot h above t he l i ne and B el ow t he

L i ne i n mar ket i ng act i vi t i es.

T hi s i s t he r eason w hy P al ad i n i s b e h i n d m a n y s u c c e s s e s

i n p r o v i d i n g P R s t r a t e g i e s f o r m a n y l e a d i n g

o r g a n i z a t i o n s i n T h a i l a n d . We a i m t o d r i v e t h e c l i e n t s ’

mar ket i ng act i vi t i es t o r each goal s and success. O ur P R

t eam del i ver s a mi xt ur e of B 2 B and B 2 C campai gns.

Business C onsultants

B usi ness C r eat i ve

B r and i ng St r at eg i es

P R & M ar ket i ng C onsul t s

Soci al M ed i a

H ot el / F unct i on r oom M anagement

H ot el Set up

Our specializes

W e fur ther developed and implemented a comprehensive

market ing program which included

F acebook C ampai gns

G oogl e A ds

R et ar get i ng A ds

B l og P ost s

Soci al M ed i a P ost s

P r ess R el eases

E mai l M ar ket i ng

W e changed the advert ising design t o appeal t o a broader

audience and focused on using social media as a pr imary

mechanism.

Social M edia Planning & Strategies

Function Room / H otel

M anagement Services

A t P aladin, w e p r ovi de a compr ehensi ve r ange of

hosp i t al i t y consul t i ng ser vi ces and sol u t i ons f ocused on

t he F unct i on r oom sect or of t he H osp i t al i t y i ndust r y.

W e speci al i zed i n manag i ng t he f unct i on r ooms

i ncl ud i ng :

W edding R ecept ion V enue

P roduct L aunch

B usiness C onference

B usiness M eet ing

P ar ty

B anquet and Social E vents

B R I E F L Y PR O F I L E

Successf u l p l ann i ng i s t he key t o successf u l meet i ngs;

w e o f f e r s a “ O ne Stop Shopping" exper i ence w her e no

det ai l i s l ef t undone!

O ur f or mul a, based on a b l end of speci f i c oper at i ng

pr act i ces and i ndust r y know l edge and exper i ence, enab l es

us t o maxi mi ze your f unct i on r oom usage w h i l e p r ovi d i ng

t he per f ect meet i ng exper i ence.

W het her cust omer s ar e p l ann i ng a smal l boar d meet i ng or

a l ar ge conf er ence, w e can hel p t hem t o ach i eve t hei r

goal .


T echnology P rocurement services: R eser vat i ons &

D i st r i but i on sol u t i on

Sales & M arket ing:

R evenue & C hannel M anagement

P R and M ar k et i ng C ommun i cat i on

Soci al M ed i a and St r at eg i c p l ann i ng

B usiness D evelopment as i t r el at es t o A ccount

R el at i onsh i p M anagement and St af f D evel opment

M anagement : P l ann i ng , P r oj ect s and O per at i ons

M anagement Solutions

P a l a d i n ’s speci al i zed i n r evenue/ channel management

r evi ew s hel p you choose t he r i gh t channel s, t echni q ues,

and t ool s t o maxi mi ze book i ngs acr oss al l p l at f or ms

avai l ab l e.

We t h e n c r e a t e a n d i m p l e m e n t a r e v e n u e m a n a g e m e n t

s t r a t e g y c u s t o m i z e d f o r y o u r p r o p e r t y a c r o s s a l l c h a n n e l s

— on t he maj or on-l i ne d i st r i but i on channel s, on your

w ebsi t e book i ng eng i ne.

R evenue / C hannel M anagement R eviews

F ood & Beverage Services

C ocktai l

I nt ernat ional B uffet

C hinese C uisine

C offee/ T ea B reak and D essert

B everage:

W i ne

C hampagne

W hi sky

Sof t d r i nk

B ar

C ock t ai l

M ock t ai l and et c.

R educe O perat ional C osts

R educe B usiness R isk

C reat e B rand V alue

G enerate R evenue from N ew Sources

T ransform your F unct ion R oom int o M arket L eader

ahead of t he C ompet i t ion

D esigning for T eams

I ncrease your E fficiency

C ost and E fficiency Savings

Benefits You will G et

.

Port f o l i o – C hulabhorn R esearch I nst itute (C R I )

B anquet &

M eet ing H al l M anagement

Site Reference – Outside Catering Port f o l i o – O utside C atering

H otel Set up &

M anagement Services

O ur mi ssi on i s t o comb i ne t he h i ghest q u a l i t y a n d r a n g e

o f s e r v i c e s w i t h t h e h i g h e s t e t h i c a l b u s i n e s s p r a c t i c e s .

We c o m m i t t o s t r i v i n g f o r p e r f e c t i o n a n d c u s t o m e r ’s

s a t i s f a c t i o n w h i l e t h e y a r e s t a y a t L u x u r y B l i s s H o t e l .

Wi t h t h e S l o g a n “ M ore than an accommodat ion” w e ar e

guar ant eed t hat our cust omer w i l l get exceed i ng

sat i sf act i on .

T he P hysi cal f aci l i t i es ar e ext r aor d i nar y i n ever y manner

A b i l i t y t o exceed guest expect at i on w h i l e mai n t ai n i ng an

i mpeccab l e st andar d of excel l ence and per sonal i zed

ser vi ce. I ncr ease emphasi s on G r een H ot el (G r een H ot el :

use conser ve w at er and ener gy and r educe sol i d w ast e i n

ef f or t s t o p r eser ve t he envi r onment al and conser ve i t s

r esour ces)


St r at egy: est ab l i shed d i f f er en t i at i on st r at egy.

St r uct ure: f l at , d ecen t r al i zed st r uct u r e.

Ski l l s: d i ver se r ange o f ser v i ce sk i l l s w i t h i n manag emen t and

st af f .

St yl e: A t t r act i ve i n t er i o r d esi gn .

St aff: s p e c i a l i z e d a n d e x p e r i e n c e d s t a f f t h a t a r e m o t i v a t e d a n d

h i g h l y s k i l l e d . A w e l l t r a i n e d t e a m w h o a r e p r o u d o f t h e i r

h o t e l a n d r esp ect and p r omot e t he b r and val ues.

B rand St rengt h: b r and val ues w el l r ep r esen t ed eng end er i ng

b r and l oyal t y amongst ex i st i ng and new guest s.

R eput at i on: a st r ong r ep u t at i on w i t h i n t he l ocal mar k et ,

co r p or at e and t r avel t r ad e mar k et s f o r r el i ab i l i t y, exemp l ar y

ser v i ce and q ual i t y.


L uxury B l i ss H ot el

P at t aya

Q U A D Sukhumvi t 36

Por t f o l i o – H otel Set up & M anagement

T echnology

e-So l u t i ons i mp l emen t t echno l ogy so l u t i ons t o d el i ver b usi ness

val ue. Sp eci al i si ng i n f r aud r i sk management and comp l i ance,

w e have amongst ou r t eam vast exp er i ence w i t h i n t he f i nanci al

ser v i ces sect o r , and have w or k ed w i t h some o f t he w or l d ' s

l ar gest f i nanci al i nst i t u t i ons.

W e have d esi gned and d el i ver ed op er at i onal syst ems t hat

p r ovi d e r eal b usi ness val ue and a p r oven r et u r n on i nvest men t .

O ur t eam con t ai ns a hyb r i d o f t echno l ogy sp eci al i st s and

b usi ness consu l t an t s w ho t ak e t he t i me t o und er st and your

b usi ness need s b ef o r e d esi gn i ng a so l u t i on .

O ur st af f w or k cl osel y w i t h ou r c l i en t s t o ensu r e ou r so l u t i ons

d el i ver b usi ness val ue and p r o j ect d ead l i nes ar e met . W e have

exp er i ence o f engag i ng w i t h cl i en t s t o d esi gn b esp ok e so f t w ar e

t o meet sp eci f i c b usi ness r eq u i r emen t s, as w el l as d ep l oyi ng

ou r p ar t ner s so f t w ar e ap p l i cat i ons w i t h i n g l ob al o r gan i sat i ons.


Soft ware D evelopment - W e have exp er i ence o f eng ag i ng w i t h

cl i en t s t o und er st and t he b usi ness need and have d esi gned and

d evel op ed so f t w ar e t o meet t hese r eq u i r emen t s.

S o l u t i o n D e s i g n – O ur net w or k i ng t eam has d esi gned so l u t i ons

w i t h i n comp l ex , d i st r i b u t ed envi r onmen t s and w or k s cl osel y

w i t h I T t eams t o d el i ver r ob ust syst ems.

Soft ware I mpl ement at i on – O ur t eam has vast exp er i ence o f

i mp l emen t i ng so f t w ar e t o p r o t ect agai nst f r aud r i sk .

P roject M anagement – Successf u l l y manag ed p r o j ect s w h i ch

i ncl ud e ou r i n t er nal so f t w ar e d evel op men t t eam as w el l as

manag ed l ar ge scal e i mp l emen t at i ons o f ou r p ar t ner s so f t w ar e

ap p l i cat i ons.

A ppl i cat i on T rai ni ng – E x p e r i e n c e o f d e l i v e r i n g b o t h

c l a s s r o o m b a s e d a n d p r a c t i c a l ‘ o v e r - t h e - s h o u l d e r ’ t r ai n i ng t o

f i nanci al i nst i t u t i ons acr oss t he w or l d .

Specialize in

M obi le A ppl i cat i on

D evel op M obi l e A ppl i cat i on t o i ncr ease busi ness val ue.

E -C ommerce C onsul t i ng

O nl i ne mar k et i ng ( SE M / SE O , e-mai l mar k et i ng , ad d r ess and

l ead gener at i on , af f i l i at e mar k et i ng , d i sp l ay ad ver t i si ng )

W eb shop set up and d esi gn , con t en t and shop management ,

w eb anal yt i cs

Soci al med i a mon i t o r i ng and on l i ne mar k et r esear ch

C ust omer l oyal t y and management i n t he e-commer ce con t ex t

E -commer ce mu l t i -channel management

Specialize in

Specialize in

C r eat i ve

D esi gn , cr eat i ve w or k , con t en t d evel op men t

Soci al med i a and d i r ect mar k et i ng

D at a ser v i ces and con t en t management

Sup p l emen t s

M ed i a p l ann i ng , d i st r i b u t i on and op t i m i zat i on ; mu l t i -channel

co r p or at e p ub l i sh i ng

O ur C lients

N ame P r oj ect

Cheque Printing for corporate customers

Cheque Clearing

Foreign Exchange application for branches and

exchange booths (fraud prevention application)

M obile Payment Gateway

Report on Web Project: development of web self-

service portal and application for client’s customer (connect with their existing AS 400)

Web Site Development for SCBS Research Web

Project Online Calculation system for Internet Accounts

Key in Payroll

D irect Debit

D irect Credit M edia Clearing

O ur C lients

N ame P r oj ect

E-Commerce, Asset, Web application (development

of back-office applications) Offline application of the previous systems

Cost Acquisition System (Auditor Sales Commission)

Design and development of eL earning courseware

(Computer T raining forcusing on M S Word, Power Point, Excel)

Warehouse M anagement System

Warehouse M anagement System

H uman Resource M anagement System

Payroll system

http://www.uob.co.th/index_th.htm

Por t f o l i o – M obile Applicat ion



Port f o l i o – C reat ive D esign: L ogo

Port f o l i o – C reat ive D esign: B anner / 3D

Port f o l i o – C reat ive D esign: B rochure /

L eaflet

Port f o l i o – C reat ive D esign: AD



Port folio – Crea t i ve Des i gn : AD

Port f o l i o – C reat ive D esign: Packaging

“ T H A - I S ”

Sense of Sel ect i on

N at ur al B ody & S k i n C ar e P r oduct

“ T h a i s ”

C ol d P r essed G our met H er bal O i l

T he N at ur al S ense of W el l B ei ng

PR & Event Organizer

W e specialize in

Product L aunched

Public R elat ions Strategies

E xclusive W orkshop

Sponsorship L aunch

E xclusive I nterview N ews

G ossip N ews

F ashion Advert ising

T V & R adio Programmes

C elebrit ies I nvitat ion

M edia Plan

W e specialize in

D igital M arket ing

Social M edia & D igital PR

C reat ive Services

C orporate C ommunicat ion

Press C onference

Premium G ift

E valuat ion, C lipping B ook, C D -R O M ,

PR Value Summary

Por t f o l i o – PR C lipping

P o r t f o l i o – C o p y W r i t e r : P R A d v e r t o r i a l

Ploenchit C oll ina, C hiang M ai

H ome B uyer G ui de, N ovember 20 12

N ow T r avel A si a, M ar ch 20 13

Por t f o l i o – Event : H ua H in C ountdown 2012




Por t f o l i o – S t age , L i ght , Sound Pro j ec t

C ountdown C hiang M ai 31 D ecember 20 10

t o t he Y ear 20 11


Paragon C ountdown 31 D ecember 20 11

t o t he Y ear 20 12


T hailand M ega Show 2010

T hailand M ega Show 2011

T hailand M ega Show 2012 M uang T hong T hani , B angkok

T hai land B est Shopping 2011 M uang T hong T hani , B angkok

Port f o l i o – Event Pro j ec t

T hai land B est

Shopping F air 2012 M uang T hong T hani , B angkok


W orld F ai r

T hank You C ust omer

C oncert at C ent ara,

2011-2012 M uang T hong T hani , B angkok


Product L aunched “ M y B a g S p a ”


Movie Hua Hin Music Countdown (Short)

https://www.facebook.com/HuaHin2013?ref=ts&

fref=ts HD

Port f o l i o – Produc t i on: Mov i e / Spot TV

Movie Hua Hin Music Countdown Trailer

https://youtu.be/G8TwRPaAUaE

Spot Thai Tourist Police

http://youtu.be/5hVYfgL5_u0

https://www.facebook.com/HuaHin2013?ref=ts&fref=ts
















Por t f o l i o – Prem i um G i f t

We s p e c i a l i z e i n d e l i v e r i n g h i g h q u a l i t y hand made

leather products and gi ft ideas f or bot h w omen and men .

Por t f o l i o – Prem i um G i f t

We s p e c i a l i z e i n d e l i v e r i n g h i g h q u a l i t y hand made leat her

products and gi ft ideas f or bot h w omen and men .

PR O F I L E

Exhibi t ion-M useum

E X H I B I T I O N

P T T T I P R E X 20 13,

Q u een S i r i k i t N at i o n al C o n ven t i o n C en t er - Q SN C C | 20 13

L E A F E X H I B I T I O N ,

M O T O R SH O W 20 13 | 20 14

E X H I B I T I O N

TG BERLIN GERM AN ,

| DEC 2012- Jan 2013

E X H I B I T I O N

T G I T & C M A ,

C E N T A R A G R A N D | 2 0 1 2

E X H I B I T I O N

I N T E R N A T I O N A L T E L E C O M M U N I C A T I O N U N I O N ( I T U ) 20 12,

D U B A I | 20 12

E X H I B I T I O N

O T P C O N E T A B L E T P E R

C H I L D , I M P A C T | 20 12

E X H I B I T I O N

50 T H A N N I V E R SA R Y T H A I A I R W A Y S:

A JO U R N E Y O F SI L K , S I A M P A R A G O N | 20 10

E X H I B I T I O N

S W 20 10 – B O O T H D I S A B L E D

| 20 10

E X H I B I T I O N

SW2010 - BOOTH WORLD CRISIS | 2010

EXH IBIT ION

S W 20 10 - B O O T H L A S E R | 20 10

E X H I B I T I O N

A M U L E T E X H I B I T I O N ,

N A T I O N A L D I SC O V E R Y M U SE U M I N ST I T U T E | 20 10

E X H I B I T I O N

T E C H N I C A L W O R K SH O P S 2nd A si a-P aci f i c

W A T E R SU M M I T ( A P W S) , C H A I N G M A I | 20 13

M E D I A

I N T E R N A T I O N A L T E L E C O M M U N I C A T I O N

U N I O N ( I T U ) 20 12, D U B A I | 20 12

M E D I A

I nfor mat i on and C ommuni cat i ons T echnol ogy ( I C T ) E X P O ,

I M P A C T | 20 12

M E D I A

P T T E P K N O W L E D G E

C E N T E R , A Y U D H A Y A | 20 13

M U SE U M & VI SI T O R C E N T E R

T H A I H E A L T H E X H I B I T I O N ,

T H A I H E A L T H C E N T E R ( ศู น ย์ เ รี ย น รู้ สุ ข ภ า ว ะ ส ส ส . ) , B an g k o k | 20 12


K I N G P R A JA D H I P O K M U SE U M ( SO M E P A R T ) ,

B angk ok | 20 12


M E K H O N G E X H I B I T I O N ,

M E K H O N G F A C T O R Y , B A N G Y I K H A N | 20 12


R O Y A L T H A I M I N T M U S E U M (ส ำ นั ก ก ษ ำ ป ณ์ ) ,

R O Y A L T H A I M I N T R A N G S I T | 20 10 -20 11


R O Y A L T H A I M I N T M U S E U M (ส ำ นั ก ก ษ ำ ป ณ์ ) ,

R O Y A L T H A I M I N T R A N G S I T | 20 10 - 20 11


Port f o l i o – Our Exper i enced Management Team

Present Position

Executive Management – Paladin (Thailand) Co., Ltd.

GM – Grand Eastin H otel

Past Experiences

6 years as D irector of Catering - Four Seasons H otel Bangkok

2 years as D irector of Catering - Conrad H otel Bangkok

6 years as Assistant D irector of Sales - The Oriental H otel Bangkok

3 years as General Manager & Customer Service – Central Department Store

3 years Sales & Customer Relations M anager : H elena Rubinstein, Shu Uemura,

Ralph L auren Fragrances, PCI Perfumes (Giorgio Armani, Cacharel, Guy L aroche) -

L’OREAL (Thailand) Ltd.

Tecnico-Commercial M anager : L ancome - L’OREAL (Thailand) Ltd.


Present Position:

VP Sales & Marketing – Paladin (Thailand) Co., Ltd.

Vice President – Hygiene Living Co., Ltd.

Executive Management – Always Clean Co., Ltd.

Past Experiences:

4 years as Sales and M arketing - Amari H otel, Bangkok

7 years as Senior Sales M anager - Siam City H otel, Bangkok

3 years as Assistant D irector of Sales - M arriott and Renaissance H otel, Bangkok

1 year as Assistant D irector of Sales - The SIAM H otel, 6 Star H otel, Bangkok

Present Position:

CEO – Paladin (Thailand) Co., Ltd.

CEO – Protoza Builder Co., Ltd.

Executive Vice President Global Marketing & Merchandising – Natural

H ygyne Co., Ltd.

Managing Director – Hygiene Living Co., Ltd.

CEO – Always Clean Co., Ltd.

Past Experiences

5 years as M anaging D irector - Zwizz.com Co., Ltd.

7 years as Executive M anagement - Tawana H otel, Bangkok

3 years as Sales & Marketing Director – B.I.P Group Co., Ltd.


T H AN K YOU

B Y

Paladin Profile 5.11.14

Documents